"That's it, he Li Qian didn't say that the remake is no problem, as long as the quality is good, then let's do as he said and give me more publicity!"

In the office of the chairman of Huayang Media, Huang Zhongjun said proudly.

"This Li Qian pretended to be the same as something before, and he didn't turn around to help us publicize. ”

Huang Zhonglei also had a happy face, Li Qian pretended to be noble in front of them before, he is a newcomer in the industry, what qualifications does he have to teach these seniors who have been immersed in the industry for more than ten years to do things.

Now, several of their respective movies, with Li Qian's words, vowed to ensure that quality is the mainstay, relying on Li Qian's fierce publicity, and also won the favor of the audience.

"Big brother, then I'll arrange for He Yi to go to the Beijing Film Academy, take some photos and videos of his studies, and then find the director teacher of the film academy to come forward and praise a few words. Huang Zhonglei said.

Huang Zhongjun nodded, "Yes, talk to Xiaogang and them again, and when the time comes, post a Weibo compliment, so that the audience can believe in his directing ability, and no matter how bad it is, he will make a look of hard work." ”

"Understand, step by step, step by step, as long as it is before the release, create a dream of making a movie, and strive to change careers to learn the character of a table director, as long as you work hard enough and are highly evaluated by professionals, basically the audience's goodwill will come, and the box office in the early stage will be stable. ”

Huang Zhonglei knows this set well, Huayang Media has been the largest artist agency in China in the past ten years, and it is very good at star packaging.

The word-of-mouth of "Little Times" makes the audience distrust the cross-border director, so what they have to do now is to regain the trust of the audience.

Hard-working people are always easy to win the favor of others, otherwise why would even the talent show have to have a touching story first?

Filming a scene, occasionally posting a Weibo about injury, hanging Weiya, breaking skin, and basking in the sun, even if it is a wound that can be solved with just a band-aid.

Although it is not professional, but people are hardworking and serious.

Coupled with the endorsement of a large number of professional directors, the audience may believe it.

Such a good opportunity, or Li Qian gave them everything, everything has to start, a very abrupt start, it is too fake, and the audience who has a bad impression itself will plan.

But now it's different, it was Li Qian who first said that the remake is not a problem, the problem is the quality of the remake.

Li Qian did not object to the remake, and his words were quite reasonable, and with his reputation and prestige, the audience also recognized it.

Since there is no problem with the remake, then Su Youpeng's "Left Ear", He Yu's "Gardenia Blossom", and Han Han are no problem with the remake.

With Li Qian's words, they all expressed their attitude very sincerely that they would definitely do a good job in the movie and put quality first.

When the time comes, after a few days, I will continue with other marketing, such as going to film school for further study, and it will be a matter of course.

You see, Li Qian said that there is no problem with the remake, they also went to study the directing profession seriously, and the professionals also affirmed their ability, so this is not all alive.

Thinking of using a series of marketing started by Li Qian to offset the audience's disgust for remakes and cross-border to the greatest extent, Huang Zhonglei was very proud and laughed out loud.

"When the time comes, we will have to thank this Li Qian. ”

"It's time to thank him. Huang Zhongjun also smiled.

......

Not only the Huang family brothers, Yu Dong, Wang Changtian, and Zhang Zhao were also pleasantly surprised, although "Small Times 2" sold nearly 300 million, the reputation of the remake and cross-border directors has been completely ruined by Guo Jinming.

They are still a little unsure whether to continue to focus on this.

However, they didn't expect the peak to turn around, and Li Qian gave them a chance.

They are all professional filmmakers and media people, so they will be arranged immediately.

A large number of media and this year's emerging self-media began to publish articles and began the journey of whitewashing.

"Can a cross-border director make a good movie? Xu Zheng and Wu Jing prove that as long as they make movies seriously, they can also be recognized by the audience!"

"The film industry needs fresh blood, counting the commercial directors who are currently active on the big screen, most of them are not from professional classes, and through their own hard work, they can be good directors across industries!"

"Adaptation is not a sin, and there should be no prejudice against adapted movies!"

"The Marché du Film is full of flowers, and we need to be more inclusive. ”

......

At the beginning, it was just to promote that everyone should not be prejudiced against crossover and adaptation, but after a few days, when the wind direction changed slightly, and the crossover and adapted movies on the Internet were no longer scolded, several major companies started a new round of publicity.

He Yu was photographed entering the film academy alone, and broke the news that he gave up his hosting work and concentrated on studying directing.

Han Han was interviewed, and there were a lot of directing books on the bookshelf at home, and he also talked about his full preparation for the next directorial work.

