During the three days of the weekend of November 6th, 7th, and 8th, "Living Together in Time and Space" held about 100 screenings in more than 30 second-tier cities across the country, with an attendance rate of more than 95%, and most cities were basically full.

The three-day screening has also made "Living Together in Time and Space" the most popular movie at the moment, even higher than the blockbusters that will be released in December.

There's no way, even if "Three Guns Shooting Surprise", "October Siege", and "Perfect World" beat "Supermarket Empty Cohabitation" from the lineup to fame, but after all, it's still early, so it won't be screened.

One is right in front of you, and the other is far away.

However, after a lot of positive reviews on the first day, there was a lot of negative reviews over the next two days.

The four major web portals, Tianya, Dog Pounce, Blog, Weibo, various media and professional film critics pick thorns from all angles, only talk about the shortcomings, ignore the advantages of the movie, and almost devalue the movie as worthless.

What is the gimmick of science fiction, but there is no logic, objectifying, discriminating against women, hating the rich, and advocating bad to succeed......

Every professional film critic and entertainment reporter has the ability to evaluate a film and television drama from two extremes, which is their most basic professional level requirement.

As Du Yang, who is in charge of online publicity, he also found Li Qian.

"Director Li, looking at it like this, I'm afraid our publicity funds are not enough, should we raise the budget a little more?"

The publicity fee is paid in advance by Perfect Time and Space, but the specific amount of money is still the nod of Li Qian, who is the largest investor of the film.

It can't be said that the promoter can spend as much as he wants, but if the promoter says that he will spend 10 million or 20 million, then what should he do?

Li Qian is also thinking about it, it was originally a publicity and distribution fee of 4 million, of which 1.8 million copies were paid, and about 220 copies of film were made.

Now there are 4,700 screens in China, there are already 1,300 digital screens, accounting for nearly 30% of the total, so there are not many film copies.

The 2 million publicity is basically used on the Internet, after all, such a romance film without big stars and famous directors, offline publicity is really unnecessary.

Online publicity is relatively cheaper, after all, a lot of links are omitted.

Originally, it was planned to add another 1 million later, but now it is definitely not enough.

Li Qian thought for a while and said, "Add it to 6 million." ”

"Director Li, it is not enough to balance these negative evaluations and promote the movie. Du Yang hesitated.

Li Qian said with a smile, "The publicity cost of 4 million is enough, and the box office of "Very Perfect" in charge of Mr. Du in the summer file is nearly 100 million, I believe in the strength of Mr. Du and Perfect Time and Space, and the situation faced by "Perfect Time and Space" at that time was much more serious than now." ”

The film starring Zhang Ziyi and Fan Binbin is one of the most talked about female stars in China, and the box office is so high, it faced a lot of criticism at that time.

Between female stars, the struggle is like a palace fight.

In addition to the criticism of the outside world and the same kind, the two of them are also constantly tearing apart.

Fan Binbin's role was an anxious table, but when he had an appointment with the perch, Fan Binbin said that he was playing Zhang Ziyi.

And Zhang Ziyi was not to be outdone, so she suddenly said that Fan Binbin should have a child soon, mocked her illegitimate child rumors, and then said that who would dare to marry a girl like her.

Lu Yu, who has always been good at embarrassing conversations, was embarrassed and speechless at that time.

Thinking of the publicity of "Very Perfect", Du Yang also had a big head, and she was worried to death during that time.

Often two people attend an event, and they both want to play in the finale, but they both refuse to get out of the car, and they have to wait for the other party to go down first, and even stalemate until the event starts for more than ten minutes and does not appear.

Although Li Qian boasted of his marketing ability, marketing can't be without money, and it's difficult for a smart woman to cook without rice.

Du Yang said with a wry smile, "Director Li, "2012" will be released on the 13th, and next week the four movies "Mulan", "My Tang Dynasty Brothers", "Mars is Okay", and "Panda Hero" will also be released. ”

Li Qian said, "Director Xiangjiang's "Mulan", this film doesn't need to be taken seriously, it won't work after the first few days, those three movies are also at the bottom, "2012" will definitely be a big hit, but it doesn't conflict with us, the current market can fully accommodate two blockbusters." ”

Seeing Li Qian's disdain for his biggest opponent "Mulan", Du Yang really didn't know where he got his confidence.

Li Qian can't explain this thing, "Mulan" only held a few viewing meetings in China, they are not film critics or reporters, and they haven't seen it.

But Li Qian has the impression in his mind that this is a sad and bitter drama.

Originally, Mulan's image should have been a heroic heroine, but in the movie, she was disgraced, too bitter and vicissitudes.

Women don't have to do it on purpose.

Even if the characters are like this, the overall tone of the movie doesn't need to be like this.

And Mulan's experience is an inspirational story, and it also conveys a positive spirit.

