The origin of the Golden Rooster Award originated from Premier Zhou's Mobao "Smelling the Rooster and Dancing", and because 1981 happened to be the Year of the Rooster, it was called this name.

Although it was positioned as a professional award at the beginning, the Golden Rooster Award in the 80s became the most valuable award in China in a short period of time.

In those years, the westerns of the fifth generation of directors have won awards at the Golden Rooster Awards many times, and they have also won dozens of international awards, not just a small number of people are proud of themselves.

It was also the most glorious era of the Golden Rooster Awards, and it was even able to compete with the Golden Horse Awards for a time.

As a result, in the nineties, because of some social changes, the original selection policy of the Golden Rooster Awards was affected, and the winners at that time were all main theme movies.

It is a little inappropriate to say that the main theme movies are a little inappropriate, and to put it more bluntly, it is a red movie.

The content is too serious, not entertaining and enjoyable, and it also makes the Golden Rooster Award begin to be questioned.

In 93, the non-red film "Qiu Ju's Lawsuit" won the award, which is probably the last stubbornness of domestic filmmakers.

The 9550 Project released in 1994 completely shattered the stubbornness of Chinese filmmakers.

The so-called 9550 Project means that during the Ninth Five-Year Plan period, within the next five years, major studios will produce 50 high-quality films.

The high-quality movies explained above, don't think about it, the following must all be red movies.

What should I do if the movie is made, and will I give an award?

Of course it will be given.

In fact, the document sent above says that to prosper Chinese-language films and promote the development of national films, it is not necessary to make all red movies.

Moreover, the country has always emphasized highlighting the main theme and adhering to the direction of diversified film development.

But who makes red movies easy to make, and when the studio doesn't know what to make, there's absolutely nothing wrong with making red movies.

Slowly, the major studios are all going to make red movies, and classic movies such as "Little Flower" and "Wrangler", which used to appear occasionally, are no longer available.

And since the main theme red movie is specially awarded, it is a question of who should and who should not be sent, which has led to the emergence of more and more double yolk eggs, and even several double yolk eggs a year, which are scolded miserably.

It's just a double yolk egg, there are excuses, and there have even been anecdotes of vacancies for Best Picture, which is like child's play.

However, with the start of the awards, this year is not so child's play, and it is much more normal.

The best supporting actor and actress awards were presented first, and Wang Xueqi won the Best Supporting Actor award for his outstanding performance in "Mei Lanfang".

When the lottery guests Yuan Quan and Feng Delun read out their names, Li Qian obviously found that Deng Chao was a little lost.

Deng Chao was shortlisted for Best Actor and Best Supporting Actor at the same time with "Assembly Number" and "127 Hours", and it is rare for an actor to be shortlisted for these two awards together.

Now that the Best Supporting Actor hasn't been won, let alone the actor who didn't have much hope.

Li Qian smiled, "It's just a matter of coming back to rest for two days." ”

Deng Chao quickly calmed down and shook his head, "I know, it's just the year before last..."

"The year before last was so controversial, it is impossible to do it again this year. Li Qian shook his head.

The Golden Rooster Award held by Suzhou the year before last, the actress laid a double yolk egg, Yan Bingyan with the best acting skills, and Liu Jialing, who had the most background, both won the queen laurels.

No one will question Yan Bingyan's performance in "The Teeth of Love", and the actress is the same as Fu Dalong winning the actor with "Licking the Dog", which is well deserved.

But Liu Jialing, the best actress in "Curiosity Kills the Cat" is Song Jia.

However, because of his identity as a native of Suzhou and an ambassador of the film festival, he won the actress with Yan Bingyan.

The similar performance of double yolk eggs is still said in the past, but the performance gap with Yan Bingyan is obvious, which naturally makes people guess that it has been decided a long time ago.

Locals, film festival ambassadors, and their performances are also very good, so they won the actress, so that Deng Chao, who is also a local, film festival ambassador, and also performed very well in "127 Hours", has a trace of fantasy.

But there is only a hint of fantasy, after all, he was nominated for Best Supporting Actor.

If it is really for the actor, it will be impossible to nominate the supporting role, and other people's awards are not enough.

Now it seems that the double nominations for actor and best supporting actor are more like a consolation.

However, Wang Xueqi won the award, and Deng Chao was also convinced, and quickly adjusted.

There are no surprises in the later awards, they all have nothing to do with Li Qian.

Even the best debut novel, Qi Yukun and Guo Fan, let alone winning the award, did not have a single nomination.

is not an academic school, and it is not a main theme movie, it is strange to win an award.

There are several nominations for the best debut novel, one is "Walking to School", which tells the story of two sisters and brothers on the side of the Nu River who had to risk their lives every day to go to school on the other side of the river, ziplining across the river to go to school

There is also a film about taking root in the hardship countryside and building a township into a new socialist countryside.

These films that spread positive energy should be encouraged, but they can't all be such movies, and the Golden Rooster Awards have become deformed.

