Chapter 229: Gucci and Latour

【Anti-theft Sticker Chapter】

"Gucci is grossly undervalued at the moment, and it's hard to get worse. Buying this company, even if, even if I really can't do well, it is still profitable for you to change someone else to run it," Sophia said, hesitated, and said: "If you don't want to, in fact, there is another plan, I use the money you gave me to buy 10% of Gucci's shares, as long as you can support me, the Gucci family should be willing to let go of control and let me run it." In a few years, if Gucci's condition improves, you can consider buying more shares. ”

Simon was noncommittal, and said, "What about the wine business you originally planned?"

"The latter plan was originally intended to be used in the wine business," says Sophia, "and my goal is Latour, one of the five traditional Bordeaux vineyards and the only one for sale." The other Château Lafite and Mouton are in the hands of the Rothschild family, Château d'Obiang is in the hands of the Dillon family, and Château Margaux is owned by Felix Potin. In previous years, Château Latour had two controllers, the Pearson Group, which held 75% of the shares, and the Harvey & Sons Company, which held 25% of the shares, both of which were British companies. The Pearson Group's main business is education and first editions, and they took a stake in Latour only to invest. Originally, the operation of the winery was carried out by Harvey & Sons, who were involved in the wine trade. Some time ago, Harvey & Sons were looking to sell their shares, and my initial idea was to take over that 25% stake and the right to run Latour. ”

Simon listened quietly, and finally understood why the woman suddenly told herself that she wanted to do something last time, and offered such a 'tempting' condition: "What about later?"

Sophia said with a sense of frustration in her tone: "I was about to negotiate with Harvey & Sons, but another British company, Unicorn Group, suddenly stepped in and stole the business. ”

Simon looked at Sophia's expression and said, "It was snatched away so easily, and you didn't fight for it?"

"Unideon Group is a strong integrated liquor, food and fast food company. Moreover, they are also making a very high offer and are now looking to buy a stake in the Pearson Group, which is said to have reached £100 million for a 75% stake in the Pearson Group, and if it can be done, it will certainly be higher. Sophia explains, "Château Latour is precious, but it's not worth the price. In 1976, Felix Potin bought Château Margaux for only $16 million. In my opinion, the actual price of Château Latour should be about $100 million, and the price I negotiated with Harvey & Sons was about $25 million. ”

100 million pounds, according to the current ratio of 1 to 1.6 dollars against the pound, is 160 million dollars.

Sophia's ex-husband's family is a wine merchant, and Simon does not doubt the woman's judgment in this regard.

Although when he heard the name of Château Latour, Simon was very interested. Such a French national treasure, even if it is not profitable to buy, as a collection, it is much better than those famous paintings and antiques. However, since Sophia said that Château Latour was not worth the high price, he would not do it.

Jennifer stood quietly by the bedroom door with a few pieces of clothing in her arms.

Simon looked up and noticed the figure of the female assistant, glanced at his watch, and said, "It's almost time, we'll talk after dinner with the representatives of the Gucci family." ”

After saying that, he got up, took the clothes from Jennifer's hand, and turned to the bathroom again.

For the Gucci family's representatives, an Italian restaurant near the Kendall Hotel was chosen for dinner.

Gucci's founder, Gucci Gucci, has three sons, and is now in his third generation, and the family is very large, and the shares of Gucci are not managed in a unified way such as trusts, but are evenly distributed among all family members, which has caused a turbulent situation that has lasted for many years.

By now, most of the family members understand that continuing the fight will only lead to the collapse of Gucci. So when Sophia stepped in to mediate, the three confirmed that Simon Westeros, the rising young tycoon, was behind the woman, and they quickly came to an agreement.

In fact, Sophia's ability to persuade the three companies that had been in trouble to send representatives to Melbourne at the same time to negotiate the acquisition has basically won Simon's approval. Otherwise, if Sophia brought it up on the phone, Simon would not have agreed to her bringing someone from the Gucci family to Australia.

