Chapter 483: Spider-Man (2)
After a brief bargain, Simon and Leslie Weckersey agreed that the rights to the Victoria's Secret show would be jointly held by Daenerys Entertainment and LTD, and the two parties would share the budget investment of the show, and Daenerys Entertainment would receive a distribution fee for the rest of the distribution process.
In addition, Simon also agreed to be the producer of the Victoria's Secret show himself.
The riots in Los Angeles lasted four days, and the chaos was not suppressed until thousands of officers and men of the National Guard and Marines marched into the City of Angels.
After spending his first weekend in early May in Columbus, Ohio, Simon returned to Los Angeles on May 4.
Unlike the mess in the south-central part of the city, the Santa Monica Mountains in Los Angeles are largely untouched.
The incident basically subsided, and Hollywood quickly returned to its former prosperity.
"Teenage Mutant Ninja Turtles 2", which was released on Thanksgiving Day on April 17, has been in theaters for two and a half weeks.
In its second week of release, Teenage Mutant Ninja Turtles 2 dropped 41% at the box office as expected, collecting another $22.31 million.
In the third weekend of its release, from May 1 to May 3, the film's decline narrowed to 27%, and it continued to earn $11.39 million in three days, with a cumulative box office of $71.08 million.
In two and a half weeks, the box office of $71.08 million remained above $10 million in a single week, which means that the total box office of "Teenage Mutant Ninja Turtles 2" in North America is expected to hit a high of $110 million to $120 million. Although it is still down from the first part, it has also exceeded Simon's initial expectations.
"Teenage Mutant Ninja Turtles 3" was successfully put on the production schedule.
In order to avoid the pace being too fast, the third schedule was still two years later, that is, in 1994.
However, these days, Simon's most attention is no longer "Teenage Mutant Ninja Turtles 2", but the Marvel 2D animated movie "Spider-Man", which was also released directly through the videotape channel during the Easter season.
Spider-Man hit shelves on April 10, a week before Easter.
With a total budget of $15 million for production and distribution, the 2D animated film needed to sell 1 million boxes to break even.
Daenerys Entertainment's distribution arm expects sales of Spider-Man tapes to be between 2 million and 3 million boxes.
Reaching this number range, Marvel's animation department can give the green light to directly produce 2D animated movies of other superheroes, if it can't be reached, only to break even or make a small profit, Simon does not plan to let 2D animated movies consume the popularity of Marvel superheroes.
However, with only a $3 million publicity budget, the first 300,000 cassettes of "Spider-Man" were quickly sold out in just three days after it hit the shelves.
Daenerys Home Entertainment, a subsidiary of Daenerys Entertainment that is primarily responsible for the distribution of videotapes and television channels, quickly restocked while investigating the cause of the incident. And soon found out that it turned out that a group of Marvel fans had set off an event on the Internet forum that had just emerged in the past two years to support the animation of "Spider-Man" and promote Daenerys Entertainment to produce a live-action movie.
Spider-Man, who was born thirty years ago, is no less popular than DC's superheroes such as Batman and Superman, so it has a very wide fan base.
The online forum event was just the beginning, but the initial humble event spread to the offline scene before Spider-Man was released, despite word of mouth among comic book fans, and eventually led to the rapid sale of the animated film's first 300,000 cassettes.
Daenerys Home Entertainment's team didn't initially anticipate the event's impact.
However, the distribution team then made good use of this opportunity, and through the media platform, it was hyped and guided by the media platform to publicize how difficult it was for the Marvel team to make this 2D animation in the shadow of DC, how Daenerys Entertainment executives deliberately suppressed Marvel in order to protect the interests of the DC Cinematic Universe, and did not even allow "Spider-Man" to make a 3D version while trying to control the budget, and other half-truths and half-truths, and so on quickly produced an event effect.
Although there is only a budget of 12 million US dollars, under the careful production of the Marvel team, the reputation of the 2D animated film "Spider-Man" has indeed been widely recognized by the media, with a comprehensive review score of 8.3 points, which has also become the most solid foundation for the success of this 2D animated movie.
Driven by various factors, the final sales of the "Spider-Man" 2D animated film reached 1.09 million boxes in the first week, and in the week of Easter, the sales increased again to 1.23 million boxes, and the total sales of 2.32 million boxes in two weeks were close to the company's initial best expectations for this 2D animated film.
