"Search" did its best to promote it!

Whether it is running a national roadshow or participating in various variety shows that he once scoffed at, Lao Chen Tongtong accepted and worked hard to cooperate.

The box office was unfavorable in the first week, and he said in an exclusive interview: "If you think it is important to reflect reality, if you feel that your film is closely related to this era, then are you willing to make your film make less money, in the current market, are you willing to make this decision, and this is the meaning of my filming "Search". 28 million in the first weekend, which is not the same as a movie with commercial appeal. But I think it's very good because he gave me a lot of confidence, and maybe some of the younger directors, and that's what he meant to me. I'm glad I did it!"

In the face of the current era, Lao Chen paraphrased Dickens in "A Tale of Two Cities", "This is the best era, but also the worst era" to explain, "I didn't understand at that time, but now I look at it, it is indeed like this, too much complexity, too much flashiness." Today's times are remarkable times, and I don't want to judge the good and the bad. ”

He disagrees when it comes to "Search" borrowing from "Hunting": ""Search is a critique of media violence, and a reflection on the binary contradiction between rules and human feelings. ”

"'Hunting', I haven't had time to watch it yet... But I've heard Chen Hong tell it, it's a story of a good man who was wronged, seeing the big from the small, exposing human nature..."

"Shen Mengxi is indeed amazing, he can write and direct, and he can also earn box office!"

That's enough...

All you want is for you to admit that you haven't watched "The Hunt"...

This is a bit unreasonable - Oscar for Best Picture!

Even if Shen Mengxi takes the time to watch the award-winning films every year, I'm talking about the original time and space...

That's why he has so many reserves!

A director must have a reading volume, which is a basic quality.

Movies and literary works are interconnected and indispensable, reading good films is to get direct feelings and learning the use of audio-visual language, reading good books is to enrich the connotation, stimulate creativity and literary atmosphere.

As the saying goes, if you read a book a hundred times, you will see the meaning of the book a hundred times, and if you watch too many films, you will also have a feeling that I can do it, give me Kizaki ジェシカ or Ogawa Mei, and I can definitely make a movie that surprises you - I can also play the leading role!

Naturally, there are many self-media on the Internet who attack Lao Chen with this passage - a director has never watched "Hunting"?

......

Mengxi company headquarters, meeting room, camera aimed at Shen Mengxi...

That's right, it's an interview again, this time it's an interview with potatoes, and "Dialogue" is a newly launched interview variety show - quarterly broadcast.

"Potatoes Play Big Names" aired for three episodes, and a sponsor came to the door - sponsored by Xiaomi mobile phones.

Coupled with other brands and advertisements, the show has already begun to make a profit!

"Dialogue" takes the high-end route, and the first season mainly interviews the helmsmen of several major media companies in the mainland, Shen Mengxi, Huang Zhongjun, Wang Changtian...

The host is CCTV, Wu Qing, may not be very famous, after all, there are too many hosts who have left CCTV.

"Congratulations to Mr. Shen first, "Walking with God" is a big hit!"

Shen Mengxi smiled: "... The box office revenue exceeded expectations, but the merchandise sales were still a bit low..."

"Merchandise sales?"

"We authorize the development of dolls and games, the game should be launched at the end of the year, and the doll has only sold less than 8 million so far, and we predict that with the box office hit, the sales of peripheral dolls will be 20 million..."

"Is it much worse?"

"It's all pirated to make money!" Shen Mengxi smiled bitterly: "... Anyway, there are more than 1,800 links in Taobao search!"

"However, we will definitely insist on promotion, and strive for five years to make the surrounding area a quarter of the total profit..."

The theater revenue model in North America can get 85% of the profits of the franchise...

The so-called franchise is the merchandising of dolls, posters, and the like.

Get to the point...

"You've been talking about industrialization, what exactly does industrialization mean?"

"The first is genre creation, each genre has a certain creative standard, whether from the script and production, there are certain specifications; the second is scientific and systematic production management to ensure the large-scale production of a film; the third is the application of new technologies. ”

"Tell me about it?"

"The so-called genre is a market contract between the creator and the audience, which is that the audience can be sure that they are getting the corresponding standard of entertainment experience before spending money to buy tickets.

After half a century of hard work, American films have appeared in genres such as Westerns, film noirs, and song and dance films, each of which has occupied the mainstream of the market for a certain period of time. That's what we do!"

"System management, this is very understandable, in the previous handicraft workshop era, it was difficult for Chinese films to faithfully implement their creative intentions in all aspects of production and production, especially large-scale commercial films!"

"New technology, this time "Walking with God" was released, and there were almost no complaints about the 3D effect on the Internet, this is a kind of success!"

"What are the benefits of industrialization?"

"Because only when we can produce a predetermined type of film within the predetermined time and cost, according to the predetermined quality standards, then Chinese films will be truly industrialized products, and can they truly become an important part of the larger entertainment industry. ”

"But many people on the Internet say that once the creation of genre films is solidified, it will be an industrial finished product, and it will be the same. Film industrialization is important, but it does not mean that it cannot be combined with changeable and flexible creativity, and the most important thing about creativity is that there is no standard. ”

"You misunderstand the meaning of industrialization, in fact, industrialization is subdivision, professional people do professional things, not one person to do most or all of the work. It's best not to just talk about slogans when talking about creativity, an industry development, creativity comes naturally after industrialization!"

"But South Korea and France have a lot of good word-of-mouth movies every year, and they don't have industrialization..."

"It's not good to pit low-budget films against industrial assembly line works. The assembly line does not mean that it is bad, and the industrialized assembly line means that it is stable and efficient, which means that the movies that the audience likes to watch can be made with a lower cost batch volume. Every country has small-budget masterpieces, and China is not short of small-budget masterpieces, what is lacking is mature industrialization like Hollywood. China is not a small country like South Korea and France, with a population of 1.3 billion and a large market, there is a huge demand for film industrialization. ”

"The Chinese film market will definitely be the first in the world in the future, so there should be a corresponding film industry to support it, otherwise capital, talent and technology will be lost, and finally the entire market will be ceded to Hollywood. So, why not do it?"

"Then will industrialization cost more money?"

"No, it will be more cost-effective to use professional people to do professional things, because there are fewer accidents and low risks..."

After a pause, Shen Mengxi added: "It must take time, even our Mengxi only makes one or two heavy industry movies at most every year..."Walking with God" took two years, and "The Great Wall" took another two years... Obviously not good business in terms of return on investment... But someone has to do it, and the "Guiding Opinions" clearly put forward 'encourage financial institutions to increase financial support for film enterprises', which is to create conditions for us, and we must live up to the trust of the times!"

Well, the latter sentence is too formal...

"What do you think of someone on the Internet who commented on "Search" and "Hunting"?"

Netizen... In fact, it is not a netizen, but many film critics commented: The same subject matter, Shen Mengxi handled it more chillingly, making it easier for people to fall into deep thinking - the front wave has not left, and it has been overthrown by the back wave!

Shen Mengxi waved his hand: "I don't think "Searching" borrows or pays tribute to "Hunting", Director Kai should not have watched "Hunting"... This is normal, after "Wu Ji", I haven't seen all his movies!"