With the finalization of "Moon", all the movies in the entire Chinese New Year file have also been scheduled.

"Witness", "Peach Blossom Luck", "Love Call Transfer", "Moon", "Tough Guy", "Mei Lanfang", "Wolf Teeth", "Women Are Not Bad", "Ip Man", "If You Are Honest, Do Not Disturb", nine films will be released in turn from the end of November.

Plus "Red Cliff" and "Crazy Racing" in January.

This is also the largest Chinese New Year file in the history of Chinese films, and all investors and distributors are studying the situation and opponents they will face at that time, and strive to achieve a good result in the New Year file.

In addition to "Red Cliff" and "Crazy Racing" in January, the most eye-catching things in the Chinese New Year stalls are, of course, "Mei Lanfang" and "If You Are Honest, Do Not Disturb".

Even if Cheng Kaige falls off the altar, he is still one of the top directors in China.

However, it is estimated that there is not much chance of failure, and if there is another failure, the audience will be completely disappointed.

Not to mention "If You Are Honest, Do Not Disturb", in Chen Kaige's street, Zhang Yimou was busy with the Olympic Games, and Ma Xiaogang seemed to have become the number one person among mainland directors.

What's more, this is a romantic comedy, and Ma Xiaogang is good at comedy themes, and he is still partnered with Ge Wei.

Ma Xiaogang + Ge Wei + comedy, it can be said to be the trump card in the film market, or the biggest card, the only one that can be compared is Zhang Yimou, this name is now more effective than any lineup.

In addition, "Moon" deserves to sit in the third place, who let Xu Ke not be a martial arts film this time, and run to shoot a romantic comedy.

And the second most popular "Mei Lanfang" and the third popular "Moon" are directly opposite, and the release time between the two is only seven days apart.

It has become the most suspenseful showdown for the Chinese New Year.

Cheng Kaige's fame is to completely blow up Li Qian, but he has just missed once, which disappointed the audience.

And "Mei Lanfang" is a biographical movie after all, and the box office of this genre is not easy to say.

And Li Qian's debut film last year broke 100 million at the box office, and the reputation is quite good, and the two movies produced by this year's summer file are also both box office and word-of-mouth.

is completely opposite to Cheng Kaige, what is lacking is just fame.

Cheng Kaige is very unhappy that he is treated as a soft persimmon, but the industry is looking forward to this group of showdowns.

......

"Isn't this kid quite crazy, why don't you touch me if you have the ability!"

Ma Xiaogang looked at the news with a disdainful face.

Originally, he also expected Li Qian to be bold, and at the end of December, it would be released at the same time as his "If You Are Honest, Do Not Disturb", so that he could vent the evil anger in his heart.

was scolded twice by Li Qian, which made Ma Xiaogang feel aggrieved to death.

I have always wanted to find an opportunity to fundamentally cure Li Qian, but I have never had a chance.

"Otherwise, talk to Huang Zhongjun and raise "If You Are Honest, Do Not Disturb"?"

Ma Xiaogang suddenly had an idea in his heart, but it is impossible, three movies will be released at the same time, and the other party will lose and hurt twice, but he will definitely have an impact.

And on January 7, "Red Cliff: Down" was released, and Wu Yusen, who had just won a box office of 300 million and set a record in mainland film history, was his opponent.

Anyway, Li Qian and Cheng Kaige must be both defeated, and the Lunar New Year file is their own world again, and they have killed Li Qian, Cheng Kaige, Xu Ke, Wu Yusen, and Chen Kexin last year.

In the future, if you win Zhang Yimou, Zhou Xingchi, and Li Press head-on, then in the entire domestic director industry, he Ma Xiaogang is the real boss.

"You're in luck!"

......

Huayang Media, Huang Zhongjun is still very satisfied with the release time of "Moon", which means that "If You Are Honest, Do Not Disturb" has no opponents at all.

The only opponent is "Red Cliff: Down", which was released ten days apart, but the last part has a mediocre reputation, and the lower part may not be able to reach the box office of the upper part.

It's not that he's afraid of Li Qian's movie, even if he ties "Mei Lanfang" together, he has absolute confidence in the comedy of Ma Xiaogang + Ge Wei.

