Since the commercialization of the domestic film market, it has been a step every year.

Originally, there were two popular blockbusters in the same schedule, which was already a very fierce competition.

In 2007, the two tigers of "Assembly Number" and "Vote for Fame" competed, pushing the Lunar New Year file to a peak.

But the fierce competition in 08 has gone to a higher level, and this year, it can no longer be described as fierce, it is simply too tragic.

In November's "2012", "Living Together in Time and Space", and "Mulan", the appetizers of the Chinese New Year stalls are even hotter than the previous Lunar New Year stalls.

Not to mention the four movies "Perfect World", "Three Guns Shooting Surprise", "Thorn Tomb", and "Fengyun 2", all of which were released within seven days.

However, Jay Chou and Guo Fucheng lost to Li Qian and Zhang Yimou, the two major directors, and in the domestic film market, the appeal of directors is much stronger than that of actors.

Not to mention the huge gap between the word-of-mouth of the four movies, "Thorn Tomb" has almost been booked as the best bad movie of the year.

Originally, the previous movies "The Secret That Can't Be Said" and "Initial D" made Jay Chou successfully gain a foothold in the film industry, and even the director of this movie, Zhu Yanping, said in private that even if Jay Chou didn't do anything, standing on stage for 90 minutes could make tens of thousands of fans scream for 90 minutes.

Although it is a bit outrageous, I really thought it was MJ, more than ten years ago, on the stage of the super wrist halftime, he stood motionless on the stage for a minute and a half, like a king, welcoming the cheers of nearly 100,000 spectators at the scene.

However, at the concert, making fans scream for more than an hour was too simple for Jay Chou.

But on the big screen, it's not for sure, after all, not all the people who watch the movie are his fans.

Even, even if they are fans of Jay Chou, many of them don't say that the movie is good.

Lin Zhiling has been snorting, Jay Chou has been making fools, Chen Daoming has been pretending, Zeng Zhiwei has been looking for a fight, and this movie can be described in four sentences.

From the actors to the plot, there is almost no aspect that has not been scolded.

In the movie, Lin Zhiling is also an online writer who has been urged, and at the end he also wrote his experience as an adventure, and there was a wave of advertisements at the starting point, and the third uncle of the southern school will adapt the movie and post it at the starting point.

Jay Lun, who was ridiculed before the release, although it has only been released for a few days, but basically that's it, Jay Chou can be regarded as losing the reputation accumulated in the previous movies at one time.

"Fengyun 2" is not much stronger, and the 25 million in the first weekend is not as good as the 29 million in "Thorn Tomb".

Guo Fucheng is still not as attractive as the combination of handsome men and beauties of Jay Chou and Lin Zhiling.

But what's better is that "Fengyun 2" at least has a prominent side, and the special effects are well done.

The style is somewhat similar to "Spartan 300 Warriors", it is said that it has been done for three years, and some of the key renderings are already very close to "300".

However, the cost is still less, and in some places that are not rendered much, the gap is too big.

And the plot is weak and lengthy, and the whole film is just fighting back and forth.

Two major productions costing 100 million will inevitably become cannon fodder.

Although "Three Guns Shooting Surprise" got 88 million in five days, it is completely sorry for the name of the national teacher.

Word-of-mouth is also seriously polarized, Zhang Yimou's movie, no matter what it looks like, there are always some people who try their best to see some big truth from it, and some people are really amused.

However, the difference between these two poles is a bit big, not five or five, at most two or eight.

Some praise, mixed with overwhelming criticism, is not much to see at all.

Cheng Kaige's ex-wife Hong Huang scolded Zhang Yimou for being cheap, Han Han gave the movie a score, saying that "Three Guns" is only worthy of being released in the county, and some public figures are not giving face to scold, which can be imagined.

However, Zhang Weiping is still arrogant, no matter who criticizes "Three Guns", he will say that the other party is envious, jealous and hateful, and "Three Guns" is a big hit.

The original goal was 400 million, according to this standard, 88 million in five days is definitely not a big hit, and in the face of questions about the box office, Zhang Weiping also talked about him left and right.

......

swept the three blockbusters, which was also within Li Qian's expectations, after all, I have seen all three movies and know what level it is.

But he didn't care about others, he was busy enough.

The capital went all the way south, and various publicity activities did not stop.

And since the topic of children's education and family parent-child relationship has become popular, there have suddenly been many interviews with TV stations and print media, which have killed a lot of brain cells.

Moreover, there is still a trouble behind him, the founder of Grava, the film scheduling website that invested in April, followed Liu Yong all the way from the magic capital, chasing to invest.

