As December is coming to an end, the 2014 Chinese New Year stalls are also coming to an end.

However, the popularity of the Lunar New Year stalls has not decreased in the slightest, whether it is "One Step Away" that hits the street, or "Rejuvenation", which continues to harvest the box office, the popularity on the Internet continues to be high.

It's just that the former is because of controversy and complaints, as well as the scolding war between Xiao Wang and the producer, and the latter is completely dependent on the movie itself.

In the fourth week of its release, "Rejuvenation" still scored 330 million in a single week, and the total box office reached 2.629 billion, continuing to expand the box office record in the mainland market.

and "One Step Away", which fell by as much as 70% on the first working day, only got 120 million in the second week, with a total box office of 459 million.

More than 400 million in 11 days, the box office doesn't look too bad, but it can be said that how high "Let the Bullets Fly" pushed Jiang Wen, then "One Step Away" made him fall hard, at least it has completely consumed his credibility in the hearts of ordinary audiences.

Jiang Wen didn't throw the pot to the audience like Ma Xiaogang, nor did he express any thoughts in front of the public, probably because he had a premonition.

This week happened to be Christmas, and Gu Changwei's new film "Micro Love: Getting Better" was released, and the title can also be called "Love in the WeChat Era".

starring Chen He and Yang Ying, the box office was very good, and it sold 150 million in five days.

The great director abandoned the theme of literary films that had won him fame in the past about historical and social events, and created this commercial film that he thought would be a blockbuster.

A hodgepodge, all kinds of jokes, Internet buzzwords, it seems to be close to the audience, but behind it is the old-fashioned and shattered literary dream.

In fact, looking at the title and the two leading actors, you can imagine what kind of film it is.

There was also a fun thing at the premiere, the creators were making games, Zhang Luyi drew the princess to hug Yang Ying, but Huang Xiaoming also came to cheer his wife, and he was at the scene.

So Zhang Luyi was instigated, and in the end, it was Huang Zhonglei who completed the game instead of him and hugged Yang Ying, because the position of his hands and the dress had no shoulders, and he was almost about to slide down and walk away.

As a result, all kinds of unspoken rules and chest-attacking news came out, which was more popular than the news of the premiere.

Netizens ridiculed all kinds of people, and Huang Zhonglei also responded, saying that he was just making games, and Huang Xiaoming had no opinion.

It means that you netizens don't make a fool of yourself, it's your, and you don't have to worry about salty radishes.

Netizens also ridiculed that Fan Binbin in his early years had more intimate photos than this, and he was no longer surprised.

"Micro Love" had a good box office, but it was scolded as soon as it was released, and Gu Changwei, a big director, also degenerated.

In addition, there are no other movies at the end of the month, and there is also the suspense spy war film "Ace" starring Lin Zhiling, which is benchmarked against "The Wind" when it is promoted, and there is also a romance film called "Men Can't Be Poor" but should actually be called "Men Can't Be Ugly".

After the New Year's Day holiday, in the past week, "Rejuvenation" still got a box office of 150 million.

In the sixth week, it fell below 100 million in a single week, and only got 60 million, with a total box office of 2.839 billion.

Forty days after its release, it's almost time to get down to the picture, and a number of new films such as "Wonderful Night at the Museum", "The Hobbit", and "Twenty Years Old Again" are also about to be released.

and "The Grandmaster" was re-screened in 3D, and the box office turned out to be very good, selling 60 million in ten days.

Huayang Media also converted "Kung Fu" ten years ago into a 3D version of the re-screening, claiming to be an all-round conscience transformation, playing a wave of nostalgia cards, and it is estimated that the 3D reset of "Titanic" and "2012" is popular at the box office.

However, the box office was far behind, although it received nearly 10 million on the first day, it only got more than 7 million in the remaining three days of the first weekend.

Fortunately, the box office is low, and even the cost of transformation and publicity and distribution fees cannot be recovered, otherwise if it sells tens of millions of nearly 100 million like "The Grandmaster", it is estimated that a lot of 3D reset old films will come out on the market next year.

......

Since January, it has been a battlefield for a number of Hollywood blockbusters, and "Rejuvenation" finally made way for the new film with a box office of more than 2.8 billion.

This figure completely exceeded the previous expectation of two billion in the industry, although this expectation is bold enough.

2.8 billion, which once again stimulated a wave of the already numb film industry.

