The next day, Bella handed over to Yin Jie the copies of Christina's business cards collected from LS meetings and corporate visits over the past year. Yin Jie was a little surprised, it's already 2012, and he still uses paper management? But fortunately, Bella carefully marked the project-time-Ning's participants on each copy, otherwise the company's business card management is estimated to be more complicated... Confusion.

After flipping through it, she was even more confused, and found a strange phenomenon: Christina's previous visits to the same company were almost all the same people, and there was no trace of any progress in the project. Moreover, there are almost no high-level managers among the people visited, mainly middle-level sales, and even some companies come forward to receive project managers...

She sighed.

She once thought that even if the main direction of the LS project was wrong and the progress was not satisfactory, the contacts she had accumulated before would not be wasted and could be used to establish other collaborations. But I really didn't expect Christina's work ability to be so poor.

She made a phone call to Mr. Ning and agreed to meet after 6 p.m. Mr. Ning is not in the company these days. The phone said that there was no time until 6 o'clock today.

As she called, she noticed Christina staring at her a little nervously. She put down the phone and smiled soothingly at Christina.

Mr. Hening's meeting was held in a positive atmosphere.

Because Yin Jie used most of the long vacation to prepare for LS's work. Therefore, even after only a few days on the job, she already has a basic understanding of the work conditions of the LS division.

She shared with Mr. Ning what she had learned and analyzed. Mr. Ning's expression was a little surprised, and his response unilaterally confirmed her conjecture:

Indeed, Erdmann was very unhappy with LS's work in China. That's why we warmly invite you to join us. ”

He cut off the cigar head with a guillotine-style silver cigar, lit it slowly with a match, and took a puff. Gently exhaling the pale blue smoke, he continued:

"I was a little surprised by your presentation and analysis, I didn't expect it to be so bad. I know that LS is not satisfied with the results of its work in China. Christina and Erdmann have their own opinions on this issue. Christina asked me to give her another year, promising that after one year she would produce tangible results, but the problem was that LS had no confidence in her at all. If we continue to have Christina in charge, the agency agreement for this project will be terminated at the end of the year. To tell you the truth, there are of course reasons why I decided to ask you so soon, but the main reason is that Sharon thinks very highly of you, she is sure that you are up to the task, and I fully trust her vision. That~~ I'm telling you now, you have to keep this contract first!"

"In order to prove that Sharon is not wrong, I must try. Yin Jie was half-joking, half-serious. Then, keeping this agency contract is her first task.

She said:

"I have just arrived at Ningshi and I don't know much about the situation at LS. Based on the general analysis of the information we have so far, I think that the main reason for this result is that there were mistakes in principle in the preliminary work, and the most fundamental thing is that the wrong understanding of LS's work philosophy, which leads to the wrong selection of promotion direction and target customer group, so no matter how much work is done, it will eventually become useless. By the way, did the LS team ever train Christina on a project?"

"Done it once. However, Christina's feedback is that the people of China do not understand the situation in China, and LS's inherent approach may work in other countries, but it may not work in China. ”

Yin Jie shook his head, the problem was indeed Christina.

As an agency, any doubts about the client's go-to-market strategy should be resolved through discussion and communication, and once agreed, they must be implemented unconditionally. Where did she get the courage to go against the yin? But Christina didn't understand this truth, and Ning Haoran didn't understand it either?

Ning Haoran then said calmly:

"Frankly speaking, Ning's main business is cultural communication, and I am not familiar with LS's business. At that time, I was able to get the project because I had a good personal relationship with Erdmann, and it happened to be at the right time. Now it's clear that Christina doesn't have the ability, so I'll leave this project to you. I do hope that the LS project will open up agency business for Ning's, but first I have to keep the contract. Your first priority will be to get a good job by the end of the year and reinvigorate Erdmann's confidence in Ning's so that you can get the chance to renew your contract. In this way, next year, or even the year after, you will have the opportunity to display your talents. I have high expectations for you!"