Moreover, 2.32 million boxes were sold within two weeks of being put on the shelves, and the overall sales of "Spider-Man" are expected to exceed 10 million boxes.
Based on the average price of about $30 for videotapes, 10 million boxes means $300 million in sales.
And that's just North America.
Although the DC Cinematic Universe has been successfully promoted overseas, as an American superhero, Spider-Man's 2D animated movie, and there are no plans for theatrical release, Daenerys Entertainment does not have much expectations overseas.
However, just like that, the return of this "Spider-Man" to Daenerys Entertainment has far exceeded the initial expectations.
The retail price of a videotape of $30 is usually about $15 for the studio, and the gross profit margin is still above 40% after excluding the cost of material transportation and other costs of the videotape.
Therefore, this "Spider-Man" can bring at least $100 million in net profit to Daenerys Entertainment based on the total sales of 10 million boxes in North America. Even if the film's subsequent overseas distribution and TV platform revenue are not large, it must be very considerable in the context of the popularity driven by the hot sales of video tapes.
The final net gain is expected to be at least 10 times more than the initial budget investment of $15 million.
Hollywood's film projects that can bring $150 million in net profits to studios on omni-channel platforms every year can often be counted with one pair of hands, so it can be seen that the "Spider-Man" 2D animated movie is definitely another super dark horse that other studios envy.
Even if there were some fortuitous factors in the success of this project, the profits were placed here, and Simon had to pay more attention to it.
The first is to put out the fire by public opinion.
In order to promote the success of "Spider-Man", the distribution team has created a lot of 'black material' that is not good for Daenerys Entertainment.
Taking advantage of all the favorable factors to release a film is Simon's philosophy when he founded Daenerys. "Spider-Man" is so successful again, and the previous operation of the publishing team has certainly been positively affirmed.
However, it can't let Daenerys Entertainment suppress Marvel's public opinion for the sake of DC to spread at will.
As long as it is a little more sensible, it should be easy to figure out that even if it holds the copyright of the DC Big Three, the DC superhero cannot be the 'own son' of Daenerys Entertainment after all, and Marvel, which is completely 100% owned by Daenerys Entertainment, is.
Even from the perspective of pure interests, Daenerys and Time Warner jointly created the DC Cinematic Universe, carefully calculated, in the entire Cinematic Universe, Warner can not only share the profits of the Big Three, but also separately hold the rights to superheroes such as Flash and Cyborg, so Warner's income should be more lucrative overall.
If Daenerys develops the Marvel Cinematic Universe, her interests are entirely her own.
If it works, as long as the head isn't broken, Daenerys Entertainment should do it.
Since the Marvel superhero live-action movie project has not been launched, Daenerys Entertainment must have its own considerations.
Subsequently, as the CEO of Daenerys Entertainment, Amy Pascal personally explained in an interview with The Hollywood Reporter why Daenerys Entertainment is not developing a Marvel superhero live-action movie for the time being.
Compared with DC, Marvel's superhero movies often need more complex special effects technology support, and the current special effects technology cannot reach a satisfactory level, such as Spider-Man, it is very difficult to realize Peter Parker shuttling through the urban forest of New York.
Therefore, Daenerys Entertainment will suspend the development of Marvel superheroes.
The choice to cooperate with Time Warner's DC Comics is also to lay the foundation for the future Marvel superhero cinematic universe in advance.
Amy Pascal's explanation was affirmed by most fans, and with Daenerys' public relations department's other operations in private, the public opinion noise previously created by the "Spider-Man" distribution team quickly subsided.
Although, there are some not-so-good results.
Because of Amy Pascal's revealed plan, the DC Cinematic Universe project at this time is completely to prepare Daenerys Entertainment for the future development of Marvel, which casts a faint haze on the prospect of the DC Cinematic Universe.
In the future, perhaps one day, in order to launch the 'biological' Marvel Cinematic Universe, Daenerys Entertainment, which holds the copyright of the DC Big Three, will deliberately suppress the direct competitor of refrigeration.
Similar concerns in the media directly caused Time Warner's stock price to fall for several days.
Naturally, it was another chicken and dog jump.
After the completion of the fire extinguishing in terms of public opinion, the next step is the follow-up animation film development plan.
