As long as everyone is in the midst of intense work, they feel that time flies very quickly.

Yin Jie is like this, as if in the blink of an eye, the time has come to the day of the event.

This was the first time she had organized a large-scale LS event, and she was a little nervous. Of course, during her work in the government, she has organized dozens of large and small investment promotion activities, and she has a lot of experience. But this time, after all, it represents a foreign organization, and there are still some differences between the judging standards and behavioral requirements and the previous activities, and it needs to be well measured. The other reason is her own, she cares too much about whether she can make a hit this time

When he went to the restaurant for breakfast in the early morning, Yin Jie was still silently reciting the words of the event in his heart.

In the sunlit restaurant, I met Erdmann and Mr. Ning, who were full of energy. Yin Jie was invited to sit down with them and enjoy the sunshine, music, and delicious breakfast together.

As soon as he talked about the meeting, Erdmann smiled.

"Evita, we had a rehearsal together yesterday and everyone said your arrangement was perfect. Trust me, I think today will be the perfect day. Take it easy. ”

Mr. Ning also smiled and said, "Evita should have organized similar activities in the government before, right?"

Yin Jie sounded an alarm bell in his heart. Could it be that she is too cautious and makes people doubt her work experience and ability?

She secretly relieved herself that she should indeed relax, all aspects of the setting have been repeatedly considered and tested, and the corresponding plans have been set up for possible accidents. Nothing to worry about.

She made up her mind and said with a smile,

"It's my second occupational disease, and I always like to rehearsal before every event. You see, I accidentally brought this habit here again. Be sure to pay attention in the future. ”

"It's not a bad habit. Mr. Ning glanced at her intentionally or unintentionally, and said with a smile, "This shows that you take your work very seriously." But it is still necessary to pay attention to adjusting one degree. ”

"OK, thank you Mr. Ning for the reminder. She smiled a little awkwardly. There was still a little bit of a strange feeling in my heart.

Immediately, Mr. echoed and turned his attention to Nanjing's specialty food. Erdmann carefully compares the taste of Chinese fermented bean curd with the cheese of country S.

Before the event began, Yin Jie, who was dressed in a beautiful suit and skirt, checked the meeting schedule again:

From the hotel lobby to the conference hall, there are several conference guidance signs with LS logos, and in the LS promotional video that is looped on the big screen in the conference hall, the beautiful rural scenery, the high-tech industry of country S, the vigorous universities of country S, and several world-famous banks... , accompanied by soothing music and confident commentary;

The facilities in the conference hall are debugged normally;

The staff were all in place: Flora, Christina, and one staff member on loan from the Nanjing CCPIT were in charge of checking in and distributing the conference kits at the front desk, while the other two staff members on loan were responsible for guiding the domestic delegates to their seats. Erdmann and Mr. Ning chatted and laughed with the speakers in the VIP room.

Yin Jie checked the sign-in book, and 23 of the 30 key enterprises that promised to participate in the meeting have been in place. She pulled out her phone and began to contact representatives of the companies that had not yet arrived.

Everything went smoothly and everything was in order.

At 8:50, Yin Jie guided everyone in the VIP room into the VIP seats and took their seats. She herself tested the microphone and laser pointer again, and communicated with the guests who were about to speak.

With everything ready, she walked to the side of the stage and stood still.

At 9 o'clock, the music and images on the screen will stop in time, and the theme of the seminar will be projected onto the big screen.

Yin Jie walked up to the stage steadily, and went to the microphone to announce the opening of the meeting in Chinese and English:

"Hello everyone, I am Yin Jie, the representative of LS in China. It is a great pleasure to meet you in the beautiful and rich Nanjing. Welcome all entrepreneurs to take time out of their busy schedules to participate in this event. I would now like to give you a brief overview of the agenda for today's meeting. ... ...”

Next, please welcome the distinguished Vice Mayor Yang Chenyu with warm applause. ”

Yang Chenyu is very young, he is dressed in a black suit, blue and white striped tie, and walks on the stage with ease. He is a native of Zhejiang, graduated from Fudan University, and studied at Duke University in the United States. After returning to China after graduation, he served as a leader at the district, county and city levels, not only has a solid theoretical foundation, but also has an unusually rich experience in grassroots work, and is a rising political star.

