The publicity of "People in Embarrassment" smashed 2 million, not that Shen Mengxi was reluctant to spend money, but TV variety shows and online publicity don't need to spend much money - Wang Baoqiang's popularity is high, variety shows are constantly invited, and the media is willing to break his news.

Whether it is "Casting Names" or "Assembly Number", sit firmly in Diaoyutai, both of them have the best schedules, so there is no need to worry about it at all.

The most important thing is that there is really no comedy in this year's Chinese New Year stalls!

The only film that has anything to do with comedy, "Ears Are Blessed", was also arranged on New Year's Day, hitting "Assembly Number" head-on...

Of course, Shen Mengxi did not forget to hand over "People in Embarrassment", including next year's "Ip Man", to China Film for distribution...

Why give it to China Film?

is still the same sentence, at this stage, the distribution strength of China Film is the best in the country...

In the original time and space, "Ip Man" won 30 million box office in the first weekend, but the total box office did not reach 80 million, why?

The biggest reason is that the release of "Mei Lanfang" squeezed the film schedule!

The distributor of "Mei Lanfang" will be China Film, but what about "Ip Man"? It is a Hong Kong distribution company called Oriental Film Distribution Company...

Not an order of magnitude at all!

In addition, "People in Embarrassment" also thanks to "Lust and Caution"...

The "Lust and Caution" turmoil led to the release of "Apple", and "Apple" was originally planned to be released on November 30th!

In a word, the right time, the right place and all the people are gathered!

......

"In the past few years, the Chinese film market was very immature, commercial films started, piracy was rampant, and at the same time, we had to face the impact of Hollywood's powerful film industry. From this point of view, some senior filmmakers gave up their art films and chose commercial narratives, and really relied on their influence to keep Chinese films from losing so ugly, from this point of view, I really have to thank them!"

"After several years of development, I think the public has almost understood the fact that film is of course an art, but a commercial film is essentially just an entertainment commodity, it is not high, it is worth thirty or fifty yuan for a meal, you shoot it, we will watch it, if the shooting is not good, we will scold, there is no need. ”

"Secondly, I want to talk about the existing co-productions!"

"I've talked to a lot of investors, and I asked them why they don't use mainland actors to play the male lead, guess what they say?"

Wei Wuchang finally had time to speak: "How do you say it?"

"They said that once mainland actors are used, it is equivalent to giving up the overseas market!"

"Why did you give up the overseas market? In the entire Chinese-speaking circle, how many actors have overseas influence? Cheng Long, Li Lianjie, are there any?"

Wei Wuchang reminded: "Zhou Runfa!"

“... Okay, add one more Zhou Runfa! How many movies do they act in every year? Why can't mainland actors be used for the rest of the films?"

Wei Wuchang asked in a low voice, "... What do you think?"

"In essence, it's still a circle problem, and there is a gap between Hong Kong filmmakers and mainland filmmakers!"

"Why do I do low-cost comedy, because once the cost is high, I have to pull investment, pull investment, the first thing people ask is who the starring actor is, I said Xu Zheng, Wang Baoqiang, they will let me get out!"

""People in Embarrassment" is a road comedy, the most important thing in road comedy is to be down-to-earth, I asked Xie Tingfeng to play Wang Baoqiang, can he play it?"

Shen Mengxi accompanied Wei Wuchang for several hours, with topics ranging from the market, co-productions, "People in Embarrassment", various derivatives, and by the way, "Lust and Caution", Shen Mengxi was very straightforward: "Mr. Zhang Peiheng once said that literature uses language as a tool, and uses feelings to move people and reflect the image of social life. The reason why literary works can use emotions to move people is that, on the one hand, the writer himself is strongly emotionally charged and has a high ability to express himself, and on the other hand, because under normal circumstances, the writer's feelings are based on human nature, so they can communicate with readers. I think it's the same with movies!"

"Of course, I still don't think there is a need for such a movie!"

"Why?"

"Whoever mixes sex and politics is playing with fire, and film directors shouldn't play with fire, at least not yet!"

"Why?"

“... What why?"

"I mean, why not now?"

"Next year is the Olympic Games, the national celebration, in fact, I was going to work with Spielberg on a new work, and the adaptation rights of the works were about to be handed over to DreamWorks, but because of his words, we changed our minds, even if the adaptation rights are rotten in our hands, it is impossible to cooperate with him!"

......

This year's market is a bit cold...

It's not that it's any worse than last year...

In fact, as of now, the annual box office in the mainland is 2.6 billion, and last year's total annual box office was only 2.68 billion...

However, last year, a record-breaking domestic blockbuster such as "The City Full of Golden Armor" was born, as well as "Night Banquet" and "Huo Yuanjia", two domestic films that broke 100 million yuan...

This year, it's a bit miserable, the current top ten at the box office, "Transformers", "Spider-Man 3", "Harry Potter and the Order of the Phoenix", "Pirates of the Caribbean: The End of the World", "007: vs. Casino Royale", "Wonderful Night at the Museum", occupy the top six at the box office, and then the 63 million of "Disciple"...

And then?

It's actually "The Secret That Can't Be Said" 36 million!

I can't bear to look at it...

The proportion of domestic movies at the box office has completely dropped to less than 30%!

50% is a red line!

I was still counting on "Lust and Caution" to fight for breath...

"Lust and Caution" is indeed very competitive, with a box office of more than 40 million in the first week and nearly 100 million in two weeks.

But this film was released 25 days after it was released.

A brief introduction to the situation of "Lust and Caution", this movie is rated NC-17 in the United States, which means that children under the age of 17 are not allowed to watch it.

But in the mainland, where there is no film classification, not only has it passed censorship and release, but all three passion scenes have been retained, and only 7 minutes of dew point footage have been cut.

The Film Bureau gave Li An full trust and let him cut it himself!

From a macro point of view, director Li Anda has just won the Best Director Award from the Oscars, which is the pride of the Chinese film industry.

From the perspective of the market, there are two "national prefixes" in the investor lineup: Shanghai Film Group and Hong Kong Yindu Institution.

Therefore, after Li An's movie, there is no longer a national prefix to help endorse it...

This is a later story, back to "People in Embarrassment", which is a great benefit to "People in Embarrassment" - there are no other films to grab the schedule!

Therefore, on the first day of release, "People in Embarrassment" actually enjoyed the blockbuster treatment, and the film schedule reached 40%...

......

Xu Zheng is also promoting "People in Embarrassment", and he and Wang Baoqiang appeared on "Lu Yu has a date" together...

"This movie was handed over to me by Mengxi, he told me that he wanted to make a movie about the Spring Festival, two male protagonists, the boss Li Chenggong and the migrant worker Niu Geng, one is a business elite who doesn't know the suffering of the world under the food of brocade clothes and jade, and the other is an ordinary person who is struggling to survive under the pressure of life, putting these two people together is very interesting in itself!"

"Highway comedy, first of all, the character design must be distinct, Li Chenggong and Niu Geng are standing, and the rest is to add baggage to it!"

"You want to say that it is impossible without box office pressure, people give me money directly, and I have not interfered with anything with the crew from beginning to end, if I lose money, what will I do in the future?"

Lu Yu nodded and asked Wang Baoqiang: "... Why didn't Bao Qiang speak?"

Wang Baoqiang showed his big teeth and smirked: "What did you say?"

"What do you expect from the box office of the movie?"

“... I don't know..."

Xu Zheng helped to solve the siege: "Mengxi said that he is a box office lucky star, he won the Golden Horse Newcomer Award for the first time he acted in a movie, and the box office broke 100 million yuan for the second time, how can he get one this time in "People in Embarrassment"!"