Before the mutation, Xiang Kun didn't want to think about things like opening a store, business, and publicity, because he felt that it was troublesome - and he was most afraid of trouble.

It's not that he likes trouble now, but the brain is running fast all the time, even if he is in a daze, the brain will automatically collect and judge the sensory information around him, and analyze what others say.

And once you hear the questions he is interested in, or the questions raised by people he thinks are more important, he will subconsciously start to think about countermeasures and come up with solutions.

This is the result of his various targeted training and multiple mutations and evolution over such a long time.

Therefore, when Xiang Kun just stepped into the "You Long Hotel" and judged that You Meng's restaurant was in difficulty, he had already subconsciously begun to think of a solution for him.

You Meng's cooking is definitely okay, but this is only the basis for opening a restaurant to make money, in addition, there are many other factors.

"Now is the information age, it is the era of mobile Internet, and people are exposed to too much information. Unlike more than 20 years ago, when we saw a certain brand on TV, we felt that since the brand was willing to spend this money on advertising, it should be reliable. Now, ordinary people are watching advertisements all the time, all kinds of advertisements, they have long been tired of it, and even a slightly more obvious soft and wide is easy to make people disgusted and reject, and the role it can play is quite limited. Xiang Kun said slowly.

You Meng wondered: "Then what can I do if this propaganda is not advertised? Aren't those big brands the same as advertising and looking for endorsements?"

Xiang Kun said: "People are wealthy, so they don't care about efficiency, just smash it out and hear the sound, the sound is enough, how can it attract a lot of attention." But the cost is not high, but to achieve good results, you have to talk about strategy. Didn't you say before that after the 'Huanong Brothers' became popular, bamboo rat meat suddenly became popular? Not only did the market get bigger, but the price also rose. If you think of their video as a bamboo rat meat advertisement, why do you think it works so well?"

In fact, after listening to Tang Baona's singing on station B before, he accidentally watched a few videos of the Huanong brothers, and only then did he know that this combination began to become popular because of bamboo rats.

You Meng thought for a while and said, "Because netizens don't think those videos look like advertisements?"

Xiang Kun shook his head: "No, even if they make it clear that this is a bamboo rat advertisement, netizens are still happy to watch it and are still willing to help them spread it."

"The key is two words: content.

"In the age of information explosion, content is king!

"Of course, spending money can also be on the hot search, and you can spread ads all over the major platforms, so that users are full of your ads.

But good content can be spread spontaneously by netizens. In today's era, everyone is equivalent to a self-media of different sizes, and the transmission of information is too easy and convenient. This is the most cost-effective way for self-employed individuals like us with little funds to hook the user's G-point. ”

You Meng was stunned when he heard this, and felt that Xiang Kun was worthy of being a person who stayed up until his hair fell out in the IT world, the theory was really a set, and then he suddenly remembered something, and said: "I remember, two days ago I saw a video in my cousin's circle of friends, the name is very long, Datang or something transfer, only ten minutes of a short video, I actually cried when I watched it." Then I also transferred to my circle of friends, my nephew saw it and also changed, and my wife also changed...... And as we all know, it's an advertisement for UnionPay. Damn, we can take the initiative to advertise without giving benefits, it's really ...... What are you talking about? Content, content is king. ”

Xiang Kun said: "Therefore, we need something that can make people interested, and then let people pay attention to you, pay attention to your store, and make your store become an Internet celebrity store, so that the flow of people in the commercial street is no longer the key to determining your development." ”

You Meng sighed: "How can it be so easy, I've thought about it for so long, there is only one advertisement that can make me take the initiative in the past few years, and the Huanong brothers are just that pair." ”

"Well, I naturally have a plan, let's talk slowly at night. ”

......

After arriving at the venue that You Meng said, Xiang Kun felt very satisfied at a glance.

In the eyes of ordinary people, the roads here are so bad, and they are so remote, and they are a kilometer or two away from the nearest village residents, which is really not a good place.

But for Xiang Kun, it is a good place to live in seclusion.

There is also a large open space next to it, which can be further expanded if needed.

There are large mountains and forests in the back, the terrain is complex and rugged, there is no end in sight, it is difficult for ordinary people to pass, and it is too desolate, it looks a little gloomy, but Xiang Kun has already begun to think about the situation of himself running in the forest to train and practice bows and arrows.

This side has obviously been abandoned for a while, the factory building inside is very messy, You Meng is taking out his mobile phone to contact the owner here, but he finds that Xiang Kun slowly touched the corner, couldn't help but put down the phone, and followed curiously.

Then You Meng was startled, because in the grass not far away, a dark cobra was standing up, expanding its neck, and making a gesture of preparing to attack Xiang Kun, who was slowly approaching.

You Meng was very nervous, and subconsciously wanted to see if there were any bamboo poles, wooden sticks and other things next to him, he and Xiang Kun also caught snakes when they were children, but it was a completely non-poisonous grass snake, not this kind of "whole village eating snake"!

But before he was nervous, he saw Xiang Kun's right hand stretched out, as if he wanted to touch the cobra's head, and then grabbed it violently and pinched the snake's head in his hand.

"it!" You Meng gasped out at this time, leaned over and looked at the cobra head in Xiang Kun's hand, and was surprised: "I almost thought of your epitaph just now......

Xiang Kun looked at the cobra in his hand whose head was pinched, his mouth couldn't open, and his body was naturally wrapped around his arm, thinking about the picture of the giant owl patrolling the territory, and "mentally shocking" it.

A few seconds later, Xiang Kun threw the snake to the ground, startling You Meng again, and then saw the cobra squirt a few times and twist its body and quickly disappear into the grass.

Feeling the many wild animals around him, as well as the movement in the mountains farther behind the farm, Xiang Kun's mood became more and more cheerful, and he seemed to see the scene of friendly communication between himself and all kinds of wild animals. With the experience of "Raider" Jin Shanshi, he believes that he should be more experienced in communicating with other animals now.

"You don't need to look at it, if I only rent this place and don't build a farm, it shouldn't be a big problem, right?" Xiang Kun turned back to You Meng and said.