Subsequently, Mr. Muller, Consul General of Country S in Shanghai, delivered a speech. Mr. Muller is nearly half a hundred years old, with neatly combed silver hair and a friendly smile. At the end of his speech, he suddenly improvised an idiom in Chinese: "A journey of a thousand miles begins with a single step." ”

There was silence in the room, and even his portable translator was at a loss, not understanding what he was talking about.

He raised his voice and spoke again.

Still no one understands.

He shrugged his shoulders in disappointment and said it again in English.

The translator understood this time, very loudly:

"Mr. Consul General just used a Chinese idiom to express his wishes for the cooperation between the business communities of the two countries, and he said, 'A journey of a thousand miles begins with a single step'. ”

"Boom. The audience laughed and then thundered to his applause.

Yin Jie took the stage again and again to introduce each guest speaker. She doesn't have many cross-words, but she is humorous and concise, enlivening the atmosphere while clearly and concisely summarizing the highlights of each speech.

The atmosphere at the venue was warm. After each speech, entrepreneurs raised their hands to ask questions. This was a very novel experience for the Delegation of Country S. Chinese entrepreneurs are generally quite reserved (shy) in the impression of Europeans and Americans, and are usually reluctant to ask questions or express their opinions in public, preferring to communicate in private.

Yin Jie is very clear about the reasons for today's situation, first, the overall atmosphere of the venue is relatively lively, of course, the consul general's idiom application has contributed to the lively atmosphere; second, the speeches of the guests are closely related to the issues related to Chinese enterprises going global, and the content is full of "dry goods"; third, a large part of the chanting structure of the participants this time belongs to the "young Zhuang" executives. Most of them tend to send their outstanding juniors abroad for further study, and then return to the family business after graduation, which not only broadens their horizons, but also expands their contacts, and can effectively apply what they have learned to the family business. A large number of corporate executives who came this time belong to this category of "young bosses", who are family heirs who have gradually begun to take over with the support of their elders. Compared with their parents, they may still be immature and inexperienced, but they are more passionate and aggressive, and they are more receptive to advanced technology and management experience from Europe and the United States.

When the tea break was announced, Yin Jie saw that Christina and Flora had stepped forward to help the two entrepreneurs from country S who needed translation communicate with Chinese entrepreneurs. After greeting Erdmann and Mr. Ning, Yin Jie also accompanied Mr. Hofmann, who was in charge of her, out of the conference hall. Mr. Hofmann is the Managing Director of Osterburg, a family-owned company specializing in gifts and souvenirs with stores in major European cities and attractions, as well as a steady retail customer base of more than 5,000 customers.

After queuing up to get a cup of coffee each, Yin Jie took the tall Hofmann to Song Qian, the chairman of the company. Shengbaolong mainly produces all kinds of holiday gifts, and has a certain degree of sales in Europe. Yin Jie introduced the two, as expected, they communicated very happily, in just 15 minutes, the two have reached a preliminary cooperation intention in several categories, and made an appointment for Hofmann to visit the Yangzhou headquarters and factory of St. Baolong on Friday.

The roundtable session went very well. Erdmann, who sat in the host position, made witty remarks, skillfully connected the guests on stage with questions, and successfully caused interaction on and off the stage. As a result, not only were the pre-set questions well discussed, but PwC, Fischer, and Credit Suisse China all had the opportunity to subtly introduce their China business and experience in the field of overseas investment by Chinese companies, further establishing their authoritative image in the relevant field.

At lunchtime, Yin Jie brought Hofmann to Ding Yi, the general manager of the Soviet Union. Jiangsu Group is the largest state-owned textile group in Jiangsu, and the company's production of "Su Jin" is splendid and gorgeous, and has been presented to leaders of other countries as a "national gift" for many times. The most important thing is that the textile and gift business of the Soviet Union is also very mature.

Ding Yi is very young, only 32 years old when he sat in the second position of a huge state-owned enterprise. A lot of people boil it down to the fact that he has a good family, so the struggle time is shortened. But in Yin Jie's view, family background is certainly one thing, and his own practice, agility, and resoluteness are also very prominent in the entrepreneur circle. What interests Yin Jie the most is that the Soviet Union has begun to conduct corresponding market and policy research on going to Europe to expand the market. If the cooperation between the Soviet Union and the Osterburg company could be promoted, there is no doubt that it would be very helpful to bring the Soviet Group into the state of Hausen.

