Chapter 456 exploded at the box office

"What kind of reputation is this Li Qian?"

Huang Zhonglei, who had just finished the meeting, comforted Teng Huatao, and opened the bottle of 92-year-old eagle roar used to celebrate, stared at the phone with a puzzled face.

"Why is it that only his own future movie software is selling tickets, and there is not a single ticket on several other platforms. ”

"I'll call Chen Wu from Penguin and ask. As he spoke, Huang Zhongjun's phone had already dialed.

Penguin has invested in Huayang Media twice in the past two years, and has become the largest institutional investor in Huayang Media as other shareholders continue to reduce their holdings and cash out after listing.

Although he was very dissatisfied with Penguin's investment in Li Qian's future films, Huang Zhongjun still didn't show it, and he was honest when he called.

After a phone call, Huang Zhongjun said inexplicably, "The online ticket purchase of "Thai Embarrassment" was monopolized by Li Qian's future movie APP. ”

"Monopoly?" Huang Zhonglei didn't react for a while, and said suspiciously, "I mean, he only lets his platform sell tickets?"

"That's right, that's it, except for some local cinemas that can buy tickets on their own official websites, you can't buy a ticket on all other platforms. Huang Zhongjun said.

"Why is that?"

Huang Zhonglei still doesn't understand, "Li Qian, he's crazy, he cut off the channels for selling tickets, and online ticket purchases now account for nearly 30%, isn't this self-defeating martial arts?"

first opened a large-scale pre-sale in advance, and also gave a lot of discounts, which clearly showed that he was worried about the quality of the movie, and wanted to rely on the pre-sale to hype up the movie, and at the same time make the box office look better on the first day and coax the audience.

However, if this is the purpose, then cutting off the online ticket purchase channel is incomprehensible.

You must know that Grava accounts for 55% of the share of online ticket purchases, and platforms such as Meituan, Harbin Ticket, Box Sale, QQ Movie, Dibao Movie, and Wanda's self-developed APP account for more than 40%, and Li Qian's future movie market share is not even 5%.

This is undoubtedly suicide!

After thinking about it for a long time, Huang Zhongjun could only come to one conclusion, "It should be that he wants to promote his own APP through "Thai Embarrassment"!"

Huang Zhonglei pondered for a while and said, "Then the large-scale pre-sale in advance is not because of quality, but because of the competition for the online ticket market?"

Obviously, Li Qian has enough confidence in "Thai Embarrassment", otherwise he would do this kind of thing unless he is stupid, and he will fail in both aspects.

"No matter what he's going to do, there's no way to make a profit selling tickets online, this kind of project has nothing to do with us, as for mules or horses, let's wait a week and see." ”

Huang Zhongjun shook his head, no longer caring about this, and instead asked Teng Huatao, "How is he doing?"

"The blow is quite big, and it is estimated that it will not be able to ease up for a while. ”

Although there was a gap between the two sides before, but in the end, it was many years of drinking friends and golfers, and Huang Zhonglei still sighed at Tenghuatao's Waterloo.

Beijing Satellite TV asked him to be the producer and chief director of a TV program, and he didn't refuse to see what he meant. ”

"Variety show director?"

At this moment, Huang Zhongjun was stunned, and laughed angrily, "Just give up on yourself like this?

Huang Zhongjun hated iron but not steel, a big director with a box office of 600 million, just because of the failure of a movie, he actually surrendered himself to become a variety show director!

"Stop him for me, a first-line film director will be a variety show director, if it gets out, he will be the biggest laughing stock in the circle, he is shameless, I can't afford to lose this person!"

Huang Zhonglei explained uncharacteristically, "Big brother, in fact, I don't think variety shows are anything, this show "Brave Heart" is the top team on the side of Nanbang, and the team of "I Am a Singer" jointly created, "Singer" has just completed the second episode of investment, and the naming fee alone is more than 200 million. ”

"No!" Huang Zhongjun waved his hand and vetoed Huang Zhonglei's proposal, "Don't be so short-sighted, it's impossible for the variety show TV station to give you the bulk of the profits, you can't let him do variety shows, hurry up and persuade him to come back to make movies!"

What if a show earns 200 million, Ma Xiaogang and a director support Huayang Media, which has a market value of 10 billion.

Taking a step back, "Thirty-three Days of Broken Love" earned 200 million at the box office alone.

Huang Zhonglei is right when he thinks about it, the majority of the variety show must have been taken away by the TV station.

"Then I'll persuade him again, by the way, Ma Xiaogang seems to be a little unhappy. ”

"What kind of moth is he doing?" Huang Zhongjun frowned.

"It's not that bottle of wine, it was opened for Tenghua in the morning, and Ma Xiaogang's face is a little unsightly. Huang Zhonglei shrugged, "It's also to blame me for forgetting that this bottle of wine was originally for him, and I knew that the party wouldn't call him." ”

Huang Zhongjun was speechless for a while, after the failure of "1942", he had already lost money, and his younger brother was reluctant to give up the wine that he had finally made, but Teng Huatao's new film failed, so he gave it away, even if the clay figures have three points of anger, let alone Ma Xiaogang.