Yin Jie also became serious, and said:

"I carefully studied the documents that Bella gave me, consulted the relevant materials, and consulted some experts, and I basically agreed with LS's idea. I think that in the future, we should focus on two types of enterprises, one is import and export enterprises, and the other is manufacturing enterprises. Import and export enterprises are the first to feel the huge temperature difference between the two markets at home and abroad, and in the early 90s of last century, there were Chinese enterprises to test the waters for overseas expansion. With the increase of the country's opening up to the outside world, in recent years, more and more import and export enterprises have set up trading companies overseas. They should be the easiest group to 'go out', first of all, the import and export business is their business, and they are familiar with it; secondly, they already have a certain level of stable customers overseas, and it is easy to gain a foothold and further expand further. At a time when most domestic enterprises are still ignorant of foreign market development, import and export enterprises have the ability to make a good time difference and earn enough profits. ”

Ning Haoran listened carefully, and the cigar in his hand had unconsciously landed on the ashtray.

Yin Jie went on to say:

"Let's talk about manufacturing companies. Made in China has firmly occupied the position of 'world factory' in the global supply chain, which shows that the quality of China's OEM products has been recognized by the vast majority of users. Manufacturing enterprises are now facing the dual pressure of domestic market saturation and industrial upgrading, in the case of abundant funds, 'going out' can not only expand overseas sales channels to obtain high profit returns, but also close to end customers to help improve the company's product quality and functional design. In addition, overseas locations can help domestic enterprises and advanced manufacturing and R&D and design institutions in Europe and the United States to connect, which not only helps to upgrade products, but also introduces excellent technologies required for industrial upgrading, and also indirectly helps domestic manufacturing companies to establish their own innovation teams... It's truly sustainable for them. Therefore, if we shift the focus of LS's work to the manufacturing industry and import and export enterprises, we should be able to see the results in a short period of time. Of course, the strategic change should be agreed to first, and Erdmann should also approve it so that he can get his support later. ”

"There is no suspicion in employing people, and there is no need to suspect people. Ning Haoran said heartily, "Since I handed over the LS business to you, how to do it is your business." ”

He can focus on other things that need more attention. He went on to say:

"I have complete trust in you, and I hope you can help me make a difference. Of course, you can always come to me if you need support. ”

"Thank you, Mr. Ning, for your support. I'm new to the city, and I need your guidance in many places. Could you please set a time for me every week for the LS project meeting?"

Ning Haoran's eyes lit up, and his smile became even more.

"Absolutely. I'll see, can I put it at 8 o'clock every Monday?"

The company goes to work at 9 o'clock!

Yin Jie immediately comforted himself again, but now that he is much closer to home, it doesn't matter if he arrives at the company early.

"Okay. No problem. ”

Most of the company's colleagues live nearby, and Yin Jie's commuting distance is relatively long. But there are also advantages to the 8 a.m. project meeting every Monday: exchange ideas with the boss before the 9:00 company meeting, and then get the boss's support in the regular meeting, either by announcing information or seeking collaboration. The inconvenience was that the meeting was too tight to be discussed on the corresponding issues. So every Sunday she had to prepare well in advance, not only to solve the problems, but also to analyze and have a number of options.

"Have you started preparing for the Nanjing meeting?" Ning Haoran asked.

"Tomorrow starts. ”

"Yes, you just arrived at work. Also, find a meeting with Erdmann these days to get to know his team first. They will fly over a week before the Nanjing meeting. ”

"Okay. I'll make an appointment with him as soon as possible. ”

At noon the next day, Yin Jie sent an invitation to Erdmann via e-mail. Received a reply at 3pm. Erdmann is pleased to congratulate her on being part of the team, which is scheduled to start at 3 p.m. the day after tomorrow. And intimately reminded her that she would see the LS team at the headquarters at the meeting the day after tomorrow.

At 3 p.m. that day, Yin Jie and Christina sat upright in the conference room and started her first Skype meeting with the LS headquarters team.

LS business is outsourced to TH by the Hausen State Government of Country S. TH is a company founded by Erdmann personally, and LS is one of his important businesses. There are more than 20 people in the LS business team in TH company. At this time, these people were all gathered in the conference room, and Erdmann introduced them to Yin Jie one by one. In front of the camera, there are both youthful young people and gray-haired elders with a kind smile. Under Erdmann's introduction, Yin Jie greeted them politely. In addition to Erdmann, there are several other people directly involved in the Chinese business, the most important of which are three:

One is Markus, who is tall and thin with a kind smile on his face. He is almost 60 years old, has been with TH for 25 years, and is now responsible for LS's work in all regions of the world, and he is Yin Jie's direct reporting superior.

