Chapter 88: Shenzhen Conference (2)
"Mr. Yin, hello!"
A slightly neutral female voice came.
Yin Jie looked back, was stunned for a moment, and then became excited.
"Mr. Chen, hello!" Yin Jie shook the other party's hand with some excitement. This is a great god in front of her, she is a model for the counterattack of small people, and the goal of the dream of thousands of workers.
Standing in front of Yin Jie, the person in a gray cashmere knitted suit is Chen Fenghan, the chairman of Mingzhu Electric.
A few months ago, Yin Jie visited Mingzhu Group and preached the investment policy of Haosen Prefecture, but at that time, he only saw Qin Shihuai, the vice president of the group in charge of investment, and did not meet the legendary Chen Fenghan, who is said to generally not attend such promotion activities.
Despite this, because Chen Fenghan often appears on the covers of major economic and management magazines, her face is Yin Jie will not be mistaken no matter what.
For more than 10 years after the previous national leader "drew a circle on the edge of the South China Sea", Pearl Electric was still just a factory with more than 200 employees, and its main business was to assemble and sell household air conditioners, with an annual output value of less than 10 million. However, in the past 30 years, it has developed into a global electrical appliance giant with diversified business and innovative technology, covering two major fields of household consumer appliances and industrial equipment appliances, and its products are exported to more than 160 countries and regions... Among them, Chen Fenghan, the "Iron Lady", has contributed a lot to her iron wrist and foresight.
People say that the transformation of the Pearl Factory began with Chen Fenghan joining the Pearl...
Chen Fenghan was born in a modest manner, and after graduating from university, he worked as an administrator at a research institute in the mainland. In the 90s of the last century, she saw the rapid economic development of the coastal areas after her enthusiasm, and resolutely resigned to go to the sea and joined the then unknown Pearl Electric Appliance Factory to start from the bottom of the sales. At that time, she was 34 years old, and she was middle-aged but did not know what marketing was, and she did not fit in with a group of young salespeople. Even though there was no one to guide her, with her extraordinary perseverance and stubborn fighting, she recovered all the receivables left by her predecessor within one month of joining the company, which impressed the factory director. After being promoted to Head of Sales, she became known for her tenacity in the appliance industry. Relying on diligence and sincerity, we continue to refresh the sales record of Mingzhu Electric Appliance Factory every month, and our personal sales have always been among the best, and we have left the second place far behind. In just one year, he was exceptionally promoted to sales manager (Mingzhu Factory is a state-owned enterprise, and everyone understands the seniority of state-owned enterprises).
This is the beginning of this strong woman's entrepreneurial saga. With a strong style that many men can't match, she eliminated the black sheep, built a healthy and practical sales network across the country, and actively interacted with the design and production departments, so that the light of the "pearl" shined in more and more regions of the country. Her position also changed from sales manager, to sales director, then vice president of marketing, then general manager, and finally to the chairman's seat.
Standing in front of Yin Jie, how can she not be excited and lose her temper?
When shaking hands with Chen Fenghan, Yin Jie found that there were some participants with admiring eyes not far behind her, who seemed to want to come forward to communicate, but they were afraid of disturbing Mr. Chen's interaction with him.
Yin Jie smiled. At this moment, she admits that she is vain, and admits that this feeling is quite good.
"Hello Mr. Chen. She said hello again and said sincerely, "I really didn't expect you to come to our event in person." ”。
"Oh, then you don't have confidence in your activities?" Mr. Chen joked, still talking fast.
"My colleagues and I do our best to make the event as good as we can every time. But you still make us very happy with this affirmation, and I accept it on behalf of all my colleagues. Yin Jie also made a joke. Then she said sincerely, "The reason why I was surprised was that I heard that you don't usually participate in the recommendation activities of foreign governments. ”
"I have been to country S once and my impression is very good. Chen Fenghan said bluntly, "But I came to the meeting today, of course, because we do have a little need." ”
"Could you please tell us more?" Yin Jie's heart shook, but he still looked serious on the surface and listened carefully.
"Our company's products have reached the highest market share among domestic brands in China, and the market share in third world countries is also quite good, and it is gradually beginning to enter the market of developed countries. In all these markets, we are facing competition from several established European and American companies such as Philips and Siemens. The Fourth Industrial Revolution we are now facing is not only an opportunity to turn around, but also a severe test. To develop new products that can adapt to the era of data explosion, a complete breakthrough from industrial design to core technology is required, and it is not enough for our R&D team to innovate independently. The last time you came to the company, you met Mr. Qin, right? He said that your country S has some good collaborative innovation policies, so I came to hear it myself. At the event just now, I heard you introduce some of the initiatives of the Haosen state government to encourage collaborative research and development, which is very interesting, and I would like to ask you to learn more about it. ”
"The second reason is that we have now opened nearly 200 branches abroad. The number of overseas institutions has increased, and the difficulty of management has also increased. We agreed that it was time for an optimal integration of our overseas offices and that we would set up a regional headquarters to consolidate and manage our EMEA branches. For security and sustainability reasons, I don't want to have this regional headquarters in the Cayman Islands, the Virgin Islands, or a few large European countries. We were looking for a place that would match the company's brand image, and we had previously considered Luxembourg. Mr. Qin recommended Country S to the Strategic Planning Committee. ”
When Yin Jie heard this, she guided Mr. Chen to a small building next to the banquet hall and waited for a while, she found Erdmann and explained quietly, and the two of them came to the small building together to negotiate with Mr. Chen. Since most of the content was introduced in the morning event, the current exchange is mainly aimed at solving Chen Fenghan's doubts. So basically, Chen Fenghan asked, Erdmann answered, and Yin Jie translated from it.
