Chapter 25: Online Movie Association (Ask for Recommendation Votes!)
Zhou Yuan was in a good mood today, and when he had a meeting in the morning, he was rarely praised by the director.
Sitting as the manager of the online film buying department for a few months, Zhou Yuan can be described as trembling.
The new department is still in charge of the newly developed business, and there are many people in the company who are staring at this position, and in order to keep the hard-won position, he has been careful not to make any mistakes, but he is still not less scolded.
This time, Chen Hai signed "Sniper Phone Booth" with A sign, thinking that this suspense movie was another street goods, but he didn't expect to give him a big surprise.
The box office of 490,000 in three days can break one million in a week at most.
The box office is actually not very important, and this box office alone is not enough for the director to praise in public, after all, "The Taoist Descends the Mountain 2" won 3 million in four days, and the two are worlds apart.
The most important thing is that the proportion of non-members who open members in "Sniper Phone Booth" has exceeded that of any previous online university.
The total number is definitely not as good as the first part of "The Taoist Goes Down the Mountain" two months ago, but the proportion is much higher.
Zhou Yuan was secretly proud, and now his position was no longer a threat in a short period of time.
However, when I thought that this was signed by Chen Hai, I still decided to take a good look at him, and don't float away after some achievements.
"Chen Hai, you did a good job in "Sniper Phone Booth" this time. ”
Chen Hai hurriedly said, "Thank you, manager, this is what I should do." ”
After the results, Chen Hai finally relaxed, and he can boldly sign more good movies in the future, without being tied.
"Still. ”
Zhou Yuan turned to say, "The film "Sniper Phone Booth" is a special case after all, and it took a few months to come out. ”
A special case is a special case after all, Zhou Yuan has no expectations for Chen Hai to discover the second "Sniper Phone Booth", Li Qian originally wanted to sign Galaxy Video, but he just happened to find Chen Hai and was lucky to bump into it.
Just like the costume blockbusters in the past two years, they are on fire, but in addition to Zhang Yimou, even the two big directors, Ma Xiaogang and Cheng Kaige, have all hit the streets one after another.
Chen Hai's face changed slightly, this is beating him, even if he has some results, he can't violate the rules set for him before, and all the films that are signed by A need to be reviewed by Zhou Yuan.
"You have this film this month, and the performance is enough, I will try my best to help you fight for more bonuses, not only for the department, but also for the director. ”
Zhou Yuan said with a smile, and said, "I have won more promotion resources for "Sniper Phone Booth", and then your main work will be on this movie, negotiate with the operation department about promotion, and contact Li Qian more, let him open a new film as soon as possible, preferably a suspense movie, and strive for another movie as good as "Sniper Phone Booth". ”
Chen Hai, who was full of expectations, got such a result and came out of the office with some disappointment.
However, he couldn't help it, and the official level crushed people to death.
However, Zhou Yuan is right about one thing, the top priority now is to do a good job in the follow-up operation of "Sniper Phone Booth", as well as Li Qian's new film.
The proportion of non-members converted into members in "Sniper Phone Booth" is the highest in the Internet University, and the retention rate is also very high, but there are not enough viewers who click in, which is far inferior to "The Taoist Descends the Mountain 2" in the same period.
As long as you attract enough viewers to click in to watch this movie, not only the box office growth, but also the number of non-member conversion members is the most important.
As a video website, the core competitiveness is the number of users, or the number of VIP users.
In comparison, the millions of box office are insignificant at all, and they are of no substantial use to video websites, after all, there are countless amounts of money burned in a year.
It doesn't matter how much money is burned, as long as more users are occupied, the future valuation will not be a matter of millions or tens of millions, it will be billions, or even tens of billions.
Chen Hai is confident that in an Internet company that is on the rise, as long as he has made enough achievements, even Zhou Yuan will not be able to limit his development.
......
Thanks to the proportion of membership growth driven by "Sniper Phone Booth" far exceeds that of any online university, the promotion of Galaxy Video has been further increased, and even more than "Dao Chang Descending Mountain 2", which won 3 million box office in four days.
The box office of several million is far less important than a certain number of members, not to mention that the box office of "Sniper Phone Booth" is not bad, and the retention rate is also higher.
On the fourth day of its launch, "Sniper Phone Booth" won 56,000 effective hits, with a box office of 280,000 on the same day, and a total box office of 770,000.
On the fifth day, Galaxy Video arranged a recommendation for "Sniper Phone Booth" directly above the homepage in the movie classification, and scrolled in turn along with the posters of several theatrical movies.
In the past six months since the rise of the Internet University, only the "Dao Chang Descending the Mountain" series has been promoted in this position!
On the same day, the effective clicks soared to 112,000, breaking 100,000 effective clicks in a single day for the first time, and the single-day box office also skyrocketed to 560,000, with a total box office of 1.23 million.
On the sixth day, Galaxy Video arranged an unprecedented homepage promotion for an online university, and on the homepage of the website, the top occupied two-thirds of the entire screen, and the posters of "Sniper Phone Booth" and eight popular TV series and cinema movies scrolled in turn.
This is already the best recommended position for Galaxy Video, and it is difficult for ordinary cinema movies to get the promotion of this position, as long as you enter the website, there is a 1 in 8 chance of seeing the poster of "Sniper Phone Booth".
As long as you stay on the homepage for ten or twenty seconds, you will definitely be able to see it.
This move, Li Qian was a little stunned when he received Chen Hai's call.
Not only Li Qian himself, but hundreds of domestic online studios were also confused at this time.
In a QQ group, more than 20 of Donghua's relatively good online studios that have not closed down for three months are all talking about it at this time.
", have you seen it, Galaxy Video actually arranged the best promotion position on the homepage of "Sniper Phone Booth"!"
"Hell, Director Xu's "Dao Chang Out of the Mountain 2" won four million box office in six days, and he didn't have this treatment, where did this Li Qian come from?"
"It won't be the son of an executive of Galaxy Video, this treatment is really the first time. ”
"I also watched this movie, it's really amazing, and the level is up to the theater movie. ”
"It's a big fart, if it's really so awesome, the box office should have exploded a few days ago, it's not that the Galaxy video promotion has become bigger and bigger day by day in the past two days, and the box office has skyrocketed, if you give Director Xu the same promotion efforts, "Dao Chang Descending the Mountain 2" may break 10 million. ”
"That's right, this Li Qian doesn't know what the backstage is, give me this promotion strength, and my film will still work. ”
......
In a film studio in Donghua City, Xu Tao, the director of the "Road Grows Out of the Mountain" series, hung up the phone with a gloomy face.
looked at the crooked peers in the QQ group on the computer in front of him.
With a "snap", the phone smashed on the keyboard.
The phone is quite sturdy, and when I picked it up, I saw that it was not broken, and I called my partner again.
"Lao Lin, the shelves of the Online Film Association are going to be put up as soon as possible!"
(Ask for recommendation votes!)