In 2002, the domestic high-end rice industry was in the ascendant.

In the high-end market full of opportunities, many domestic characteristic varieties of rice have played local brands, intending to seize the opportunity, among which Wuchang rice is the mainstay.

But Qi Zheng knew that for domestic competitors, their internal troubles were too serious, and market chaos such as "adulteration" and "impersonation" was enough to ruin all their efforts.

Of course, Qi Zheng still hopes that his domestic counterparts can develop.

After all, the market is so big, Jiagu's family can't eat all the share, not domestic counterparts, there will also be foreign predators.

But everything can only depend on their efforts, and Qi Zheng must first face the challenge of high-end rice from the island nation and Thailand.

The island country of Koshihikari rice is good to say, for a long time, the annual import volume is only a few tons, and the impression is that the import will be stopped next year due to quarantine problems, and it will not be a threat for a while.

But Thai jasmine rice is different.

Compared with rice from other countries, Thai fragrant rice entered the domestic market earlier and has a higher acceptance, and the threat to Xianming rice is also the greatest.

Speaking of which, Thai fragrant rice is the first batch of harvesters of dividends in China's high-end rice market, which can be described as very profitable.

It can be said that the time and place are favorable.

Thai fragrant rice first entered China during a period of domestic material tension in the last century. At that time, some overseas Chinese in Southeast Asia sent Thai fragrant rice to China to help their relatives in their hometowns. This has invisibly opened up the mainland market for Thai fragrant rice.

Since then, there has been a habit of eating Thai fragrant rice in the southeast coastal areas of China. To this day, the southeastern coastal provinces are still the main market for Thai jasmine rice – and at the same time, the main market for Xian Ming rice.

The two form the most direct collision. Look.Mao.Line.Chinese.Text.Net

In a sense, Xianming rice is at a congenital disadvantage.

Thai fragrant rice is indica rice, Xianming rice is japonica rice, and the southeast coastal areas are undoubtedly more accustomed to eating indica rice. If it weren't for the extraordinary quality of Xianming rice to redeem the disadvantage in this regard, Qi Zheng would have to choose another battlefield.

But even so, the pressure on Jiagu is not small.

Because in the high-end rice market, Kagaku, as a company, has to face not only the threat of a single company, but also the challenge from a well-run state machine.

Thai fragrant rice has been able to expand overseas, thanks to the conscious support of its own government.

Not to mention that Thailand has created the most standardized standard among all rice-producing countries - this standard has clear data requirements for rice, and the classification is relatively detailed, which has credibility and reference value among many rice-importing countries.

For the Chinese market, people directly went to the official scene and shouted for their own rice.

Since the beginning of the previous year, that is, at the beginning of the century, Thai officials have begun to consciously expand the Chinese market.

The Ministry of Commerce has launched a strategic brand marketing plan for the Chinese market, by highlighting the uniqueness of Thai basmati rice that distinguishes it from other rices, in order to establish the mid-to-high-end positioning of Thai basmati rice in China.

What's even more shameless is that at the same time, Thailand's princess and ambassador personally went out and spared no effort to promote their own rice.

With this strategy, Thai Jasmine Rice has established its position in the high-end rice market in China.

For domestic enterprises, this is a hooligan.

People directly lead brand building and promotion from the national level, while ordinary enterprises have to build their own brands hard, and they have to deal with the troubles of competitors who don't know when, which is too difficult.

The island nation is also on this path. Their prime ministers are all selling Koshihikari rice when they meet with our bigwigs: "You can eat as many bowls as you like with Chinese mapo tofu and Koshihikari rice." ”

Therefore, the current situation of high-end rice is really one enterprise to one country.

It can also be said that this is a dragon-elephant battle in the high-end rice market.

From the discovery of suitable rice varieties to the national business card that has become famous overseas, Thai fragrant rice has taken nearly 70 years.

Xianming rice has just entered the market. Qi Zheng is not in a hurry, and he also believes that as time goes by, the advantages of Xianming rice will become more and more obvious.

Because the taste is amazing.

As long as you have eaten the first bite, you will basically be impressed, even if the high price prevents a considerable number of people from consuming, but there will be more people who recognize it.

Another very important point is that Xianming rice is a spiritual plant after all, and it contains a trace amount of spiritual energy. Therefore, it may not be felt at first, but after a long time, the improvement of the body cannot be ignored.

......

It doesn't take long.

In fact, Liu Guangju has already felt the magic of Xianming rice.

Liu Guangju is a retired university professor, when he was young, he went to the countryside, and he didn't eat well, and later he was busy with work, and he left a problem with his stomach.

I used to get sick every other day, and when I got sick, my palms were often sweaty, my face was pale, and I didn't have much to eat. However, less than a month after eating the Xianming rice brought back by his daughter, the gastrointestinal problems that had plagued him for many years began to lessen significantly, especially in the last few days, and he did not commit it again.

The elderly are different from the young, the elderly are weak, and some feelings are obvious.

Every time I eat the rice cooked with Xianming rice, I feel a warm breath in my stomach, which is extremely comfortable. That's telling.

When Professor Liu's eldest son heard about this, he took his father for an examination and found that his old man's gastrointestinal disease was really under control, which was already a great thing.

For this reason, he deliberately took Xianming rice to an authoritative scientific institution for a comprehensive test.

Of course, the substance on the other level of aura cannot be detected, but the abundance of nutrients contained in Xianming rice is unimaginable.

In addition to normal vitamins and minerals such as phosphorus, iron, magnesium, potassium and calcium, it is also rich in rare beneficial trace elements such as lithium, strontium, zinc, selenium, vanadium and metasilicic acid.

Traditional Chinese medicine originally believes that the taste of rice is sweet and flat, which has the effect of nourishing the qi in the body, strengthening the spleen and nourishing the stomach. The Xianming rice can obviously supplement the necessary trace elements of the human body, and the effect of dietary therapy and health preservation is simply not too obvious.

He thought he had found the reason for his father's improvement, so he was even happier with the rice.

Professor Lau's eldest son is the general manager of a large luxury hotel on Hong Kong Island. When he returned, he immediately changed all the rice in the hotel from Thai fragrant rice to Xianming rice.

At the same time, the test report of the authoritative organization on Xianming rice will be shown to the guests, and the frequent consumption of Xianming rice has significant dietary therapy and health effects.

And because he is also the director of the Hong Kong and Macao Food Association, after his publicity, more and more people began to find that maintaining the consumption of Xianming rice really has a therapeutic effect, and many people suffer from some chronic diseases, which have been slowly improved.

After this incident, the name of Xianming rice spread far and wide.

More people are starting to abandon the Thai fragrant rice that they have eaten for many years and choose Xianming rice instead.

Thai Jasmine Rice ......

This can't be fought!

I fight with you for taste, brand, and price...... You're actually fighting with me?

Too hooligan, right?

You're better than medicine, why don't you go to heaven?

......

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