The fourth quarter of each year is the season when all enterprises are united in their efforts to impact the annual sales, and it is also the season for all legal and unincorporated institutions to conduct annual reviews and annual plans. In addition, the period between December and the Chinese New Year of the following year is the peak period for the annual meeting of enterprises/organizations, and this year is no exception.

Yin Jie has received a thick stack of invitations to the annual meeting, from which she has chosen the parts with close business ties, including enterprises, media, and public institutions. After consulting with Mr. Ning, she led Flora to several of them.

Early in the morning, He Yuxin temporarily acted as a substitute driver and sent her to the China World Hotel. After meeting Flora at the door, the two walked into the hotel together and went upstairs to participate in the "Annual Ceremony of Business Leaders" of "Chinese Entrepreneur".

"Huaxia Entrepreneur" belongs to the Economic Management Magazine, which is the first management magazine named "entrepreneur" in Chinese mainland. After 35 years of accumulation, the magazine has grown into a nationally influential entrepreneur aggregation platform with three major businesses: editorial collection, think tank and community, integrating learning and social networking.

Prior to this, Yin Jie had dealt with Liu Dongye, the former editor-in-chief of this magazine, for a period of time, and Liu Dongye helped introduce some well-known entrepreneurs. There is a little bit of sympathy between the two. Editor-in-chief Liu was born in the 60s, thin and small, with an ordinary appearance, but magnificent. His business style is extremely bold and enterprising, and he is extremely far-sighted in the choice of business strategy for magazines. In the hands of this person, "China Entrepreneur" has developed from a small magazine with few readers to the country's leading management journal, and has been in an industry leading position for nearly a decade, even if "Fortune" and "Forbes" enter Chinese mainland, it cannot replace its position. The "Chinese Entrepreneur Club" initiated by him has exhausted the leading enterprises in all walks of life across the country, and has also attracted many outstanding and innovative small and medium-sized enterprises to join, through various forums, online/offline lectures, enterprise visits, and even its original entrepreneur interview programs - fireside night chats and other tools, and gradually built a group of entrepreneurs "pass, help, lead", group development, virtuous cycle of enterprise ecosystem. Because of its outstanding influence, the club has developed into a gathering place for the business community and think tank circles, and has been valued and supported by relevant government agencies.

There are two sides to everything, and the attention of government agencies did not bring Liu Dongye any positive results, but on the contrary, it made this magazine become a "sweet and sweet" in the eyes of everyone overnight. Not long ago, the Economic Magazine reorganized "Huaxia Entrepreneur", and Editor-in-Chief Liu also left the magazine "for personal reasons". Although the earth turns without anyone, the disgrace of this soul figure will undoubtedly have a huge impact on the future development of this magazine. The question of the public is, how serious is the degree of impact? Will this integration and reorganization affect the core spiritual inheritance of this magazine? Countless people are sighing and waiting to see if they leave Liu Dongye, where will "Huaxia Entrepreneur" go? Will "Huaxia Entrepreneur" still be the same "Huaxia Entrepreneur"?

Yin Jie is wearing a camel-colored knee-length coat and SW lambskin boots today. He wears a black cashmere suit and a very delicate silver silk twigled butterfly pinned to his chest, with a few small pieces of turquoise on it. A butterfly hairpin of the same style tied her long, copper-brown hair back in a slightly curly hair. She raised her hand to brush the thin bangs on her forehead to one side.

She bowed slightly to the staff who came forward to greet her, and hung the red "guest card" on her neckline as she said. Flora, who was behind her, took the coat and entered the venue through the side door with a paper bag containing the conference schedule and sponsorship materials. Yin Jie stepped on the red carpet as requested by the staff.

Yes, on the red carpet.

This is nothing, who stipulates that only stars in the entertainment industry can walk the red carpet? And looking at the entrepreneurs gathered together today, all of them are bull-eared people from all walks of life, it is not an exaggeration to say that the heroes are bright, what is the point of walking on the red carpet?

As a representative of LS, Yin Jie calmly stepped on the red carpet. But she has always maintained her humility towards the entrepreneurs present.

However, walking alone on the red carpet, with the flash on your side flashing from time to time with the sound of "clicking" the shutter, is truly a very special feeling. On both sides of the red carpet are large oil portraits of the country's top 100 outstanding entrepreneurs, walking under their serious, gentle or encouraging gazes, Yin Jie is as excited and full of expectations as everyone here: Perhaps, one day in the future, his portrait will also be hung here?

She smiled slightly, signed fancy on the red signature wall with a golden water-based pen, and then followed the guide into the hall. In the hall that can accommodate 2,000 people, the general audience area is already packed, and the guest area is almost full.

