Shang Zhenping was instructing the female secretary to do things, when he saw Fu Yong running in in a hurry.

"Boss, look here, it's almost noisy on the Internet. ”

"Money, this kid is asking us for advertising money?"

Shang Zhenping glanced at it, and there was a feeling of ridicule.

Li Zixuan, how could he not know, he used to watch dramas, who would have thought that one day it would be his turn?

"Not only us, Li Zixuan has at least a dozen Amway brands, but we are the most, a full million. ”

Fu Yong said.

"And what do you think of it?"

Shang Zhenping looked at Fu Yong, as the manager of the advertising department, he has always been responsible for these.

"I can't make up my mind, so come to the boss and you decide. ”

Faced with a difficult problem thrown by the boss, Fu Yong was a little apprehensive.

"Have you ever heard of Li Zixuan's signing with Tomato Live?"

Shang Zhenping didn't mention it, and said instead.

"I've heard that there was controversy in the industry at that time, and the live broadcast of one million a month was a big mouth.

However, later Li Zixuan went to make a movie, and he didn't broadcast it live for a few months, but when he promoted the movie, he broadcast it live many times in a row, and also did various activities to give away movie tickets.

The New Year's time was interrupted again, and it can be seen that he did not deliberately go to the tomato live broadcast of the million, but was very casual. ”

Fu Yong said that now, he understands the meaning of the boss a little.

"So if you can win Li Zixuan's friendship, you don't have to frown at all.

Have you watched "Heavenly Love"? How much do you think it costs to advertise and sponsor such a movie with a box office of over one billion yuan and an explosion of topics according to regular channels?"

"I've seen it, and some people in our company have contributed more than one movie ticket. ”

Fu Yong said that as the manager of the advertising department, this is still within the scope of his business.

Only then did everyone realize that the advertisement could still be made like this, and this movie was an alternative advertising campaign in their visual eyes.

In addition to Li Zixuan himself, probably the biggest winners are them.

"Judging from the effect, such sponsorship is at least millions or even tens of millions. ”

Fu Yong said thoughtfully.

"Not to mention the wonderful story of the movie itself, from a commercial point of view, "Heavenly Love" will definitely become an unattainable classic case in the film circle in the business district in the future, with an investment of 10 million, a box office of 1 billion, a 100 times return, and it is still being released.

What's more, there are a few songs, the spread is not ordinarily wide, absolutely classic! In the MV of several songs, there are large shots of our fire chariot, and they are also one of the protagonists. ”

The more he talked, the more excited he became, Fu Yong realized that this was a once-in-a-lifetime good project, and if he could talk about such a project at the beginning, it would be a halo on his head!

If you talk about investment according to the effect, it is not impossible for those big-name foreign manufacturers to give tens of millions of advertising expenses!

It's just that the numbers certainly can't be counted like that.

Not to mention Li Zixuan's previous reputation, before a movie comes out, it is difficult for anyone to say where he can go.

"So, boss, are you going to give money?

Fu Yong looked at the boss, if from a business point of view, it would not be a loss to give this money at all.

But what he is worried about is Internet public opinion and influence, if you really give this money, everyone still doesn't treat them as wronged?

"Li Zixuan is obviously using this to hype up his own movie, won't he grasp this opportunity to take the initiative to send it to you to rub the heat?"

We took the initiative to pay the money, and then interacted with Li Zixuan on Weibo, and even bought a hot search, so that everyone could see our sincere side and brush up on the national favorability.

Now that it's hot, you don't even need to buy hot searches, find some media friends to help send press releases, and the popularity will naturally come up!

Not only do we have to give money, but we have to be the first to get the most out of it!"

Fu Yong himself is an advertisement, and with the approval of the boss, his ideas are opened at once.

The more I talked, the more excited I became, and I even couldn't wait to operate it, for fear that someone would be preempted if I wasn't careful.

In addition, if you can, help me contact Li Zixuan and invite him to a meal, and we will thank him in person to show sincerity.

Or you can also do an event, invite him to participate in the commercial performance, and even see if you can follow the trend and ask him to endorse our products.

I'll talk about this later, there must be a mature plan, you go get busy first!"

Shang Zhenping's various thoughts flashed, and finally waved his hand to let Fu Yong out.

"Of course the idea is very good, but everything is money!"

Fu Yong secretly sighed.

They also have some market share in China, and the locomotive market is not easy to do now.

And Li Zixuan's endorsement fee, it is very scary.

Putting aside these thoughts, Fu Yong acted quickly, and first forwarded comments on the scarf of Yuncun:

"Congratulations to Director Li Da for breaking one billion at the box office! Thank you Director Li Da for your favor of the Chariot of Fire! 1 million advertising fees are not a tribute, and I hope to smile, I am really embarrassed to ask you to speak in person. ”

After finishing the advertisement, he contacted Li Zixuan privately and sent the money over, without a little mud and water, and he didn't plan to do anything in this regard.

When people give them a chance, they will be generous and popular.

Subsequently, he spent money to send a bunch of media people to press for advertisements to stir up the topic.

Fortunately, they moved fast enough and were the first to give money, so they became the most discussed.

Keep up with the rhythm this time, no loss at all!

Now the person in charge of Weibo management is of course not Li Zixuan himself, but Qi Yimo.

This windfall almost made her smile from ear to ear.

"Xuan Xuan, someone really sent money over, and it was a fire chariot, a whole million, not a penny!"

"What's strange about this, if they have a little vision, they will take the initiative to follow. ”

Shang Zhenping guessed correctly, Li Zixuan just hyped up a wave of topics.

He really didn't care about that money.

Of course, it also depends on whether they can be human beings.

I may not know who honored me, but who didn't, then I must remember it very well!

Sure enough, as Fu Yong expected, soon a topic of "fire chariots for money" rushed to the hot search, causing all kinds of discussions.

"Damn!

"It's still the Chariot of Fire, a whole million, this is a big wrong, right?

Now the whole network is discussing this, can this exposure, this advertising effect, be able to do it with one million?"

"People who can make millions or tens of millions of dollars will be stupider than you?"

"Is this advertisement really so good? Weibo said that the Chariot of Fire will honestly give money? It makes me want to see this movie. ”

"I'm still going to watch it later when the video site goes online, and now I want to go to the cinema to have a look. ”

"Wouldn't it? And those who haven't even watched "Heavenly Love"?"

......

Ps: Thank you for the 10,000 tip!I remember that the web version used to be displayed in red, but now there are no comments.