Guo Jinming's "Small Times 3 and 4" started filming, and the photos on the set flowed out, while reading the script and telling the actors, he took time to eat a boxed lunch, the whole person lost weight, very haggard, and his hair was scattered and looked like he hadn't washed it for a few days.

Su Youpeng went directly to USC for further study, and it was a student from USC who broke out, saying that while he was studying, he went to the crew to experience life from the scene notes.

One after another, the gradual publicity, coupled with many media, self-media, and water army, for a while, because of the previous negative labels for cross-border and remake movies, it was not so solid.

There are constantly netizens who start speaking for them.

"Oh my God, Xiao Si is too hard, I'm going to cry... Woooooooo

"It's so distressing that I don't even have time to eat. ”

"It looks like you've lost at least ten pounds, sunspots are really enough, how embarrassed are you to hack a person who works so hard. ”

"Su Youpeng has gone to Mi Lijian for further study, and he looks so handsome when he works hard, even if he does such a trivial job as a field note, he is so serious and responsible!"

"Mr. He actually put down the work of the host, this is really for the dream, what if the work of the base camp is replaced by others!"

"Support Mr. He to pursue his dreams, I like the movie "Truman's World" very much, anyone has the right to pursue their own ideals, don't be bound by the environment!"

"Teacher He can still pursue his dreams at such an age, which is really a role model for us in our thirties and forties!"

......

"These people, they don't do anything serious, they just think about opportunism, and they don't know how to give me some advertising money. ”

Looking at these changes on the Internet, Li Qian shook his head again and again.

To be honest, their adaptability and marketing methods were a bit unexpected by Li Qian, and at the same time expected.

Tong Liya was a little puzzled, "You still want advertising money, aren't you angry?"

"What are you angry about?" Li Qian closed the web page, threw the computer aside, picked up another laptop, clicked on a sample film sent by the digital field, and looked at it carefully, this is the special effects company according to Li Qian's requirements, the male protagonist of "Rejuvenation" in his 50s, 60s, and 70s is in his three stages.

"They're taking advantage of you. Tong Liya was of course, and said a little angrily, "Obviously, you are calling on major companies and capital to pay attention to quality even if they want to make money, but they have used it to launder it." ”

"What's there to be angry about, isn't the industry like this, it doesn't break hands, and does everything to promote marketing, although I admire them for having such a keen sense of smell, but it's not surprising. Li Qian shook his head.

"Then didn't you say that in vain, who still cares about what you say. Tong Liya was a little angry.

"You, that's what a girl thinks. ”

Li Qian smiled, his eyes left the computer screen, "Do you really think that those investors and film and television companies, after listening to my words, will reflect and make movies seriously?"

"Wouldn't you? I think you have a point. Tong Liya analyzed with a serious face, "Anyway, you have to invest, you have to make movies, the bad movies that make money are at most a little bit of money, and you can make more money if you shoot well, and the investors are also to make money, why not make more money?"

"The truth is this truth, but not everyone goes back to do it, can easily cheat money, many people don't want to work hard to make money, and it is very likely that they will not be able to make more money if they bother to work hard, and the natural investor chooses this kind of project for the purpose of making quick money. Li Qian said.

"Then you say so much. Tong Liya became more and more puzzled.

"It's one thing whether anyone listens or not, what should be said still has to be spoken, and if no one listens, I have to speak, at least if I do, if they don't listen, then it's no wonder that I am. Li Qian said with a smile.

Tong Liya stared at Li Qian and suddenly said, "You know, you look too much like a middle school teacher." ”

"Teacher?"

"Yes, don't teachers often tell students now, do you like to listen to them or not, and you don't learn for me. ”

Tong Liya spit out her pink tongue, "It's too similar." ”

Li Qian threw his fully annotated script to Tong Liya, "Okay, okay, I've been playing all morning, hurry up and ponder the script, "Rejuvenation" will start filming as soon as the National Day is over, you still have to participate in the promotion of "Beijing Meets Seattle", there is not much time." ”

It's all about whatever.

Li Qian just meant that everything that should be said was said, and when the time came, don't blame you for not reminding him.

This kind of money-making behavior is the enemy of all filmmakers who do a good job in movies.

A large group of people were busy and worked hard to make a movie, and finally made money.

As a result, others casually made a bad movie, and easily made money.

Why is it so easy for you to make money?

In this way, there will definitely be people who are unbalanced in their hearts, thinking that they are tired and tired in vain, and others are so relaxed, they turn their heads and join the ranks of the circle of money.

Make easy money, everyone wants to.

This is unfair to real filmmakers, of course, there is no fairness in the world, but Li Qian is serious about making movies, and from the perspective of him and the same people, this is unfair.

At the same time, for the sake of the audience and the industry, bad movies have deceived the audience, and if there are too many times, it will hurt the market, that is, it will smash the jobs of most people in the industry.

