Makes sense, and it makes a lot of sense!

Shen Mengxi tried to hold a promotional event with Han Geng in Beijing, and the movie theater was immediately packed, all of them were fans who came to buy tickets...

It's really full, incomplete statistics, this movie theater is at least squeezed in more than 1,000 audiences!

All the screening halls were packed, and this movie theater alone sold more than 800 tickets!

Not only Shen Mengxi, but also the fat man Chen who came with him was stunned!

Is this the fan economy?

It's so powerful!

In the eyes of others, these fans are coming for Han Geng, which shows that Han Geng's popularity is invincible, and people who are interested may feel that the Korean Wave has invaded, and lamented that the soft power of my great Chinese culture is powerless, and it was imported by the small stick country...

But in Fatzi Chen's opinion, these are movie tickets!

It's all 100 yuan, aren't the movie tickets bought by fans counted in the box office statistics?

He's already on the third floor!

even secretly asked Shen Mengxi if it was possible to poach Han Geng...

"It's useless for you to dig it, the entertainment industry is changing too quickly, maybe today he is still enjoying the stage and applause, and tomorrow he will be spurned!"

After a pause, Shen Mengxi added: "In fact, there are two ways to make movies, one is the socialist literary and artistic line that serves the people, and the other is the capitalist entertainment route..."

"Let's focus on the second one!"

“... I'm too lazy to tell you, anyway, I do film and television projects, just one purpose. ”

"What purpose?"

"First of all, it has to be a good story!"

"Talking is equal to saying nothing!"

“...”

Shen Mengxi pursed his lips and did not continue on this topic, but looked at the audience on the stage with a little envy, no, it should be said that Han Geng, who interacted with fans...

Just say, 'How are you?'

There was a bunch of people yelling, 'Ahh

As for it?

Do you want to sit on the ground and ovulate?

......

On the same day, a total of four meetings were held in Beijing...

It's all full!

There are many fans who have bought movie tickets four times, and they are in place to see Han Geng Oba more...

Shen Mengxi estimates that the box office results of the "People in Embarrassment" movie on the same day alone will rise by at least 1 million, yes, 1 million are all created by Han Geng's fans in Beijing!

No exaggeration!

No matter how you say a movie ticket, it costs 40 yuan, because Han Geng is alone, and in the whole of Beijing, there are at least thirty or forty thousand young viewers who watch "People in Embarrassment", and it is very likely that these people have never watched movies before, or at least they have not watched "People in Embarrassment"...

That's what so-called fan movies are all about!

Why did Zhou Jielun's "The Secret That Can't Be Said" break 40 million at the mainland box office?

It can only be said that the internal and external difficulties are, of course, the internal reason is that the reputation and public opinion are not well controlled, the musician crosses the border for the first time, or as a director, not as an actor, the literati are light, and it is strange that the evaluation can be good!

External reasons, summer blockbusters gather: "Transformers", "Spider-Man 3", "Harry Potter 5", "Pirates of the Caribbean 3"...

So many blockbusters are sandwiched into a "Secret That Can't Be Said"...

"People in Embarrassment" is different, draw the sword and look around, the entire market is outstanding!

Shen Mengxi suddenly had a hunch that if it was operated well, maybe "People in Embarrassment" could really break 100 million...

As we all know, in order to win a high-grossing movie, the following points are basically required: big production, good cast, strong comedy, action movie, and to the specific mood of the audience.

In addition to the lack of production and cast, "People in Embarrassment" is completely comedy in terms of genre, and several other items are completely in line!

Especially, it's a comedy movie!

Even in the future of 2020, domestic comedies are still the main force of high box office, and many comedy movies that get high box office do not have super directors and casts, but there are enough good jokes!

The arrival of Han Geng, in a sense, made up for the popularity of "People in Embarrassment" among the student corps!

Shen Mengxi immediately made a decision, shouted to Xu Zheng, and went to "Happy Camp" again together, and Han Geng also went...

......

Shen Mengxi and Mango TV can also be regarded as a cooperative relationship, the adapted version of "The Temptation of Wife" "The Temptation of Going Home" is in production, the two sides jointly invest, with a total cost of 16 million, and Mango TV exclusively introduced...

Therefore, this time on "Base Camp", there were not many twists and turns, and the production team agreed!

Shen Mengxi privately invited the entire crew of "Base Camp" to have a meal...

I promise that next time a movie is released, I will definitely come over...

There is still a lot of overlap between Shen Mengxi's book fans and the audience of "Base Camp", of course, the most important thing is Han Geng...

Why Dinner?

This recording is a supplementary recording, sandwiched in the original video, and it will take a maximum of twenty minutes to broadcast, and it will be broadcast on December 8th...

The main content is to revolve around Han Geng and let him blow "People in Embarrassment".

Shen Mengxi also showed his face, and unexpectedly, he was no less popular than Han Geng - the name of the best-selling family is still very bluffing, and he is handsome, and he is a Nortel graduate with red roots.

In fact, "Base Camp" is happy to make up the record, because "People in Embarrassment" is in the limelight, and the box office exceeded 38 million in six days after its release!

For the promotion of such a movie, do not drop the price!

Of course, in addition to publicity, you also have to get the film schedule...

Shen Mengxi called the third master and begged him to give at least 20% of the film schedule for "People in Embarrassment" after the release of "Casting a Name".

The third master still wanted to play an official tone, saying that he couldn't control the market economy, Shen Mengxi said directly: "Then I really went to find a theater? My movie has made money, I can reduce the account to 25%!"

Without waiting for the third master to speak, Shen Mengxi said in a sincere tone: "It only takes five days, and when the third weekend is over, when the time comes, I have no opinion if you let "People in Embarrassment" be screened! "Vote for Fame" accounts for 80% of the film schedule, and we only need 20%... Do you think we'll have the upper hand?"

“... Are you really sure that the box office of "People in Embarrassment" will exceed 100 million?"

"According to the current trend, you can give it a try!"

"Okay, then you can do it!"

Well, with the endorsement of the third master, Shen Mengxi gave it a go!

How to fight?

Variety shows and online publicity can't be interrupted, and in the next few days, Shen Mengxi led Han Geng to record "Best Scene", "Business Time" and "Interview with Yang Yan";

The three major online media, Whoosh Fox, NetEase, and Sina, none of them were left behind, and they all ran away;

Secondly, continue to run the roadshow and run those eight cities again!

Finally, smash the money on the page!

I can't wait to split Han Geng into three points...

As for the three days that Kim Yingmin said, who will take care of him?

People are in the hands of Lao Tzu, if you are not happy, let him send someone from South Korea to rob it!

Well, this sentence is a joke, Shen Mengxi asked the fat man to give SM. related personnel 1 million yuan, and gave Han Geng a personal remuneration of 800,000 yuan, which is considered the price of renewing the lease...

Add the original three days, for a total of seven days!

By the way, the money given to Han Geng was not informed to the SM. related personnel, so as not to be taken a cut...

The publicity budget has also increased from 2 million to 8 million...

The result?

The next week's report closed 48 million, with a cumulative total box office of 67 million!

Screening time, ten days!

According to this trend, how can it break 100 million...

However, Shen Mengxi has already understood, at most 90 million, it is impossible to have more!

Xu Zheng couldn't hold back and asked him, "How do you say it?"