Chapter 19: This Is Not the Exposure I Want!(1/4)
Feng Xiaogang's bombardment is normal, a small steel cannon!
Xiao Cui can cure him.
But when he bombarded, he mentioned that '''Twenty Years Old Again' also has more than a dozen advertising placements...'
- 'The situation of patch advertising is about the same as the films released at the same time, for example, "Twenty Years Old Again", why does Zhou point the finger at "Non 2"?
In response, Shen Mengxi responded on Weibo: 'I have to agree with Director Xiaogang, in fact, except for manufacturers, no one likes product placement. But unfortunately, product placement has been around since the year the film was born. ’
"You should know who the Lumière brothers are, a Swiss businessman who promised to help them promote and distribute the film, and in return, Lumière had to include in the film an advertisement for the businessman's pull, which was an advertisement for Sunshine Soap. ”
"Wings, the first film to win the Oscar for Best Picture, was implanted with Hershey's chocolate. ”
"So, don't always talk about product placement, you have the ability, you can make your own films, conjure up actors to make a film, if you don't have that ability, just do things honestly according to the rules!"
"Of course, no discipline, no technology, no emotion, that's not called implantation, it's called insertion, well, movie interstitial advertising, I believe that the audience who has watched "West Wind Spirit" has a deep understanding of this;
"Before the establishment of the project of "Twenty Years Old Again", we had a special market assessment, which estimated how many advertisements could be implanted at most, and then took the plot to negotiate with advertisers..."
"I have participated in "Inception", "Mission Impossible 4", and will soon participate in "Now You See Me", translated into Chinese is the preliminary preparation of the project of "Shocking Demon Thieves", Hollywood has a very enlightened attitude towards advertising placement, you give enough money, and it is not impossible to change the script..."
"I still say the same thing: there is no right or wrong about product placement, but if you make the audience feel uncomfortable, that's your problem!"
"In addition, 'a reporter went to the film bureau to see what the numbers are' is about to become history, we have negotiated with Meituan to buy Meituan Films, renamed Maoyan Films, Maoyan Movies can not only enjoy the benefits of group buying movie tickets, but also check the movie box office in a timely manner - 33 theaters across the country have signed cooperation agreements with Maoyan, and the box office will be announced in due course..."
"Thank you for your concern and supervision of Chinese films, we will continue to work hard to promote the better and faster development of Chinese films... Please also continue to support "Twenty Again" and two other films..."
You see, that's what a decent response is!
How official, no foul language...
By the way, cat's eye movies were also promoted.
......
Shanghai, the promotion of "Back to Twenty Years Old" basically revolves around Liu Yifei, and occasionally a few people ask Huang Bo...
"It's better not to act without challenge and freshness, I'm not a newcomer anymore, and I don't need to strengthen the audience's impression in the same type of role like an actress who has just become popular. ”
"I've always wanted to take on roles that I haven't played before, to play things I haven't played before. I feel like I've only had such a long life in acting, and I hope to try more things that I haven't done in my limited time. ”
"I enjoyed this movie. It was a particularly amazing two-month experience for me. One is because I haven't tried to act in comedy before, and the other is that this character is a pretty fantasy character, with a 20-year-old appearance and a 70-year-old mentality, to face everything, I think it's a very interesting character, and it's rare to meet such a character in my life, so I feel very lucky. ”
When he arrived at Huang Bo, he looked depressed: "I've been pitted again!"
"Shen Mengxi said that this time the relationship with Liu Yifei has gone further and formed a family..."
"How do I know that I am playing mother and son?"
"I had already signed a contract, and he asked me to read the script..."
Everyone at the scene was amused by him, Bo Ge really has his own sense of humor...
Then a girl asked: "Why didn't Han Geng run along with the publicity?"
A few main creators, you look at me, I'll look at you, or director Su Lun answered: "... We don't know about that. ”
"Is it because of SM.'s ban?"
“... You think too much, a Korean company is not qualified to ban a Chinese artist!"
"We read his Weibo, and he said that the producer didn't notify him to participate in the promotion, and he didn't even call him for the premiere..."
"I'll explain this!"
Yang Qing, who has not spoken, took over the topic, he is the producer of "Twenty Years Old Again".
"We have collaborated with Han Geng on four films, "Twenty Years Old Again" is the last one, and we have worked well before, but after he changed the brokerage team, we couldn't accept many conditions... Therefore, this time "Twenty Years Again" can be regarded as a cold treatment..."
"Cold treatment?
Yang Qing shook his head: "We won't ban any artist, unless he violates the law... Anyway, Han is more popular, and there is no shortage of our partners!"
......
It doesn't seem like much, but it's not the same when it spreads online...
"Han Geng is suspected of offending Mengxi Company", "Han Geng is afraid of being banned by Mengxi", for a while, articles with similar titles emerged one after another...
How popular is Han in 2010?
The top ten hot words on Weibo, including 'Han Geng'!
"Twenty Years Old Again", Douban commented, and a large number of netizens mentioned 'Han Geng'...
It can be said that he has supported at least one-third of the audience of "Twenty Years Old Again"!
Hot comments from netizens: I was impressed by two reflections in the theater: one was that a group of girls were inexplicably excited when they arrived at the Han Geng shot, and the other was that when I was about to leave the scene, I saw a grandmother wiping her tears with a tissue;
Soon, Han Geng's fans gathered on Weibo to protest against Han Geng's unfair treatment...
Accusing Han of being suppressed by Mengxi Company...
"Twenty Years Old Again" immediately swiped the screen!
There are special topics in print media and major portals...
The exposure that Shen Mengxi has always wanted, it's coming...
But...
This is really not the headline that Shen Mengxi wants!
This matter must be resolved quickly, and it cannot be delayed, because if it drags on, it will become a scandal!
Moreover, if it is not solved, what will happen to the crew roadshow?
Think about it, a bunch of Han Geng's fans surrounded the crew - it's not impossible, in May, at the Shanghai World Expo, the armed police officers and soldiers who came to maintain order for the sake of their idols were insulted by miserable fans...
Just these fools, beat and scolded the police who maintain order, and afterwards went to the official website of Korean stars to apologize on behalf of the Chinese...
After that, 69 jihad broke out...
You see, even the officers and soldiers of the armed police dare to do it, and the crew of "Twenty Years Old Again" is a fart!
Of course, the publicity team also expected this before, after all, Han Geng is so popular, and the publicity team did not add him, so he must be asked.
Therefore, first gave the crew a suggestion that it was best not to answer, and then the official Weibo responded to the publicity of why Han Geng did not participate.
By the way, the actor contract, salary and requirements of Han Geng's team for "Twenty Years Old Again" were disclosed.
Just like Yang Qing said, I was disgusted!