Chapter 191: Staple Food Strategy (2/3)

Qi Zheng didn't think he was anything remarkable, three years in a flick of his fingers, but he was just starting out. Look.Mao.Line.Chinese.Text.Net

Therefore, he did not take it easy for long, and gathered Wang Yuye, Zhong Huazhi of Jiagu Trading, Xie Kaiji of Jiagu Agriculture, and Du Weimin of Jiagu Agricultural Materials to discuss the highlights of Jiagu this year.

"I think it's time for Jiagu to intervene in the staple grain trade!" Qi Zheng and the others sat down and got straight to the point.

Wang Yuye glanced at Zhong Huazhi when he heard this, and said with a smile, "Coincidentally, I discussed it with Lao Zhong some time ago, and I also think it's time to expand our business." ”

Zhong Huazhi said: "China's three major staple grains, rice, wheat, and corn, do not occupy a certain share of the market for these three agricultural products, and they cannot be said to occupy the people's rice bowl at all." As soon as I had completed the integration of Jiagu Trading Company, I thought about bringing up this topic. ”

Everyone understands what Zhong Huazhi meant, and the purpose of establishing Jiagu Trading is grain storage and trade, which is one of the core businesses of any large grain merchant.

In the past, Jiagu was more inclined to produce and digest by itself, and because it was a high-end product, it was too unfriendly to ordinary consumers, and its market share was relatively fixed.

Although the foundation for this development is solid, when it comes to the current scale of Jiagu, this development model has reached a bottleneck.

For large agricultural enterprises, the scale of agricultural products produced by themselves is always limited, and compared with the huge market, it is basically just a drop in the ocean.

If you want to occupy the market faster and enhance the influence of the industry, you must enter the grain trade.

Looking at the major international grain merchants, all of them started from grain trade.

The grain trade is an old business. Today, with the advancement of globalization and the participation of Chinese elements, the international grain trade has been further deepened and the competition has become more intense.

"Let's not talk about international grain trade, China's import volume of the three major staple grains is not large, and it is mainly self-sufficient, so the security of staple grains is still guaranteed. Wang Yuye waved his hand and said.

Unlike more than a decade later, when domestic rice and corn are still net exports, only wheat has a large gap between supply and demand and needs to be imported, but the amount of imports accounts for a relatively low proportion of total domestic consumption, and imported wheat has little impact on the domestic market - the security of staple food is not just lip service.

Of course, food imports are generally on the rise.

It is an obvious fact that in recent years, the country's urbanization has been advancing, and high-rise buildings have risen from the ground, and behind this, countless fertile fields have disappeared and turned into concrete forests.

The continuous loss of arable land is putting more and more pressure on food production. Replenishment of grain imports is the trend of the times.

But......

"The state strictly controls staple grains and implements import tariff quota management, and import quotas are mainly allocated to state-owned enterprises. Wang Yuye added.

Import tariff quota management is a management method adopted for goods restricted from import, and goods imported within the tariff quota are generally subject to low tariffs; For example, the tariff on wheat imported under the quota framework can be as low as 1, and the tariff paid by companies without import quotas can be as low as 180, which is scary.

Wang Yuye's words are not rough, in the three major staple grains, Jiagu really has no ability to toss any international trade at present.

"We can't go hand in hand with the three staple foods, so which one is our key target?"

Qi Zheng and Wang Yuye looked at each other and smiled, and said in unison, "It must be rice!"

Jiagu has a certain foundation in rice, and the reputation of Xianming rice is getting louder and louder, which is equivalent to occupying a high-end position in the industry, condescending, and has always been the most labor-saving way to play.

"We don't have a foundation in corn and wheat, of course, it is impossible for Jiagu to give up these two staple foods, but the best way is to quickly enter the industry through mergers and acquisitions, just like soybeans. Only in rice can we expand on our own. "Qi Zheng cut the railway.

Nearly half of the world's population depends on rice as the staple food, and rice is also one of the most important grains in China, especially in the south of China, where rice is basically used as the staple food.

However, at present, domestic rice enterprises exist in a small, scattered and weak mode, and it is difficult to guarantee the quality of rice.

Not only rice, from the perspective of grain trade, many of the enterprises that carry out grain trade in China are small grain merchants, and they do not have a complete grain industry chain, and the purpose of their grain trade is only to earn the price difference in grain trade. Without the support of stabilizing grain demand, the operation of grain trade has great uncertainty and a certain short-sightedness, and there is a mentality that if you make a little money this time, you will not care about it next time.

"I've summoned you here this time just to fight as a team. Our food trade is not just about buying and selling, it's about integrating seed to table. Only by considering the entire food trade chain in an integrated manner can it be optimized as a whole. Qi Zheng waved his hand.

He nodded to Xie Kaiji of Jiagu Agriculture and Du Weimin of Jiagu Agricultural Materials and said, "You must integrate from the source of production and provide agricultural materials and technical support for rice growers. ”

Then he said to Zhong Huazhi of Jiagu Commerce, "Lao Zhong, you have to undertake the organization and operation of various logistics links from rice purchase, consolidation, warehousing, transportation, import and export to processing, and have a complete inspection and quality control system, which realizes the effective connection between upstream and downstream logistics and production, marketing and processing." ”

In the end, Qi Zheng said to Wang Yuye, "Jiagu Grain and Oil Company should focus on the processing and sales of rice, and truly send rice to the people's table." ”

Several people nodded.

The benefits of Jiagu's integration can be seen at this time.

From the perspective of integrating the industrial chain, they can not only perform their own duties and focus on their own business, but also form a legion through mutual cooperation.

Jiagu agriculture and Jiagu agricultural materials will promote the trend of large-scale and ecological rice planting. It is not only conducive to the promotion of mechanized production and improving efficiency, but also conducive to the promotion of high-quality rice varieties, so that the people can eat assured rice, and at the same time, it is also conducive to the implementation of formula fertilization and pesticide spraying, reducing planting costs and pollution.

Jiagu Commerce and Trade can strengthen cooperation and stabilize high-quality grain sources by establishing a guaranteed income mechanism, adopting the method of order purchase and sales or "company + farmer".

Jiagu Grain and Oil Company should integrate rice processing enterprises, implement group production and operation, and achieve higher added value by virtue of large-scale advantages; through the vigorous implementation of brand-name projects, promote market competitiveness, create a first-line brand in the rice industry, and occupy the terminal consumer market.

"Jiagu's goal this year is to rank among the top 10 in terms of market share in the rice industry. So, it's up to you to work together. Qi Zheng finally said.

"In the field of grain processing trade, whoever can control high-quality raw grains and raw materials will have market competitiveness. So, it's time for us to march into the land of fish and rice!"

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