It is reasonable that "Jaws: Revenge" did not win the nomination for Best Debut Film, but "127 Hours" did not receive a nomination, and Li Qian felt strange.

Now that I think about it, I was still too young.

It wasn't until half past nine that the main event began, and Zhou Xun and Jiang Wenli won the best actress.

However, the film that Zhou Xun won the award was not "Painted Skin", but Li Mi's conjecture.

The first double yolk egg, some people at the scene couldn't bear it and began to turn their heads and ears.

In fact, there is nothing wrong with it, this belongs to the double yolk egg of the opponent in chess.

The only unhappy thing is probably Zhao Wei, who was nominated for the actress with "Painted Skin", sitting in the audience at the moment, watching Zhou Xun deliver his acceptance speech, feeling very uncomfortable.

Originally, she was quite happy that she was nominated for the actress of "Painted Skin", after all, at the Academy Awards in April, only Zhou Xun was nominated, and now her heroine could not be shaken.

But the actress was taken away by Zhou Xun, coupled with the "The Wind", which had just sold well on the National Day, there is no doubt that Zhou Xun is still one step ahead of her in all aspects.

Even if "Mulan" was released in November, Zhou Xun also cooperated with Fa Ge in "Confucius" in January.

Moreover, after "The Wind", Li Binbin also caught up, and Cheng Kaige's new film "Zhao's Orphan" was also confirmed to star Fan Binbin, as well as Chen Kexin's "October Siege" and Liu Dehua's "Future Police".

It's such a coincidence, all of a sudden, all of a sudden, the big flowers have risen on the big screen, so that the lead that "Painted Skin" brought to Zhao Wei was caught up all of a sudden.

......

laid double yolk eggs, and the host Zhang Guoli also joked, saying that chickens that lay double yolk eggs in the countryside are particularly precious.

followed by Best Actor, Li Qian presented the award as a native of Hongzhou.

Lu Entai and Deng Chao both presented a small award before.

The actor didn't lay a double yolk egg this time, Mr. Wu Gang won the award for "Iron Man", and Zhang Hanyu failed to achieve the Grand Slam.

Immediately afterwards, Cheng Kaige won the Best Director Award and was a big upset.

And "The Assembly" won the Best Picture Award.

The two great directors shared the last two awards.

It seems to be evenly distributed, but it is obvious that Ma Xiaogang has been ignored.

Ma Xiaogang, who was originally determined to win, immediately turned ugly, so much so that when he received the Best Picture Award, he had a black face throughout the whole process.

Everyone on the scene, including Li Qian, was confused by the operation of the Golden Rooster Award.

The best director basically felt that Ma Xiaogang was stable, otherwise he would not have come to accept the award, which would have really slapped him in the face.

Moreover, judging from the characteristics of the Golden Rooster Award, Ma Xiaogang is also the most suitable to win the award.

The only explanation can only be that the Golden Rooster Award played Ma Xiaogang.

It is also strange that the highest-grossing director in China has been tricked.

But compared to the early years, I would rather leave the award vacant than give it to the movie "The Stubborn Master", which was written by Wang Yan, the hottest at the time, is nothing.

And "Mei Lanfang" is a key project of the Ministry of Culture, and the quality and reputation are not bad, as a biographical film, the box office has exceeded 100 million, and it barely makes sense to win the best director.

"Assembly" won the best picture, so it is not good for the outside world to say that the Golden Rooster Award excludes Ma Xiaogang, doesn't this give an award.

The only problem is that the best director was not given, but now there is a reason, last year's actress and the best director all had double yolk eggs and were scolded, so I can't still have opinions on double yolk eggs this year.

Fortunately, Ma Xiaogang was given the best picture, otherwise it is estimated that he would have gone away on the spot.

Now that I've won a big prize, there's no reason to want to have a seizure.

The biennial Golden Rooster Award ended absurdly.

Li Qian was also speechless as a bystander, the organizing committee really regarded the Golden Rooster Award as a tool for himself to fiddle with.

It's rotten, and I don't complain when I am scolded.

What Li Qian didn't know was that Hongzhou originally discussed with the organizing committee and wanted to give him the best director, so that "Assembly" and "Mei Lanfang" would win the best film together, after all, the depth of "Moon" is much stronger than that of "Assembly" and "Mei Lanfang", and Li Qian is from Hongzhou.

After all, the older generation of academic filmmakers have no good impression of Ma Xiaogang.

But after giving the local Liu Jialing a movie in the last session, she ushered in a wave of doubts and gave up this idea.

This is also why "Moon" does not have a single award, except for the non-main theme, it is just that the Golden Rooster Award is to demonstrate fairness and selflessness.

Moreover, there are no more double yolk eggs except for the heroine, back to the unwritten rule of one double yolk egg at most at the beginning of its establishment.

opened his arms to Ma Xiaogang again, gave him a nomination for Best Director for the first time, and gave him the biggest award for Best Film.

It looks impeccable, but it's all slots.

The highest-level award in the mainland is like this, as if it is a piece of cake of the organizing committee's own, and it will give one point to others every year.