The second is Marco, who is not tall and looks very young, a handsome little man with a round face, blue eyes are round and particularly smart, her golden curls are combed smoothly, and her smile is very bright. He will be Yin Jie's most important collaborator in the HQ team;

The third is a Chinese woman, Lin Xia, in her 40s, who looks not tall through the camera, and seems to like to laugh very much, and her eyes narrowed into crescents when she laughed. From her eyebrows and eyes, it can be seen that this young man must have been a great beauty. Lin Xia also serves as Erdmann's Chinese translator and China affairs assistant, helping to coordinate and liaise with Chinese institutions in country S, as well as high-level Chinese nationals living in Switzerland.

Yin Jie introduced his experience to everyone in the most concise language, and also solemnly introduced Christina to everyone. Although Christina has been in contact with all the employees at LS headquarters in the past year, Yin Jie, as a member of her own team, still feels that it is still necessary to introduce them solemnly. But then she found out that although everyone was more polite in front of the camera, it could be seen that Christina was really unpopular at LS.

Yin Jie asked Erdmann about LS training needs, and she thought that she should at least give herself a training material. Erdmann and Marco looked at each other, and then Marco said cheerfully, "No problem, I'll send you the information after the meeting." After watching it, we will do a training through a video. ”

"Nope. Erdmann chimed in, "Evita, you need to familiarize yourself with the material Marco gave you. Today, Thursday, next Tuesday, I'll give you a video training in person. Or is it this time, what do you think?"

Marco didn't say anything more, other than that he would send the training materials to Evita right away.

Yin Jie expressed his gratitude.

"About the Nanjing Conference..." Yin Jie's words were interrupted as soon as he spoke. Erdmann put it mildly:

"You already have an idea for the Nanjing meeting? Great! But I'd suggest we talk about it after the video training, and I think you might consider making some adjustments then. ”

"No problem. ”

Speaking of which, it's almost time for this meeting to come to an end. After the two sides said goodbye, Yin Jie withdrew from the meeting. She asked Christina,

"What is your impression of our colleagues in country S?"

"They are very nice people. You'll understand next. And Erdmann personally trains you, which is really great!"

Christina clapped and cheered.

"Who gave you the training at that time?"

"It was Kasumi and Marco who gave me the training together. ”

Yin Jie didn't say anything more. She urgently needed to know the overall evaluation of Christina's work by the headquarters, and then communicate with Mr. Ning to discuss her stay. In this short period of time, Christina is a person who is more rigid in her own ideas, and she is always used to wrapping herself tightly, and she is also stingy with releasing a little kindness to the outside world. She didn't like working with such people, but was very unsure about the relationship between Mr. Ning and Christina. When it came to the future personnel arrangements that day, Christina was obviously relieved when she mentioned Mr. Ning, which made her have to care.

If Mr. Ning had decided to keep Christina on the LS team, her closed-minded and rather sloppy work attitude would have to be reversed.

Marco quickly sent in the training materials. He and Yin Jie added Skype connections to each other. To Yin Jie's astonishment, Lin Xia immediately sent a copy over, and intimately said that if there is any problem in the future that is inconvenient to communicate with colleagues at the headquarters, you can contact her and she will coordinate.

What's so inconvenient to communicate? What does she mean by that?

"Are you familiar with Lin Xia?" she asked Christina across the street.

"She is Erdmann's translator and always comes to China with her, so we are more familiar with her. It can be seen that Yin Jie was a little dissatisfied with the haha in the conference room just now, and this time Christina said more simply, "Her husband is from country G, works as an engineer in a company in country S, and has two children, a boy and a girl. ”

"How are you getting along with her?"

"Should... Still... Okay..." Christina replied by biting her tongue. "She is 'special' enthusiastic, 'special' likes to help, and has a 'big sister' demeanor. ”

Yin Jie intuitively thought that Lin Xia needed to be treated carefully, and it was very likely that this was a pit.

Comparing the training materials sent by Marco and Lin Xia, the content is the same, the difference is that Lin Xia's version is bilingual in Chinese and English. The Chinese section clearly bears some traces of a bygone era.

Yin Jie just wanted to figure it out,

"Have the promotional documents in the Chinese training materials been used in the promotion meetings before?" Yin Jie asked Christina.

"I've used it, and I've basically used this version. ”

"Who translated the Chinese and English versions used Chinese?"

Lin Xia flipped it. I'm here to warn you, you'd better not change what she's translating, or she'll get angry. ”

“... Thank you ha. ”

And so it was.