Before going to Chongyun Village, seeing the process of cutting and marinating bamboo rat meat to Xiang Kun, You Meng knew that this friend should be able to cook, and as for how to do it, he can know now.

"The publicity I mentioned before started with the cooking video. ”

Xiang Kun said as he began to boil water very skillfully, and then used a knife to cut the onion, the kitchen knife was still in his hand, and the handle of the knife seemed to stick to his palm, running as expected, attracting the whispers of You's nephew and the waitress.

"Nowadays, cooking videos on the Internet, teaching people to cook, are only the most basic points, and this alone does not guarantee the favor of netizens. ”

Xiang Kun continued to remove the stems and seeds of the green peppers, wash and slice them, his hands moved quickly, but his eyes looked at You Meng, and his voice was still unhurried, as if he was telling a story:

"The video of cooking, first of all, is a video, it is an audio-visual work, so the first thing that users come into contact with is its painting and its sound. ”

Xiang Kun seemed to know the time when the water was boiling, and the moment the water boiled, he picked up the lid of the pot, put the chopped onion and green pepper in, and picked it up after a while.

"When a user opens your video, it's important to draw their attention to the images and sounds, and our goal is not to let them learn how to cook, but to make them watch and remember you. ”

Put the bamboo rat meat into the pot, boil for one minute, Xiang Kun began to prepare the wok, heat the pan, and pour the oil.

"Maybe people open your video with the intention of cooking, but it's not just cooking that attracts them. ”

From the beginning of Xiang Kun's knife flower, You Da's nephew had already taken out his mobile phone and started to shoot videos, and You Meng also watched more and more attentively, as a chef who started cooking after graduating from high school, he could naturally see Xiang Kun's old ways, although the utensils in this kitchen are a little different from ordinary home kitchens, but he can still be flexible and versatile.

Xiang Kun took out the rabbit meat, drained the water, and then poured it into the hot oil of the wok, and began to stir-fry, the technique was more cool, the action of hooking the fire and shaking the pot was different from that of a professional chef, not so skilled, but it was very pleasing to the eye, as if the woks were shields, and the spoons were swords.

"The food videos on the Internet that can be popular all have their own characteristics, but one thing is common, that is, the time is 2 to 5 minutes. ”

Xiang Kun drains the bamboo rat meat, puts the peppercorns in the wok until fragrant, then takes them out, and then stir-fries the green onions, ginger, garlic and spicy sauce until fragrant.

"There is an UP master named Wang Gang, the video is known for being concise, fast, and practical, many of which are more than two minutes to three minutes, he has made this type his characteristic, and it is difficult for others to learn this way, and it is difficult to have such an effect. ”

Because of Tang Baona, Xiang Kun now often wanders around station B after watching the new video of Princess Jelly Bean, watching some videos of other well-known UP masters. As a cooking "enthusiast", it is natural to watch some cooking videos.

Talking on his lips, but he didn't stop for a moment in his hand, pouring the bamboo rat meat that had just been served back into the pot, adding cooking wine, light soy sauce, and sugar to stir-fry, and then adding a little water to cover the pot and simmer.

"So our videos, while being short and concise, should have our own characteristics, which can capture the characteristics of the user's eyes and ears, whether it is good-looking, good-sounding, handsome, cool, funny or good sand sculpture. ”

After a while, Xiang Kun lifted the lid of the pot, poured in the onion and green peppers and stir-fried together, and then removed from the pot.

This dish of dry pot bamboo rat meat, Xiang Kun is made according to the steps of dry pot rabbit meat, of course, the taste is fine-tuned according to the general taste of the people in Tongshi Town in his memory when he was a child, anyway, the focus is not on the taste of the dish now, the main thing is to show You Meng the process of cooking.

Seeing the cooked dry pot bamboo rat meat, You Meng exclaimed: "Xiang Kun, you are so powerful, this cooking is like practicing martial arts, it is too good to pretend to be B, but it looks really cool!

