The spring breeze of reform is blowing, and the beer industry has taken the lead in the adjustment ......of the national economy and has been listed as a priority development of short-term products In this era of beer and the rivers and lakes of beer, 813 breweries are surging in the battle for hegemony and expansion and integration. With China's accession to the WTO, foreign beer has entered the customs one after another, and dark clouds have hung over the head of China's beer industry, and Chinese and foreign beer companies are vying for hegemony in the Red Sea with a population of 1.3 billion, and they are fighting in ...... The beer market was originally known for being small, scattered and chaotic, and in the evolution of the war and chaos to become the hegemon, there are the defeat and rise of the "princes", the invasion and exit of the "barbarians", and the "overlords" to build a national beer brand and carry the banner of the national beer industry! Thirty years of magnificent and eventful encounters, China's beer has brought together all the factors of the evolution of China's business environment: the entanglement of foreign capital, the competition and acquisition of local enterprises, the white-hot battle for terminal channels, the acquisition and anti-takeover of capital, the battle of wits and courage of leaders, and the excavation and reconstruction of brand value chain, ...... There is no other industry that more clearly condenses the past, present and future ...... of China's business competition National Beer Group Number: 423750825