"Let's open it, let's go and shoot a bottle back. ”

"Big brother, that is, it can only be auctioned at a charity auction for a high price of more than three million, where can I find a bottle of similar wine for Ma Xiaogang. Huang Zhonglei smiled bitterly, God knows how much higher the price at the charity auction was.

......

The Huang brothers were in trouble for a bottle of wine to celebrate Ma Xiaogang's achievements, and several major companies also analyzed the intentions of the future film industry at about the same time.

The main purpose is to promote its ticket-buying APP, which has nothing to do with them, and they don't dare to be interested, just waiting to see how the pre-sale and box office will be.

However, this move made other ticket-buying platforms very dissatisfied, and this naked monopoly undoubtedly hit their reputation.

There are no tickets to sell, so what is the platform used for?

Now, I can only expect that the pre-sale of "Thai Embarrassment" is not ideal, and after its release, it will hit the street at the box office, just like "Waiting for the Wind".

Especially the industry leader Grava, founder and CEO Liu Yong, at the beginning of the year Li Qian, who disagreed with his philosophy, withdrew and sold all the shares, Liu Yong is still very happy, after all, Li Qian holds 20% of Grava's shares, such a shareholder with a different concept is a great threat to him.

However, I didn't expect Li Qian not only to make a ticketing app by himself, but also to monopolize ticketing.

However, there is still nothing that can be done about other platforms, and can only stabilize users as much as possible in the next week and not let users lose.

In this way, under the gaze of all the eyes of the two industries, the first day of the pre-sale of "Thai Embarrassment" passed.

The advance ticket office is 2 million.

That's 60,000 movie tickets.

That's not a low number, after all, the screening won't start until a week later.

On the second day of the 30th, the pre-sale box office reached 3.7 million, a significant increase.

The main reason is that there are not so many open shows, and many viewers who are still watching in the limited number of shows find that the best positions in the prime time of the evening are about to be given by others, so they join in, not to mention that there are discounts.

The number of shows is not released all at once, if there are a lot of empty seats, buy them whenever you want, and the audience will not be in a hurry.

On the third and fourth days, when there were still three days before the release of the movie, "Thai Embarrassment" opened two rounds of large-scale screenings in a row.

After two rounds of screenings, 400,000 viewers walked into the cinema, and these 400,000 viewers immediately detonated the reputation of the movie.

400,000 viewers, laughing out of the cinema, brought their laughter back to the Internet.

""Thai Embarrassment" is simply a theatrical version of the "roller coaster", full of exciting adventures and unreserved carnivals, the laughter arrangement is very reasonable and intensive, in 105 minutes, a small climax in 2 minutes, and a morning blow in 5 minutes, I can't close my legs with laughter!"

"'Thai Embarrassment' is so good, so funny! I felt like my toothstick was hurting all the time, laughing until my stomach cramped, and my eyes were teary. I forgot all the troublesome things, laughed like a fool, and still couldn't stop laughing. Let's read a book

Wang Baoqiang is absolutely wonderful, when I went home and saw a pot of cacti I raised, I laughed for ten minutes, Emma, I can't do it! It will be released on the 5th, I must go to see it, whoever watches it will die laughing!"

"It's been a long time since I've laughed like this, and after watching "Thai Embarrassment", I almost slipped off the chair twice laughing. ”

"In terms of funny, "Thai Embarrassment" is definitely the best comedy I have ever seen!"

......

The laughter of these audiences can be heard across the movie screen, and it is clear how funny "Thai Embarrassment" is, so that the words that make people type out are funny.

For the Chinese New Year, comedy is definitely the best choice for watching movies, with the quality assurance of the previous work, and the starring of Xu Zheng, Wang Baoqiang, and Huang Bo.

And then there are these comments that can make people laugh out of the audience's after-viewing feelings, plus there are discounts for buying tickets now.

Don't think about it, so the number of downloads of the movie APP will skyrocket in the future, and the pre-sale box office of "Thai Embarrassment" will be like a heifer riding a rocket, swishing upward, out of the vertical curve, and going to the sky.

Throughout the seven days, mainly the last three days, the advance ticket office reached a staggering 60 million!

On October 4th, the premiere ceremony of "Thai Embarrassment" was held, and a few hours before the official release of the movie, it had already received a pre-sale of 60 million.

At the ceremony, Xu Zheng was in high spirits, and now he has no worries at all, just this screening word-of-mouth, this popularity, and this pre-sale box office.

If it weren't for a billion, he would immediately broadcast a handstand to wash his hair!

There was laughter at the premiere, but many people in the industry couldn't laugh.

Now even a fool can see that "Thai Embarrassment" is definitely a high-quality comedy, and it is still the kind of comedy that makes people laugh.

The total pre-sale of 60 million also made major companies begin to have a bad premonition.

In the anxious waiting, the day passed quickly, and the box office of "Thai Embarrassment" appeared in the hands of the industry leaders on the first day in the early morning of the 6th.

