Chapter 967: Ratings
"What's the rating?"
Lin Qingxia was woken up by the phone, but when she opened her eyes, Qiao Feng had already picked up the phone.
"yes, got it." Qiao Feng said into the phone and hung up, turned his head and smiled: "The average period is five points, and the highest period is nine points."
"Five points on average?" Lin Qingxia frowned when she heard this.
"Five points is good, better than I expected." Qiao Feng's mentality is better than Lin Qingxia's.
After all, the coverage of satellite TV stations is limited, and it is really good to be able to win an average of five points of ratings when the audience is far behind that of three wireless TV stations.
Not to mention that this is only the opening and premiere ratings of Treasure Island Channel.
Judging from the premiere, during the four-hour broadcast time from the opening of the station to the break, the ratings of Baodao TV showed an obvious upward curve when the advertisements were broadcast.
Before the broadcast of the fairy wife at home, the time period after the opening of the station has been broadcast commercials, and during that time, the ratings were only two points.
And after the launch of the family fairy wife, it immediately became five points, directly to the height of the average ratings.
This shows that there are many viewers who have an expectant attitude towards the TV series "There is a Fairy Wife", even if this drama has not yet started, there are people with two points who are willing to wait even if they watch the advertisement.
And the ratings of five o'clock directly at the start of the broadcast can show that there are really a lot of viewers who look forward to the attitude of free shipping for their fairy wives.
And as the plot unfolds, the ratings are also rising, until it reaches the highest point of nine.
Then the ratings began to fall, which shows that some viewers of the TV series "There is a Fairy Wife" chose to leave, of course, there are many people here who are chasing TV series from other TV stations, after all, it is normal to watch more people over there and not bear to give up the drama.
But this drop is not too much, because after 9 o'clock, the ratings fall to 7.9 and then they are stable.
The ratings were maintained around 7:9 until the end of the TV series.
Then the ratings began to decline again, and the next show to take over the baton is the current affairs news, which reports on the current events that happened in Taiwan in one day, and then there are some news outside of Taiwan.
Of course, this news program is based on current events in Taiwan.
The ratings of the current affairs news are not bad either, a little over six o'clock, which is higher than the average rating.
And the ratings of several other programs after the current affairs news are also fluctuating around the average rating.
That is, when it comes to the interstitial ads, the ratings are much lower than the average ratings, which is why the average ratings of the entire period are pulled to five points.
It's normal though.
Don't look at the current TV stations and say how high their ratings are, but they are only counted as the ratings during TV dramas or variety shows.
If you count the in-stream ads, the ratings will definitely jump one notch.
Therefore, Qiao Feng is very satisfied with the average ratings of five points.
Because before the appearance of Baodao TV, there were three wireless TV stations in Taiwan, and the average ratings of these three TV stations were basically not too bad.
This also means that the three TV stations divide the TV market equally, and the ratings of each are around 30.
A little more is in the early forties, and a little less is not less than twenty.
And to be able to get an average rating of 5% under the attack of these three TV stations that have divided the TV market equally, and to get an average rating of 5% when the audience is much smaller, this cliff is something that many people dare not imagine.
Because the households equipped with satellite TV receiving antennas and cable TV are all statistically accounted for only 30% of the TV viewers' households.
And Baodao TV can get an average of five points of ratings when there is only 30% of the audience, and the family has a fairy wife has the highest rating of nearly 10 points, in a sense, it can be said that the results are not worse than the three wireless TV stations.
Because originally, the three TV stations carved up the market that accounted for an average of three percent of the market share.
In the case of the premiere, the Takushima TV can cut five points and nine points of the total ratings in the crowd of three-tenths of the audience, which means that in the three-tenths of the audience that can watch the Takushima program, the Takushima TV accounts for one-sixth and nearly one-third.
can get such results in the case of the opening of the first broadcast, Qiao Feng really has nothing to be dissatisfied with.
And such results also show that whether it is because it is fresh or really makes everyone feel good, first of all, it has attracted so many audiences.
As for how to glue together after attracting attention, and how to make them a fixed viewing group, it depends on whether the follow-up program is sticky enough.
That's not even more to worry about.
Not to mention anything else, the Guangjia has a fairy wife's highest nine points, and the average ratings trend of nearly eight points shows that the adhesion is not a problem.
With such ratings, it is almost possible to announce in advance that there is a fairy wife in the family, and this drama is a great success.
If he hadn't known that the potential of this drama was still very great, and there was a higher height to be expected, Qiao Feng would have planned to hold a celebration party.
"Looking at the ratings, the audience still likes to watch film and television programs the most. Let's set up a movie channel to show movies, you say it's good or not, I think it will definitely attract a large number of audiences. After all, there are still a few people who can spend money to go to the cinema to watch movies, and there are also a few people who can buy video recorders and watch video tapes." Lin Qingxia had a flash of inspiration and suddenly proposed.
While proposing, Lin Qingxia was proud in her heart, she felt that her brain was too bright, and the idea she thought of was too good.
Qiao Feng's company, whether it is MGM, DreamWorks or Hong Kong, has a lot of film copyrights, and if these movies are broadcast on special movie channels, they can not only earn advertising fees, but also attract audiences and expand the popularity of TV stations.
"You see, the three TVB TV stations have their own movie channels, and the daily ratings are very good, and they are quite stable. Lin Qingxia said.
The more she talked, the more excited she became: " Behind the three TV stations are the three major cinema companies, they are also doing cinemas when they are TV stations, they have ready-made resources, ordinary people can not do them, but we are not afraid, Taiwan only releases a few movies a year, most of the film market has to rely on Hong Kong films to satisfy, compared to them, we have more resource advantages. So, really, let's make a movie channel. When the time comes, don't bother to make any new TV series, I think even if we don't make a movie channel, even if we broadcast movies in prime time, our ratings will not be bad.“
"Forehead......" Looking at Lin Qingxia who was excited, Qiao Feng was really embarrassed to interrupt her.
............................................................
Thanks to the book friend Little Tiger in the Demon World for a reward of 200 coins.
In addition, to explain, I thought it would be updated yesterday, but we have no choice but to be in this small place, and I thought it would be okay yesterday, but I still have to be busy.
But fortunately, it can be updated today.
I'm sorry.