Want to know how profitable China's auto industry is in this era?

The famous Santana is a typical case.

China just started mass production of the new generation of Santana 2000 last year, with a standard price of 180,000 yuan, which does not include tax, not to mention because of the channel price increase accompanied by hot sales, in short, there is no more than 200,000 don't want to pick up the car.

The Santana is based on the Passat model owned by Volkswagen of Germany.

Santana 2000 modified from the Passat B3 platform, domestic mass production, overseas B3 platform has actually been eliminated, in 1996, Volkswagen's Passat B series has developed to the B5 platform, so, what is the price of the latest Passat B5 model?

$3,000 to $5,000!

With the current exchange rate of about 8.31 yuan against the US dollar, even if the overseas market is calculated according to the high allocation of 5,000 US dollars, the price of this car is only more than 40,000 yuan.

40,000 overseas and 180,000 domestic, the price difference is a full 4.5 times.

Because it is a joint venture brand, Santana 2000 only needs to import some parts involved in higher tariffs, according to public information, Shanghai Volkswagen's current Santana series of parts self-production rate has reached more than 60%, with low domestic manufacturing costs, even if the tariff part of imported parts is counted, the cost of domestic Santana 2000 compared with similar overseas models, will definitely not be too different.

However, the price can be 4.5 times higher.

You can imagine the huge profits!

This kind of huge profit is obviously not something that just anyone can meddle in. At this stage, the automobile industry, like telecommunications, petroleum and other fields, is basically monopolized by large state-owned enterprises. Since the market economy has begun to be encouraged, it is not impossible for private enterprises to build cars, but there is a threshold.

Very clear threshold.

1.5 billion.

If you can come up with 1.5 billion, I can consider giving you a license plate for car production.

Tut!

At this stage, China has squeezed most of the enterprises as a whole and cannot squeeze out 1.5 billion.

Therefore, until the gradual relaxation of policies after 2000, many domestic car brands in China, whether state-owned enterprises or private enterprises, are actually black cars without a 'hukou', quietly surviving in the gray area of local protection and policy friction, after all, the domestic auto industry is too greedy for profiteering.

Of course, less than one in ten survived.

Geely is one of them.

Although Lin Su was entrusted by his hometown to pull the investment, Chen Qing obviously did a lot of homework.

After Simon's veto, Lin Su lowered his eyebrows and said no more because of some of the man's words just now, Chen Qing still wanted to fight: "Boss, we have carefully investigated, Geely's Li is a very capable person, didn't you say that the most important thing to invest in China at this stage is to invest in people? ”

Simon smiled and asked, "How much do you think is appropriate?"

Chen Qing said: "Geely's family base is about 100 million yuan, we invest 10 million US dollars, we should be able to get about 40% of the shares, boss, this is a very cost-effective business." ”

Simon's smile remained the same: "Then, whether active or passive, the Westeros system will be tied to this company, and the Chinese side will also decide that I am interested in getting involved in the automotive industry." Coupled with the fact that you are so restless, the outcome is hard to predict. ”

was bluntly told by his boss that he was restless, Chen Qing suddenly looked very hurt, and said pitifully: "Boss, I listen to you very much." ”

"It's not a good time to get involved in the automotive industry on either side. Two conditions, wait for China's accession to the WTO, wait for the next downturn cycle of the auto industry, and then we will take action. Simon ignored Chen Qing's pitiful appearance, shook his head again, and then directly changed the topic, also changing from French back to Chinese: "Let's talk about another thing, how is your computer company preparing?"

Chen Qing found that there was no negotiation, and he was not entangled, so he changed to Chinese: "The first computer has begun to warm up and promote, and the running software mentioned by the boss, the team I hired in Silicon Valley has basically completed development and is undergoing internal testing, by the way, boss, do you want to give this software a name?"

The goblin had apparently captured one of Simon's minor preferences.

It's a name.

Simon didn't refuse, and after a little thought, he noticed a certain Lori eating obediently across the table, and said, "MiuMiu." ”

The little girl immediately looked up, "Huh?"

Simon gestured to the little girl and said to Chen Qing: "It's called MiuMiu, MiuMiu runs the score." ”

When Ms. Liu heard that Simon was going to name a piece of software with her daughter's new name, she subconsciously dissuaded: "Simon, isn't this okay?"

