After returning to the capital from Shen Yang, Li Qian slept directly at home for three days.

After a month of high-intensity work, it was too tiring.

Immediately afterwards, Li Qian went to Guangxian to communicate with the other party about the next announcement.

"I finished filming a movie in just one month, Director Li is really admirable. ”

As soon as they met, Wang Changtian sighed at Li Qian's completion of the filming of the movie so quickly.

Although he has just been involved in the film industry, he also knows a thing or two about film.

For general feature films, it is normal to shoot within two months, and one month is definitely a very fast speed.

Li Qian waved his hand and said with a smile, "Mr. Wang has a good reputation, this movie is not very difficult to shoot, almost all of them are indoor scenes, and there are few transitions, and a month's time is actually quite normal." ”

Zhang Zhao also said, "Director Li stays on the set from morning to night every day, and only sleeps five or six hours a day, which is really hard." ”

At the beginning, Zhang Zhao also stayed in the crew for more than a week, thinking that Li Qian had filmed the Internet University before, and the crew would manage at most twenty or thirty people.

Now in theatrical movies, the number of people in the crew has doubled when it is the least, and it is inevitable that young people don't have much experience, so they can't take care of it.

But after staying for a week, he realized that there was nothing to do with himself at all.

wanted to do something, but was afraid that Li Qian would be unhappy, thinking that he wanted to meddle in the management.

After all, Li Qian's first request before was that Guang Xian must not interfere with the filming of the movie, which shows that Li Qian is a very self-conscious person with a temper in his heart.

But I didn't do anything, and it was weird to stay in the crew, so I just came back.

Even until the day the movie was completed, Li Qian did not inform him.

After greeting for a while, he then entered the real topic and talked about the pre-announcement of the movie.

"In terms of publicity, Director Li can rest assured that we have the largest film promotion network in China, and there will be absolutely no problems in this regard. ”

Wang Changtian said quite conceitedly, this is also the biggest reliance for him to dare to enter the film and television industry.

With more than 300 television stations, it can be said that as long as there are people, Guangxian's propaganda network can be spread everywhere.

Zhang Zhao also talked about the specific plan, "Since the two blockbusters "Casting Names" and "Assembly Number" will be released first, they will inevitably attract the attention of most audiences, so we plan to start promoting the movie half a month before its release. ”

"The TV station has been contacted, as long as Director Li runs over, there is no need to worry about this, the advertising of the theater has resident distribution staff running one by one, and the screen of the building office building is also ......being discussed with Zhongfen Media."

The promotion of movies is now the traditional way of publicity: TV stations, print media, online media, indoor and outdoor advertising.

Don't worry about TV stations, this is Guangxian's strength, and paper media also belong to the jurisdiction of Guangxian in various places.

If the response is good, even if it doesn't cost too much, those online media, and even several major portals, will spontaneously promote the movie.

Of course, if the response is average, no one will pay attention to you at this time of the Lunar New Year.

Indoor and outdoor billboards, that is, office buildings, bus stops, etc.

Li Qian still trusted these Guang Envy, he nodded and said, "Please ask Mr. Wang for publicity." ”

However, in terms of distribution, it is a short board of envy.

Li Qian asked about the arrangement of the first two hundred copies, but did not get the ideal answer.

Zhang Zhao said with some embarrassment, "There was no problem in laying 200 copies of film in the early days, and during this time, our resident distribution staff also talked to the theater one by one. ”

"However, there are no more than 50 cinemas in second-tier cities that can fully utilize a copy, and most of the others can only be distributed in third-tier cities and cinemas on the outskirts of first- and second-tier cities. ”

It's not that you can't put it in a movie theater in a good location, even if it's Wanda in the CBD of the capital, it's not difficult to get one or two shows at night.

But a film has five 20-minute reels each, and it is usually necessary to make the most of one film, which is shown in each hall on a rotational basis.

The first set is placed in Hall 1, followed by the second set after 20 minutes, then the second set is taken to Hall 2, and after another 20 minutes, the third set is placed in Hall 1, the second set is placed in Hall 2, and the first set is placed in Hall 3.

And so on, if you limit it, you can share a copy of five halls at the same time.

Even in the early years, it was common for two or three movie theaters in a city to share a copy, and after this movie theater was shown, someone immediately rode a bicycle to the next movie theater and then played it.

But this year's Chinese New Year, two blockbusters were released one after another, whether it was "Casting a Name" and "Assembly Number", with the lineup and directors of these two films, the cinema manager can make a decision with his toes and prioritize which movie to be screened.

Therefore, it is not a problem for "Frequency of Life and Death" to cast 200 copies of film, but the number of screenings that these 200 copies can be shown in a day may not be as good as the 150 copies of the two blockbusters.

If you don't pursue the quality of the show, the third-tier cities can be satisfied, but the two shows in the third-tier cities are estimated to be less than the movie theaters in the second-tier cities.

The industry is so cruel, everything speaks with strength, and directors, actors, and movies without strength will not get better treatment.

There is no solution to this, cinemas are meant to make money, and nothing can be talked about without money.