Yue Hong, the new editor-in-chief of the magazine, served as the moderator of the main forum. This is a woman with a slender body, short hair, and a calm and elegant woman. When she invited the former editor-in-chief Liu Dongye to give a speech, she watched the still vigorous thin figure walk up to the podium, and the audience applauded. Liu Dongye spoke for almost a quarter of an hour, countless pairs of eyes eagerly watched him, and when he was about to step down at the end of his speech, from front to back, rows of entrepreneurs stood up and applauded him warmly...

Yin Jie didn't know if Liu Dongye had any special feelings at that time, but she thought that if she got such applause at this moment, she would feel that it would be worth it. Because this means that my efforts have been seen, recognized and respected by so many outstanding entrepreneurs.

Yin Jie participated in one of the roundtable sessions.

The so-called round table is a semicircle arranged with multiple chairs on the rostrum. Combined with the theme of the forum, the moderator can ask a question for a certain guest, or ask a question for all the guests to answer in turn. Finally, the audience can also ask a question about a guest and get an answer.

The theme of Yin Jie's participation in this roundtable forum is "Gains and Losses of Chinese Enterprises' Overseas Investment Experience". Because she was the only woman, Yin Jie was given preferential treatment by everyone, and there were two guests on the left and right, namely Liang Qiaobo, vice chairman of home appliance giant Griffin, Xu Chenglong, president of State Electronics Group, Xu Qiang, chief engineer of Yanjing Automobile Group's R&D center, and Joseph Campbell, senior partner of Deloitte Touche Tohmatsu. The host is Luo Wenguang, editor-in-chief of the economic magazine.

In the roundtable session, Mr. Liang of Griffin was full of confidence in going out, and he was very confident in his company's products - through overseas distributors, Griffin's induction cookers, rice cookers, microwave ovens and other products have been sold to Southeast Asia and Central Asia, and at the same time, Griffin's products for famous European brands have also been highly recognized by European customers. The company plans to set up a sales office in Malaysia first, followed by a regional representative office in Ukraine. Compared with Mr. Liang of the Shaozhuang faction, Mr. Xu of Guodian Group was more cautious, and he pointed out many problems encountered by Guodian in the process of overseas investment, the most important of which is the lack of professionals for overseas expansion. Chief Engineer Xu of Yanjing Automobile expressed strong interest in cooperating with automobile design companies in Germany, France and Italy. When the moderator specifically asked Yin Jie the problem of Chinese enterprises' overseas investment being unsuitable, Yin Jie gave targeted examples and gave pertinent suggestions. In particular, she highlighted the low tax rates and business-friendly business environment in country S, as well as the series of measures implemented by the government of country S to help investors integrate into the local environment. Yin Jie and Deloitte's Joseph have known each other for a long time, and LS has always maintained a good cooperative relationship with the "Big Four", so the two worked together tacitly, elaborated on the topics raised by the host from different perspectives, and answered a series of questions raised by the entrepreneur audience.

When the moderator announced the end of the roundtable discussion, the audience erupted in warm applause. Yin Jie's face was slightly red, and he looked at the audience with a smile, and found that an entrepreneur he met during the tea break was also applauding hard. She bowed slightly, remembering that the entrepreneur was the director of a tool factory in Shanghai.

After the meeting, Yin Jie declined the invitation to attend the dinner and awards party.

On the way home, she recalls the situation of the Shanghai tool company she had seen earlier. In recent years, due to the impact of globalization, a large number of overseas companies have entered the Chinese market, and the business situation of this enterprise has been declining day by day. The annual celebration of Chinese entrepreneurs is expensive, and this worried entrepreneur spends money to buy tickets to enter, the purpose is to hear the views of the industry leaders on the market development trend, hoping to get new development ideas...

She couldn't help but sigh in her heart, what does the company mean?

For employees, the company means the income of supporting the family, the harbor that shields the outside world, and the spiritual home where the heart belongs; for the country, the enterprise means taxation, employment, and sustainable economic development; for the society, the enterprise means wealth, responsibility, public welfare, and the endless life between taking and returning.

The world is talking about the glamorous side of entrepreneurs, with high income and high status. But once there is a problem in the operation, all the spearheads will be directly pointed at the entrepreneurs. But who can truly experience the heavy responsibility they bear? When enterprises lack liquidity, when they are faced with strong suppression by overseas competitors and imitation pursuit by local small enterprises, when the economic environment changes unfavorably, who can see them tossing and turning and sleepless at night? Who can understand the panic and frustration of trying by all means to find a way out?

Yin Jie once visited an entrepreneur in Shenzhen, who was only forty years old and full of luxury. When chatting in his leisure time, the other party confessed that the original intention of his efforts was just "not to disappoint the people who follow him".

... ...