Of course, Xiang Kun has not specifically practiced this hand, but he has deliberately designed it in his mind before doing it, how to show a lightweight master style in the whole process, and even how to wipe his glasses when they are misty has been designed.

He believed that when he was cooking, if he was given pure music, he could even step on some movements, but he was worried that the music would accidentally get into the mood, and he couldn't stop the car and make some kind of moths.

"Just like this, streamline the whole process again, study and design each step, and then cut it into a video of about 2 minutes, do you think anyone will watch it?"

"Of course there is!Xiang Kun, you come to be the spokesperson of our 'You Long Hotel'! Damn, you kid has the potential to be an Internet celebrity!" You Meng sighed.

You Da's nephew, who had just been filming the video, also nodded again and again, and You Meng's wife and the little girl's waiter also agreed.

"No, I won't shoot a video, you can do it. Xiang Kun said.

"Ah, I shoot, I can't, you just did that, I can't do that. You Meng shook his head.

"You have to come, you are the owner of this restaurant, you are the head chef, and you look more relatable, there is a sense of contrast that is not like a chef or a scholar. When the time comes, you go to customize a simple design, but the version is good-looking, well-fitting chef clothes, and then decorate the kitchen, not to seek luxury, must be neat and clean! People believe what they find more than what you deliberately show. ”

Xiang Kun said, pointing to the mobile phone of the eldest nephew downstream: "You can't shoot with a mobile phone, you have to use more professional equipment, you have to light, you have to edit after shooting, the sound must also be processed, the noisy sound must be removed, and there must be texture." ”

You Meng was a little stunned: "We can't do this." ”

"You can spend money to hire someone to shoot, everyone will have equipment, first design the script, do a good job of rehearsal, the action can be more complicated, if you can't practice in an hour, you can practice for a day, and if you can't practice well in a day, you can practice for ten days! ”

Xiang Kun said, pushed the plate of dry pot rabbit meat forward, and said with a smile: "Okay, let's talk about the rest later, how about tasting the dry pot bamboo rat meat I made first?"

"It smells so good, it must be delicious!" You Meng's wife complimented while taking chopsticks and distributing them to a few people, even the little girl waitress who joined in the fun.

Xiang Kun watched expectantly as she picked up the bamboo rat meat and put it in her mouth and chewed, chewed, and then chewed again, changed from the left side of her mouth to the right, and continued to chew, her expression slowly becoming embarrassed.

You Meng also chewed for a long time, as if he was chewing gum, and smiled at Xiang Kun: "I just patronized to watch you play handsome B, and I forgot to remind you that the skin of this bamboo rat meat is tougher, and it will stew more, hahahaha, but it tastes really good." ”

Xiang Kun's cheeks twitched slightly, and he also realized that he had made bamboo rat meat as rabbit meat, and he hadn't done it before, and sure enough, the data type was different, so this formula couldn't be applied indiscriminately......

Because of Xiang Kun's whimsical publicity plan, the "Youlong Hotel" closed the door early tonight after waiting for the table of guests in the lobby to leave.

After giving the eldest nephew and the little girl waiter a holiday, only You Meng and his wife were left in the store, making a few side dishes, and after re-stewing the bamboo rat meat, they sat in the hall and chatted while eating.

In order not to be abnormal, Xiang Kun had to find an opportunity to swallow double stones and pretend to eat a few bites.

"It should be no problem to decorate the kitchen and customize clothes, it shouldn't cost too much money, it should be okay to shoot videos, and it should be okay to find wedding photos. But Xiang Kun, I don't think I can really learn those movements of yours, I think you have a lot of B-style when you do it, I just tried it myself, it's so ashamed......" You Meng opened a bottle of beer by himself and said while drinking.

Xiang Kun said: "You don't have to learn my movements, you can use other characteristics." For example, you can keep each step perfect, cut the vegetables neatly and neatly every time, each section is the same length, and the interval between each knife is also the same, step on the rhythm, seasoning or something, all controlled in the exact weight of the whole number, tell the audience that only the accuracy of the value can ensure the accuracy and consistency of the taste, including the time of the pot, the number of stir-frying, the amplitude of stir-frying, the time of simmering, etc.