However, the goal of "If You Are Honest, Do Not Disturb" is to break the box office record set by "Red Cliff" and win 300 million box office to build momentum for Huayang's upcoming listing.

This is more important than anything else!

Yu Dong, on the other hand, sighed as he looked at the long list of movies.

Last year, Berner's 300 million cost production "Casting the Name" lost to "Assembly", and although "Red Cliff" sold 300 million at the box office this year, Berner only accounted for a small share.

And the two blockbusters in March and April, "The Beauty of the Mountains" and "The Three Kingdoms: Seeing the Dragon Unloading the Armor" failed miserably at the box office.

The Oriental magic blockbuster "Painted Skin" in the National Day file has nothing to do with Berner, and only Xu Ke's "Women Are Not Bad" in the Chinese New Year file is a project controlled by Berner.

Xu Ke is famous enough, but in comedy and romance films, even if it is his own film, Yu Dong doesn't believe that he can do anything in the New Year.

Other movies have nothing to do with Berner.

In the past two years, the passing year has been unfavorable!

can only watch Huayang, Guangxian, Magic Shadow, Zhongying, and Chengtian take turns fighting in the New Year, and I can only watch from the side.

Next year, though.

Thinking of next year, Yu Dong swept away the haze and regained his smile and self-confidence.

got financing, Yu Dong directly invested in several blockbusters, and it is expected that three blockbusters will be released next year: "October Siege", "Mulan", and "Silver Empire".

"October Siege" invested 150 million, an all-star lineup, "Mulan" also invested nearly 100 million, and "Silver Empire" invested 70 million.

There are three blockbusters with a cost of about 100 million, and Berner won't just watch it next year!

Yu Dong is ambitious and has his eyes on next year, and Zhang Weiping, who also has a new picture, thinks so.

Zhang Yimou has not had a movie released for two years and has lost his source of income, Zhang Weiping is also sad, and even the number of scolding has decreased a lot, and he has become low-key.

Looking at such a lively Chinese New Year stall, I was a little envious and a little disdainful.

"There are no tigers in the mountains, and the monkeys are kings!"

What Ma Xiaogang, Cheng Kaige, and Li Qian can't match Zhang Yimou in his hands.

As soon as Zhang Yimou comes out next year, all cows, ghosts, snakes and gods will stand aside!

......

The eyes of the entire industry are focused on the Lunar New Year stalls, and as a participant, Li Qian also has to prepare for the Lunar New Year stalls.

"Mei Lanfang" is the biggest opponent of "Moon", this film has the support of the Ministry of Culture, coupled with Cheng Kaige's fame, there will definitely be no less support from the official.

However, "Moon" was released a week earlier, and the first week of the film schedule must be enough, so what to worry about.

As long as the average attendance and attendance rate are high in the first week, even if China Film will give "Mei Lanfang" enough support, it can cope with it.

Those who open movie theaters are all about making money, and they don't have to listen to the theater line for what kind of film they rehearse.

Joining a movie theater, basically the theater chain can't manage it, and the film scheduling is up to you.

Even if it is a directly operated movie theater, each movie theater has its own film industry volume requirements, and the general manager of each store is mainly based on the turnover of the store.

In most cases, as long as it is not a niche film, if the attendance rate is high, it will definitely be able to get a high-ranking film.

Of course, it is not without exceptions, if other movies give the theater more share, or simply give money directly, then the film schedule is not necessarily.

The publicity in the early stage is handed over to Guangxian, and Guangxian is definitely the strongest in China in this regard.

As for the screening, Li Qian doesn't plan to do it.

Now that he is famous, the audience is also full of expectations for "Moon", and there is no need to accumulate word-of-mouth through large-scale screenings.

All kinds of other movie viewing meetings are not carried out, and they remain mysterious.

In this case, Li Qian really didn't have much to do in the early stage.

If you have nothing to do, you can rest, go to Tong Liya's crew to visit the class, pay attention to the script of Su Lun's "Living Together in Time and Space", and the preparation of Yang Qing's "Nightclub".

I also took the time to go to the Hundred Flowers Award, but this time I returned empty-handed.

