On June 28, a new album called "The Humble Gentleman" was distributed in major bookstores and video stores.

As the most famous record store chain in Tsim Sha Tsui, there is already a long queue in front of the Forest Records retail store.

Forest Records is a Canadian company that made a lot of money in the golden age of Hong Kong's entertainment industry at the end of the last century, but after coming to the Internet era, the profit amount is not as good as before, but it still maintains the retail store style of the last century, and it can be said to be the largest record retail store in Hong Kong.

The entire building is owned by Forest Media Group, and it is divided into categories in great detail.

Basically, any audiovisual product you want to find, you can search for it here, and all of them are genuine.

Lin Yakun, the manager of the retail store, was standing on the fifth floor at this time, looking at the line of about 100 people downstairs, and said with some surprise: "These people are all here to buy Zheng Qian's EP discs?"

"Yes, Mr. Lin!"

The clerk also felt a little incredible: "Zheng Qian is obviously a newcomer, although he performed very well in "Super Boss" last night and reaped the audience's favor, but the feedback will not come so quickly! ”

Lin Yakun lifted his glasses, felt that something was wrong, thought for a moment, and suddenly turned around: "How many albums does Zheng Qian have?"

"Five hundred, let's ......"

The clerk hesitated for a moment and looked at the queue: "It should be enough, we have the most goods here, and other video stores can store dozens of copies at most." ”

Lin Yakun looked at his watch: "It's eleven o'clock in the morning, and there is still an hour before the sale, is it really enough?"

He looked at the steady stream of buyers who came to line up downstairs, "These people seem to be organized and premeditated to buy in groups, this kind of hot phenomenon, I haven't seen it for a long time, they may buy ten or twenty copies alone, Ah Xin, you are still too young, you haven't seen the glorious era of the record industry before, do you think they are a group to buy? No, I think each of them represents a team." ”

The clerk named Ah Xin looked at the manager stunned, a little speechless, the end of the last century was indeed the most glorious era of Hong Kong's entertainment industry, but unfortunately he was just born at that time......

But if you think about it, it's possible, albeit unlikely......

"However, there is no marketing plan, how can you attract so many fans to buy?"

Lin Yakun was puzzled, so he came to the first floor and walked over to communicate with the fans who came to buy in groups.

Soon, he was even more surprised.

These people are really one person representing a team, they all seem to know each other, and they are netizens of many well-known forums.

A week ago, they had agreed with each other to buy albums in a group.

Later, there were more and more netizens with similar interests, and they gathered together to discuss, and many people were even worried that there was no distribution in the area where they lived, so they also agreed with familiar netizens in advance to let them help purchase at the Forest Records retail store.

After all, this time, Zheng Qian's EP album was only released in 50,000 copies!

Moreover, the scope involves the entire Southeast Asian region, in addition to Hong Kong, China, Japan, South Korea and Thailand, and even Vietnam, Malaysia have supplies, Universal Music's idea is very simple, which region has to test the water, maybe which region explodes and accelerates the supply to the region.

It can be said that out of 50,000, 30,000 can be in Hong Kong!

The so-called strange goods can live......

Lin Yakun asked how many members of the forum group they were in, and the number he learned made Lin Yakun dumbfounded.

"There are many forums, too many to count, let's talk about the Hong Kong discussion forum, there are a total of 64 groups, each group has 500 people......"

"As for other forums, there are almost a dozen fan discussion groups!"

Lin Yakun: ???

What's the situation?

Sixty-four exclusive groups in one forum?

If there were 500 people in each group, wouldn't that be more than 30,000?

Is this the whole forum that has become a fan of Zheng Qian?

Not only that, but other forums also have dozens of exclusive groups?

Lin Yakun had a hunch that there must be something strange in it.

Have the netizens in these forums been brainwashed collectively?

Why is everyone so fond of this mainland singer?

Lin Yakun returned to the store, picked up an album of "Humble Gentleman", and looked at it carefully.

The first thing that catches your eye is a young singer with an upright microphone and a leather jacket, singing loudly on the stage, surrounded by bright lights, looking like a superstar, radiant and radiant.

This young man has red lips and white teeth, a dignified appearance, and is very masculine, in addition, his figure is also jealous.

He looked outside the store again, and the queue was almost on the road, more than double the number of people just now.

Lin Yakun suddenly had a premonition that these 500 records might not last a few minutes.

He finally couldn't help it: "Ah Xin, give me a call from the publisher......"

......

At Universal Music Hong Kong, the marketing department suddenly received a lot of phone calls very frequently.

Soon, the director of the distribution department arrived at the company and held a meeting with several executives.

