In the face of the "ice source" beer, Wall did not struggle at all.

"Give me a can. Wall looked at the beer with the exotic script on the table, his eyes shining.

"Drunk?" asked my friend with a grin.

"Beer with its own refreshing feeling, produced by the Chinese. Wall doesn't mince words, and he doesn't care how strange it is to drink "ice source" beer in winter, cold on cold.

"Wall, your family sells beer, how can you drink other beers?" said a sentence from one of the peers, causing several people to laugh.

Wall grinned and said, "Don't you also look down on industrial beer, why do you drink it now?"

The laughter came to an abrupt end.

All of you here are millennials, they like products with "personality" and don't trust "experts". It's the same with beer. Beer produced on a large scale is not as tempting as it was for their parents and grandparents, but instead craft beer with artisanal brewing methods is what they love.

The craze for craft beer was first ignited in the United States, and young people see it as synonymous with anti-industrial temperament and high lifestyle taste, which is the charm of craft beer - you may not like industrial beers with a single flavor standard, but you are sure to find one in the craft beer.

In this small team of Wall gatherings, the big factory industrial beer has always been regarded as heretical, and craft beer is the way to go.

Although "Bingyuan" beer is a niche beer in the United States, it is really not a product brewed by a small factory.

Wall laughed twice and said, "Production mode aside, do you know what is the best thing about this beer?"

"Didn't you produce it?" someone said, raising the bar.

Wall shook his head, raised his glass proudly, and said, "Let me tell you, the best thing about this beer is not that it has a 'chilled' effect, but that it amplifies your sense of touch, so that you can really taste the subtle flavor of beer - fruity, herbaceous, grassy, woody, ......."

Everyone listened to it with great interest, and they couldn't help but look at the table if they hadn't tasted it before.

"Although it is large-scale production, the Chinese have created novel flavors, and I think we can be more tolerant of it." Wall said as he opened a bottle of beer, filled the cups in front of everyone, touched the beer bottle lightly, and said, "Respect for the individual." ”

"To the individual!" everyone raised their glasses.

This group of young people in the second middle school does have a sense of pride in their "individuality". Who wants to drink a "frozen" beer in the middle of winter, even indoors, if not individuality?

......

When Wall came home, his head still hurt a little, but he was in a great mood.

Although he is still underage and it is still illegal to drink alcohol, at the age of Form 2, isn't it happy to do the things of Form 2......

"Where did you go last night?" the voice of the questioner came from behind, with a thick reprimand.

Wall frowned helplessly: "Dad, shouldn't you go to work?"

"Now I'm asking you. Brito's eyes widened, and then he asked, "Did you go drinking?"

Wall was shocked, and quickly got up and said, "I forgot to eat breakfast......"

"If you don't say it, I'll have your blood drawn. "Brito's voice is not loud, but it is very imposing.

Wall froze, and he couldn't help but be angry, "You control freak......"

"What wine?" Brito interrupted his son's snort.

Wall's lips moved twice, but he suddenly laughed and said: "'Bingyuan' beer, the Chinese beer that you suppressed......"

Brito was stunned, and when he came back to his senses, his son had already run away from nowhere.

All the way to the company, Brito's mood was heavy.

As the current president of AB InBev, he is no stranger to "Ice Source" beer.

He once offered the parent company of China Qingyuan Beer a sky-high price that could not be refused because of the "Ice Source" series of beers, and damn it, the Chinese refused.

What's even worse is that Qingyuan beer has basically become a climate - the huge domestic demand market provides the soil for the development of Chinese beer, and the unique products have made Qingyuan beer the king of emerging markets.

Qingyuan beer is invincible in the Southeast Asian market, and the "Bingyuan" series of beers have become the object of consumer pursuit in a very short period of time, which has made AB InBev determined to unite the second and third to suppress the fourth - in the latest statistics of the global beer market, AB InBev occupies 19% of the share, South African Miller accounts for 12%, Heineken beer accounts for 9%, and Qingyuan beer accounts for 8%.

After all, globally, the top four beer consumers are China, the United States, Brazil, and Mexico. Regardless of the lower-level emerging markets in Southeast Asia, Qingyuan Beer is already in the leading position in China among the top four consumer markets, and the latter three can no longer afford to lose.

When Jiagu refused to share the ice-powered hops that bring more coolness to the beer, it was not difficult to imagine being attacked by a group.

The problem is that if the youngest son hadn't lied, the "Ice Source" series of beers, which should never have appeared in the American market, appeared in the American market in a grand manner.

Britto didn't know if that was a good thing or a bad thing, after all, there was so much to write about it. But first, he had to verify that information.

He called the marketing director: "I heard that in the United States, there are Qingyuan beer products on sale?"

The head of marketing was shocked: "This can't be. ”

Britto frowned: "You haven't investigated, how do you know it's impossible?"

The head of the marketing department changed slightly, and quickly explained: "Qingyuan Beer has not set up a factory in the United States, if there is really a product, it can only be imported, and it is likely to be illegally imported." ”

Britto nodded slightly: "You go check it, I want accurate information." ”

The head of marketing took the order, and Britto was still rubbing his chin thoughtfully.

If the news is true, he is likely to grab the handle of Qingyuan Beer. What good can this do him?

Ideally, of course, it would be to annex it – that was Brito's first thought.

This is even stronger than the desire to acquire South African Miller.

While AB InBev is in the midst of what may be its most audacious acquisition ever, it is poised to launch a merger with South Africa's Miller Brewery Group, the world's second-largest company. You know, once the two companies merge, they will produce one-third of the world's beer and capture nearly half of the profits of the global beer industry.

But Qingyuan Beer put more pressure on him, and if he had to choose between South African Miller and Qingyuan Beer, Brito would almost not hesitate to choose the more energetic Qingyuan Beer.

Britto, who remembered that his underage son had drunk "ice-source" beer, and that he didn't know how much "ice-source" beer was rampant in the United States, was saddened by his lost money.

At this moment, he didn't know that this year, the money he was going to pass away was gone.

......