Although Simon was smacking Sophia during private discussions, at the dinner table, he had already begun to discuss his concerns with Gucci family representatives very formally. Simon did some homework ahead of time, and the dinner was a great treat.

At around 10 o'clock in the evening Melbourne time, the dinner ended, and although the deal had not yet been finalized, the meal was over, and everyone understood that the matter was settled.

Back in the hotel suite, Sophia looked at Simon with the same eyes.

The woman was not surprised by some of Simon's homework done in advance, nor did she mind Simon's change of attitude before and after the meal, but what surprised her was Simon's fluency in Italian.

The Gucci family is from Italy, there are not many people who can speak English, Sophia is fluent in Italian, she grew up in Corsica, which is closer to Italy than mainland France, and originally wanted to help Simon translate at the dinner table, but unexpectedly found that this little man is more proficient in Italian than herself.

And, obviously, Simon won the Gucci family's favor at the table.

Entering the room, this time I did not stop at the living room, but came to the study.

Simon gestured with a strange expression Sophia sat down across from the desk, took out a folder from the filing cabinet next to him and opened it, and was about to say something when the phone on the desk rang. The U.S. side will probably talk to him on the phone at this time tomorrow, motioning Sophia to wait, Simon picked up the microphone, and today's call is Nancy Brill.

Simon whispered to Nancy about things, Jennifer brought in a pot of coffee, poured Simon and Sophia a cup respectively, and then did not leave, sitting quietly on the sofa next to him and looking through a document, like a small onion that pretended not to exist but was obviously very eye-catching.

"Okay, Nancy, you can mortgage it, but up to 5%...... Don't bargain with me, Daenerys Entertainment's $2 billion is already underestimated, and I can't agree to 10%...... It's not about risk, if Citibank can't accept it, forget it. ”

As soon as she hung up Nancy's phone, Amy called again and talked about firing Ron Macmillan.

Ron Macmillan's ability to produce can only be regarded as mediocre, and if it were not for opportunities such as "Lola Run", he would have been an obscure marginal producer for the rest of his life.

Originally, Simon remembered the friendship of "Lola Run" at the beginning, so Simon left him in the company. Ever since Ron Macmillan cheated on himself about the casting of "Scream" last year, Simon has not trusted the other party very much.

As Daenerys Entertainment continues to grow, Simon has to be more loyal than executives, allowing executives to disagree with him, but not tolerating them deliberately deceiving him.

Coupled with Ron Macmillan's private style that can easily cause trouble for Daenerys Entertainment, taking advantage of this audit to fire the other party also counts Simon's concern.

Hanging up the phone, I noticed Jennifer sitting quietly in the corner, Simon just curled the corners of his mouth, looked at Sophia across the desk, and joked: "I'm a little skeptical now, if you two French women are teaming up to trick me." ”

In the materials I have seen, Nancy Brill immigrated to the United States after college, and Brill is a standard French surname.

Sophia, naturally, is also standard French.

On the phone just now, Nancy insisted that there was no risk for Simon to mortgage Daenerys Entertainment's shares, but Simon still did not agree, what he needed was zero risk. Under Nancy's entanglement, in the end, he was only willing to mortgage 5%, and Simon also felt a little lost.

Of course, he also knew that with the increase of personal debt, it was impossible for the bank to blindly allow him to obtain funds only through credit guarantees, and it was inevitable to provide collateral.

Sophia heard Simon say this, but her expression was a little dazed, and she defended: "Boss, I didn't cheat you." ”

Simon smiled and said, "The company has recently added a French female executive, I have time to introduce you." The two of you, well, are quite similar in some ways. ”

Sophia nodded, waiting for Simon to get to the point.

Simon stopped talking nonsense, opened the folder in his hand and said: "I recently asked people to collect some information about LVMH Group, speaking of which, your thinking is very correct, however, you have not really managed the company alone, which is what I am most worried about." ”

Thirty years later, LVMH, the world's largest luxury conglomerate, once exceeded the $100 billion mark. Although it is far from being comparable with technology giants such as Apple and Amazon, it is very rare for a non-high-tech and non-monopoly industrial group to develop to such a scale.