At the same time, it also stimulates the capital inside and outside the industry, so that all the capital who wants to make a fortune is blushing.

Major companies have announced various big plans, and an investment of 100 million yuan is embarrassed to be called a big production, at least 200 million or 300 million.

Ah, the two Internet giants of Ah Tanuki and Penguin have also officially set foot in the field of film and television production, and Penguin announced that it will invest 300 million yuan in the movie "Notes on Tomb Robbery", and the TV series will also be produced simultaneously.

However, the most amazing thing in this project is a big bomb thrown by Ningxia Film Group and True Cheap Pictures.

Yang Zhenbei, the boss of Zhenjie Pictures, announced that he would spend $100 million to shoot the fantasy blockbuster "Asura".

The opening is 100 million US dollars, just like boiling water into an oil pan and frying a piece.

The only film with a $100 million investment in China is Zhang Yimou's new film "The Great Wall", which was invested by Hollywood companies.

Li Qian has a little impression of this film, a big bad movie.

However, I heard that all major companies and capitals from all walks of life are very interested in this project.

To be precise, it was for Yang Zhen.

He was the marketing director of the "Painted Skin" series, which was originally rated by the industry as enough to produce a book.

In the second film, Huayang Media stepped in and replaced the director, leaving him as the marketing director and not using his own company's marketing team, which can be seen.

From the preparation, origin, material selection, script, including the formulation of the communication strategy, the planning of publicity details, and the rhythm of the early, middle and late stages, every activity and hype was arranged by him half a year in advance, which was interlocking.

With the achievements of this series, the new film planned by this marketing master, since it has shouted an investment of 100 million US dollars, it has also made countless capitals rush to get a piece of the pie.

The industry is like this, there is a surplus of capital, a lot of money can't be spent, and no one wants to invest in films with no prospects.

......

After Guo Fan returned to China, he rested for two days, and then devoted himself to the preparatory work.

At the end of the month, during the month of returning to China, the special effects company, the digital field headquarters in North America and the branch in Beijing began to invest in the preliminary preparations for "The Wandering Earth".

The special effects, the team, and especially the most important art team are also in preparation, and the team has not been put together in a month, after all, it is a real sci-fi blockbuster, and it is a new post-apocalyptic background, which is very different from the apocalyptic times of "I Am a Legend".

However, the script has been completed, and Guo Fan has not been idle in the past two years.

Li Qian looked at the script, there is only less than 80% similarity with the movie, and the fit is already very high, after all, the movie is not made according to the script, and you have to watch the storyboard and storyboard.

"It's good, the most basic commercial production has a smooth plot and distinct characters. ”

Li Qian put down the script, nodded and smiled, "In addition, the most important thing in this kind of science fiction film is the portrayal of the background, any movie that does not have a realistic background, the most important thing is the background and world view, which can appropriately add some details to show the current situation of the earth and people's lives." ”

Now Penguin is adapting some popular networks and making them into TV series, such as "Breaking the Sky", but the directors and creators obviously didn't even understand the original book, and they may not even finish reading it, and even the most basic world view and background are not right.

This is not something that can be changed by whether the actor's acting skills are good or not, whether the special effects are good or not, no matter how good the actor is, no matter how top the special effects, it is full of disobedience, because it is a different world.

The setting is used, and the worldview background is foolish, which is as awkward as if you want to shoot an Eastern mythological drama but use the background of Western mythology.

Guo Fan thought so, "It's just that the time may not be enough, except for the section of the kebab shop, I'll see how to add the rest." ”

In the script, Liu Qi and Han Duoduo came out of the classroom, went to the kebab shop, and ordered two large drinks and 30 skewers.

However, the two so-called large cups are only about the same size as medium-sized test tubes, and the "earthworm meat" on the 30 skewers is not as thick as a skewer.

This detail points out how difficult it is to have supplies in the dungeon, don't make it a big deal to eat meat and drink a lot, even if the performance is good, it will be in vain.

This is similar to some TV series, the widow is guarding the mourning hall, the makeup is painted very brightly, wearing a big red dress, I don't know what kind of indescribable movie I think, and then there will be a husband or something.

The general direction of the background is important, and the details are also indispensable.

talked about the idea of the movie, Li Qian has asked people to first put 100 million yuan into the account of the preparatory team of "The Wandering Earth", and the movie will be officially opened.

