In mid-June, the film market was still bleak.

Although in order to avoid "Red Cliff" and the Olympics in August, many films have adjusted their schedules.

But either April and May, after all, there is a Qingming Festival in April, and May Day is also Labor Day, which are all days off, even if even the weekend is only three days together, it is much better than ordinary days.

Although there is also the Dragon Boat Festival in June, it is the end of the semester at this time, and both middle school and university are busy with exams.

In the first half of the month, the only commercial films in earnest were the love suspense movie "Deep Sea Search" directed by Xu Ke and the Hollywood blockbuster "Narnia 2"

"Looking for People in the Deep Sea" has a box office of more than 7 million in four days, regardless of professional reputation and audience reputation.

Director Xu Keda's film, after Li Qian came back and rested for a day, he went to watch it.

Originally, looking at the suspense in the title and genre column, Li Qian thought that Xu Ke was going to transform into a suspense film.

However, at the beginning, it was said that the earth would die in 50 years, which seems to have a bit of a sci-fi background.

As a result, there were ghosts again, and they became ghost movies, but the female ghosts who spoke the words of the demon capital were particularly funny, and it seemed to have become a comedy again.

Later, the heroine began to look for memories, and there was a little shadow of a literary film, and the cover of a book that the hero and heroine were in love with appeared more than 30 times, and it almost became an advertising film to promote the book.

In the end, the actor said, "We want to protect the ocean", and it turned out that this was an environmental public welfare film.

"Hey, I didn't expect Xu Ke to make such a movie, I wonder if he made it. ”

In the studio, speaking of Xu Ke's new movie, Guo Fan was very puzzled.

It can be said that the post-80s generation basically grew up in Hong Kong films, in addition to these stars, a very representative director like Xu Ke is also one of the most familiar directors of this generation.

However, there is no way to connect this movie with the martial arts films that Tsui Hark made before.

"Xu Ke also has a "Women Are Not Bad" released during the Chinese New Year, two movies a year, so I can't take care of it. ”

Qi Yukun's words seemed to give Xu Ke an excuse.

Li Qian said, "The mainland version has been deleted, watching the interview with Xu Ke is not to say that the original version is a pure thriller, in order to cater to the mainland market, the second half has been changed to a romance film, and it still has the inherent romance in Xu Ke's movie, but the narrative technique is imitating "Hermulan Road", and the plot is not smooth at all." ”

Most of the innovative works of famous directors are two extremes, and they are even easy to shoot very chaotic and different, after all, they are trying things that they are not good at.

If you want to say that you threw the pot to Optoelectronics and deleted some of the scenes, then the uncut version released in Xiangjiang only had a box office of more than 500,000 in the first week.

"Okay, don't care about others, the older generation of famous directors have failed one after another, didn't they just give us the opportunity to replace them, and the next summer file will depend on the results of the two of you. Li Qian said with a smile.

"Yes, that's right, the future of Chinese films belongs to us!"

Thinking that his debut film will be released soon, Guo Fan is also full of self-confidence.

Although Qi Yukun didn't say such a second-class thing, he was also looking forward to the release of his first movie in a month.

These two people, obviously Guo Fan is 28 years old, Qi Yukun is only 24 years old and Li Qian is the same age, but Qi Yukun is much calmer than Guo Fan.

The release dates of the two films "Jaws: Revenge" and "127 Hours" have been confirmed, "Jaws: Revenge" will be released on Wednesday, July 30, while "127 Hours" will be postponed by one day and released on the 31st.

There is no way that "Red Cliff" will be released on the 10th, with the specifications of this film, it must be able to enjoy the same treatment as Zhang Yimou, and even with the strong support of China Film, the treatment may be a little stronger than Zhang Yimou.

At this time, there is no way for any movie to compete, and it is not a competition of specifications in terms of film scheduling and ticket prices.

In the first week of the release of "Red Cliff", after five o'clock in the evening in first-tier cities, normal adult tickets are estimated to cost 80 yuan a piece, and it is not surprising that a movie theater with a good location and good configuration can even sell for 100 yuan a ticket, and the average movie theater in a first-tier city can sell at least 60 yuan a ticket.

Even during the day, it will only be 20 dollars lower than after 5 o'clock in the evening.

can't play, last year's Chinese film box office champion "Assembly" came for nothing, and the ticket price of "Assembly" is still a little short of this specification, which is the treatment of a big production of a top director.

"The City Full of Golden Armor" was originally equipped with movie theaters in first-tier cities, and it was sold for 100 yuan a ticket at night, counting small cities, half-price on Tuesdays, student tickets, group tickets, and the ticket prices were slowly reduced, and the average ticket price also reached 37.7 yuan a ticket.

In several movies last year, the average ticket price of "Casting a Name" was only 29, "Lust and Caution" was just 30 yuan, and "Assembly Number" was 33.3 yuan.

The bigger the movie, the higher the ticket price, "Assembly" has also sold 80 yuan a ticket in Beijing, Shanghai and Guangzhou, as for the attendance rate of the movie and the audience's reputation in the future, if you can't maintain the sex, the ticket price will drop quickly, everything is subject to the market.

The average auction price of "Golden Armor" is 37.7 yuan, which is seven or eight yuan higher than the 30 yuan per piece of a normal blockbuster.

The number of viewers of "The Assembly" is 7.5 million, and if the ticket price is the same as "Golden Armor", the box office will be 33 million more.

What kind of film sells for a high ticket price, a movie ticket is less than four or five yuan, or even eight or nine yuan, and then multiplied by millions of moviegoers, it is not a small number.

