After handing over the cosmetics to Zheng Qin and Ito Maki, Xu Guangling no longer paid attention to it, except for occasionally giving some technical support.

In addition, Xu Guangling completely ignored the research and development, classification, finalization and listing of products, promotion, etc., and let them toss it, whether it is success or failure, it doesn't matter. - Of course, it's hard to fail.

I don't pay attention, but it's not that I don't understand.

Maki Ito would go back and forth every three days or so, and stay at Nameless Mountain for about two days out of seven days a week, and all kinds of information about the products were collected here in Xu Guangling.

Xu Guangling chatted and listened, and the right to be anecdote.

By the way, I also learned about the history and culture of Japan systematically, and then I was reminded of the "geographical determinism" of history and culture.

Japan, South Korea, and even Xiangjiang, Taiwan, and Macao can all be called "regional territories", and their politics, economy, culture, and everything else are absolutely influenced by this "regional", thus showing some different but same features.

Differences are taken for granted, and similarities are the commonalities of regional territories, for example, the advantages are united because they are small, and the same thing is narrow and xenophobic from another angle, and in addition, with a little wind and grass, it can easily rise to the "national character".

For example, the "national goddess" in the entertainment industry or something, is everywhere and everywhere, but in China, which can be called a big country, it is very difficult.

Five miles of different languages, three towns and different customs, that is, to put Mr. Chen, an absolute master of linguistics, in various villages in China, many times it is estimated that he will be confused. In such a country, do you want to be recognized as a true citizen?

Even if you pull a cart of true gods over, it is estimated that a considerable number of them will not pass the test and be OUT.

However, it can also be known from here that the country was able to develop into a great country with "harmony but difference", which is really a miracle feat, with natural factors of geography and more human factors.

It is the result of the joint power of man and nature.

Turning back.

As soon as the Marea brand cosmetics landed in Japan, it quickly rose to the national level.

In less than a month, its market share, from 0%, to 1%, to 5%, to 10%, to 20%, to 26%, jumped directly to the first place at a speed that made everyone inside and outside the industry jaw-dropping and overwhelmed!

Not to mention inside and outside the industry, even the Ito family itself was stunned, it felt like a dream, and it was a dream that couldn't wake up with a slap left and right.

The Ito family's own cosmetics market share is only about 1%, and this is still the result of Ito Pharmaceutical's efforts for several years.

At this time, the real pear stopped at 26%, not because there is no way to enter, but because the product supply is not available, and in the future, this share is more likely to shrink, and it is impossible to expand again.

Mano pear is a popular brand.

Launched at the same time as "True Pear", there is also "Tianfeng".

However, the former is normally on the market, while the latter is only implemented internally through Ito Makiri's hot spring club.

Although it is said to be carried out internally, in fact, its tentacles are directly in place and extend to all the places it wants to reach.

Moreover, it is available in limited quantities.

It's not for operational considerations, it's really because of the limited supply of goods!

Why do real pears spread so quickly like locusts or viruses?

One is the fragrance.

This is supposed to be just an additional embellishment, but it has become the biggest hero. Countless buyers and users are completely in love with the unique fragrance of Zhenli brand cosmetics, and it is difficult to give up.

The second is channels and contacts.

The channel of the Ito family, the connections of Ito Makiri.

Three, it's the effect.

Although it is only a popular positioning, its efficacy has been greatly reduced, but compared with other cosmetics on the market, it is still completely different in essence.

This difference is not advertised as a selling point, not at all.

When Ito Maki launched a series of products of this brand, the main selling points were two, one was the fragrance, and the other was that there was no added and no negative effect, and all the marketing strategies were all around these two aspects.

"The feeling of first love"

"A taste of youth"

"Walking under the cherry blossom trees"

"Cosmetics that can be eaten"

There is also an advertisement for a person holding a bottle of shampoo, looking up and drinking it all directly into his stomach in one gulp, and then he is excited and intoxicated: "Ah!

Seeing this strange advertisement, Xu Guangling was so drunk that he didn't know what to say.

And so on, such propaganda and advertising are overwhelming.

Its real and biggest selling point is not mentioned at all.

Is this a marketing mistake?

No.

Not at all!

Even Xu Guangling, when he learned this, was also a little puzzled, under the doubt, although he understood Ito Makiri's intention after a little speculation, but it was a kind of hindsight.

That difference was quickly noticed by the buyer.

Ito is a third-tier star.

A few years ago, after she saw a cosmeceutical product of Ito on the market, she bought a set and tried it at home out of recognition of the word Ito, and it felt good.

Since then, this family's cosmetics have entered one of her daily choices.

On this day, Ito Yamahui walked into Ito's store again, and when she was about to check out with the ones she was used to, she was told by the people in the store that there was a new product launched, and Ito Yamahui was a key customer in their store and could try the new products for free.

Itto Yamahui had no choice but to take a set home.

In the evening, take a bath.

Ito Yamahui has a little habit that no one knows, and that is to sleep in fruit. [I don't know if this word will be blocked, so I'll replace it with "fruit."] ］

People who do this usually have some major or minor cleanliness habits.

And this kind of cleanliness is even more vividly manifested in the bedroom environment.

Ito changes her bed sheets, pillows, and duvet covers once a day, and before she goes to bed, she cleans herself every day, just like the sheets in her bedroom and on the tatami mats.

The feeling of thorough cleanliness and refreshment will make her extremely relaxed and fall asleep quickly.

If she doesn't take a bath for a day, doesn't change the sheets, etc., she probably won't be able to sleep well.

Bed sheets, etc. are all cotton, which used to be pure cotton, and now it is washed cotton.

As for shampoo, conditioner, body soap, foot soap, etc., they are carefully selected. All kinds of new products, once used, not to mention that it feels bad, even if it feels average, it will never be used again.

Today, taking a bath normally, Ito Yamahui uses the new product recommended by the store.

After washing her hair first and unpacking it in the bathroom, Ito found that there was only shampoo and no conditioner in the set, which made her quite dissatisfied.

But first, it's shampooing.

Lifting the cap, the next moment, Ito Yamahui sniffed unconsciously.

A......

The sweet smell of pears?

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