In retrospect, because he focused on dealing with other affairs, Guan Yuntian had hardly cared much about the operation of Changda Real Estate Company in the past six months, and this time he was free, and in the face of the rising vacancy rate, he had to spend some energy to see what went wrong.

More than 90% of the business of Changda Group is now in Huayuan City, and the next morning, Guan Yuntian came to the company's office in Huayuan City, a place where he has not been here for nearly half a year.

Seeing Guan Yuntian's arrival, Lao Xue, executive vice president of Changda Real Estate Company, hurriedly came out to greet him, "The affairs of the provincial capital have been dealt with?"

The two entered Lao Xue's office, and Guan Yuntian sat down on the sofa, "Oh, I came back yesterday, and the project in the provincial capital is being continued." ”

Lao Xue knew that Guan Yuntian didn't drink tea, so he poured a cup of boiled water and put it in front of Guan Yuntian, "Knowing that you are busy in the provincial capital, I didn't bother you during this time." ”

"This time I'm almost busy, and the project I took over has officially started to be renewed, and I feel much more relaxed. How's it going, is it going well here?"

Lao Xue spent half an hour to report to Guan Yuntian on the company's real estate business in Huayuan City and the operation of Riverside Park, "Overall, the work has been carried out smoothly. ”

"For more than half a year, there have been no problems in the operation of the riverside park, right?" Guan Yuntian has been thinking about the situation in the riverside park.

"At the beginning, the publicity may not be enough, the citizens do not know that there is such a large leisure and amusement place in Huayuan City, from May to July, the park business is not good, we have taken some measures, such as to several large department stores and primary and secondary schools and large kindergartens to distribute leaflets, and spent more than 100,000 yuan, in the city TV station did half a month of advertising, to August, the riverside park visitors soared, on average, the first year to achieve such a revenue, the effect is not bad. Old Xue said.

"During the rainy season in summer, does it affect the management and operation of the Riverside Park Water Recreation Center?" Guan Yuntian is also worried about the matter.

"According to the prediction of the professionals of the Water Conservancy Bureau, they estimate that there will be several flash floods from the Qingshan Reservoir through, in order to prevent accidents, the relevant leaders of the Water Conservancy Bureau suggested to strengthen monitoring, from May to the end of August, the flood season 24 hours to arrange professionals to be on duty in the monitoring room, each time before the flash flood, can be three or four hours in advance to make an early warning, to the Qingshan River Reservoir open automatic adjustment sluice to send instructions, the reservoir water level is reduced below the safety line, not only effectively avoid the occurrence of danger, but also to minimize the impact of flash floods on the operation of the water amusement center。 ”

"It seems that the control scheme of the Hydraulic Design Institute is really effective. "Guan Yuntian said.

"There is no problem in terms of technical operation, but Deputy Director Liang of the Water Conservancy Bureau told me that the bureau can't afford to pay the professionals for duty every night, and he asked if we can help solve it. ”

"How much is the duty pay?"

"It's about 15,000 yuan a month, and 60,000 yuan in four months. ”

"The Water Conservancy Bureau sent a special person on duty 24 hours a day, which is said to be for the safety of the Qingshan River Reservoir, which is actually beneficial to the operation of our Riverside Park Water Recreation Center, isn't it 60,000 yuan, if Lao Liang mentions it to you again, you will promise him." ”

After the matter of Binhe Park was understood, Guan Yuntian cut to the chase, "Mr. Ding from the Finance Department told me that he said that according to the last financial statement of Changda Real Estate, it shows that the inventory rate of our commercial housing has increased a lot!"

"I don't know the specifics, branch finance

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The staff of the business department just mentioned it to me casually, and I didn't pay much attention to it, so I didn't understand it deeply. Old Xue said.

"According to Lao Ding, compared with the same period last year, it is said that the current inventory rate has increased by 40 percent, which is a bit grim!" Guan Yuntian said.

"But no, if the inventory increases by 40 percent, how much of its own funds will have to be occupied! How can this happen?" Lao Xue was both surprised and incomprehensible.

"According to my analysis with Lao Ding, this situation is by no means a Changda real estate company, the financial crisis that occurred last year, the negative impact on the domestic economy, has gradually emerged. Because the economic situation is not good and the outlook is uncertain, it is not surprising that people hold currency for purchase, which will inevitably lead to a decline in trading volume and an increase in inventory. ”

"Doesn't the news report say that the country is adopting policies to stimulate economic growth?"

"From the implementation of stimulus policies to the economic trough, there is a process, in this process, it is inevitable that there will be a downturn in all walks of life. "Guan Yuntian said.

"So, what should we do now?"

Guan Yuntian did not directly answer Lao Xue's question, but said: "The increase in the inventory of commercial housing has occupied a large amount of the group company's own funds, but more than a month later, the provincial land department is going to hold a commercial land auction, and our provincial office is in full swing to prepare for the bidding, which occupies a lot of funds here, and the participation of Changda real estate in the land bidding of the provincial capital will inevitably have a negative impact, without funds, how to participate in the bidding?"