If the total production cost goes well, it should be able to control it at about 400 million, which is actually a medium-investment film in Hollywood.

The cost of 400 million yuan and the cycle of three or four years are also a huge risk in China.

"If it weren't for the fact that the market is getting bigger and bigger, I wouldn't be afraid to shoot. Guo Fan also sighed, even if he earns half of the four hundred million three or four years, it is actually not very profitable, it is far better to use it for other things.

"I seem to have heard that a company is going to invest $100 million to make a blockbuster, and now the market can accommodate movies of this size. ”

Li Qian said with a smile, "100 million US dollars has not yet appeared, it is just a concept proposed for marketing, let alone 100 million US dollars, it is estimated that he can't take out 100 million yuan now, and put forward a concept to attract others to invest." ”

"Venture capital?" Guo Fan was a little stunned, can he do this when he makes movies?

"It's almost, it's quite useful, it seems that the raccoon dog and the penguin have been contacted, and there are several funds and real estate companies, the boss of the Shenzhen Red Diamond team, and now there is too much capital on the periphery. ”

"Red Diamonds, aren't they all paid for their salaries? 10 million in arrears and still have the money to invest $100 million in a big production?"

Guo Fan occasionally watches football, and it just so happened that some time ago, all the players of the Red Diamonds team protested against the club's salary arrears in the stadium.

10 million wages can't be paid, and 100 million dollars of movies are mixed in?

"What's so strange about that. Li Qian shook his head and chuckled, "Arrears of wages do not mean that there is no money, 10 million is owed here, and 100 million is thrown out there, it is normal, capitalists are not like this." ”

"Yes. Guo Fan remembered that when he was in the crew, when he used to take odd jobs in the crew, the crew who had not invested tens of millions of dollars had to delay the remuneration of hundreds of 1,000 yuan for a few days, as if it was uncomfortable not to delay.

"Don't care about others, a film of this size, it's still a fantasy blockbuster, it's not that easy to do, it's almost time, go to the hotel, the reporter is still waiting. ”

Although "The Wandering Earth" has only begun to prepare, as the first domestic film and a big production that guides the general direction of domestic science fiction, Li Qian still has to be a little high-profile and hype it up now, anyway, it is not bad for this publicity fee, and the media and the audience will also spontaneously help to publicize.

......

At the hotel press conference, two or three hundred reporters from all over the country were already waiting, gathered on three sides of a catwalk-like show.

Regarding the invitation issued by the future film industry, the reporters present were also very puzzled, the main owner has not yet come, and there are already many discussions.

"Is there any news from Lao Wang, is Li Qian going to announce a new film?"

"I don't know, don't you have anything to do with the future film industry?"

"It looks like it's going to announce something, and the platform is all up. ”

"It should be Li Qian's new film, which was almost seamless in previous years, but it has been a bit procrastinating in the past two years. ”

"This Li Qian too, please come and don't talk about the situation. ”

In the speculation of reporters, Li Qiancai came late, and smiled at the flashing lights and clicks.

"I'm sorry to keep you waiting for a long time, but I invite you to come over today because I want a new film from our future film industry. ”

There was no nonsense, Li Qian went straight to the topic, and it was also expected by the reporter, so he immediately cheered up and listened carefully.

It's rare for Li Qian to become diligent again!

Everyone sighed.

The company is preparing a science fiction film "The Wandering Earth" adapted from Da Liu's name of the same name, with an initial investment of 400 million, and the film will be directed by Guo Fan. ”

Science fiction?

"The Wandering Earth"?

The reporters were in good spirits, but...

Not directed by Li Qian?

The reporters were stunned again.

Of course, Guo Fan knows that he has filmed "127 Hours" and "The Adventures of Li Xianji", the latter of which is also a science fiction film and a big hit.

Li Qian didn't give them a chance to ask questions, and left the stage to Guo Fan, who is the protagonist today.

Guo Fan suppressed the excitement in his heart, told reporters about his ideas on the stage, and showed his ideas to more than 200 reporters with the concept pictures on the big screen behind him and the three-dimensional images produced by the special effects company.

"The Wandering Earth" tells the story of the "Wandering Earth" project in the face of a desperate situation, trying to escape the solar system with the earth and find a new home for mankind.

Focusing on the core of China's traditional culture and the core values of socialism, Huaguo Film issued a declaration for the first time and led a community with a shared future for mankind!"