"Prepare the scale, weigh all the spices, make the editing, just see the value, make up the round!

"Prepare a probe digital thermometer for cooking, how many degrees of oil temperature should be measured, give the lens, it must be an integer, or the mantissa of several values is the same!

"When you speak, you must not smile, you must speak without hurrying or slowing, and you are very sure.

"Believe me, this style will make a lot of people with a little obsessive-compulsive disorder cool to fly!

"I've already set up a good character for you, a 'kitchen idiot' who specializes in all kinds of rabbit meat cooking, and a technical handsome uncle who is abstinent. ”

"Kitchen idiot?" You Meng tilted his head a little awkwardly, while his wife covered her mouth and laughed on the side.

"If I am not satisfied with this character, I have other ideas...... Xiang Kun's mind is now spinning very fast, a thought arises, and a series of ideas and plans have followed, and when I think about the last script and character design, the next one or even the next one has begun to brew and even come out.

After Xiang Kun made four characters in a row for You Meng to choose, this straightforward man from Tongshi Town couldn't help but whisper: "Isn't this a lie...... I'm not that kind of person. ”

"It's just publicity, you're just playing the role of the chef in our video. And the objective facts are all true, just like saying that you are a culinary family is not wrong, your family does open a restaurant! You say that you love cooking and specialize in cooking, so it is not wrong to say that you did not go to college, you did go to the restaurant at home to learn to cook, you did not go to college, you did not even take the college entrance examination, and you didn't have a chance to hammer the ones you couldn't pass the exam! As for the rest, isn't it just cooking and speaking style? You don't tell others what kind of person you are, you just behave like this in the video, for the sake of the video effect!"

You Meng thought about it and nodded, as if this was indeed the case.

"What's the matter with that rabbit meat you're good at? I'm not good at rabbit meat......"

"It's okay, I'm very good at it, I'll make you a recipe when the time comes, to ensure that every step is accurate, the specific time, the amount, the heat, there is no problem. "Xiang Kun has a little understanding of the tastes of the people in Tongshi Town, after all, he has lived here with his parents for many years.

"And then, what next? Mention the name and address of our 'You Long Hotel' at the back of the video we made, and then type it out with subtitles?" You Meng said with some anticipation.

"No, don't add anything, don't mention anything, don't mention a word, just mention your name, or take a screen name. Then specialize in rabbit meat videos, and you don't need to do too much, just elaborate three to five 2 or 3 minute videos. Xiang Kun said.

You Meng wondered: "Then how do you let customers come to our store? Aren't we going to be Internet celebrities, aren't we going to promote the store?"

Xiang Kun said: "Then it's the next second step, if the rabbit meat video we make has a certain repercussion, let's ask a big V who is better at tourism and food to write an article." Isn't there a 5A-level scenic spot not far away, you can let the big V start from there, take the scenic spot as the starting point, and then find a person to visit the legendary rabbit meat from the beginning of the 'kitchen idiot', and then find Tongshi Town, find your store, and eat the legendary rabbit meat feast, not to mention too detailed, point to the end, as if you really mainly look at the scenery, and eat rabbit meat along the way. ”

Seeing that You Meng and his wife nodded thoughtfully, Xiang Kun continued: "You can invite this kind of UP master to come every once in a while, keep it hot, don't look for the kind that is too hot, don't spend too much money, it's best to find the kind that cooperates with each other for free." After the popularity of the Internet rises, local people will naturally come to visit, our rabbit meat is mainly for the taste of local people, as long as they taste it and think it is delicious, your reputation will soon rise, and there will be more and more repeat customers. ”

"I see, this connects the online video to our store. You Meng said, frowning a little: "But will this be a bit too big?" If our video becomes popular, it will also bring fire to all the restaurants that make rabbit meat, and we will also reveal the practice......

Xiang Kun shook his head and said: "It's unrealistic to want to focus all the traffic on yourself, don't be afraid of others taking a ride, others are actually invisibly boosting your popularity while taking your car, your store is so big, money is inexhaustible for one person, and building your brand is the most important." ”

"So, it's a two-step walk?"