"We have received orders from many channel dealers to distribute more of Zheng Qian's new album, but it is not yet twelve o'clock, and the record has not yet started to be sold......"

The director of the distribution department said a little strangely: "If it is one or two channel providers, it will be fine, but even the manager of the forest retail store has called to ask for a large number of distribution...... It's incredible!"

The marketing director said: "It is said that there are long queues in stores in all major channels, all of which are asking to buy the EP album "Humble Gentleman", and there has been a large number of group purchases......

"Group buying?"

The issuance director wondered: "It's not gold, is it still waiting for appreciation?"

The general manager couldn't help but asked, "Is there any inventory?"

The distribution director was a little embarrassed and said: "No, it was originally a test of the water, this record is still a mini disc, the initial investment was very small, not even the MV was filmed, the overall production was very rough, and we didn't pay attention to it......"

Music director Wan Feng said: "It's my fault, I miscalculated, although the quality of the songs in the album is very good, but without marketing, I think the release of 50,000 copies is already the limit, I expect that sales will rise slowly in the future, which can slowly accumulate word-of-mouth for Zheng Qian and increase influence, so the next time I cooperate, I will be able to distribute more goods naturally, but I didn't expect ......"

The general manager was a little speechless, but he didn't blame Wan Feng either.

In fact, he didn't pay attention to this matter, if it wasn't for Wan Feng's efforts to persuade him to cooperate, he wouldn't even bother to issue a letter of consent.

But now it seems that this Zheng Qian is really a huge potential stock!

"Now all major channels are asking for pick-up, and the time is very tight. ”

The general manager immediately gave an order: "The distribution department immediately contacted the factory, worked overtime overnight, and produced another 100,000 copies...... Produce 200,000 copies!"

Everyone nodded their heads.

Immediately, various departments were running rapidly, and the factory got the order, and it was also working overtime to start production.

At the same time, the director of the marketing department and the music director Wan Feng also rushed to the Forest Records retail store, both of whom wanted to see for themselves whether the situation was true.

For marketing directors, it's all a little bit incredible.

Because their marketing department did almost no marketing to the album, in this situation, "The Humble Gentleman" can be called zero exposure!

Being able to sell 50,000 copies has already exceeded the level, and now it is still urgently out of stock?

They couldn't believe it, but when they arrived at the retail store and saw the long queue slowly wriggling, and even the message that "each person is limited to five copies of the "Humble Gentleman" ......" appeared on the store's LED billboards, their mouths gradually widened.

Limited sale!

In the case of such a sluggish record industry, it is even restricted!

This can only say one thing - supply exceeds demand!

The two glanced at each other, and they both sensed the shock in each other's hearts!

So they all quickly came to the front of the store and looked at the long queue.

At this time, many people were chattering happily, and they looked very excited.

"I'll just say that Forest Audio and Video must be in stock!"

"I've been running several streets, and those video stores are so unorthodox that they're sold out before twelve o'clock!"

"It's still a regular forest audio-visual system, you see it's all limited, and you can only buy five copies per person!"

"Haha, Xiaofang also said that she would buy twenty copies in a group and sell them at a high price!"

A series of exchange students poured into his ears, and Wan Feng couldn't help but ask: "Beautiful girls, let me ask, are you all Zheng Qian's fans?"

"yes!"

The girls looked at the strange uncle in front of them strangely.

The marketing director asked: "This is very strange, because in our previous survey, there were very few fans of Zheng Qian in Hong Kong, not necessarily one in a hundred, although they all like to listen to 'I Really Love You', but when it comes to the intention of buying the album, almost none of them." ”

The girls looked at him like idiots: "Your survey subjects must be grandparents and grandmothers, everyone in our forum likes Zheng Qian very much, don't you believe it, go to the forum to take a look, everyone is discussing Zheng Qian's album!"

"That is, do you know what it means to buy on behalf of others? We are not from the same era as uncles and aunts!"

"Have you listened to "Red Sun"? Did you watch the show "Super Boss" yesterday?"

"Zheng Qian is on "Super Boss", do you think he is not popular?"

"Which investigative agency are you looking for?

The marketing director was scolded by a group of sharp-toothed little sisters, and his face was red and his neck was thick.

Lao Tzu has been in the industry for more than ten years, and the investigation department he set up by himself is well-known in the industry, you actually say it's rotten?

Wan Feng comforted the marketing director, and seeing that he still wanted to be normal, he hurriedly said sorry to several angry girls, pulled the marketing director to the side, and comforted: "I think you are all right, it's just that your investigation was more than a month ago, and the situation is very likely to have changed now......"