Su Yuanshan's simple words made Zhang Ke's heart tremble.

Zhang Ke took a deep breath, stopped his pen, stared at his nephew, and his eyes bulged: "One hundred million? Xiaoshan, you're not kidding?"

"Uncle, I'm not kidding. ”

Su Yuanshan knew that in the eyes of his uncle, making up 100 million was tantamount to having his brain in water.

What is the concept of 100 million yuan now? How many county governments in the whole country do not have this amount of financial revenue in a year.

Su Yuanshan got up and rummaged through the filing cabinet a few times, and found the first quarter report sent by his uncle.

"The marketing volume in the first quarter is 1.1 billion, uncle, this report has no moisture, right?"

Zhang Ke nodded: "From the very beginning, the reporting system of the mall is very perfect, and everything is true. ”

"Okay, how long is the current account period? one month, two months, three months?"

"Inconsistent, depending on the ex-factory price given by the manufacturer and the pricing policy and our profit margins. The account period of our thin profit is longer, and the higher profit is shorter. Zhang Ke understood what Su Yuanshan meant, he thought for a while and said, "Now our account turnover will exceed one billion at any time. ”

"Hmm...... Theoretically, this billion can be taken out and used, of course, this also involves the risk of a capital chain breakage. Su Yuanshan knew that his uncle had actually understood this, and after thinking for a few seconds, he said cautiously: "Uncle, the use of cash flow has been a mature business model that has been proven abroad. But the risk needs to be grasped by yourself. ”

"The mall, whether it is a traditional mall or an online mall after the popularization of the Internet in the future, its model is, in the final analysis, a cash flow model. ”

"In fact, almost all enterprises are like this, as long as the cash flow does not collapse and the capital chain is not broken, then an enterprise can lose hundreds of millions of dollars every year, and billions of dollars are still surviving well. ”

The uncle nodded: "I understand, Yin eats grain, as long as there is food, he can always eat it." ”

"Yes, unless there is a full-blown economic crisis...... Then there will be only a bankruptcy. ”

"There were no competitors before, so the mall could use the profits to expand, and the cash flow has been lying down and eating interest. This is the most conservative scheme and the dumbest scheme. ”

"And the most radical plan is to use all cash flow for expansion, by increasing the number of stores, expanding sales to increase cash flow, so as to achieve rocket-like development. ”

"Now, we need to analyze how aggressive the opponent is - if they are so aggressive that they squeeze out the cash flow, then we can even defeat the opponent by spending a lot of money one after another - the source of cash flow comes from sales - so don't say 100 million, even if you subsidize 1 billion, as long as you sell the goods, it is profitable. ”

"What's more, this 100 million cash has no other income than activities? Spending tens of millions of dollars on advertising every year, with a real subsidy of this scale, it is more sensational?"

Zhang Ke licked his lips, took a sip of the teacup, and let out a long sigh after being silent for a while: "I know, then how to do this event?

"Of course not!"

Su Yuanshan shook his head with a smile: "Since it is a subsidy, then make a subsidy plan." ”

Su Yuanshan said and grabbed his uncle's notebook, and said while writing: "Don't treat the people as fools, since you want to subsidize, you will honestly distribute money." ”

"You first make different price ranges according to the selling price, for example, how many kinds of goods are more than 10,000 yuan. Then how much money can be made up for the purchase of these goods, such as 2,000 per product...... Then how much is the subsidy of more than 5,000, the last 1,000 or more, more than 500, and finally the small commodities are discounted......"

"Of course, money is not found gold, otherwise what if people run away? On the poster, the price range and subsidy plan are listed, and then the people are told where the 100 million subsidy goes. Let the people feel sincerity. ”

"Although it is still nominally a discount and price reduction, different means of operation can allow users to have different choices and experiences. ”

Su Yuanshan kept writing and drawing in his notebook, and soon a prototype of a poster came out. After a pause, he sighed: "It's a pity that the network is not developed now, otherwise you can still make a data count in time...... The large screen directly synchronizes the real-time sales of the national mall. ”

Su Yuanshan stopped his pen and handed the notebook to his uncle: "That's it, and remember to think of a good reason." ”

The brother-in-law took the notebook and nodded heavily: "Okay, the tiger is not powerful, those two still think Lao Tzu is a sick cat." This time I climbed them straight down. ”

Su Yuanshan nodded with a smile: "The domestic market is too big, and with the development of the economy, the market will continue to decline, and it is really difficult to dominate the market." ”

"But isn't monopoly the natural pursuit of an enterprise?" the uncle smiled, "It's still what you said." ”

"Haha, yes!"

chatted with his uncle again, Su Yuanshan mainly reminded his uncle to pay attention to the control of the capital chain, and did not mention the specific content of the activity too much. He believes that as long as the direction is proposed, the team on his uncle's side will naturally be able to figure out the details. And he also reminded his uncle that all business activity plans must be kept confidential.

......

At the end of June, the good news came again.

After three months of silence, Quake, who had been given high hopes by Su Yuanshan, stood up.

Frankly speaking, Quake in this life is purely a product that catches ducks on the shelves, and coupled with IDsoftware's stubbornness, when Thor's hammer first came out, it did not sweep the entire PC game as it did in the previous life.

But with the rise in PC sales, especially in March, Intel launched the second-generation Pentium (not Pentium 2), with a frequency of up to 100MHz and a Voodoo 3D accelerator card, so that players can get an unprecedented 3D experience.

The spontaneous promotion of players and the continuous promotion of games and hardware magazines led to the fact that in June, the Quake + Voodoo combination finally completed the counterattack, and a large number of orders flew to Meijie like snowflakes.

Fortunately, because of the trust in Su Yuanshan and the confidence in the Voodoo accelerator card, Meijie has been gritting its teeth to produce graphics cards - the benefits of sister companies can be seen here. In the case of being determined to promote Voodoo, Xinghai, as a chip provider, has also been gritting its teeth with Metrojet (Special Economic Zone).

As the foundry of the entire telechip system, Texas Instruments also bears part of the pressure because it is the second largest shareholder of Xinghai......

Now that the 3D accelerator card has achieved a big reversal, the three upstream companies in the entire industrial chain can be said to be relieved at the same time.

Su Yuanshan also breathed a sigh of relief.

For Voodoo graphics cards, at the small level it is a market failure, and if it is large, it is a direction failure. But what Su Yuanshan is most worried about is that the world has become unpredictable.

Luckily, everything is on track.

In July, with the release of "True Lies" in North America, Schwarzenegger's giant billboard holding a Vidoo phone was quietly erected on the streets of New York.

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