Actually, this matter can be regarded as Feng Xiaogang catching up!

"Life of Pi" is only released in IMAX in some countries and regions, and its IMAX is also deliberately converted in the later stage, so it is already a good treatment for the mainland to see IMAX.

And Huayi did sign an exclusivity agreement with the IMAX theater, and Shen Mengxi also signed this agreement, the so-called exclusivity agreement is that other IMAX films are not allowed to be screened within two weeks after the release of the partner's IMAX film!

Why is there such a contract?

The conversion of IMAX movies must be supported by IMAX's post-production transformation, and the digital version must also be enhanced by post-mastering, which is what we call DMR processing, which is very expensive!

So...

In order to guarantee the profits, the producers signed an exclusive agreement with IMAX...

It's really normal market behavior.

But fans don't see it that way!

They only saw the results: "Life of Pi" only spent a week in the IMAX theater, and then "1942" was ousted...

It's not fair!

This incident caused the reputation of "1942" to plummet...

The Douban score dropped to 6.7 points...

There are many bad comments on the Internet, and many people complain that Feng Xiaogang deliberately shows the evil of human nature.

Including when he went to the National People's Congress to continue the movie, some students said that "1942" was suspected of kitsch, and asked bluntly, 'Why did you make "1942"?'

Director Feng was very 'sad', and immediately replied, "Any movie I make is what I want to make, there is no kitsch in it, if these evil things in the movie offend you, I can really say whether you like to watch it or not." ’

In reality, he was still very polite, and when he went to the Internet, he directly incarnated as a troll:

I am often asked by the media and audiences, "Why did you make '1942'?"

"It reminds me of another American director, his name is Spielberg, and he made a movie called Schindler's List, and when Spielberg was going to make Schindler's List, when the Jews were interviewing him, when he met with the Jews, no one asked him, 'Director, why did you make this movie,' they just thought you were late and you should have made this movie earlier. The reason why so many media friends and viewers in China ask me this question is that people don't know about such a thing, but this matter should not be ignored and not forgotten. ’

'If you think I'm offending you, don't watch it, it's dirty for you!'

Tearing, Director Feng is very professional.

But there's a logical loophole in this!

Shen Mengxi's other fan head 'Guangmu Mu Haifeng': "Director Feng doesn't know anything about the United States? Don't know much about Spielberg's life? In fact, when "Hinterer's List" was filmed, many people objected? Including the director's team to go to the concentration camp for filming? An urgent telegram from New York from the National Jewish Association reads, "Do not disturb the souls? Let them rest in peace. How did Spielberg do that? He left the film crew alone? Fly directly to New York to apologize to the Judah..."

"This move? Received support for the film from members of the Jewish Association. ”

"Don't take your own unprofessional things as examples, it's easy to be slapped in the face!"

......

Therefore, Shen Mengxi's fans are really Crouching Tiger, Hidden Dragon!

Let me give an example to the big director, and you will listen to it? Chirp crooked? It's unpleasant...

No wonder Feng Xiaogang was in a hurry...

Entering a new working day, "1942" not only failed to have a long-tail effect at the box office as previously expected, but fell behind.

On December 3rd and 4th, "One Shot to the End" still occupies the first echelon, and the working day continues to rise by 30 million? "1942" and "Youth Pi" became the second echelon, with only about 10 million in revenue...

That's where the box office goes? Don't say anything to break 500 million or 600 million, it's good to have a box office of 200 or 300 million!

And? There are many media outlets stepping on "1942" with rhythm, the first of which is "Apple Daily": Li Amine's new 3D film "Life of Pi" beat Feng Xiaogang's "1942" at the Chinese box office? Feng Xiaogang is dissatisfied with netizens pointing out that the film exaggerates the evil of Chinese human nature? 'Don't watch this movie?' To watch is 'Dirty Me movie.' ’

Some self-media hastened to keep up...

Feng Xiaogang's popularity is not rubbed in vain!

Why was Feng Xiaogang hacked?

Many people say it's because it's idle?

It's really not, the main thing is that we have a rod and scale in our hearts, and what we yearn for is to be above board!

Feng Xiaogang's movie is full of the good logic of Bao Er's wife and raising a junior without a bottom line, which is also the value he relied on to make his fortune.

In today's era of great power competition and strongman fighting, if China is still oriented by this kind of mainstream values, then the country will be doomed.

But can Feng Xiaogang change?

Can't change it, that's how he grew up!

As for Huayi Brothers, as a film and television company, producing good films is the king, making the money you should earn, if you still have dreams and feelings, it would be even better!

It's a pity that the Huayi brothers didn't have anything...

But the aristocratic system of the Qing Dynasty has been learned all over again...

I can't get used to it, and I can't kill him, what's wrong with the black?

Back to the topic, what to do in the face of this situation?

Angry Strikes Back!

Feng Xiaogang simply tore it up, and repeatedly posted on Weibo to scold the audience: In view of the audience's general reflection that "1942" is a sadistic movie. The director solemnly advises: Justice of the Peace and Harmonious Ladies are cautious. Just like people with high blood pressure and heart disease, drinking too much alcohol is harmful to their health.

'Think I'm offending you, don't watch this movie, you're going to watch a movie that 'dirty me!'

Not only "1942" Director Feng personally went down to tear up, but "The King's Feast" also publicly announced that he had invited a water army.

"However, if you choose to stand in the sunshine, there is nothing to hide, and now there should be no film that can stand up and say that you have never hired a water army at all, we have our own bottom line, just for self-preservation, and we will never hire 'Blackwater' to smear other films. ”

"Our word-of-mouth maintenance team joined urgently on December 1, and if it weren't for the crazy suppression before, why would we have made this decision, which is laborious and thankless. ”

More than one team is hacking "The King's Feast", there are two or three teams working on "The King's Feast" at the same time, and the people behind it have strong financial resources and a resolute attitude, and it seems that they will never give up until they kill "The King's Feast". ’

'I don't understand why I have to smear my opponent if it's all Chinese movies?'

I want the public to know that the so-called low score and the so-called bad reviews of "The King's Feast" are just an illusion. ’

During the publicity period, it is normal for each company to tout its own works, but it is not appropriate to hack others, which crosses the bottom line of business, morality, and even the bottom line of the law. ！’

Lu Chuan also revealed the true face of the 'water army': "The way to distinguish the water army is very simple, the movie released in the same schedule, you see who he gave a full score to, and who he gave one star..."

The spearhead is directed at Shen Mengxi's Mengxi Media...

Because many viewers gave "One Shot to the End" a five-star rating, and then gave "The King's Feast" a one-star negative review...

It's outrageous!

What kind of self-confidence makes you think that the one who hacks your movie is the water army?

Maybe everyone is just aesthetically normal?

The key is that he said this, and it is indeed on the hot search!

Many industry experts said that 'hiring a water army to brush up on the score or hack competitors in the same schedule before the release of the movie has become an unspoken rule in the domestic film industry. Go to the movie website and take a look, it's either a full score or 1 point or 2 points. Even if you don't discredit your opponents, you will do so-called word-of-mouth maintenance for your films. ’