"Wounded City", a movie starring Liang Chaowei and Jin Chengwu, is still monopolized by "The City Full of Golden Armor", and there is no room for survival, let alone other films.

Li Qian is an expert in movies, but in the film industry, Zhang Zhao is an expert, and Li Qian can only ask him what he thinks.

"The only thing we can do is to learn from Hollywood, do a few more screenings, and after inviting film critics and media to test screenings, we will hold one or two screenings in each of the top 20 cities at the national box office, invite the media and film critics, and let the theaters see the audience's reaction to the movie. ”

Zhang Zhao continued, "It's just that in this case, everything depends on the quality of the movie. ”

The implication is that if the quality of the movie is not enough, then the game is over.

Although there are also screenings in China, they are different from Hollywood screenings.

Domestic screening is a way of publicity, not a distribution strategy.

Most of the audience is the media, film critics, and specific audiences, in order to promote word of mouth.

Hollywood's screening is for distribution services, not for publicity, but more for collecting the audience's feedback, feeding back to the distribution company and theater chain, and adjusting the distribution strategy and corresponding groups.

Of course, the most important thing is to let theaters see the potential of cinema.

If there are a few screenings, these viewers can be screened and given some small gifts.

But if you do dozens of games, it's really hard to control.

Li Qian thought about it, and if he wanted to do it, he would make it bigger, so he simply said.

"Since we want to show the potential of the movie to the theater, then simply make it a little bigger, and in the first two weeks of the movie's release, from Friday to Sunday, we will ensure that every movie theater in the core area of the provincial capital and second-tier cities will be one movie every night, and some third-tier cities will be one movie every Saturday night!"

This...

In this way, at least two or three hundred screenings will be ordered in two weeks, such a large scale, once the word of mouth is average, it will directly affect the box office of the movie.

"Director Li, let's take a few screenings on a small scale first, and then expand the scale if the response is good. ”

Even Zhang Zhao, who has been in the United States for a few years, knows some about Hollywood, and thinks he is quite bold, was frightened by Li Qian's suggestion.

Even Zhang Yimou has never made such a large-scale movie, and it lasts for half a month, which is too risky.

"Mr. Zhang, Mr. Wang, we are doing the screening just to publicize and prove the potential of the film to the theater, and it won't play a role if the scale is small. ”

Li Qian smiled, "Moreover, I have enough confidence in this movie, the reputation of the previous two online films is there, people can't regress more and more!"

Looking at Li Qian with a confident face, Wang Changtian and Zhang Zhao couldn't help but want to say in their hearts, no one will regress more and more.

The year before last, the living example of Cheng Kaige was there.

But this must not be said in front of Li Qian.

Zhang Zhao hesitated a little and glanced at Wang Changtian.

Wang Changtian is also weighing, Li Qian is right, the two big online movies "Sniper Phone Booth" and "Jaws" have a very good reputation.

Didn't he take a fancy to this at the beginning, so he agreed to all his requests, and even wanted to release it in the Chinese New Year.

Isn't it just a gamble, if you succeed, Guangxian will be able to gain a firm foothold in the film industry through Li Qian.

As for failure, Wang Changtian didn't think about it, if he failed, he would lose a little money and return to the old way.

Since it is a gamble, then betting a little bigger, and betting a little smaller, depends on whether you can bear the consequences of failure.

Wang Changtian decided, "Then according to Director Li, two weeks before the release, a large-scale screening will begin!"

The boss said so, Zhang Zhao could only agree, and this is indeed the best way, but the risk is correspondingly higher.

However, if the reputation is not good, even if it is not screened, the box office may not be much better.

Now that the decision has been made, it is necessary to discuss the exact plan.

The scale should be a little smaller, after all, large-scale screenings also increase the risk of piracy.

The top 20 cities at the national box office, two weeks before the release, two prime-time shows on Saturday night, and other second-tier cities are staggered on Friday and Sunday nights.

The top 20 cities are guaranteed to have four shows per week on weekends, and each second-tier city has at least two shows per week on weekend nights.

Third-tier cities can be taken care of, so choose third-tier cities around big cities, which are close to them.

The main sessions and plans have to be arranged according to the manpower of Guangxian and the routes of each city.

Then ask a few security companies to keep the copies together with the Guangxian resident distribution staff.

While ensuring the security of copies, it will be screened in as many cities as possible.

Copies should be safe when they are screened, after all, the pirates' goals are the same as the audience, they are on the two blockbusters, and they are also concerned about profits.

The specific plan will be formulated, and Li Qian has to go back to cut the film, so he won't stay long.

Looking at the back of Li Qian leaving, Wang Changtian suddenly said, "Lao Zhang, do you think this movie can be successful?"

Zhang Zhao thought for a while, "In the usual contact, Li Qian should be a rational person, since he is confident, I am also confident in the first two movies, but it will be filmed in a month, and it still feels too fast." ”

Wang Changtian smiled, "Didn't you say that he only slept five or six hours a day in the crew, with this hard work and perseverance, ability, and ability to keep his mind san, what else do we have to worry about." ”

Standing up from the chair, Wang Changtian waved his hand, "The movie will be given to him, but we also have to do our thing, and we will watch us next!"