At the same time, Gongming Town Duowang Fresh Milk Factory.

Inside the factory director's office.

Zheng Wei sat at the desk, looking at the notice in his hand, there was obvious sadness on his face, until the cigarette in his hand burned out and burned his fingers, he suddenly woke up, and was about to light another cigarette, but suddenly raised his head and saw several haggard subordinates standing in front of him.

They looked at the factory director Zheng Wei and stopped talking.

After a while, one of them couldn't help but ask, "Director, there is one last day left, what should I do!"

Zheng Wei was silent, looking at the notice in his hand, his voice was a little hoarse: "We signed a contract with Lao Li and them......

"But it's clear that they are dragging it down until our capital chain is broken!"

Qi Junhui, the manager of the sales department, gritted his teeth and said: "Then Feng Xinhong is determined to annex us in one bite, not only Feng Xinhong, but other companies are also coveting us openly and secretly, I don't know how many bad ideas are behind it......"

Zheng Wei lit a cigarette and turned a little pale.

A week ago, several well-known enterprises in the industry, led by Feng Xinhong's Weiming Dairy, successively approached Duowang Dairy to negotiate, demanding to acquire the entire equity of Duowang Dairy at a very low price.

Zheng Wei has been crawling in the mall for so many years, so he naturally smells a little unusual.

Duowang Fresh Milk has only been established for a few months, although the market earnings ratio is getting better and better, but it is not on par with these giants in the industry, so I know a little about their intentions.

In the domestic milk market, there are three concepts, namely raw milk, fresh milk and room temperature milk.

Raw milk refers to milk that has just been milked from a cow and has been unprocessed, contains various contaminants, and cannot be drunk directly.

Fresh milk and room temperature milk, on the other hand, are products obtained after raw milk processing, representing two different processing methods.

Fresh milk is just a common name, its official name is pasteurized milk, specifically the milk is processed to 60~75 degrees Celsius, and then immediately cooled, the temperature to kill deadly bacteria is enough, and will not cause milk to boil, can maximize the retention of nutrition and flavor.

And Duowang fresh milk belongs to this list.

But pasteurization is not perfect, it will leave some non-pathogenic bacteria, these bacteria will continue to break down milk, and the spores of deadly bacteria may also survive, so fresh milk will quickly spoil at room temperature, even if it is stored at low temperature, it can only be stored for less than ten days.

As for room temperature milk, as the name suggests, it is milk that can be stored at room temperature for a long time, this is because it uses ultra-high temperature sterilization method, heating the milk to 135~140 degrees Celsius, enough to kill all bacteria and spores, and with vacuum sealed packaging, the shelf life can be as long as 180 days, which is the common boxed milk in major supermarkets today.

But the world is conserved, and the price of getting the extra shelf life of room temperature milk is because of the ultra-high temperature heating, which causes its nutrition and flavor to be rubbed on the ground by fresh milk.

Duowang Fresh Milk was in a safe corner before, but cooperated with several familiar dairy farms, opened a small workshop, responsible for processing fresh milk, and hired milkmen to deliver fresh milk in some places near Gongming Town on time every day, which is very well-known in the surrounding area, and the profit is also passable.

But a few months ago, Zheng Wei suddenly took out a loan to build a factory, and successively cooperated with hundreds of farms, made many promises and interests, only to squeeze out competitors, and later Zheng Wei established sales outlets and channels in several nearby provinces and cities.

Because of the taste and nutrition of Duowang fresh milk, when it was promoted, it suddenly won a large number of milk subscribers, plus some preferential activities, some people ordered it for three or five months, which made Zheng Wei quickly collect a large number of prepaid funds.

Subsequently, Zheng Wei stepped up his efforts, and with this fund, he looked for dairy farms across the country to seek cooperation, and the channel paving was almost smooth.

Business is booming.

But things soon changed.

First of all, some well-known dairy companies in Guangdong Province have noticed that a dairy industry has sprung up, and the taste and flavor of fresh milk produced are very good, attracting a large number of buyers.

Subsequently, after a short period of investigation, the local dairy company headed by Weiming Dairy successively sent people to negotiate with Zheng Wei, intending to acquire Duowang Dairy at a low price.

For Zheng Wei, let alone a low price, even if it is a high price, he will not agree.

Once the old man's dedication was rekindled, basically no one could stop him, so he declined the acquisition of several large companies one after another.

Not only that, Zheng Wei also accelerated the production of fresh milk, and quickly occupied nearly half of the fresh milk market share in many urban areas, including Shencheng, in an attempt to make Duowang fresh milk grow rapidly.

Duowang fresh milk is delicious, inexpensive, and nutritious, and countless times better than room temperature milk, which has naturally gained the love of many people, and users have ordered it.

But just a month ago, a large number of black drafts about Duowang Dairy appeared on the market.

If diarrhea and vomiting occur after drinking, it is mild, and some people even faint to the ground after drinking Duowang fresh milk.

Such a clumsy report has also attracted the attention of many people, and many people have begun to question the quality of Duowang's milk source.

The food safety department also came to investigate after receiving the report, although it turned out that the report was purely false, and the safety department also clarified the matter, but the impact has been generated, so it cannot be eliminated, and can only slowly use the quality and time of the product to save the reputation.

I thought that the turmoil would pass, but a week ago, most of the hundreds of farms that Duowang Fresh Milk had cooperated with suddenly canceled their cooperation......

Then there is the notice of Weiming Dairy, before the Dragon Boat Festival can talk about the intention to buy, once the time is exceeded, many well-known dairy companies in the industry will refuse to buy.

"The fresh milk market only accounts for 10%, and with such a small profit, they are determined to swallow us!"

Sales manager Qi Junhui's fingers trembled a little, "Now there are only two ways, either to be acquired, or to wait for the capital chain to be broken, if this is the case, you have to pay a large amount of liquidated damages......"

"These dairy farmers are really not things!"

Finance Xu Zefen also scolded: "If you give a little profit, you will directly breach the contract, and there is no contract spirit!"

Zheng Wei smiled bitterly: "It's not to blame them for being mercenary, the world is like this, I also took a little small profit at the beginning, so that these dairy farmers agreed to cooperate with me......"

Qi Junhui shook his head and said: "That's absolutely different, what we want to keep is the fresh milk market, as long as there are other fresh milk companies willing to offer higher prices than us, we will naturally engage in healthy competition, willing to gamble and lose." But Weiming Dairy, who doesn't know the wolf ambitions of these companies? They focus on room temperature milk, but they can't see the high market share of fresh milk, which touches their interests, and now these dairy farmers are laughing happily, and when the fresh milk market is completely dead, they can't cry, once the market is monopolized, they can only be forced to accept low pricing, and room temperature milk is not as high as the market price of fresh milk......

"Don't talk about that!"

Lu Xueying, deputy manager of the marketing department, said anxiously: "Tomorrow is the Dragon Boat Festival, the last day, what should we do?

"Or else?"

Qi Junhui sighed: "There can still be some capital backflow after being acquired, and now they have cut off our milk production channels, and we have no power to fight back!"