Chen Qing immediately said firmly: "It's MiuMiu, this is also a woman's name, the Westeros system is named after women, Daenerys, Melisandre, Egret, etc., but they are all very powerful, and they are a good luck." ”

When Simon heard Chen Qing say this, he realized that he had accidentally 'created' another woman, smiled, and said, "I suggest that you release this software in North America first, and then turn to China." Of course, the main target is China, and make no mistake about that. ”

Chen Qing nodded, curled the corners of her mouth, and smiled like a little fox: "Boss, I originally planned to do this." ”

With the current atmosphere in China, even ten or twenty years later, it is very superstitious about imported products. Since it's an American software, it must be very authoritative.

Who is against?

After breakfast, Simon and his party took a helicopter to Manhattan, stayed for the morning, and departed for Europe at 2 o'clock in the afternoon.

The main thing is a Ukrainian thing.

In order to ensure the layout of the Westeros system in Ukraine, sensing that some people are starting to be restless again, Simon recently set off a 'weeding' operation there again. In addition, it is expected that the week's trip will continue to Finland, Russia, Italy and other countries, and return next week.

This side of New York.

After Simon's departure, the girls of the National Wind Art Troupe, who arrived last Friday, quickly got back on track from the new week, and with the help of the Westeros family team, began preparations for a public performance in half a year.

And two programs have been basically set.

Simon personally took out "Cai Wei", and the solo dance "Pu Jia" performed by Wei Sancha on Saturday.

Except for Li Youhu.

met with Ang Lee on Monday morning, and Li Youhu lived up to Simon's expectations and was successfully photographed by the director.

In Ang Lee's opinion, the arrogance and arrogance of this girl are exactly the same as the Jade Jiaolong he imagined. Moreover, although he has not received much professional performance training, he is a dancer after all, and his foundation is not zero, and he is also full of talent for acting.

Through the next few months of performance training, Ang Lee also believes that Li Youhu will have no problem meeting the standards before the start of filming.

At the same time, the North American summer season continues.

May 24 to May 30.

Another box office week passed quickly.

In the third week of the summer season, Daenerys and Fox's "The Mummy" easily won the weekly box office, and in the second week of release, because there was no strong new film released, "The Mummy" fell by only 34% in the second week, collecting another $41.93 million.

Within two weeks of its release, the cumulative box office of this most popular blockbuster in the summer file easily exceeded 100 million, reaching $1005.47 million.

The second place on the list is still "Romeo and Juliet", which is both unexpected and reasonable.

In its third week of release, this modern romance film based on the classical adaptation earned $18.83 million again, and the decline was better than that of "The Mummy", which was only 26%. In three weeks, Romeo and Juliet, which cost only $30 million to produce and publicize, has grossed $75.74 million.

Up to now, this romance film can be described as the biggest dark horse in the summer of 1996.

Arnold Schwarzenegger's "Evaporation Secret" barely held on to the third spot on the list this week, and although the weekly decline also narrowed to 27%, after a losing start and a big drop the next week, "Evaporation Secret" only grossed $12.98 million in its third week of release.

In three weeks of cumulative release, the $100 million burnt super-blockbuster movie grossed only $67.19 million at the North American box office.

Moreover, what made the producer Warner Bros. most uncomfortable was the overseas market performance of "Evaporation Order".

Because overseas films such as "The Mummy" and "Romeo and Juliet" have also been impacted, and more than 30 overseas box offices are currently opening one after another, in the same three weeks, the overseas box office of "Evaporation Secret" is less than $50 million, and all parties generally predict that the North American and overseas box office of this super blockbuster is basically the same, around $80 million.

The total global box office is about 160 million.

In the past, action stars such as Stallone and Schwarzenegger have always had a strong appeal at the overseas box office, and even if they are not popular in North America, they can often recoup a large amount of money at the overseas box office to achieve profitability. This time, "Evaporation Secret Order" did not blossom outside the wall again, completely breaking Warner's idea of making up for losses from the global market.

In comparison, "The Mummy", which was released a week later than "Evaporation Secret", easily exceeded 100 million yuan at the overseas box office in two weeks, which is still under the premise that some large box offices such as Japan and France have not been released. The domestic box office of "The Mummy" is expected to be only about $150 million, but based on the performance at this time, the overseas box office of the film is likely to meet Warner's expectations for "Evaporation", reaching twice the domestic box office and hitting a high of $300 million.

In fourth place went to Leslie Nelson's "The Ultimate Laughing Detective," a mid-production comedy film that followed "Evaporation Order" and grossed $12.49 million in its first seven days.

There is only a box office gap of less than $500,000 between the two.

Moreover, the production cost of "The Ultimate Laughing Detective" is 18 million, and Sony's publicity and distribution costs are about 10 million US dollars.

The start of $12.49 million should be between $20 million and $30 million in China, and Leslie Nelson also has some box office appeal overseas, and it will definitely be able to recover a lot, so this project is not a success for the producer Sony, but it is not a failure either.

