On February 3, the first day of the Lunar New Year, on this day of family reunion, the film market ushered in a new round of box office wars.

"Time Planning Bureau", "New Shaolin Temple", "I Know a Woman's Heart", "Wonder Heroes", and "Panda Story" were released at the same time, setting off a frenzy of movie-watching on this festive day.

The annual Spring Festival is also a time when everyone is willing to spend money, usually reluctantly, spending more than 100 yuan during the New Year, and the whole family goes to the cinema together.

Especially in third-tier cities and counties, young people who work in other places have returned, and the Chinese New Year is much more lively than usual.

In the only cinema in a county, on the afternoon of the first day of the new year, the cinema was already lively.

Some young people who came together were discussing what movie to watch, and one of them pointed to Hu Ge and Liu Yufei kissing each other at sunset on the poster, and suggested, "Otherwise, watch this "Time Planning Bureau", I haven't seen Hu Ge and Liu Yufei act in a play since "The Legend of Sword and Fairy". ”

There are sons with parents who have never been to the cinema before, "Mom and Dad, which movie are you going to watch?"

My father, who is nearly forty years old, came to a movie theater for the first time, and seriously looked at the posters on the wall several times before pointing to one of them and saying, "Watch "Shaolin Temple", I also watched a lot of Cheng Long's videos when I was young. ”

's mother said, "This "Quit Smoking and Don't Quit Drinking" is very good, I know Zhu Shimao." ”

There was a whole family going out together, and her husband suggested, "Why don't you watch "Time Planning Bureau", Hu Ge's previous TV series were very good." ”

His wife glanced at him, "You want to see Liu Yufei, right?"

"Mom, I want to see pandas... Panda!" the child shouted as he broke free of his mother's hand and pointed to the posters of the two pandas.

My father looked at the words "New Year's Family Carnival, Family Mobilization" on the poster, as well as two cute pandas, and couldn't help but think of "Kung Fu Panda" I watched in 08.

He squatted down and smiled at his son, "I want to see the panda, can Dad take you to see it?"

However, the son ignored him, obviously knowing who was in charge of the family, grabbed his mother's pants and continued to shout, "Mom, look at the panda... Panda Panda!"

The mother was a little worried, "This is still 3D, and it will be bad for the child's eyes if it is dizzy to watch?"

......

The same lively scenes, taking place in cinemas across the country, add a touch of joy to the New Year.

Various companies are also keeping a close eye on the situation of new releases, and soon the day passed, and the box office of the first day was released.

As the largest film in the Spring Festival, with an investment of nearly 200 million, Cheng Long and Liu Dehua co-starring, and Wu Jing, Xie Tingfeng, and Fan Binbin, the three first-line stars, are undoubtedly the most luxurious lineup.

Huang Zhongjun, who was at home for the New Year, received an email early in the morning and looked at the box office.

23 million.

On the first day of 23 million, Huang Zhongjun's face was a little bad, and the joy of the New Year was gone.

An investment of 200 million, two superstars, and three first-line stars were exchanged for this data.

If the box office of 23 million on the first day of the movie was just being prepared, Huang Zhongjun would have been very satisfied.

However, only more than a year has passed, and the first-day box office of 20 million is nothing when it is often 30 or 40 million.

I'm afraid of comparing goods, and comparing goods is infuriating.

With a hint of anticipation, Huang Zhongjun continued to read the email.

Then, as soon as his gaze moved down, his face turned black and he almost wanted to throw away his laptop.

"Time Planning Bureau" sold 33 million on the first day, a full 10 million higher.

This first-day box office also squeezed into the top five of last year.

Although after successive failures, Huang Zhongjun did not expect that "New Shaolin Temple" would surpass "Time Planning Bureau" this time, but the gap was too big.

Not only is director Li Qian's movies invincible, but even the few films he has invested in have surpassed all the films in the same period, which really makes Huang Zhongjun feel powerless.

That's it for 2011, and this year they don't have any films, and the focus is on next year.

In particular, Ma Xiaogang has already determined the theme of the new film, which has the same theme as "Tangshan Earthquake", and it is also an adaptation of Liu Zhenyun's "Reminiscences of 1942".

"Tangshan Earthquake" was filmed in Tangshan, and "Reminiscences of 1942" was indeed filmed in a century-old drought that affected many provinces in eastern Shandong, southern Henan, northern Anhui, and northern Hebei, and tens of millions of people were affected.

The same sensational disaster film, the pattern is larger, and it is the period of the Anti-Japanese War, the tragedy is aggravated, and the intensity and effect of sensationalism are definitely stronger than "Tangshan Earthquake".

Huang Zhongjun has enough confidence that "Reminiscences of 1942" will definitely sweep away the decline and sweep the domestic film industry next year, after all, Ma Xiaogang has already succeeded once in "Tangshan Earthquake"!

However, the only thing that made him unhappy was that this time he was really going to invest with Wanda, and he also had to add Ma Xiaogang's shell company.

Ma Xiaogang sold 70% of the shares, and he was not satisfied with the two of them for 200 million, and the company holding 30% of the shares also had to invest and earn a share.

Although Huayang is still the mainstay, Huang Zhongjun is even more unhappy when he distributes so many profits for no reason.

......

