Turning the desert into a granary?

Tsk, it's really exciting to think about!

The most important thing is that Jiagu gave a successful practice, which made Peng Fengtian and Zheng Quan inexplicably full of confidence.

With this longing, the two met Qi Zheng next to the wheat field.

Qi Zhengzi warmly welcomed the arrival of the two. Needless to say, Zheng Quan is a wheat expert specially hired by Jiagu, and Peng Fengfeng, as a wheat research expert of the Henan Provincial Academy of Agricultural Sciences, has traveled thousands of miles to the desert that is rarely inhabited, and it is estimated that he will have to stay for a short time, and he really needs to make a lot of determination.

Peng Fengtian and Zheng Quan were even happier with Qi Zheng's courtesy - this is a living business tycoon, if it weren't for the chance to meet, how could the two of them usually have the opportunity to "talk and laugh" face-to-face with such a bigwig?

The two were first amazed by the desert miracle that Jiagu had created in just two years, but Qi Zheng obviously didn't like this kind of vainness, so the conversation quickly shifted to Jiagu's newly launched wheat business.

Returning to the profession, Peng Fengfeng's slight nervousness in the face of the big man dissipated, and he quipped: "People in the industry believe that Jiagu will be involved in the wheat business sooner or later, and even guess whether to choose to start from wheat planting or from the flour milling industry?"

Qi Zheng has also heard of this. After all, wheat is the ration of nearly four adults in China, and compared with the two major integrated grain giants in the same industry, Guoliang Group and Yihai Kerry, they have both rice and wheat businesses, and no one thinks that Jiagu will let go of wheat.

Among them, Henan Province, as one of the most important wheat producing areas in China, accounts for about a quarter of the country's total wheat output every year. This is a must for grain enterprises, and the attitude of all parties in the province towards Jiagu is very complicated.

"Come to think of it, we chose to grow wheat in the desert, which made many people breathe a sigh of relief. Qi Zheng chuckled.

Peng Fengtian shook his head and said: "No, no, on the contrary, in Henan Province, there should be many people who will have great expectations for Jiagu to grow wheat, especially high-quality wheat." ”

"As far as I know, many flour milling enterprises in Henan Province have to scatter their hands all over the province when the wheat harvest season arrives, and they will inquire about each village and find it piece by piece to see where there is high-quality wheat. However, although our province is a large wheat planting province, the scale of high-quality wheat planting is small, and the varieties are messy, the quality is not pure, and often even if the leg is broken, the purchase plan cannot be completed. ”

"On the one hand, the inventory of ordinary wheat is seriously piled up and cannot be sold at a high price, and on the other hand, flour companies have to guard the 'granary' and spend a lot of money to buy imported high-quality wheat, and there is an obvious mismatch between supply and demand. If Jiagu promotes the reform of wheat planting structure in Henan Province, it will be very popular......"

But Qi Zheng also shook his head and smiled without saying a word.

He knew that at least as far as his counterparts in Yu Province were concerned, most of them should be reluctant to see Jiagu.

The most obvious is Yihai Kerry.

After the news of Jiagu's intention to enter the wheat industry spread, the layout of Yihai Kerry in the main wheat-producing areas such as Henan Province and Shandong Province accelerated sharply!

Especially in Henan Province, Yihai Kerry's flour milling project is expanding in full swing. It not only builds and expands wheat processing capacity, but also locks in more wheat resources through order contracts.

Moreover, Yihai Kerry also started a flour price war. Take small package flour products as an example, Yihai Kerry's similar products are at least 2~3 yuan cheaper, and if you look at the average level of the industry, this price is even a loss.

Industry insiders all know that for Yihai Kerry, after being sniped by Jiagu in the field of edible oil and left behind by Jiagu in the field of rice, the wheat industry that Jiagu has not touched for the time being is no longer to be missed.

Yihai Kerry's current flour sales volume is not large in absolute terms, but its market share has climbed to the fourth place in the country. Now he is playing the "low-price card" again, obviously to seize a larger market share before Jiagu fully enters the game.

In this regard, Zheng Quan, who was silent on the side, saw it more clearly.

No more than Peng Toyota, who focuses on the quality of wheat planting, Zheng Quan, who was born in the Grain and Oil Department of the Ministry of Agriculture, has a better understanding of the market situation of the wheat industry.

If you want to say that Jiagu is involved in the wheat industry in Henan Province, it will be greeted by flowers and applause, not to mention Qi Zheng, even he doesn't believe it.

The farmers who directly benefited from it did not care about the movements of Jiagu, and the flour milling peers were all competitors, so who would like to see such a "big crocodile" as Jiagu swim in and stir up the wind and waves? Well, probably the government would be happy to see it.

Don't say that Jiagu planting high-quality wheat will meet the needs of its peers. Nowadays, who doesn't know that as a grain and oil predator in the integrated operation of the whole industrial chain of agricultural products, Jiagu has never simply entered a certain link in the industrial chain, but penetrated in an all-round way.

With its capital and brand effect, from raw material planting, storage, processing, to terminal market sales, Jiagu will have a huge impact on the integration of the entire industry after entering the market.

The flour enterprises in Henan Province can be described as dotted around, correspondingly, the competition is naturally extremely fierce, the profit margin of flour processing enterprises is only 2% ~ 4%, and some even earn a processing fee, in this case, how many peers are sure to withstand the impact of Jiagu?

From this point of view, Jiagu can really be described as "brother is not in the rivers and lakes, but people in the rivers and lakes are afraid of brother".

So Qi Zheng is actually right, Jiagu chose to grow wheat in the desert, and many peers are definitely relieved.

Zheng Quan glanced at the big guy Qi who also knew the same amount in his heart with admiration, and thought that he could join such a "threatening" company, and his heart was still a little agitated!

I saw Qi Zheng soberly said: "As a major grain-producing province, Henan Province has a heavy grain production task, and Jiagu needs to accumulate more strength if he wants to promote the reform of the wheat planting structure." In contrast, the desert is a big place for us to play. ”

"It is an indisputable fact that there is overcapacity of low-end flour products in China, and in this case, we must avoid low-level homogeneous competition. ”

"I know that in the domestic baking industry, many enthusiasts also say that imported flour from the island countries such as Nissin, Tomizawa store, French Earl, etc., and even the flour used to make dumplings and roll noodles at home is also a product from foreign countries. So, is it that the same quality products cannot be produced in China?"

"I really don't believe in this evil yet. In a word, what is dry is imported high-quality wheat. ”

After a pause, Qi Zheng said to Peng Toyota: "Professor Peng, we tried to plant the 'Xinmai 26' wheat variety cultivated by your unit in the desert last year, and it has been proved that the adaptability is good, and it is not a problem to achieve import substitution. ”

"But for a good variety, supporting agronomic measures must be taken to maximize the benefits. This year, we are planning to carry out large-scale planting, so we also need Professor Peng's help in supporting agronomy. ”

Some enthusiastic Peng Fengtian was eager to make a military order: "...... I will live up to the trust!"

......