This is a cake shared by all filmmakers, and it should not be the private property of a certain group of people!

A film festival is also so bureaucratic.

If you want to say that you only give awards to the main theme films, then what is the reason why the last "Ink Attack" was nominated for Best Director.

Ma Xiaogang's "Night Banquet" is not to mention, "No Thieves in the World" is at least eligible for the nominations for Best Film and Best Director, but he has not won a nomination.

There is nothing to say, it is better to nominate Ma Xiaogang every year, give him some hope, and then just don't give the award, hang him like this, if he leaves, let him rush up to participate like a licking dog, how good.

The predecessors who founded the Golden Rooster Award back then were real artists, and they had been fighting for the film industry in China all their lives.

And now, a group of biased judges favor niche films and unknown actors, and the more star-studded the star, the more popular the director, the more biased they are.

If it is an award for art, why did he nominate for Best Director for such a mediocre costume blockbuster as "Ink Attack", and gave Cheng Long an actor.

......

After the film festival, the attribution of the Golden Rooster Awards, and whether Ma Xiaogang did not win the best director, but was won by Cheng Kaige, Zhang Hanyu missed the actor, and "Moon" did not receive anything, all of which attracted widespread attention from the media and audiences.

But Li Qian didn't care about this, he was nominated for Best Director, Best Picture, Best Actor, and Best Screenplay, the first three were not played, and the Best Screenwriter gave a story about the resumption of the college entrance examination in 77.

Ma Xiaogang didn't fire again this time, of course he was not completely disappointed in the Golden Rooster Award, and he couldn't wait to send it all out in his heart.

But when he bombarded the Golden Rooster Award before, it was because he hadn't even won a nomination, so he couldn't scold them too much, and most people would be on his side.

But now that he has won the best picture and been nominated for the best director, if he starts spraying because he has won one less award, then he will be the one who will be sprayed at that time.

When to scold and when not to scold, he knows the door.

However, there is no doubt that whether it is in the audience, the media, or in the film industry, the credibility of the Golden Rooster Awards has fallen again.

......

Li Qian continued to be busy with the post-production of "Perfect World", and it took another ten days to complete the editing on the 28th.

Soundtrack, individual shots that need dubbing call the actors back to dub.

"Living Together in Time and Space" was also officially promoted on the 20th, 20 days before the movie was released.

The main propaganda is of course supervised by Li Qian, and Li Qian also cooperated with him to post a Weibo, which is very convenient, and the audience can know what you say without going through the media.

However, because the time is a little tight, there is not much time to screen, but there are more than 30 movies held every day for three days on the weekend of the 6th to the 8th, and the total is only 100.

For the promotion of the movie, the offline is dominated by the four major film companies and the TV stations of the four provinces behind it, while the online publicity is handed over to Song Ge and Du Yang.

They also contacted Taomao.com, because this year's Taomao launched a singles' day, which is November 11, a shopping festival on Double 11.

Singles' Day, romance film, two contradictory words can even be put together, Du Yang is worthy of being Huayang's publicity and marketing director.

However, when she came to discuss the publicity plan with Li Qian, Li Qian also came up with an idea.

Taomao directly ordered a batch of seats connected by pairs to more than 30 second-tier cities and nearly 200 cinemas across the country, and in the early morning of the 11th, as long as the order exceeds a certain amount, you can draw a lottery to get movie tickets.

Moreover, these tickets are divided into two groups, one group of men and the other group of women.

In other words, as long as you can win the lottery, you can go to watch a romance movie with another single person of the opposite sex that day.

"I'm a marketing genius!"

Thinking that he might have indirectly matched some single men and women, Li Qian couldn't help but admire himself.

Tong Liya, who was flipping through the news, said, "But someone scolds Taomao for pimping." ”

"It's not scolding me, no one knows it's my idea. ”

Li Qian disagreed, "Besides, how can this become a pimp, just watching a movie next door." ”

"What if someone isn't single and has to draw a lottery?"

"Smoke it, smoke it, and there is no rule on what to do if you win the lottery, just to give single men and women a chance to get to know each other, in case there are the right eyes, become so many pairs, it is also a good deed. ”

"But what if a man has to take a girl's seat?"

"I'm not sick, that fool would do this kind of thing, it's not good to watch movies with girls, I have to watch them with big men. ”

Tong Liya was right to think about it, how could there be such a boring person.

"Li Qian, you said that if some viewers really became a couple, how romantic it would be. ”

A pair of strange men and women who have never met in a certain city got together because of the movie she starred in, and when the future pair got old, they recalled the situation that day and remembered the movie they starred in.

It feels especially great to be a witness between a team of couples.

Thinking of this, Tong Liya couldn't wait to see what happened after the movie was released, her eyes were full of anticipation and excitement.

"That's what I thought, it's a great thing, the old man. Li Qian said with a smile.

If it really goes so well, then "Living Together in Time and Space" will be famous in film history.

It's just that not every single man and woman is of the right age, and how embarrassing it would be if a boy in his early twenties smoked with an aunt in her thirties.