In 1931, in the Paris of the East, foreign goods were in charge, and domestic products were in decline. A country boy who is rampaging in the Shanghai beach, and a delicate lady who is forced to marry by the family, the two of them from Pushi Road to No. 33 Peifuli, the founding of Pechoin, and the end of Baidaixiang. In the troubled times, half a life of wind and rain, they walked hand in hand all the way, fighting foreign famous brands, fighting domestic old brands, learning to make incense, studying herbs, composing a song of flowers on the sea, leaving a touch of smoke and fragrance, flowing and fragrant.