【Anti-theft Sticker Chapter】

Universal Studios in Burbank.

Tomorrow is Halloween, and a week of Halloween events will be held in the studio. Therefore, even though it is Monday daytime, this 200-hectare integrated film and television entertainment base still looks very lively.

In an office building in the northern administrative district of the studio, Lou Vasalman, chairman of MCA, the parent company of Universal, and Sid Schinberg, the company's CEO, sit together in the window of the office on the fifth floor.

Lou Vasalman is 75 years old, with a thin face and a pair of large brown reading glasses, the old man who was ridiculed by the media as the prototype of the alien ET a few years ago has been in charge of the MCA for 30 years, and has gradually grown the original talent agency into the current comprehensive media group. Sid Szyd Schinberg is only in his early fifties, and it was he who discovered Spielberg, and he also belongs to the Hollywood evergreen that the MCA has been in power for more than a decade.

Occasionally, looking at the crowd of movie-filled people in the tourist area, the two Hollywood bigwigs are talking about Daenerys Entertainment's "Scream".

Sid Szynberg handed Lou Wasalman a document that he had read several times and said, "This is the report that the marketing department just made this morning, and Daenerys Entertainment's operation of "Scream" this time can be used as a textbook distribution case. Accurate market positioning for teenagers, precise advertising on platforms such as public television networks, MTV cable TV and youth magazines, and the front-end carpet marketing of the two groups of people in first- and second-tier cities across the country. Most importantly, it was the efficient execution of Daenerys Entertainment's distribution team, which contributed to the box office success of "Scream". ”

Lou Wasalman picked up the file and flipped through it and asked, "Can John Carpenter's Extreme Space work like this?"

"Extreme Space" is a sci-fi thriller that Universal's upcoming this Friday, directed by John Carpenter, the master of horror films who created the "Moonlight Panic" series.

Sid Schinberg shook his head regretfully and said: "Carpenter's new film is of mediocre quality and only costs $4 million to make, so it is not worth promoting on a large scale." ”

Lou Vasalman glanced at Sid Szynberg and said, "It doesn't seem that the production cost of "Scream" is too high?"

Sid Szynberg had to laugh dryly.

According to the report in the hands of Vasalman, Daenerys Entertainment invested in the distribution budget for "Scream", which only requires $1.3 million for the copy of 1,755 screens, in addition to a large number of advertising on various platforms, roadshow investment in the main creative team, etc., which is conservatively estimated to be more than $7 million.

With the success of the film at the box office, Daenerys Entertainment will definitely continue to increase the publicity budget in the future, and may even exceed the film's production cost of $10 million.

How dare Universal do that?

Perhaps.

But first, there must be a movie of the same quality as "Scream".

Take the roadshow as an example, a group of handsome men and beautiful women starring in "Scream" can naturally mingle with young audiences, but John Carpenter's "Extreme Space" is a brother movie with black and white protagonists, the two protagonists are in their thirties, and they are not very famous, they can be seen on the big screen, and they interact face-to-face, which does not arouse much audience interest at all.

Seeing that Vasalman was silent, Sid Szynberg was silent for a moment, and still asked: "Lu, why was there no result from the MPAA last time?"

Lou Vasalman paused when he wanted to turn the page, but still briefly recounted what MPAA Chairman Jack Valenty told him that day, and finally shook his head and added: "That's a crazy young man in his bones, he is willing to follow the rules, but he doesn't care about the rules, he knows how to restraint, but he is not lacking in skill." What's more, he's only 20 years old, which is an advantage that none of us have. West Germany, if I can sell MCA in the next few years, I'm probably going to retire, and I don't want to get into such a problem that I can't live out my old age. ”

Sid Sheinberg was still a little unwilling, and said, "Lu, are we going to let Daenerys Entertainment continue to grow?"

