Chapter 1095: Shame on talking about money
The Shared Homes Disaster Relief Concert finally raised 1.5 million RMB.
How much is it?
It doesn't seem like much.
And 500,000 of them were donated by Gong Li.
In other words, after getting rid of Gong Li's 500,000 yuan, the entire charity performance will only raise 1 million.
However, this is in the country of 91, especially it is just a charity performance, and it is only aimed at the surrounding areas of Beiping, and one million is not less.
You must know that at this time, even celebrities in the mainland can't make much money, filming a TV series for at least a few months, four or five hundred, five or six hundred yuan per episode, which is a lot, and filming twenty episodes is only about 10,000.
This is still rising, a few years ago, filming a Journey to the West, a Dream of Red Mansions, then from full-time study to the final filming of a few years, it will earn a few thousand yuan.
Some people may say that celebrities, even if the salary is not much, but there are other incomes, such as commercial performances and commercials.
Needless to say, ten years from now, these are the bulk of the income.
But now, there are a few celebrities, especially actors, who go back to run commercial performances, that is, singers go to the cave for commercial performances.
As for advertising, many people may not be clear, but at this time, artists are very cautious and even refuse.
Because although it has long been reformed and opened up, this is still an era of shame to talk about money.
Because two years ago, someone was almost scolded to death for shooting commercials.
Li Moran is a famous old artist who has made the movie Jiawu Fengyun and played Deng Shichang in it.
In 1986, the Chinese Dramatists Association awarded Li Moran the title of "Drama Performance Artist" and the "Drama Lifetime Honor Award".
In 1989, the China Theatre Association wanted to hold the second Chinese Theatre Festival, but there was no progress due to financial constraints. In 1990, two secretaries of the Secretariat of the Drama Association found Li Moran and wanted him to help raise 200,000 yuan.
200,000 yuan is an astronomical amount for Li Moran, an old artist who does not have a good income, but his sense of responsibility as a dramatist makes him obliged to take over this burden.
It was at this time that someone came to him to advertise. Li Moran was also very hesitant about whether to accept the advertisement, and did not agree immediately. After hesitating for two months, I learned about the background of this manufacturer and felt that this drug was still very reliable, so I took over this advertisement.
But before filming, he negotiated with the manufacturer and added a sentence to the advertisement: "Manufacturing counterfeit products is immoral and must be condemned by the whole society". This makes this advertisement more public service advertisement in the eyes of later generations.
Compared with the various celebrity advertisements that were rampant and vulgar in later generations, this advertisement is simply simple and cute.
In the advertisement, Li Moran is dressed in a suit, with a serious expression, holding a medicine box of "Sanjiu Stomach Tai" in his hand, with a loud voice and sharp eyes: "There is no regularity in our life, and we often suffer from stomach problems...... Sanjiu Stomach Tai is a good medicine for stomach diseases. The manufacture of counterfeit and shoddy products is an immoral act that should be condemned by the whole society."
This advertisement is of epoch-making significance in the history of Chinese advertising, because it is the first advertisement to be endorsed by a celebrity, and Li Moran has become the first person to open up the atmosphere.
But few people know the story behind this advertisement, as well as Li Moran's inner entanglement at that time, let alone know that he gave all the 200,000 yuan he received to the China Drama Association, which made the Chinese Theater Festival held as scheduled.
People only know that Li Moran shoots advertisements for money.
After the TV station broadcast the advertisement, it immediately attracted all kinds of criticism. Because at this time it is not exactly a market economy, and people's ideas are not open.
Advertising is all associated with "money worship".
Everyone thinks that it's just that others advertise, why did you start to "worship money" after you Li Moran, a respected old artist who has created so many heroes?
So the audience wrote to him one after another, expressing their dissatisfaction, saying that he had disgraced "Lord Deng" and regarded himself as a commodity.
Once Li Moran traveled by train, the conductor first shook hands with him warmly, and then threw out a sentence: "Why is there a lack of money, such a big actor does what he does?" made him very embarrassed.
Therefore, with Li Moran's experience, it has just been two years, how many celebrities dare to risk the world's disapproval to accept advertisements, do they think they are not cool fast enough?
Therefore, at this time, mainland stars are really not rich, of course, this is compared with the stars of later generations, and compared with ordinary people, they are still high-income people.
But the donation is also 120,000 yuan.
Of course, for singers, it may be much easier to make money than actors, and there can be tens of thousands of dollars for running a commercial performance.
But the wealth is not exposed.
What's more, other actors have only donated tens of thousands, don't you donate more than others?
What about a slap in the face?
Besides, if you want to go to CCTV's charity performance, there are too many donations here, what should CCTV do?
At least it can't be less than here.
It's not easy to make money by yourself.
Therefore, based on various considerations, the celebrities themselves donate a few thousand yuan, and the most is one or two thousand.
Like Gong Li's 500,000 is an absolute exception.
First, Gong Li felt that he had earned a lot, and secondly, Gong Li felt that he was the initiator and should take the lead.
According to Gong Li's idea, she was ready to donate one million, but she was persuaded by Qiao Feng, because the situation in the mainland is the kind of situation mentioned above, and if you donate too much, it will be too different.
But that's still a lot of 500,000.
The result was not as she wanted, she donated a lot, whether it was the actual situation or the consideration of weighing the pros and cons, anyway, others donated and did not go with her.
But as far as the situation in the mainland is concerned, the stars who participated in the charity performance are already very powerful.
In the charity performance, the host introduced some donations, such as more than 20 elderly people in their eighties in a welfare home, who donated 470 yuan and 510 pounds of food stamps.
There is also an eighty-six-year-old man who donated 100 yuan of his pocket money that he usually saved.
One hundred and fifty-five children in the Navy Demonstration Kindergarten donated 448 yuan and 6 cents.
More than 100 children donated more than 400 yuan, with odds and cents, with an average of less than three yuan per person.
Look at this school, this is still donated by children with very good family conditions, and children in ordinary families can't take out so much money, not to mention children, even parents donate a few yuan.
More than 20 elderly people donated more than 400, one is that the old people live in welfare homes, they are older, there is no place to spend money on weekdays, and the other is still a family condition.
Like an eighty-six-year-old man who donated 100 yuan and a 100-year-old man at the scene who also donated 100 yuan, this donation is definitely a very, very large donation among ordinary people.
Otherwise, it would not have been deliberately taken out as a typical introduction.
Therefore, in general, in addition to Gong Li's disappointment in the number of donations, the other star artists who participated in the performance also included the organizers of Beiping TV, All-China Youth Federation, Beiping Youth Federation, Beiping Radio, Beiping Daily, Evening News, Youth Daily and other units were very satisfied.
Then the CCTV disaster relief charity performance also began.