According to the information in memory, LVMH's heyday, it owned more than 60 top luxury brands, in addition to Dior, LV, Hermès, the ambitious LVMH also once acquired the shares of Gucci Group, which Sophia recently fancied.

In the original time and space, with the success of LVMH's luxury portfolio operating model, many other companies began to follow suit, and eventually formed a three-pronged situation of LVMH, Kering and Richemont.

Among them, Lifeng Group is mainly engaged in jewelry and watch business, and the model of Kaiyun Group overlaps with LVMH to a large extent. Moreover, the pillar brand of Kaiyun Group happens to be the current Gucci (Gucci).

Based on the information in memory, it is inferred that the Gucci brand, which supports the Kaiyun Group, will be worth at least 10 billion US dollars in many years.

Back to the present, LVMH has just completed the merger two years ago, and the future head of LVMH, Bernard Arnault, has not yet completely controlled the group's election, and has been continuously increasing his stake in LVMH in the past two years, and has also been resisted by LVMH's top management. Brands such as Hermès, which were merged by LVMH in the original time and space, are still in a state of independence.

As for the Kering Group and Lifeng Group, which later established a three-legged relationship with LVMH, it has not yet been established.

Obviously, now entering the market and acquiring Gucci, a luxury brand with a well-established industrial chain, Simon has the foundation to build a company similar to the LVMH Group that later became available.

LVMH was actually founded on the basis of Dior.

Next, if it can be exaggerated according to the development model of LVMH, relying on the resources of Hollywood, Simon has every hope of replacing LVMH's position to create a top luxury group.

......

......

On the phone just now, Nancy insisted that there was no risk for Simon to mortgage Daenerys Entertainment's shares, but Simon still did not agree, what he needed was zero risk. Under Nancy's entanglement, in the end, he was only willing to mortgage 5%, and Simon also felt a little lost.

Of course, he also knew that with the increase of personal debt, it was impossible for the bank to blindly allow him to obtain funds only through credit guarantees, and it was inevitable to provide collateral.

Sophia heard Simon say this, but her expression was a little dazed, and she defended: "Boss, I didn't cheat you." ”

Simon smiled and said, "The company has recently added a French female executive, I have time to introduce you." The two of you, well, are quite similar in some ways. ”

Sophia nodded, waiting for Simon to get to the point.

Simon stopped talking nonsense, opened the folder in his hand and said: "I recently asked people to collect some information about LVMH Group, speaking of which, your thinking is very correct, however, you have not really managed the company alone, which is what I am most worried about." ”

Thirty years later, LVMH, the world's largest luxury conglomerate, once exceeded the $100 billion mark. Although it is far from being comparable with technology giants such as Apple and Amazon, it is very rare for a non-high-tech and non-monopoly industrial group to develop to such a scale.

According to the information in memory, LVMH's heyday, it owned more than 60 top luxury brands, in addition to Dior, LV, Hermès, the ambitious LVMH also once acquired the shares of Gucci Group, which Sophia recently fancied.

In the original time and space, with the success of LVMH's luxury portfolio operating model, many other companies began to follow suit, and eventually formed a three-pronged situation of LVMH, Kering and Richemont.

Among them, Lifeng Group is mainly engaged in jewelry and watch business, and the model of Kaiyun Group overlaps with LVMH to a large extent. Moreover, the pillar brand of Kaiyun Group happens to be the current Gucci (Gucci).

Based on the information in memory, it is inferred that the Gucci brand, which supports the Kaiyun Group, will be worth at least 10 billion US dollars in many years.

Back to the present, LVMH has just completed the merger two years ago, and the future head of LVMH, Bernard Arnault, has not yet completely controlled the group's election, and has been continuously increasing his stake in LVMH in the past two years, and has also been resisted by LVMH's top management. Brands such as Hermès, which were merged by LVMH in the original time and space, are still in a state of independence.