84 million!

Thursday's first-day box office reached a staggering 84 million!

"Shhh

At the same time, in a different place, with different people, gasping at the same time.

When everyone got this box office, they all lost their minds for a moment, and then the same idea popped up in their hearts without a child.

Could it be that another billion-dollar box office movie is about to be born?

The first day of "Journey to the West", which swept the Spring Festival file, was only more than 70 million points, and "Thai Embarrassment" directly exceeded 10 million, as long as the trend is slightly normal, breaking one billion is a certainty.

No matter how you look at it, it is inevitable that "Thai Embarrassment" will break one billion.

This also makes the CEOs of major companies feel a sense of loss.

The box office fiasco of "Waiting for the Wind to Come" is like letting them see a glimmer of light in the dark.

For them, that was the first time Li Qian looked away, and it was when his undefeated golden body was broken.

At the same time, it is also the dawn before the dawn, and all major companies are looking forward to it, and "Thai Embarrassment" has also followed in the footsteps of "Waiting for the Wind to Come", so that the dawn has really arrived, and the film industry, which has been pressed by Li Qian, can also turn over.

However, the first-day box office of "Thai Embarrassment" of more than 80 million, and the high probability of breaking one billion, also means that the dawn is shattered, and they have to continue to be firmly pressed under the future film industry.

This night, Yu Dong, Wang Changtian, Zhang Zhao and they all had insomnia, obviously the film and television industry is very good, Huayang Media can skyrocket from the market value of six or seven billion underestimated last year's New Year to two billion now, but they feel that the industry is so dark.

Huang Zhongjun hadn't slept at this time, looking at the numbers in front of him, his brows furrowed into a big Sichuan character.

"Thai Embarrassment" was 80 million on the first day, and his previous hopes were dashed, although he could feel that the box office would not be low from the screening a few days ago, but this number still made him a big surprise.

What's even more terrifying is still to come, "Private Custom" will be released next week, it is also a comedy, a natural competitor, even if this is Ma Xiaogang's best Ma's comedy, Huang Zhongjun has no bottom at this time.

After being silent for a while, Huang Zhongjun picked up his mobile phone and dialed it out.

"Xiao Gang, why don't you screen "Private Custom" in advance to create momentum?"

You can't do anything over and over again, as the old saying goes, it's just three things.

"If You Are Honest Do Not Disturb 2" and "1942", two consecutive movies have failed at the box office before, Huang Zhongjun thought that no matter how Ma Xiaogang was, it would be impossible to fight three in a row!

Ma Xiaogang on the other end of the phone was also silent, and only after a while did he speak with difficulty, "Okay!"

Huang Zhongjun breathed a sigh of relief, at the critical moment, it was Ma Xiaogang who could give him confidence, if even he didn't have the confidence to screen on a large scale, then Huang Zhongjun really didn't know what to do.

"Okay, I'll immediately let people arrange for a three-day screening next weekend, and you can also prepare for publicity. ”

Screening first to bring up word of mouth, the Chinese New Year comedy is the easiest to sell, as long as the popularity is enough, if it can break a billion, even if it is not as good as "Thai Embarrassment", Huang Zhongjun is also satisfied.

......

After Ma Xiaogang hung up the phone, his face was not good-looking.

In fact, he was in a bad mood for a while in the past, at the beginning, the box office of "Waiting for the Wind" was so miserable that he couldn't even reach 100 million, and the bottle of wine that was going to celebrate him before was still opened for Tenghua.

The box office of "1942" broke 300 million, and the wine was not opened.

"Waiting for the Wind" has a box office of 90 million, but it has been opened.

Anyone would be unhappy, not to mention that he was a horse cannon.

However, immediately after the word-of-mouth of "Thai Embarrassment" was very good, and the pre-sale box office reached 60 million, he didn't have time to get angry about a bottle of wine, and began to pay attention to this opponent.

But the explosive box office of 84 million on the first day directly made Ma Xiaogang a little confused.

Even if he claims to be a master of comedy and the first person in the field of comedy in the mainland, Ma Xiaogang no longer has 100% confidence at this time.

Although he is only a director, Ma Xiaogang can still analyze the box office figures.

This first-day box office is almost inevitable to break one billion.

The threshold of one billion, even he has not touched it, and now Xu Zheng, who is also a rising star in comedy, is about to break through.

This is a big blow to Ma Xiaogang, no matter how much you pick the thorn in "Thai Embarrassment", this reputation and box office are here, this will not deceive.

He just leaned on the sofa in a daze, and the huge luxury villa was quiet and terrible, without a sound.

After a while, Ma Xiaogang woke up from his daze.

"Li Qian has broken one billion in comedy, Zhou Xingchi has also broken one billion in comedy, and now even Xu Zheng is about to break one billion, why can't the old paper do it!"

Ma Xiaogang, who has been extremely inflated in the past ten years, quickly regained his confidence, he is a master of comedy, creating a precedent for Chinese New Year comedy in the mainland, others can break one billion with comedy, there is no reason why he can't do it himself!