The two are natural opposites and have different positions.

If you make a movie seriously, you won't allow bad movies to sell well.

Those who make money in the circle of bad movies will wish that no one would make movies seriously, so that the standards of the market will be lower and lower, and when the standards are low to a certain point, then their bad movies will naturally not be bad movies.

This is what is colloquially called, pulling you down to the same level and then beating you with a wealth of experience.

Li Qian didn't want to let them make movies seriously with his words, he was not so naïve.

Anyway, what should be said has been said, so don't blame him when the time comes.

It just so happens that their clever marketing this time makes the audience feel a little more good, which makes them temporarily full of confidence, so that the feeling of failure will be even more uncomfortable when the time comes.

The only way to stop this kind of cross-border and remake bad movies to make money is not to make a big reason, but to make them understand that they can't make money by doing so, and this is the truth to solve the problem.

If they are hit and can't make any money, who is going to do that? They wanted to make money.

The greater the hope, the greater the disappointment, let them be happy first, and Li Qian didn't bother with it.

Now, he's going to be busy with his own business.

At present, the script of "Rejuvenation" has been completed, the location team has been dispatched, and the special effects company has expedited the production of the appearance of the male protagonists in the ages of 50, 60, and 73.

In the movie, the appearance is completely the same as that of the old man, of course, it is impossible to get it through makeup, from youth to twilight, such a big age span, no makeup technology can be perfect.

Not to mention, the alien of the twilight time character in the movie is a child.

Where is the height, how tall is it when you are four or five years old?

That's unless the actor can shrink his bones.

Even if you can shrink your bones and become shorter, the overall proportion is wrong and uncoordinated, and there is still no way.

Change different actors, and then use expression capture technology to "change" the face, it is not possible, if you change people, they are two different actors, each person is different from person, there are no two people in the world who are exactly the same, even if they are twins, there are subtle differences in the same expression and action.

If it's a TV series, it's simple, but on the big screen, the slightest difference, the difference in facial muscles, although it won't be discovered, the audience will definitely feel that something is wrong.

Moreover, this involves the problem of light and shadow, which will destroy the continuity of light and shadow.

This is not "Pacific Rim", the light and shadow produced by CG are drawn, although it is particularly difficult, and the epoch-making CG light and shadow effect can be completed.

So, it's not just the physiognomy of the characters, the posture when they speak, the tendons in the neck and chest that tug when they smile, the intervals of panting, are all part of the character, and these things may be more characteristic than physiognomy.

Therefore, the specific summary is that no matter what age the characters in the movie are, all facial expressions, eyes, neck, and chest muscles rise and fall with the frequency of speech, all of which are played by the male lead.

After all, different people, saying the same sentence in the same tone, his throat changes, and his chest tendons rise and fall, all of which are different.

This is also why if you can use the live voice to make a movie, you can use the live voice, that is the most natural, and you will go to the studio to dub if you can't do it.

Because the studio is an indoor enclosed environment, and outdoors, there is a difference in sound, and this little nuance is also the standard of film.

As for TV series and specialized voice actors, to be honest, it's no wonder that film practitioners despise TV series, it's completely amateurish.

Sound is a part of an actor's performance, a very important part, which is equivalent to a play completed by two people.

Even some TV series in Li Qian's memory are not only the voices of the voice actors, but it can even be seen that the actors' mouth shapes are not the lines spoken by the voice actors at all.

It's as if the actor is saying Groove Nyima and the voice actor is saying I love you.

Even if the voice actor says it affectionately, like saying it to his lover, the audience will feel awkward.

Different lines, not to mention the shape of the mouth, the subtle changes in the facial muscles, the changes in the throat, and the emotions are completely different.

"Rejuvenation" has high requirements for special effects technology, but fortunately, this is not a big scene, it is more of a subtle work, with a large workload and meticulous requirements, and a group of special effects personnel in the digital field have been transferred over, and it should be no problem to complete it.

For actors, the same is true, every move and every subtle expression of the elderly actor must be played by the actor, so that it is real.

Countless expressions and subtle muscle changes were captured, then scanned and adjusted and processed into different 3D models to create thousands of character models.

It is necessary for the audience to see that characters of different ages, with the change of age, have changes in height and appearance, but through the changes in eyes, expressions and muscles, it can be seen that this is a person, a person who slowly moves from twilight to children.

The requirements for actors are high, this is to purely look at the acting skills when the appearance meets the requirements, unlike Li Qian's previous movies, the acting skills are secondary, and it is enough to meet the appearance.

This is the case in most movies, the acting skills of the actors are never the most important, and the acting skills are only part of the performance presented by the actors.

This time it's different.