"Mr. Liu, eight months have passed, Grava has not made almost any progress in the business or in the market, and it is impossible for me to invest in you again. Li Qian looked at Liu Yong, who was struggling to explain, helplessly.

In eight months, 1.5 million was spent.

It doesn't matter if the money is spent, isn't the start-up period just about burning money, and if you have the ability to burn more, that's a good thing.

But there must be progress after the money is burned, and when you get to Grava, you can't hear it at all.

Originally, it was just a movie scheduling website limited to some movie theaters in the magic capital, but eight months later, it spent 1.5 million, and it is still a film scheduling website limited to some movie theaters in the magic capital.

It's just that there are a little more movie theaters accessed by the website, and there is an online ticket booking service.

This online booking is that Grava buys tickets from the theater at the original price, and then transfers them to users at the original price.

Then Grava has employees who will hand out movie tickets, and users go to the employees to get them.

Primitive, cumbersome, expensive and laborious.

If only that's it, Liu Yong didn't think about continuing to expand the market at all, and what he was thinking about was improving the existing user experience.

How to improve the existing conditions, the user places an order online, and then someone in the cinema is waiting for you with a ticket on time, which is equivalent to hiring a free housekeeper who specializes in buying tickets.

No matter what he said, Li Qian didn't give a single son.

Millions are nothing, but he won't do anything thrown into the water.

"Director Li, we have ideals, so Grava's name is really not taken blindly. ”

Liu Yong couldn't say why, and repeatedly reiterated his ideals.

It's still ideal, the angel round talks about the ideal, almost a year has passed, the first fund has been burned, and I'm still talking about the ideal here.

People who really have ideals are terrible and a double-edged sword.

Don't think about Grava's development in the future, from the style of Liu Yong, the founder's work style, Li Qian can predict that Grava will either die in the competition of his peers in the future, or he will be kicked out.

However, in any emerging industry, time is of the essence, and a small step ahead is a huge lead.

Seeing that it was almost over, after dragging on for a few days, Li Qian said, "Mr. Liu, if you want me to continue investing, it's not impossible." ”

Before Liu Yong could get happy, Li Qian turned around and couldn't do it.

"However, I have two requests. ”

Director Li said. Liu Yong didn't want to.

"I heard that a few months ago, the eight cinemas under the Jiangsu and Zhejiang Times Cinema Line launched online seat selection and self-service ticket collection services, from the selection of theaters, films, quantity, seats, to the confirmation of orders, a full set of online booking manipulation within 10 seconds. Then, just pick up your ticket at the automatic ticket machine in the corresponding theater with your order number before the movie starts.

I hope that this money can be used for the production of online ticket purchase procedures, the purchase and delivery of offline ticket machines, and the process of copying Times Cinema first, and then optimizing it later.

Then, within half a year, I want to see Grava's top 10 cities at the national box office, promote online seat selection and ticket booking, offline self-service ticket collection, and within a year, all second-tier cities in the country must see Grava's self-service ticket machines. ”

"I'm afraid it's hard to do. ”

Liu Yong was a little embarrassed, "I also know this, even if the Times Cinema Line only installed ticket machines for its eight cinemas, you can buy tickets and get tickets by yourself throughout the whole process with a VIP card, but even if a ticket machine is customized in large quantities, it will cost seven or eight thousand, and it is a huge cost to spread all over the country, not to mention that to access the ticket purchase system, the cinema and the system supplier must also coordinate." ”

"Get the cinema and a few system suppliers, that's Mr. Zhang's business, don't worry about the funds, you don't need to put every cinema in the initial stage, according to the population and box office of more than 30 second-tier cities, demarcate a piece of area, and ensure that at least one cinema in an area has a machine installed, as for the scope of this area, it depends on the situation. ”

In the early stage of entrepreneurship, whether to obtain the market first or improve the quality of service first is a problem that all entrepreneurs have to face.

For Liu Yong, he prefers to focus on service quality, but he doesn't agree to Li Qian's request, and people don't give money.

Without money, all ideals are in vain.

And Li Qian, who has already invested money, is unwilling to continue to invest money, and he has no confidence to find other investors.

However, if you agree, you don't have the money to take it, you have to come up with a detailed and feasible plan before the money can be paid.

As an investor, you have to formulate the company's strategic development direction.

I don't know when Maoyan was founded, judging from the frequency of leaving the country in film and television dramas in memory, it is obvious that in this emerging industry, this company called Maoyan is definitely one of the biggest winners.

Compared with this unreliable founder, Li Qian is more willing to invest in a company that is destined to succeed.

However, as the first to eat crabs, Grava should have no problem in the short term, this investment must be earned, and the big deal is that when the time comes, he will sell his shares and take the money to run away and invest in Maoyan.