Realizing the seriousness of the problem, Lao Xue felt that he had not done his job well, and he blamed himself: "I blamed me for being careless in this matter, and I failed to detect the crisis early." ”

"This has nothing to do with you, macroeconomic matters, who of us ordinary people can say clearly? If you really want to find the reason, before preparing to take over the Haitian Business Center in the provincial capital, I should consider the room for maneuver of funds, I think about the problem simply. This is Guan Yuntian, who has always taken the initiative to take responsibility and never dumped the blame on his colleagues.

"Now it seems that this is the specific impact of the financial crisis on Changda Group. Mr. Guan, how do we get through the current crisis?" said Lao Xue worriedly.

"If you call the situation we are facing a crisis, then call it a crisis. As for how to spend ...... Why don't we have a board of directors and let the executives fully discuss it before making further plans. ”

"It's a good idea, depending on what the consensus is. ”

Without further ado, Guan Yuntian immediately notified the executives to attend the board meeting held in the afternoon, and after making a phone call, he and Lao Xue returned to the headquarters of Changda Group at the same time.

At one o'clock in the afternoon, in the small conference room on the second floor of the Changda Building, the lights were bright, and the board members attended on time. ”

After explaining the current situation to everyone, Guan Yuntian continued: "In order to cope with the current crisis, I have an idea, that is, to carry out a moderate price reduction promotion of inventory commercial housing, as a means to return funds, and prepare funds for Changda Real Estate to bid for commercial land in the provincial capital as soon as possible." What do you think about this?"

As soon as the words fell, Lao Xue agreed, "I think this method is feasible, now the impact of the financial crisis has been revealed, in the case of unclear situation, the people hold currency to buy, the inventory will inevitably increase, only the price reduction promotion, in order to mobilize the purchase of residents**, otherwise, the inventory will further increase." ”

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Chief Financial Officer Lao Ding also expressed his support, "more than a month later, the provincial capital will hold a commercial land auction bidding, the financial department of the group company can only draw out two or three hundred million funds, this funds in the provincial land market, can only be regarded as a small money, commercial housing price reduction promotion can quickly return funds, I think we should seize the time to implement." ”

"The method of price reduction and promotion sounds good, but I doubt that the specific effect is, even if the promotion is effective, after more than a month, I want to return more than 10 or 2 billion funds through promotion, I also feel that the grasp is not too big. In addition, a house from viewing, selection, formalities to payment, this process may not be completed in a month, so it may be too late in time. Shen Yuehong, the sales director, knows the business process well, and she is worried that it will be difficult to quench her thirst from afar.

"I don't agree with the price reduction. General Manager Ye Jiayi said calmly.

"Oh, why? Guan Yuntian was a little surprised, in previous board meetings, Ye Jiayi basically supported Guan Yuntian's suggestions or ideas, but this time she unmistakably opposed, which made Guan Yuntian a little surprised.

"Now affected by the economic crisis, the economy is sluggish, the market is sluggish, because the expectations are uncertain, the people dare not spend money, holding currency to buy, resulting in a large increase in inventory, these are facts, but we ignore another fact, that is, including us, almost everyone has a psychology of buying up and not buying down! Ye Jiayi's major is an MBA, and she may have taken courses such as consumer psychology during her studies.

"Well, it's a possibility. Lao Xu, the administrative director who has not spoken, feels that Ye Jiayi's analysis has some truth.

"According to Mr. Ye's meaning, the price reduction promotion will not be carried out, and not enough funds will be raised, and Changda Real Estate will not participate in the bidding for the land auction in the provincial capital?" Although Lao Xue is the director of human resources, his main job responsibility is to be responsible for the daily management of Changda Real Estate.

In addition, the goal of Changda Real Estate is to participate in the competition in the provincial real estate market, and how to participate in the competition without participating in the land auction?" Ye Jiayi said.

"But without funds, what's the point of participating in the bidding?"

"There is another way to fund, but you have to participate in the land bidding, and you have to go all out to win and do your best to win the bid. Ye Jiayi said.

Guan Yuntian felt that these words were meaningful, "Can you make the meaning clearer?"

"Everyone knows that the market is in a downturn now, and the transaction volume of commercial housing is decreasing, which is a direct manifestation of the market downturn. In this case, the developer's enthusiasm for buying land for development will not be too high, and the land market will also fall into a downturn, so the land auctioneer will not expect to auction the land at a high price.

"Well, it makes sense! The commercial housing market is sluggish, and the land market should follow the downturn. However, commercial housing does not engage in price reduction promotions, in addition to worrying that it will not meet expectations, do you have any other concerns?" Guan Yuntian said.

"For price reduction promotions, if the price reduction is not large enough, it is not attractive to home buyers, and it will not work in the end. If the price reduction is large enough, it may play a certain role, I am afraid that as Mr. Shen is worried about, the land auction in the provincial capital has begun, but the funds returned here are not enough, and it has really become far water that does not quench the thirst of the near, and the loss caused to the company will be great!"

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