Chapter 207: The bleak film market
Early the next morning, Chen Hao woke up and looked at Da Meitang, who was still asleep, and smiled.
I can't put it down, playing with Da Meitang's pair of beautiful legs, straight, white and smooth, it's really a year of leg play!
Finally withdrawing his hand, Chen Hao kissed Da Meitang's red lips lightly before getting out of bed.
After washing up, Chen Hao went out to buy some breakfast and came back, and then turned on the computer to search for news.
SARS is still an unavoidable topic at this time, and all aspects of the country have been greatly affected because of this, among which the film market naturally cannot stay away!
In fact, before the outbreak of the SARS epidemic in 2003, the road to the marketization of Chinese films was at a critical stage of its infancy, and it was also showing a high-spirited trend.
Especially with the aftermath of "Hero", which was released at the end of last year, and the box office explosion of "Harry Potter 2", the total box office of the film market in the first two months of this year increased by about 13.4% year-on-year.
This made Huaying and relevant departments very happy, and the reform was implemented soon after, which shows that the reform of the cinema system is undoubtedly correct.
But all these benefits have been hit hard by the sudden outbreak of the "SARS" epidemic.
Since March, the box office of films released in the mainland has suffered setbacks, even worse than last year, and the overall market has been declining, which has made relevant departments and the industry worried.
And in April, the Hollywood blockbuster "The Lord of the Rings 2", which was given high hopes by everyone and expected to inject a shot in the arm into the weak mainland film market, officially landed in major theaters.
It's a pity that compared to last year's "Lord of the Rings 1", this year's "Lord of the Rings 2" box office in the same period is not even half of it.
Such a result instantly poured cold water on the relevant departments that wanted to boost the film market with Hollywood blockbusters, and the industry was also gloomy.
And when major companies saw the box office failure of "The Lord of the Rings 2", the films scheduled to be released in the first half of the year, including "Finding Nemo 2", "The Matrix 3" and "Terminator 3", have been rescheduled, all ready to be released in the second half of the year.
Affected by this, the mainland film market gathered more than 80% of this year's imported blockbusters in the second half of the year, and other domestic films naturally followed suit.
There is no doubt that the film market in the second half of 2003 will become very crowded and miserable, and Chen Hao's "Hurricane Rescue" will not be immune.
"What are you looking at?" Da Meitang suddenly hugged Chen Hao's neck and said delicately.
"Look at the news!" Chen Hao kissed Da Meitang's jade hand and smiled.
Da Meitang leaned close to Chen Hao's ear and blew, "What's so good about the news?
Chen Hao couldn't help but turn his head when he heard this, and then met Da Meitang's beautiful eyes that seemed to be dripping water, so he directly turned around and hugged the beauty.
I don't know how long it took, Chen Hao and Da Meitang's stomachs were rumbling with hunger, Chen Hao could only get up and warm up the breakfast, and then brought it to the bed, and the two began to eat together.
"Ah......" Da Meitang opened her ruddy little mouth and wanted Chen Hao to feed her.
Chen Hao smiled and picked up a fritter and put it into Da Meitang's small mouth, "Is it delicious?"
Da Meitang tasted it with her tongue and nodded with satisfaction, "It's delicious!"
Subsequently, Chen Hao fed Da Mei Tang milk again, but it turned out to be a little too much, and the corners of Da Mei Tang's mouth were stained.
I saw Da Meitang's pink fragrant tongue licking it gently, swallowing it all into his stomach, and said with a smile, "Milk is nutritious, it can't be wasted!"
Chen Hao, who was watching, directly hugged Da Meitang's waist and kissed the red lips.
By the time the two of them finished this breakfast, it was already noon.
Chen Hao received an email from Davis about the box office results of "Hurricane Rescue" in the new week.
In the last week that just ended, "Hurricane Rescue" achieved a box office performance of $15.84 million, and the total box office has exceeded $90 million, and it is on its way to $100 million.
Da Meitang exclaimed after seeing it behind him, "It's already 90 million dollars?
Chen Hao smiled when he heard this, "I'm amazing, didn't you taste it just now?"
Da Meitang raised her eyebrows when she heard this, "Is it amazing?"
Chen Hao also raised his eyebrows when he heard this, and directly turned around and suppressed Da Meitang, "General?"
Da Meitang smiled and said, "Is it ordinary?"
After hearing this, Chen Hao didn't say much, and directly blocked Da Meitang's red lips, I have to let her have a good look at it today, the Chen family's stick method!
When Chen Hao and Damei Sugar were greasy, Chen Xiangang also officially completed the merger of the three cinema chains.
Haotian Cinema Line was established!
Not long after the implementation of the reform of the cinema system in the mainland of China, the first case of the merger of cinema chains appeared, which soon became the focus of media reports.
"The three cinema chains of Dongfang, Yangzi and Daguang merged to form Haotian Cinema Line!" --- Sohu Entertainment reported
"Three in one, Haotian, the largest cinema company in East China, was officially established!" --- Wangyi Entertainment
"The film market is sluggish, and the theater chain is struggling to survive, merging will become the best choice!" --- Wangyi Entertainment
......
The news of the establishment of Haotian Cinema Line was actually quite sudden, and no one expected that such heavy news would come when the mainland film market was hit hard by the epidemic.
Not long after the implementation of the reform of the cinema system in the mainland, it remains to be proved whether it can promote the recovery of the film market, but I did not expect that at this time, the largest cinema company in East China would appear.
Everyone is still worried about the future, but you started a merger, is this a lot of confidence in the mainland film market?
In any case, Chen Xiangang was full of confidence when he was interviewed, and further showed the ambition of Haotian Cinema.
If you don't have confidence, you can't do it, otherwise he Chen Xiangang will have to get out.
Of course, such a high profile is also to attract other theaters to join Haotian and further increase the distribution capacity of Haotian Cinemas.
Regardless of the evaluation of the outside world, the relevant departments were very happy to hear the news, which blew a spring breeze for the bleak film market in the mainland.
It shows that the future of the mainland film market is still bright, otherwise who would spend so much effort to toss around!
Haotian Cinema Line has indeed received the desired effect, under the name of the largest cinema chain in East China, also because the film market is indeed too idle now.
There are many theaters in Jiangsu Province, Huhai, Anhui Province, and Shandong Province that want to join Haotian Cinema Line, and some even want to sell theaters, after all, the film market is bleak now, and many people can't hold it anymore.
Chen Xiangang was naturally overjoyed by this, which was in Haotian's plan, and Chen Hao did not just give 75 million acquisition funds.
Instead, 100 million was directly given, and the remaining 25 million will be used for theater renovation, new construction, and expansion.