......

After dealing with an annoyance, I have to continue to promote the movie.

Although the reputation and popularity of the movie are very high, you can't be idle, even if you want to rest, you have to wait for the release of "October Siege", if the situation is stable, it is almost the same to end the promotion early.

On the next two working days, because of the half-price day on Tuesday, the box office increased, and "Perfect World" received 23.3 million in two days, and a total of 34.1 million in the first three days of the second week.

"Three Guns Shooting Surprise" got 18.1 million in two days, Zhang Weiping's marketing is still in place, and almost all the slightly popular programs in China have been on the list in the past few days.

The star-studded "October Siege" was released on Thursday, and under the pressure of four blockbusters, it received 13 million at the box office on the first day.

Compared with this lineup, the 13 million box office is undoubtedly not enough to watch.

But after all, there are few films, and Chen Kexin is obviously inferior to Zhang Yimou and Li Qian in terms of box office appeal.

Several other movies have also been affected to varying degrees, but "Perfect World" is still strong, the film schedule has always been insufficient, it is not saturated at all, and it still has a box office of 11.5 million.

"Three Guns Shooting Surprise" is only just 7 million.

However, the reputation of "October Siege" is much stronger than that of "Three Guns", and this somewhat tragic movie, except for some ridicule for letting the leader go first, and some questioning of overly sensational, is almost also praised.

In the next three days, because of the audience's word-of-mouth, the film schedule of "October Siege" soared to 33%, getting 48 million in three days, and a total of 61 million in the four days of the first weekend.

Although it is lower than "Three Guns", there are no new films in the future, and the reputation is very good, and the future is still unknown.

"Perfect World" didn't decrease much in the three-day film schedule over the weekend, and the attendance rate was here, with 45.2 million in three days and a total of 89.8 million on the third Monday.

In the three weeks of its release, the total box office in 18 days came to 310.7 million.

broke 300 million in 18 days, but failed to surpass the record of "The Great Cause of the Founding of the People's Republic" breaking 300 million in 17 days, after all, "Perfect World" faced many more opponents.

And "Three Guns" has dropped almost half of the film schedule in just four days, directly from 37% to 20%, and got 27 million in three days.

A total of 61.4 million on the second Monday, with a total box office of 140 million in 11 days of release.

It's not as good as "Golden Armor" in 06, and Zhang Weiping's expectation of a box office of 400 million was also slapped in the face.

"Thorn Tomb" and "Fengyun 2", the two difficult brothers, got 15 million and 13 million respectively in the second week, and the total box office was 44 million and 38 million respectively.

really let Zhang Weiping say it right, these two movies are fifty or sixty million box office.

All the movies in 2009 have landed on the big screen, and the remaining kittens are insignificant.

It is already very clear that "Perfect World", which broke 300 million in 18 days and has won 310.7 million, can be booked in advance for this year's Lunar New Year champion.

The only suspense is between "Three Guns Shooting Surprise" and "October Siege", who can become the second biggest winner of the Chinese New Year file.

However, no matter who is higher than whom, I am afraid that this situation has not met their expectations.

The Quartet is working harder and harder for the promotion of the movie, and it can really be said that the eight immortals have crossed the sea to show their magical powers.

Zhang Weiping once again sacrificed his ultimate, and directly sprayed.

The target is, of course, "The Siege of October", the most direct and biggest opponent of "Three Guns".

However, not only "October Siege", but also scolded Han Sanping.

"Zhang Weiping denounced Han Sanping for suppressing "Three Guns Shooting Surprise", arranging "2012" and "October Siege" to attack before and after, ignoring the audience's voice and market demand, and forcibly reducing the ...... of "Three Guns" film schedule"

Zhang Weiping angrily criticized Han Sanping for engaging in a cult of personality and monopolizing the market, like a mountain carving engaged in a cult of personality, and making the film industry a miasma. ”

......

"Tsk... Open your mouth wide, how dare you say it. ”

In the evening, looking at the news report of the West China Metropolis Daily on the Internet, Li Qian was stunned.

Actors, directors, production companies, publicity and distribution companies, theaters, theaters, theaters, Zhang Weiping has scolded the entire industry all over again, but he didn't expect to finally spray Han Sanping.

If this continues, the next step is to scold optoelectronics, and then the next step is to scold the Ministry of Culture and the Propaganda Department.

However, scolding optoelectronics is such a thing, many people have done it, spraying the official, for the film industry, it is normal to push the problem to optoelectronics.

But you can only spray photoelectricity, if you name and scold the boss of optoelectronics, then you don't know how to die.

I just don't know, Zhang Weiping is playing clever, or really smart.