The fat man is Chen Liming.

Meituan developed very quickly, started early, and almost occupied more than half of the market share in first- and second-tier cities...

A few days ago, I won an award for the best e-commerce website in China.

Of course, this award has no gold content...

In fact, the most important thing to do group buying is to throw money, at least at this stage.

The melee of thousands of groups is about to start, and the fat man has formulated a strategy: the main strategy of Meituan at this stage is to consolidate its own foundation, including establishing a strong call center, tempering a strong local push team, controlling operating costs, providing differentiated group purchases, and financing and storing grain for the winter.

He is well aware that the so-called melee of a thousand regiments is only temporary!

What can really stand on its feet must have capital behind it.

There is no technical content in group buying, and platform-based Internet companies such as Sina, Kaixin.com, and Renren have also entered the field of group buying, and group buying has almost become a standard function of Internet companies.

It's useless, Kaixin.com and Renren are too busy to take care of themselves, and their own businesses have not been developed well, and now they just want to get a piece of the pie...

Sina, busy with Weibo scuffle, Tencent, Sohu, NetEase are all doing Weibo...

But he was still a little flustered...

Especially the fierce attack of the new opponent:

The pull handle network of Ge You's endorsement was overwhelmingly launched.

Whether it is in Beijing, Shanghai or Hangzhou, in the streets and alleys, bus stops, mobile TVs on the subway, and elevators in office buildings, Lashou.com advertisements are everywhere.

Meituan's competitors have annual advertising budgets in the hundreds of millions.

The figure publicly announced by Tuanbao is 550 million placed on advertisements.

Nuomi announced 200 million, and Dianping also announced that it would place 300 million to 400 million ads on various platforms throughout 2011.

Wowo Net...

The fat man has no bottom in his heart, he is wondering whether to follow up on advertising...

Prior to this, Meituan's advertising delivery in a year did not reach 30 million...

......

It's a private club, when Shen Mengxi arrived, the fat man was talking nonsense with the service staff, what 'Pingchuan horses are easy to go, peak dragons can hide, Baishui Wu pond, the pond is full of water but exhausted, the body turns to haze, don't look back, all over the world, turn off the lights are the same!'

Why 'the mountains are always so turbulent that the horses' hooves are too thin to climb!'

There is also 'It is often heard that heroes enter the tiger's den, and the hands of the blind are flattened!'

Full Horse Yellow...

The service staff smiled and said a few words, he was energetic, and was about to continue hydrology, Shen Mengxi came...

seconds turned into a serious face: "You guys go out first..."

"You're pretty chic!"

Shen Mengxi sat down and poured a cup of tea: "Just left Sister Nan home alone?"

“... This place is very serious and vegan serviced. ”

"The place is serious, but you are not serious. ”

"I'll just say a few words, don't dare to act..."

Shen Mengxi was surprised: "Yo, are you going to transform into a good man?

Fat man: "I was originally a good family man!"

"You don't come, Li Lianhua asked me about your new contact information last time!"

The fat man immediately became nervous: "You didn't give it to her, did you?"

Shen Mengxi rolled her eyes: "I'm not that familiar with her... I don't want to care about your!"

"What's the matter, I guess "Love Outstanding" wants to advertise me, or use the Meituan movie platform to force it..."

""Love is Outstanding"?

“... Originally, the heroine was Yao Chen, but Lianhua didn't know what means she used, so she cut off her beard directly... Aren't you in the entertainment industry, why is the news not as well-informed as me?"

"Who told you?"

"My wife!"

“... I've never cared about a work that fails at the box office..."

Chen Liming came to the spirit: "Let me tell you, many people in our hometown want to invest in movies... Pouting to let my wife come out again..."

“... If Sister Nan wants to come back, she will work directly in Mingxi, anyway, you have 20% of the equity in your hands. ”

"Forget it, the child is too young to live without his mother... However, Meituan Movies sold more than 10 million movie tickets last year, which is really surprising!"

"What's so surprising about this? In two years, online ticketing will become mainstream..."

Picking up the cup and taking a sip, Shen Mengxi asked him, "What are you looking for me?"

"It's an advertisement..."

When it came to business, Chen Liming immediately changed his expression, and told Meituan's predicament from beginning to end, and added at the end: "If you want to smash advertising, you have to raise money again!"

Shen Mengxi thought for a while: "Our positioning is B2C, and it is useless to advertise for merchants, that is, on the B-side." No matter how much advertising is placed on the merchant side, it is not as easy to use as the offline team with execution. For the consumer side, that is, the C-side, my suggestion is that online advertising is far more cost-effective than offline. Advertising must be played, don't spend money indiscriminately... Don't be blind to financing, the money raised is all exchanged for shares!"

Chen Liming nodded, and then asked another question: poaching!

Thousands of regiments war, the industry must poach each other!

If a city manager is poached, the local business development will be greatly affected.

"If you do this calculation, even if you increase your salary by two or three times, it may not be very effective. Because this will lead to internal contradictions, everyone's mentality is unbalanced. The number of employees who have changed jobs has increased several times at once, so what about the old employees? How can they be willing to accept your leadership?"

"So, you mean don't poach people?"

"Yes!"

"What about someone digging us?"

Shen Mengxi looked around, and then whispered: "A flip-flop!"

"Drag?"

"How long can it be delayed, let me tell you that Huayi went public last year, and then dug up a bunch of people, what is the result? The infighting is serious, and the eight major agents, Huang Feng, Zong Shuai, and Shi Man will all leave!"

“... Okay, but I still think I should find a financier!"

Shen Mengxi waved his hand: "I'll talk about this then..."

"Tencent, Alibaba, Baidu... Baidu seems to be buying glutinous rice, so I..."

"See who opens the price high, or gives a high degree of freedom, this is not in a hurry, first stabilize, wait for the opponent to make a mistake, and then take the initiative to attack..."

"Hmm..."

The fat man nodded...

"By the way, after a while, you split the Meituan movie, and I paid for it..."

“... Are you sick? Meituan, you are the second shareholder, what do you spend?"

"Publicity, expand the market value of Meituan..."

"Okay, but if you smash the ticket so much, will you be complained?"

"Why complain? I pay the audience to give a low price ticket, and the cheaper is the audience, who will complain?"

The fat man frowned, always feeling that this was a bit of a breach of the market balance, but yes...

Shen Mengxi suddenly thought of something: "There are no other film producers who invest money to make up for tickets?"

"Not yet... We didn't reach out to any of them..."

"Okay," the conversation was almost over, and Shen Mengxi drank the last bit of tea: "I'll go first..."

"Let's be together," the fat man quickly stood up, hugged Shen Mengxi, and then took out his mobile phone and took a photo of the two...

Shen Mengxi was stunned for a moment, and then asked, "What is this for?"

"I have to prove that I am indeed with you at night, lest my wife think too much!"