The Hundred Flowers Award does not have awards for Best Debut Film and Best New Director, and it is impossible for the organizing committee to award any of the Best Film and Best Director to a new director, not to mention that "Assembly" is expected to win another award.

However, the award ceremony was smooth sailing, and there were no accidents, and Li Qian sat down for several hours.

In the film market, the release of "Painted Skin" drove the entire market.

After the entire National Day holiday, it got more than 140 million at the box office in 10 days, which made the entire film industry boil.

With a cost of 80 million and a box office of 140 million in 10 days, it doesn't look strange from the comparison of numbers.

However, there is no famous director this time, the male number one Donnie Yen is more like a supporting role, and the whole film is supported by Chen Kun, Zhou Xun, and Zhao Wei.

Three young mainland actors supported a big production of 80 million, and the box office was a big hit, and it is expected to exceed 200 million!

What a concept!

If "Assembly Number" and "Frequency of Life and Death" rely on directors, then "Painted Skin" completely proves that young actors in the mainland are also trustworthy!

At this point, the spring of young actors in the mainland has really come.

However, in addition to the movie, the dispute between Zhou Xun and Zhao Wei for the heroine began to quarrel half a month before the release of the movie.

In 80% of the posters and subtitles, Zhou Xun is the absolute female number one, and she is also the second character in the whole film, second only to Donnie Yen.

But Zhao Wei's fans are not happy, the same coffee position, why should their own stars match others.

As the movie hit the box office, the battle for the heroine became more and more intense.

The producer is also cheap, and later deliberately released some controversial posters, in which Zhao Wei's position is slightly ahead.

And in Southeast Asia, all the publicity is based on Zhao Wei, after all, his popularity in Southeast Asia is still quite good.

Zhao Wei fans began to use posters in Southeast Asia and posters that were released one after another to argue from all aspects that Zhao Wei is the heroine.

Even some awesome fans gave the poster P picture, and then took it to various websites and post it to prove that Zhao Wei is the female number one.

In order to help their favorite stars compete for positions, these fans are also frequently operating.

The two groups of fans quarreled, and the official was silent for the sake of the topic.

In the end, although Zhou Xun's heroine was not shaken, Zhao Wei's marketing and the movie itself also made many people think that this was a movie with two heroines.

At least in the audience's mouth, the two heroines are on an equal footing, and there is no obvious distinction between superior and inferior.

Zhao Wei is also half the battle.

In the end, "Painted Skin" won a super high box office of 230 million on the National Day, leaving behind movies such as "The King of Kung Fu", "Yangtze River No. 7", and "Slam Dunk".

200 million, the three leading actors and Donnie Yen, who was obviously the leading actor, but became a supporting role, and Cheng Jiashang, the director, also quickly became popular, Chen Kun, Zhao Wei, and Zhou Xun's salaries doubled, and they immediately distanced themselves from other actors at the same level.

The explosion of "Painted Skin" can be regarded as a warm-up for the Chinese New Year, so that at the beginning of November, the market showed signs of popularity.

"007 Quantum of Solace" got a box office of 12 million on the first day, according to the normal proportion, breaking 100 million is basically stable, and it has also steadily refreshed the domestic box office record of this series.

At the beginning of November, a film with a box office that is expected to break 100 million yuan came, and the war for the Chinese New Year stalls was ignited in advance.

Several movies released at the end of November have all started to be promoted, and even the last "Mei Lanfang" in early December also started to be promoted early.

The only exception is that "Moon", as a science fiction movie, has not yet started publicity and has no movement.

It wasn't until November 10 that the third poster was released, and the first trailer of the first Clone 5 was killed in a lunar rover, officially starting the publicity.

It's only been 17 days since the movie was released, and there was no information about the screening anywhere in the country this past weekend, which disappointed the long-awaited audience.

Originally, many viewers still wanted to see the response to the screening, but now they can't see anything.

There was no screening, which also made the outside world start to have some unpleasant sounds.

"Don't dare to screen it, Li Qian's heart is weak? "Moon" is really just selling dog meat on a sheep's head?"

Immediately, some media began to write articles questioning it.

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