Lou Vasalman looked at Sid Szyd Szynberg shrewdly and said noncommittally: "If you want to do something, you can try it." ”

Sid Szynberg looked a little hesitant and said: "Gene from the distribution department told me one thing this morning, the producer of "Scream", Ron Macmillan, he had some entanglements with an actress in the film, Macmillan promised her a very important role, but failed to fulfill the promise. ”

When it comes to pants, this kind of thing is not a big deal in Hollywood.

Lou Vasalman frowned slightly and said, "Sid, how old is that girl?"

Sid Szynberg wasn't so sure: "Should you be in your twenties?"

"Young man in her twenties, if you can't give up enough leverage, do you think she will be willing to ruin her career and fight against Daenerys Entertainment?" Lou Vasalman looked at Sid Szyd Sinberg and continued to ask, "Or, once Daenerys Entertainment finds out that you are instigating, do you think they can't find the same reason to attack Universal?"

......

......

Universal Studios in Burbank.

Tomorrow is Halloween, and a week of Halloween events will be held in the studio. Therefore, even though it is Monday daytime, this 200-hectare integrated film and television entertainment base still looks very lively.

In an office building in the northern administrative district of the studio, Lou Vasalman, chairman of MCA, the parent company of Universal, and Sid Schinberg, the company's CEO, sit together in the window of the office on the fifth floor.

Lou Vasalman is 75 years old, with a thin face and a pair of large brown reading glasses, the old man who was ridiculed by the media as the prototype of the alien ET a few years ago has been in charge of the MCA for 30 years, and has gradually grown the original talent agency into the current comprehensive media group. Sid Szyd Schinberg is only in his early fifties, and it was he who discovered Spielberg, and he also belongs to the Hollywood evergreen that the MCA has been in power for more than a decade.

Occasionally, looking at the crowd of movie-filled people in the tourist area, the two Hollywood bigwigs are talking about Daenerys Entertainment's "Scream".

Sid Szynberg handed Lou Wasalman a document that he had read several times and said, "This is the report that the marketing department just made this morning, and Daenerys Entertainment's operation of "Scream" this time can be used as a textbook distribution case. Accurate market positioning for teenagers, precise advertising on platforms such as public television networks, MTV cable TV and youth magazines, and the front-end carpet marketing of the two groups of people in first- and second-tier cities across the country. Most importantly, it was the efficient execution of Daenerys Entertainment's distribution team, which contributed to the box office success of "Scream". ”

Lou Wasalman picked up the file and flipped through it and asked, "Can John Carpenter's Extreme Space work like this?"

"Extreme Space" is a sci-fi thriller that Universal's upcoming this Friday, directed by John Carpenter, the master of horror films who created the "Moonlight Panic" series.

Sid Schinberg shook his head regretfully and said: "Carpenter's new film is of mediocre quality and only costs $4 million to make, so it is not worth promoting on a large scale." ”

Lou Vasalman glanced at Sid Szynberg and said, "It doesn't seem that the production cost of "Scream" is too high?"

Sid Szynberg had to laugh dryly.

According to the report in the hands of Vasalman, Daenerys Entertainment invested in the distribution budget for "Scream", which only requires $1.3 million for the copy of 1,755 screens, in addition to a large number of advertising on various platforms, roadshow investment in the main creative team, etc., which is conservatively estimated to be more than $7 million.

With the success of the film at the box office, Daenerys Entertainment will definitely continue to increase the publicity budget in the future, and may even exceed the film's production cost of $10 million.

How dare Universal do that?

Perhaps.

But first, there must be a movie of the same quality as "Scream".

Take the roadshow as an example, a group of handsome men and beautiful women starring in "Scream" can naturally mingle with young audiences, but John Carpenter's "Extreme Space" is a brother movie with black and white protagonists, the two protagonists are in their thirties, and they are not very famous, they can be seen on the big screen, and they interact face-to-face, which does not arouse much audience interest at all.

Seeing that Vasalman was silent, Sid Szynberg was silent for a moment, and still asked: "Lu, why was there no result from the MPAA last time?"