Ding Yi herself has a very high level of English, Yin Jie saw that Hofmann and his communication was very smooth, it can be described as "like a fish in water", she said hello to Hofmann, and walked to the side of Chairman Cui Zhongming of Jiangnan Heavy Machinery.

Chairman Cui is not tall, with a thin face and thick hair. He looks like a techie and sits there not particularly keen on communicating with people. It seems to be observing, and it seems to be thinking about something.

When Yin Jie came over with the cup, he found it for the first time, and then shook hands with Yin Jie very kindly and asked her to sit down. Through the conversation between the two, Yin Jie found that his judgment was right, Jiangnan Heavy Machinery did have the idea to set up a branch in Europe, but it was only an "idea", and there was still a long way to go before the "decision". Nevertheless, it was extremely useful for Mr. Cui to participate in today's meeting, from which he was fully aware of the advantages of country S in terms of business operations. The primary criterion for Chinese enterprises to invest overseas is usually "close to the customer", because the land area of country S is too small, enterprises usually prefer country G, country F, country I and country Y with large land area and large population base to invest in Europe, and Jiangnan Heavy Industry also thinks so. But today's speech is like opening a window for Cui Zhongming, it turns out that S country has such a good industrial foundation and innovation environment, the tax system is so favorable, and the tax rate is so low,..., It turns out that there are so many successful models of foreign investment...

In spite of this, the inherent impression formed for a long time still has a huge impact on him, and he subconsciously feels that the consumption of country S is very high, so correspondingly, the cost of employees and marketing will not be very high?

This is a serious problem. Yin Jie pondered how to steer this idea on the right track.

Based on her previous homework, she seemed to gossip about the recent news of Boschele, a local company in the state of Haosen, and how the company's CEO worked hard all his life to build a fortune, but none of his four children wanted to inherit the family business. As a result, Mr. Boschele is in his 60s and cannot retire.

Boschele manufactures gearboxes, which are a key component of heavy-duty forklifts!

"That's because he didn't teach his children well, how can the family company not have children to inherit. Mr. Cui said regretfully.

"That's what European culture is. Parents and children are independent individuals, and each person's wishes must be respected. Yin Jie spread his hands.

"So from this point of view, it is better to have traditional Chinese education!" said Mr. Cui with certainty. He said half-modestly and half-proudly, "Our eldest son, when he was a teenager, knew to tell me, 'Dad, I want to grow up quickly, and you and your mother will be happy in the future.'" Later, when he went to study in the UK, I always stressed to him that we should not lose our cultural ideas. ”

"That's it. But now Mr. Boschele has no choice, he is already thinking about whether to sell the company out. Although his health is fine, after all, he is old, and he may not be busy in a few years. ”

"How many shares is he going to sell, and what are the conditions?"

To be honest, if you settle down in such a base, it should be relatively convenient to expand the market in Europe in the future. After all, the location advantage of Haosen State is there, and it can cover the three surrounding national markets with Haosen State as a base. It's a transportation hub, and logistics are very convenient. ”

"The location is good, but the high cost will be a big problem. ”

"I think so, right, we expand in Europe, the cost is definitely higher than in China. But if you choose the right mode of operation, you can find a way to not only facilitate business development, but also reasonably reduce costs. Do you remember what the experts at the roundtable said about international tax planning, which is a more effective method. ”

"I've heard this from experts, but I still need to learn a little more. ”

Yin Jie got up and greeted Stefan from PricewaterhouseCoopers, and the two explained to Mr. Cui together.

Before leaving after dinner, Mr. Cui privately told Yin Jie that if Jiangnan Heavy Machinery decided to invest in Europe, he needed a more adequate reason.

Yin Jie understood that he was referring to projects like Boschele. If Jiangnan Heavy Industry buys or even controls a well-developed enterprise like Boschele, first of all, the two sides will be able to create synergy in terms of technology and products, and secondly, Boschele's good reputation and healthy business network are of great significance to Jiangnan Heavy Industry, which can not only help Jiangnan Heavy Industry to take root in Europe faster, but also play a very big role in promoting its European business development.

During lunch, Yin Jie paid attention to Christina and Flora's work. Both of them introduced their respective entrepreneurs from country S to the corresponding Chinese enterprises according to the prior arrangement, and provided translation services seriously. She paid special attention to Christina's state, when the girl's face was flushed, her eyes flashed with excitement, and her voice was crisp and smooth.

Yin Jie was very satisfied.