"Frequency of Life and Death" has been very strong because of its reputation and attendance, and in the end, the average ticket price reached 30 yuan a piece, which is the normal ticket price of a blockbuster.

And the formation of "Red Cliff", selling a ticket for 100 yuan at night in a first-tier city, Li Qian doesn't think it's strange, and if he doesn't even go early, it's not easy to buy a ticket for the first weekend.

When "Golden Armor" was released in 06, there were long queues in various movie theaters in first-tier cities at night, and movie tickets of 80 or 100 yuan had to be bought in a hurry.

The box office appeal of big directors can be seen, even if the movies of other directors are more exciting, they can't be compared.

Moreover, the general director can't even get a good schedule, and he won't prepare so many copies, so he loses at the starting line.

Last year's "Frequency of Life and Death" had such a good reputation, even if it was released at the same time as the big bad movie "Wuji", 90% of it would be crushed.

What is the quality and reputation, if you encounter a movie with this kind of popularity, even if it is a bad movie, there is no possibility that it will be overtaken by the last.

When your reputation has not spread, people will break 100 million in ten days, what is it compared to.

Of course, now there is a movie with a box office of more than 100 million, and if it is released at the same time as "Wu Ji", the result is difficult to say.

"Jaws: Revenge" even if the first part of the Internet University has 4 million viewers, but it is completely incomparable with "Red Cliff", and it will be released every two weeks.

After all, China Film directly and indirectly controls half of the movie theaters in the country, plus Bernard's Poly Wanhe Cinema Line, which ranks among the top 15 in the country, and the distribution capacity of the two companies + Chengtian, there is no even a film schedule.

Even if you have a good reputation and people have invested a lot of money themselves, they won't give you much of a film schedule.

As for "127 Hours", it will not have any impact on each other when it is released at the same time as "Jaws", after all, the box office potential is there, and it doesn't account for many films, and it will be a big hit if you get a box office of 20 or 30 million.

And both movies Li Qian has the title of producer, and it will be a gimmick to release them together when the time comes.

After all, the Olympics will be too late, and it will be a grand event for the whole country, and the film market may be affected.

......

In late June, the overwhelming publicity of "Red Cliff" can already make people feel the hot and prosperous summer file.

Even if there is only this one movie, it is very lively.

However, Li Qian has already closed his hands on the editing of "Moon".

As a one-man show and a movie with few scenes, it is not difficult to edit, and it is not easy to say that it is easy.

The easy part lies in the overall structure, which is a direct reference to the Hollywood three-act structure.

It's that the first half is similar to that set of formulas, and the Hollywood three-act structure is usually based on: opening scene, character foreshadowing, establishing themes, motivating events, opposing developments, story beginnings, story developments, important transitions, danger approaching, abyss moments, soul choices, story climaxes, finale, and picture endings, such a structure.

And every stage is accurate to the minute.

Basically, it's all along this line, but the formulas are all dead, just use them flexibly.

"The Moon" generally follows this structure, after all, there is one actor, two characters, and two big scenes.

At the beginning, it is a bit like an environmental documentary, constantly flashing through cities, roads, trees, buildings, ...... It shows a picture of the planet and simply leads to the question of the energy crisis.

This is the opening scene.

Because of this, human beings want to mine energy on the moon, and the background of the story is explained in a very concise and life-like way.

Then the male protagonist works and lives alone on the moon, lonely and lonely, which is in stark contrast to the prosperity of the earth in the opening scene.

Inserting a close-up of a lonely person looking from the moon to the earth sets the tone of the film as sad and slightly heavy.

Life on the moon is the foreshadowing of the characters, but this foreshadowing is a bit long, after all, the environment is special, and there is not enough foreshadowing, so it cannot be substituted into it later.

The structure is simple, but if the one-man show is not good, it is easiest to make the audience fall asleep, after all, from beginning to end, the male protagonist is alone, and he is not a beautiful woman without clothes, so it is not so attractive.

However, Li Qian also has enough time to slowly cut this film.

Time passes day by day, and the summer file is getting closer and closer.

At the end of June, the action movie "Jing Dance Gate" starring Fan Binbin was released, and it got a box office of 11 million in 11 days, and that's basically it.

However, the Hollywood movie "Superman Hancock" got a good box office of 35 million in 5 days, and now the box office of Hollywood movies is getting higher and higher.

However, with the release of "Red Cliff", these movies have all become cannon fodder.

27 million on the first day, and the box office in the first 4 days of the first week was as high as 108 million!

almost broke 100 million in four days, this data has surpassed any previous movie, including the current box office champion in mainland film history "The City is Full of Golden Armor".

"Awesome!"

Seeing this data, Li Qian couldn't help but burst into foul language.

108 million in four days, 10 million higher than the 96 million in four days of "Full of Golden Armor" two years ago.

This data, although the reputation is not very good, but breaking 300 million is promising.

It looks like Lao Mouzi's record is about to be broken.

However, the two movies "Jaws: Revenge" and "127 Hours" will also start to be promoted.

The former is normal publicity, this title is the best means of publicity, audiences who have watched the first part are likely to go into the cinema to watch the second part, and there is a small suspense left at the end of the first part.

"127 Hours" began to be screened on a small scale, and in addition to Li Qian's fame, word of mouth is also very important.

"Jaws: Revenge" doesn't need to be screened, it already has a reputation in itself, and it is all similar to the routine of the first part, so it's not good to let the audience know too early.

However, the audience is not high, so there is no need to do too much screening.

Although his own films are not released, Li Qian still came to join in the fun, who called him the producer of these two movies.

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