The "Time Planning Bureau", which was 33 million on the first day, exceeded the 10 million data of the heavyweight blockbuster "New Shaolin Temple", which directly made the Spring Festival file lose suspense on the first day.

Although the love movie "I Know a Woman's Heart" invested by Berner starred Liu Dehua and Gong Li, it only got 6 million box office on the first day.

This is a remake of the Hollywood movie "Eavesdropping on a Woman's Heart", looking at the title is to play something, the male protagonist has a special function, can hear what others are thinking, and then the love story happens.

The plot is also very old-fashioned, Liu Dehua, who worked in an advertising company, was snatched away by Gong Li, who was parachuted in, and he was angry and helpless at the same time, because the other party beat him because of his business ability.

But then Liu Dehua obtained a special function and could hear the voices of women, and he began to rely on special functions to capture the peace of mind of different women, and also used it to deal with Gong Li.

But as he got to know Gong Li, it was no surprise that he ended up falling in love with her.

This kind of plot is really old-fashioned, and the acting is also bad.

An ordinary middle-aged uncle in the original reality, a small boss of an advertising company, Liu Dehua has become a cool and handsome uncle, and he has always been good at it.

Gong Li only played an ordinary middle-aged unmarried leftover girl, without the ability and wisdom of a working woman, nor did she accept it in the face of tempting panic.

is completely blind to the actor's fame, and the role and the actor don't match at all.

The comedy movie "The Wonder Heroes" starring Gu Tianle, 5 million on the first day is also unsatisfactory, watching the comedy starring Wu Junru, and then watching the genre of costumes, martial arts, and comedy, you don't have to think about it, it must be a vulgar spoof comedy.

is known as a comedy, but there is nothing funny in the film except for a little unfunny meat jokes, Gu Tianle and Wu Junru are talking about creating people and OOXX from beginning to end.

The Sino-German co-production, the animated blockbuster "Panda Story", which claimed to cost 300 million, received nearly 6 million box office on the first day.

"Kung Fu Panda", which was a big hit in 08, was blessed, and it got a little bit of heat, and there were a lot of children during the New Year.

And, it's still in 3D!

The slots of this bad movie can't be finished in an hour, to paraphrase a netizen's evaluation: I saw a mother buy a ticket for her child in the movie theater, and said, "Good mother will send you in for a while, and I'll pick you up after the movie is over." ”

"Mom, you can watch it with me!"

"Silly Kid ......"

......

After the first day, the situation is very clear, and the "Time Planning Bureau" is outstanding, leading the Spring Festival file.

What I want to match with the high box office of 33 million on the first day is the audience's reputation and professional reputation of the movie, ordinary audiences are impressed by the brains of the movie, and the audience on the second layer analyzes the various connotations of the movie.

"Sacrificing the lives of the majority for the immortality of the few, the exploitation of the capitalists is vividly expressed in the movie, why not our reality, oil prices and housing prices continue to rise, by constantly adjusting the cost of living of the poor, to prevent individual restless poor people from accumulating wealth and entering the rich class by working hard, because once there are more people from the poor and entering the rich class, it will affect the interests of a small number of rich people, this is a big game of chess!"

"The scene of the mother of the male protagonist of the movie running desperately to see her son at the last moment of her life made me feel a pain in my heart for no reason, but life is so fragile and helpless in front of the rules of the game. After watching the movie, I thought about it for a long time, and I couldn't figure out how to crack that system, but fortunately, most people can still have a calm breakfast now, and they don't have to calculate when they will hang up. ”

"After watching the movie, I even want to kneel down for the screenwriter, this is not a movie, this is a combination of science fiction, action, human nature, inspirational, sisters, track and field, Marxist political economy and other elements, deeply reflect our motherland, especially the motherland since the reform of the epic realist literary and artistic science and education documentary. ”

"This is not a movie for Chinese people, I would prefer that "Time Planning Bureau" can be released in Western countries, because the movie depicts the social state of capitalism to the extreme, but the citizens don't feel that there is anything wrong, and the life in the slums feels very inspiring, they dare not sleep and work hard, in short, in order to survive, everything is done to survive, and even there is no time for breakfast between mother and son, and there is no time to shed tears for their dead husband.

In the end, it is communism that saves the world, and the workers' and peasants' union is a seed of communism, which will surely grow into a towering tree.

......

No matter how many layers you see, in short, after adding a scene of public awakening in the middle, the movie can already satisfy most audiences.

The next day, "Time Planning Bureau" won 37 million box office and continued to lead the Spring Festival box office market.

During the entire Spring Festival holiday, in the seven days from the first day to the seventh day of the Lunar New Year, the highest number of single-day exceeded 40 million, and the total box office reached an astonishing 270 million.

270 million in 7 days, more than 100 million higher than the 160 million "New Shaolin Temple" in seven days.

Moreover, "I Know a Woman's Heart" got 38 million in seven days, "Wonder Heroes" got 33 million in seven days, "Panda Story" got 37 million, and the three movies only got 108 million in seven days.

plus the 160 million of "New Shaolin Temple", it is only 268 million.

The box office of the four movies together is not as good as "Time Planning Bureau".

This unwavering Spring Festival file can basically be closed in the coffin, and it is inevitable that it will end with the sweep of the "Time Planning Bureau".