Erdmann answered Chen's questions as completely as possible and made some suggestions. While expressing her satisfaction, Chen Fenghan made a very special request: she wanted to see copies of these local regulations.
Erdmann and Yin Jie looked at each other suspiciously. Yin Jie understood the reason behind Chen Fenghan's request, and she nodded slightly to Erdmann.
"I'm sorry Ms. Chen, because country S has very strict rules on the management of official documents, and I have no way to provide you with these documents. ”
Erdmann said frankly. He observed a trace of disappointment on Chen Fenghan's face, and then said, "But because Mingzhu Group is one of our most respected target companies, I can find a way to coordinate and provide you with a summary of the relevant content in the document." Do you think that's OK?"
Chen Fenghan thought about it for a while and agreed. She said:
"Mr. Erdmann, I understand that this is a difficult request. But I hope you understand that this is because we are really seriously considering a location for our European regional headquarters. In addition to country S, there are other countries that are negotiating with us, and they have all agreed to provide the corresponding legal documents as the basis for our decision-making. ”
After the two negotiated, Chen Fenghan got up to say goodbye. Erdmann and Yin Jie accompanied her out of the small building.
Yin Jie has been wondering, how can an industry boss like Chen Fenghan be hugged everywhere he goes, how can he attend the meeting alone without an interpreter?
This question was answered immediately. After walking out of the small building, two quite capable middle-aged people, a man and a woman, came to her side, followed by several young people who looked like assistants (or secretaries). After Chen Fenghan shook hands with Erdmann and Yin Jie and said goodbye, she led a group of people downstairs in a majestic manner.
Erdmann looked at it in silence for a while and asked Yin Jie:
"Is there any Pearl Group in this corporate visit?"
"Yes. Scheduled for the morning after tomorrow. Yin Jie replied.
"Why did she want to make a regulation? No one had ever asked for that before?" Erdmann looked puzzled.
Yin Jie laughed: "Erdmann, this shows that they are serious and are about to make a decision. Because of this, no misinformation can be allowed to mislead decision-making. ”
Erdmann smiled at her emotional touch: "You remember to ask Christoph tonight for a summary of the regulations, telling him that he had voted to pass the regulations on joint R&D last October. ”
Sent away the Pearl Group and his party. Erdmann was approached by an entrepreneur who was fluent in English. Yin Jie plans to return to the exhibition area to see how the others are talking.
As soon as she turned her head, she saw that Hofmann and Mr. Li of Rayleigh Electronics were talking about something shoulder to shoulder, and next to him was Mr. Li's assistant. Hofmann smiled when he saw Yin Jie:
"Evita, why are you here? I remember you liked red wine. This time I brought you a bottle of Pinot Noir produced in Hausen, remember to ask me to pick it up when you go back to the hotel in the evening. ”
"That's great, thank you!" Yin Jie smiled: "The wine you picked must be good." Now we have a mouthful. How much is it, I don't have euros right now, can I pay you RMB?"
"No problem! I will often come to China in the future to find my dear Li, and the renminbi will also be used. Hofmann said with a smile.
"How's your two talking?" she asked with a smile.
"The cooperation between us has been finalized. Li also said that he would introduce me to a few friends, all of whom produce high-quality small electronic products. Hofmann said happily.
Yin Jie congratulated the two of them and walked away with a relaxed body.
In the exhibition area outside the ballroom, Flora and Summer are still working diligently on different booths to provide interpreters for entrepreneurs. After arriving in Shenzhen, the two young girls each took on a sub-project independently, no longer working according to instructions, but needing to consider the progress of the project in an all-round way, only to get a detailed evaluation from Yin Jie when they make a summary report every night, and after the report is over, they have to continue to prepare for the next day's work. Although the two of them are tired, but watching the project they are running is going well, the feeling in their hearts is wonderful.
At the same time, there was another Chinese employee brought by Erdmann, Zhao Yang, who was helping in the booth area. This is a young man of about 23-24 years old, with a tall figure, slightly squinted eyes, wearing a pair of black-rimmed glasses, and always smiling and getting along with him. Previously, through conversation, Yin Jie knew that Zhao Yang had begun to apply for naturalization in country S and was under review.
Now Yin Jie recalled the irritability of an hour ago, and faintly felt that something was wrong in his heart.