Xiang Kun said: "No, there is a third step, if the second step works well and starts to attract tourists, you can hook up with the culture and tourism department of Tongshi Town and let them help promote it." You can also cooperate with the commercial street here, they will definitely be willing to stir up your fame, and when the time comes, you can exchange for a more favorable lease contract, a bigger storefront, and a better location. ”

You Meng couldn't help but laugh with his wife: "I've already begun to imagine in my mind the picture of queuing up to eat in front of our store." ”

You Meng's wife also nodded and said, "I also think that Brother Xiang's idea is very powerful, and there is a great possibility of success." ”

You Meng then said to Xiang Kun: "Whether my small shop can come back to life depends on your idea, if it can be done, this store will give you 30% of dry shares." Of course, if it doesn't work, it's nothing, anyway, I was going to put it away and not do it. ”

Indeed, if according to Xiang Kun's three steps, his "Youlong Hotel" business can get better again, then Xiang Kun's credit is too great, almost all of it is planned by him, and even the rabbit meat recipe has to be made by him, of course, I don't know how the rabbit meat recipe tastes for the time being, and whether customers will buy it. But the call to Kun at Liu Caifu's house in Chongyun Village in the afternoon, as well as the performance in the kitchen at night, made You Meng think highly of and trust Xiang Kun's ability.

Xiang Kun said: "I will also pay 30% of all the expenses this time." If this thing can be done and this store can become popular, according to the cost of your original investment, I will use the money to buy shares. ”

"Don't be so troublesome......"

"That's it. Xiang Kun said: "The most important thing is that the video should be filmed well, you first think about which script to use, and then try the effect yourself, and then carefully modify it, don't have to do it well." I'll go back to Thorn Tong City tomorrow, and if there is any situation at that time, contact me on WeChat.

"In fact, whether this kind of thing can be popular, sometimes it depends on luck, even if we do the best thing, it may not be really popular, we can only do our best. ”

Xiang Kun naturally didn't know that when he said this, the video of him playing handsome and making bamboo rat meat at Youlong Hotel tonight had already been posted on Station B......

Although Xiang Kun explained that You's nephew couldn't post it on the Internet, this young man recorded a very sturdy video, and he felt that he had nowhere to put it, it hurt very much!

So he sent the video to a good classmate to watch, isn't this an online post?

But he forgot to tell the classmate not to post it on the Internet.

So after watching it, the classmate backhanded a video on station B - "How is the bamboo rat meat made by my eldest brother better than Wang Gang?"

......

Xiang Kun naturally stayed at You Meng's house at night, and he sat cross-legged on the bed in the guest room, thinking about today's behavior.

In Liu Caifu's house, he must have been a little forgetful, so that he unconsciously fell into his emotions again, triggering "emotional assimilation", which had an impact on Liu Caifu and You Meng, but fortunately, it doesn't seem to have any adverse effects on him for the time being.

On the one hand, he really wants to help his friend turn around the dilemma of this restaurant, and on the other hand, he wants to try these plans and solutions that keep popping up in his head, whether it will work or not, as if he had tested various abilities before.

And he also thought that doing these things shouldn't bring any hidden dangers to himself, anyway, it wasn't him who appeared on the scene.

In fact, he still has a lot of plans that he has not said, some of which may not work very well, and some of which are too difficult, as if he has wondered if he can use the ability of "emotional assimilation" to influence a large number of diners in public, so that they all think that You Meng's food is delicious.

But the problem is that his "emotional assimilation" is really not easy to control, when he wants to enter the emotion, he often can't find the feeling, and when he doesn't want to, he always falls into it unconsciously.

And he no longer has an "appetite" for ordinary food, and it is difficult for him to create an emotion that he feels that those foods are very delicious and delicious.

Thinking of "emotional assimilation", Xiang Kun couldn't help but feel the eight-armed and eight-eyed wood carving again, and this time there was feedback again!