Lou Vasalman paused when he wanted to turn the page, but still briefly recounted what MPAA Chairman Jack Valenty told him that day, and finally shook his head and added: "That's a crazy young man in his bones, he is willing to follow the rules, but he doesn't care about the rules, he knows how to restraint, but he is not lacking in skill." What's more, he's only 20 years old, which is an advantage that none of us have. West Germany, if I can sell MCA in the next few years, I'm probably going to retire, and I don't want to get into such a problem that I can't live out my old age. ”

Sid Sheinberg was still a little unwilling, and said, "Lu, are we going to let Daenerys Entertainment continue to grow?"

Lou Vasalman looked at Sid Szyd Szynberg shrewdly and said noncommittally: "If you want to do something, you can try it." ”

Sid Szynberg looked a little hesitant and said: "Gene from the distribution department told me one thing this morning, the producer of "Scream", Ron Macmillan, he had some entanglements with an actress in the film, Macmillan promised her a very important role, but failed to fulfill the promise. ”

When it comes to pants, this kind of thing is not a big deal in Hollywood.

Lou Vasalman frowned slightly and said, "Sid, how old is that girl?"

Sid Szynberg wasn't so sure: "Should you be in your twenties?"

"Young man in her twenties, if you can't give up enough leverage, do you think she will be willing to ruin her career and fight against Daenerys Entertainment?" Lou Vasalman looked at Sid Szyd Sinberg and continued to ask, "Or, once Daenerys Entertainment finds out that you are instigating, do you think they can't find the same reason to attack Universal?"

Universal Studios in Burbank.

Tomorrow is Halloween, and a week of Halloween events will be held in the studio. Therefore, even though it is Monday daytime, this 200-hectare integrated film and television entertainment base still looks very lively.

In an office building in the northern administrative district of the studio, Lou Vasalman, chairman of MCA, the parent company of Universal, and Sid Schinberg, the company's CEO, sit together in the window of the office on the fifth floor.

Lou Vasalman is 75 years old, with a thin face and a pair of large brown reading glasses, the old man who was ridiculed by the media as the prototype of the alien ET a few years ago has been in charge of the MCA for 30 years, and has gradually grown the original talent agency into the current comprehensive media group. Sid Szyd Schinberg is only in his early fifties, and it was he who discovered Spielberg, and he also belongs to the Hollywood evergreen that the MCA has been in power for more than a decade.

Occasionally, looking at the crowd of movie-filled people in the tourist area, the two Hollywood bigwigs are talking about Daenerys Entertainment's "Scream".

Sid Szynberg handed Lou Wasalman a document that he had read several times and said, "This is the report that the marketing department just made this morning, and Daenerys Entertainment's operation of "Scream" this time can be used as a textbook distribution case. Accurate market positioning for teenagers, precise advertising on platforms such as public television networks, MTV cable TV and youth magazines, and the front-end carpet marketing of the two groups of people in first- and second-tier cities across the country. Most importantly, it was the efficient execution of Daenerys Entertainment's distribution team, which contributed to the box office success of "Scream". ”

Lou Wasalman picked up the file and flipped through it and asked, "Can John Carpenter's Extreme Space work like this?"

"Extreme Space" is a sci-fi thriller that Universal's upcoming this Friday, directed by John Carpenter, the master of horror films who created the "Moonlight Panic" series.

Sid Schinberg shook his head regretfully and said: "Carpenter's new film is of mediocre quality and only costs $4 million to make, so it is not worth promoting on a large scale." ”

Lou Vasalman glanced at Sid Szynberg and said, "It doesn't seem that the production cost of "Scream" is too high?"

Sid Szynberg had to laugh dryly.

According to the report in the hands of Vasalman, Daenerys Entertainment invested in the distribution budget for "Scream", which only requires $1.3 million for the copy of 1,755 screens, in addition to a large number of advertising on various platforms, roadshow investment in the main creative team, etc., which is conservatively estimated to be more than $7 million.

With the success of the film at the box office, Daenerys Entertainment will definitely continue to increase the publicity budget in the future, and may even exceed the film's production cost of $10 million.

How dare Universal do that?

Perhaps.

But first, there must be a movie of the same quality as "Scream".