But in this movie, Mulan's life is very miserable, first in the process of conquest, she impulsively suffered defeat, killed thousands of brothers, and was depressed due to guilt.

Then, in the process of going out to Rouran, he was framed by his superiors and trapped in the Grand Canyon, lacking food and medicine, and almost lost his life.

When he finally killed Rouran, Shan Yu could return to his hometown, but he had to watch his lover marry Princess Rouran.

A positive and inspirational story turned into a tragic romance.

Even if it is very difficult to fight as a woman, if you want the audience to like it, you can't shoot like this.

The most classic tragedies, 90% are inspirational.

Forrest Gump is bitter enough in "Forrest Gump", but this is indeed an inspirational film.

In "The Shawshank Redemption", Andido was unlucky, he picked up soap in prison, not to mention being beaten, but this is also an inspirational film.

can't explain it, and Li Qian simply doesn't explain it so much.

With his hands folded in front of his chest, he crossed his legs.

Li Qian leaned back slightly, leaned back on the back of the chair, and chuckled.

"My Li Qian's two words are worth at least five million publicity expenses, as long as the movies I supervised have not failed, this smear will not affect the audience's trust in me at all. ”

......

Li Qian is right, several new films were released during the same period, but "Living Together in Time and Space" had a lot of negative comments, but there were opponents who were weak-minded.

The weak-hearted ones are the main investors and distributors of "Mulan", Starlight International, Bernard, and China Film.

Originally, whether it was Yu Dong or the other two, they all felt that a romance film, even if it was a romance film dressed in science fiction, did not pay attention to the impact on "Mulan".

The only domestic romance films that are big sellers are "If You Are Honest, Do Not Disturb" and "Very Perfect", which was released in the summer.

The former has Ma Xiaogang, and the latter takes perfect women and women in the new era for marketing.

The heroine of "Living Together in Time and Space" is obviously not enough to become a benchmark for women in the new era.

However, I never expected that the word-of-mouth of more than 30 screenings on the first day would be so good.

Forget about the benchmark of romance films, the praise of film critics and the media, even the audience's reputation is very good.

Moreover, according to the information gathered, this can be regarded as half a comedy, and half of the plot is no less funny than the big dark horse "Nightclub" released in April.

They don't care about romance films, but if it's a comedy, coupled with Li Qian's fame, then they have to pay attention to it.

Although he was unprepared, under the money offensive, he immediately created a large number of negative comments.

Three days have passed, and Yu Dong is very satisfied with the evaluation of "Living Together in Time and Space" on the Internet.

Negative reviews are higher than positive reviews, and the disparity will continue to increase before release.

Because there are too few viewers who have watched the movie, and more than half of those who write bad reviews have actually not watched the movie at all.

It's much easier to discredit a movie than to praise a movie.

......

Zhao Wei, who is far away to promote the movie, as the absolute protagonist of "Mulan", has been paying attention to "Living Together in Time and Space" from beginning to end.

When the first round of screenings came out, after the praise of "Living Together in Time and Space" came out, she immediately became nervous.

The competition among domestic actresses is far better than that of male actors.

Male actors continue to be popped up, and five versions have emerged from the beginning of 00 to the present.

And the actress, after so many years, has only been rated for the second time this year, except for Liu Yufei, the other three are completely incomparable.

Actresses also have fewer resources, and it is difficult to have a few movies with outstanding heroines throughout the year, and the heroines of most movies are not much different from supporting roles.

After "Painted Skin", Zhao Wei ignited the hope of surpassing Zhang Ziyi, after all, the box office of the starring movie exceeded 200 million, and only she and Zhou Xun were in addition to Zhang Ziyi.

Xu Jinglei's inconspicuous heroine in "Casting Names" is not counted.

However, I didn't expect "The Wind" to also sell 200 million, and after her and Zhou Xun, Li Binbin also caught up.

And "Mulan" is a drama with a big heroine, and Zhao Wei is the absolute master.

The heroine is more brilliant than the male protagonist, and there are only "Painted Skin", "The Wind", and "Mulan" for so many years, and the importance is self-evident.

During the summer vacation, Zhang Ziyi and Fan Binbin were able to appear in order for an event, and the two were in a stalemate in the car for a long time, and neither of them would go down first.

The competition for actresses is far more fierce than that of male actors, and this role is so much, and there are actresses from Xiangjiang and Baodao to compete.

The heroine of Lau Dehua's new film is Xu Qianyuan from Baodao, and the heroine of Jay Chou's new movie is also Lin Zhiling from Baodao.

After being fooled by Wu Yusen in "Red Cliff", Zhao Wei understood that some directors of Xiangjiang and Baodao have a prejudice against mainland actors that is not ordinarily deep.

If "Mulan" can still sell 200 million, then among actresses at the same level, she will be able to distance herself and become the first choice of many directors.

If it doesn't live up to expectations, it's hard to say.