Although the Marvel Cinematic Universe will not be launched for a few more years, Simon actually has a rough plan for this because of the memories of his previous life.
Animated films will definitely continue to be made, and they will also be made into a long-term crossover series, but Simon is unlikely to let animated films affect live-action films. To put it simply, you can't let the animated cinematic universe overlap too much with the planned live-action cinematic universe in terms of plot.
Otherwise, the audience will take a trip to the Marvel Cinematic Universe in animated movies, and if the live-action cinematic universe storyline is similar to that of animated movies, even if they are still looking forward to it, there will probably be more people who do not want to see a simple plot replication.
Fortunately, as a comic book company that has been established for more than half a century, Marvel has accumulated enough material to dig into over the years.
The roughly agreed plan, the animated cinematic universe, will be based as much as possible on the accumulation of stories from Marvel Comics before 1990.
At the same time, in order to pave the way for the future live-action Marvel Cinematic Universe, Marvel will reopen a series of major events this year, which basically revolve around the main line of the Marvel Cinematic Universe in Simon's memory, including the superhero civil war, the Kru invasion, etc., and some superheroes will be restarted.
Speaking of which, the comic industry in North America has become more and more depressed in recent years, and with the increasing variety of entertainment activities, comic sales have continued to decline.
The recession situation is almost irreversible, whether it is Marvel or DC, in the basic comic business, they have been eating the old book for the past two years, increasing revenue by hyping the comic book collection and releasing classic remastered versions.
Simon also hopes that this massive reboot of Marvel superheroes will give a little boost to declining comic book sales.
The time entered May, and the summer season of 1992 in North America was also approaching.
The biggest film project of this year's summer season is undoubtedly "Wonder Woman", which will be released on June 5, and in recent months, Daenerys Entertainment, which is responsible for the release of this film, has been releasing details that fans have been looking forward to.
There is only one month left before the release of the film, and the main creators of the film have started a non-stop publicity schedule. Daenerys Entertainment has also begun to place promotional materials more intensively on various media platforms.
In order to circumvent the edge of "Wonder Woman", many studios have advanced the key projects of this summer file to May.
Mel Gibson's "Lethal Weapon 3" chose the schedule of May 15.
Columbia Pictures produces "Earth Ambition" starring Tom Cruise, which is also scheduled for May 29, a week before "Wonder Woman".
and Disney's "Nuns Are Crazy" starring Whoopi Goldberg, which is scheduled for May 22.
Speaking of which, the black comedy "Nuns Are Crazy" ended up costing $31 million, far exceeding Disney's initial expectations of $20 million.
Disney's top brass did not have the prophetic advantage of Simon, and did not know that the film would become a box office dark horse, so they were quite worried about the box office prospects of the film, and Michael Eisner and Jeffrey Katzenberg are said to have quarreled because of this, trying to pass the buck to each other.
Of course, the secrets in this kind of circle will definitely not be known to outsiders.
The three movies are in the forefront, and "Wonder Woman" completely occupies the one-week schedule that opened on June 5, even in the following week of June 12, there are no heavyweight movies released.
Under the promotion of summer movies in full swing, after Cersei Capital finalized the acquisition of LTD, another news soon came out in the circle.
Daenerys Entertainment will partner with LTD to create a large-scale lingerie fashion show.
Simon Westeros is said to be the producer himself, and the show will be broadcast on the network.
Subsequently, various news were confirmed one by one.
It's true.
Obviously, in order to promote LTD's Victoria's Secret lingerie brand, Simon Westeros intends to personally go into battle and create a large-scale lingerie fashion show.
It is obviously impossible for people in this era to imagine what Simon's memory of the Victoria's Secret show will look like.
The public's stereotype is basically a few fashion shows broadcast on TV.
A group of models walking around on the catwalk, how much of a sight can that be?
However, because of the confirmation of the news, more media began to pay attention to the just-completed LTD acquisition of Cersei Capital, and the Victoria's Secret brand has also become famous because it has been mentioned many times.
Leslie Wexnay was also a very good businessman in marketing, and took advantage of this opportunity to quickly launch a new round of brand promotion.
As for Hollywood and the fashion industry, even if they still wonder what kind of tricks a fashion show can accomplish, it does not prevent major modeling agencies from approaching Daenerys Entertainment to try to get their own models to ride the towering tree of Simon Westeros.