It can only be said that it is tepid.

The fifth place is "Black Man".

This Hong Kong film from across the ocean, which does not have a single western face in the starring role, unexpectedly squeezed out "Ace Big Spy", which failed at the beginning last week, and occupies the fifth place in the weekly box office list.

After a small surprise in the first three days of the opening weekend, the full opening week of "Black Man" finally reached $10.38 million.

Compared with Daenerys Entertainment's total investment of $5 million in production and publicity, just one week after its release, the producer directly recovered the cost and began to make a profit.

In fact, since its release, the media reputation of "Black Man" has not been good at all.

It's a bit bad to be exact.

Even under the public relations operation of New World Pictures, the film's overall media score was only 5.3 points, which did not reach the passing level.

Most of the criticism focused on the film's weak storytelling and rough graphics.

Both of these are true.

Because the North American version has been edited again, the text background introduction at the beginning of the Hong Kong version has been directly deleted, leaving only a opening wedge, so for a long time at the beginning, for audiences who are not very willing to use their brains, they don't quite understand what this story is about.

As for the rough picture, it's quite understandable.

After all, the film is only $7 million in production costs, and it would be too embarrassing to compare it with "Evaporation Order", which burned $100 million.

However, although the reputation is poor, I can't bear the marketing of the publicity team is too good.

It is recommended by big names like Jack Cheng and Quentin again, and it is in contrast to "Evaporation Order", and the discussion on the online platform is even more lively, in short, the potential audience who should know is basically already aware of this film, and what they shouldn't know is also intentionally or unintentionally heard the name of "Black Man".

So they bought tickets and entered the venue.

The final result is that this Hong Kong film, which was almost not favored by everyone in advance, unexpectedly squeezed into the top five of the weekly box office of the popular summer file.

Although the box office is only $10.38 million, according to the calculation of 1,276 screens, the average museum of "Black Man" in the first week of filming is as high as $8,137, and the average museum data of the fourth place "The Ultimate Laughing Detective" is $5,466.

Just in order to free up screen resources for the upcoming "Mission Impossible 2", Daenerys Entertainment's Easter schedule "Detective Plane Head 2" and "Morgue Haunting 2" were drawn together this week, giving up enough resources to "Mission Impossible 2" At the same time, because of the outstanding performance of "Black Man", the New World Pictures team also added more than 200 screens to the film in some areas with fewer resources before, making the number of screens in the film reach 1534 in the second week.

After all, the average of more than $8,000 is enough to meet the standard of increasing the screen.

Most of the time, the world is just like that.

The same movie.

Some rejoice.

Someone is worried.

At the same time that "Black Man" was released in North America, on Hong Kong Island on the other side of the ocean, the film was also opened at the same time, and it also used the publicity gimmick of the film's success in squeezing into the North American summer file to hype it up lively.

It's a pity that seven days after the opening of the film, the Hong Kong box office of "Black Man" was only 3.79 million Hong Kong dollars.

With such an initial calculation, the total domestic box office of the film is likely to be only about 10 million Hong Kong dollars, and even if New World Pictures undertook the production cost of 2 million US dollars as a partner, the Hong Kong production company still invested 45 million Hong Kong dollars.

The local market only recovered 10 million Hong Kong dollars, even if the box office in Southeast Asia is two or three times that of the mainland, the final loss may be as high as 30 million Hong Kong dollars.

What a loss.

Looking at North America, 10.38 million US dollars in the first week, according to the exchange rate of about 7.76 Hong Kong dollars against the US dollar at this time, the box office equivalent to more than 80 million Hong Kong dollars was recovered in a week. New World Pictures, on the other hand, invested only $5 million in total, and it started to make a profit one week, and it was profitable after that.

It's all profitable.

It's just that the North American theater release, the first week of $10.38 million, the total box office is expected to increase again compared with the initial one, and is expected to reach about $25 million, according to the 55% typical Hollywood account sharing ratio, this part of the profit alone will exceed 8 million Hong Kong dollars, equivalent to more than 60 million US dollars.

And that's not even counting European issuance revenues.

And that's not even counting the revenue from subsequent videotapes and TV broadcasts.

On the one hand, there is a loss of 30 million, and on the other hand, there is a profit of 60 million.

Moreover, according to the original investment agreement, the interests of the two sides were clearly divided.

There is no possibility of making up for it at all.

On the other side of the ocean, a certain bigwig who invested in the production of "Black Man" saw such a comparison of losses and gains, and he wanted to vomit blood and uncontrollably gave birth to an urge to cut people: Simon Westeros, don't let me see you on Hong Kong Island!