At the same time, there was already a Hollywood blockbuster "2012", and if "Living Together in Time and Space" supervised by Li Qian was also a big hit, the competition would be fierce.

The domestic market is not yet able to accommodate three blockbuster movies at the same time, and it is not yet the hottest day of the Chinese New Year in December.

Looking at the evaluation of "Living Together in Time and Space" on the Internet, Zhao Wei was a little relieved, but he still made a few phone calls to go out.

As the most popular actress in China, Zhao Wei certainly has her own marketing team, not to mention that "Painted Skin 2" will be prepared in a year or two, and there will definitely be a heroine battle between him and Zhou Xun at that time.

As for splashing dirty water on others, it is too common in the entertainment industry, especially between actresses.

......

"Living Together in Time and Space" is about to be released, and Starlight International, Berner, and Zhao Wei have also increased targeted negative marketing.

Although Du Yang is also one of the most professional people in domestic film and television marketing, the publicity investment of the two is not at the same level at all.

Of the 80 million cost of "Mulan", there are nearly 30 million publicity fees, while "Living Together in Time and Space" is only a few million.

There are also few people who have watched movies, and they are far from being able to compare with the party who can scold without watching a movie.

In the midst of the hustle and bustle, it soon came to the 11th.

After last night's premiere, at nine o'clock in the morning on Singles' Day on the 11th, "Living Together in Time and Space" officially landed in domestic theaters.

However, even though there are many negative reviews on the Internet, Li Qian, who has produced three movies with box office and word-of-mouth, is still the biggest golden sign.

Directors and actors who really have box office appeal are unlikely to be influenced by some water armies.

If you don't watch a movie because of a certain actor or director's bad reviews, it can only be said that they have no fame and no real appeal.

The Four Great Flowers, in fact, don't have much appeal, otherwise there wouldn't be millions of box office movies.

The real box office appeal is that no matter how bad the movie is and how many people scold him, there are still a large number of audiences who believe in him unconditionally and are willing to buy tickets to the cinema.

Of course, if you are overdrawn a few times, your appeal will be gone.

From daylight, there has been a noticeable increase in cinema footfall across the country.

And after five o'clock in the afternoon, as the students began to take a vacation, office workers got off work, and a wave of peaks came directly.

At six o'clock, in CBD Wanda Cinema, Lu Chao sat in the hall with the movie ticket he had just taken and waited.

The ticket was drawn after shopping on Taomao in the early hours of this morning, and I didn't plan to come, but it was a waste if I didn't see it, so I reluctantly came.

However, when I thought that the seat next door was a single girl, I couldn't help but feel a little strange.

What if it's a young and beautiful girl?

There are so many movie theaters in the capital, and so many people draw a lottery in the early morning, but they draw movie tickets for adjacent seats.

What a fate!

When I think of this, I can't help but keep glancing around with my peripheral vision.

At this glance, I found that there were other people looking around, both men and women.

Some looked as usual and pretended to be calm, some were a little nervous, and there was excitement in their eyes that couldn't be hidden.

There was a man, in particular, who kept looking at the best-looking girls in the hall, who came alone.

Wretched!

Cheap!

I secretly criticized it in my heart, but...

It's so beautiful.

Could they be sitting next to me?

I used to watch movies a lot, and I didn't sit next to a beautiful woman.

But this time the meaning is different, and the other party is also drawing with the same purpose.

Thinking wildly in my heart, soon the time will come, and I will check the tickets one by one.

Lu Chao subconsciously walked in the back, walked into the screening hall, and watched the people in front of him sit down one by one.

Find yourself in the fifth row and look around.

1, 2, 3, 4, silently counting seats in my mind.

He's seat 6, and there's already people in numbers 5 and 7.

I rub!

Why are both men both!

Count it carefully, it's the fifth row, and it's right.

Lu Chao turned around and wanted to leave, but when he came, he still sat down in his seat with an unhappy face.

The fat man who was drinking Coke in seat 5 deliberately looked up at him and smiled at him when Lu Chao came, which made Lu Chao feel a chill in his heart.

Ma Qingyang, your uncle!

......

Tonight, many viewers are destined to walk out of the cinema with disappointed faces.

Taomao sent out tens of thousands of movie tickets, and most of these tens of thousands of men and women with different ideas came here and returned disappointed.

The expected Prince Charming, the long-legged Oba, is a dead fat house and a greasy uncle.

Imagine the boys who have a wonderful encounter, and they are thinking of a royal sister, Lori, and amorous young women, but they are faced with mediocre girls who are tall, short, fat and thin, and even aunts.

It's just that there are no ideas, and the problem is that many people come with unhealthy thoughts.

Although the lights were turned off after the movie was shown, I still felt very uncomfortable.

I thought I would reap a beautiful love, and then I couldn't have an unforgettable night!

Originally, a single dog on Singles' Day was uncomfortable enough, and it came out like this.

It's a human tragedy!