Chapter 259: Timing of the Layout

Nancy Brill rolled her eyes at Simon in Arentz's uncontrollable chuckle again, and the three of them went to a conference room next door.

Sitting down, Nancy flipped the document to the end and showed it to Simon: "According to the statistical results of the analysis team, the sales of the top 100 films on the North American box office list released in the last year account for only 37% of the total sales, because the film company has to extract a higher share of the popular new films, and the gross profit share brought by this part of the content is even lower, only 29%. ”

Simon looked at the file in front of him, noticed that Angela Arendz had also come over, moved the folder towards her, and asked Nancy, "What do you want to express?"

Nancy stretched out a slender index finger and crossed the key data, saying: "These data show that the 28 rule of 20% of popular films in the theater market occupies 80% of the box office share is invalid in the videotape market." Even, with the further expansion of Blockbuster and the continuous enrichment of content, the corresponding data will be reversed, and the 20% of the films that can provide 80% of the box office revenue for theaters will still bring 20% of the revenue to the video tape industry. ”

Simon thought about it, and did have some vague memories of the same in his mind, so he glanced up at Nancy, waiting for her to continue.

Nancy continued, "The percentage of North American households owning a video recorder is now close to 70 percent, up from only 2 percent in 1980, and the industry predicts that more than 80 percent of North American households will own a video recorder in the next few years. In addition, the output value of the North American videotape industry is also increasing rapidly, surpassing the domestic box office just three years ago, and last year it already reached $8.3 billion, almost double the box office receipt. While the North American videotape market will reach saturation in the coming years, its total revenue will also be at least 2.5 times that of the domestic box office, and the global videotape market potential should be comparable to that of North America. ”

Simon listened to Nancy, nodded, and asked, "So what?"

"Therefore, I suggest that the company enrich Daenerys Entertainment's film library through acquisitions. Because the videotape industry has risen so quickly, many classic films are still full of commercial potential for home entertainment distribution. Just like Universal's "Alien ET", which was released in 1982 and was only released in October last year, it has now sold more than 11 million boxes worldwide in just six months. I think Orion Pictures is a good target. It owns the rights to hundreds of film and television works, and the content is of very high quality. By accumulating a number of excellent film and television copyrights, combined with Blockbuster's retail channels, we can actively push these contents through planning marketing campaigns just like Disney continues to re-release classic animations. ”

Although the big hits of "Lola Run" and "Vulgar" still failed to stop the decline of Orion Pictures, as Nancy said, the quality of the film and television rights held by this company is indeed very high.

Since its establishment more than ten years ago, Orion has not only released a large number of films with box office awards such as "Mozart" and "Field Platoon", but also owns the rights to "Terminator", "Robocop", "First Blood" and other popular commercial films, and Woody Allen's recent films are also cooperating with Orion.

The supposedly vibrant film company is in trouble for a very complex reason.

The overzealous pursuit of blind expansion side by side with the traditional Hollywood studios, the increase in the number of films released by the company has led to very inconsistent box office performance, the senior management is proficient in film production but not good at business management, the company's financial system is chaotic, production costs are not in order, and even the overall deterioration of the entertainment industry environment, etc.

Orion's lessons from the past are in sight, and if it weren't for the steady revenue from last year's blockbuster movies and reality TV shows, Simon would definitely have severely limited the pace of Daenerys Entertainment's expansion. Moreover, Simon's strict control over Daenerys Entertainment's finances, emphasis on marketing, and management of the company's culture are all trying to avoid repeating the mistakes of companies such as Orion as much as possible.

Inside the conference room.

Simon also agrees with Nancy's suggestion to expand Daenerys Entertainment's film library.

In the early '80s, Hollywood studios didn't pay much attention to the library, and Michael Eisner was valued at $200 million when he joined the company in 1984. However, with the rapid rise of the videotape industry, the 1950 animated classic "Cinderella" released just a few years ago sold more than $200 million in sales of more than $200 million, and the value of Disney's film library skyrocketed tenfold.

In the original time and space, because of the success of "Sleepless in Seattle", a 50s romance film "Golden Jade League" repeatedly mentioned in the film also unexpectedly benefited, selling 2 million videotapes beyond everyone's expectations, which was a windfall for the filmmaker.

And it's not just videotapes, but the movies in these libraries continue to pay off handsomely through re-releases, remakes, cable broadcasts, and more.

It can be said that the film library resources held by Hollywood studios are actually precious gold mines.

Closing the document in front of him, Simon said: "I'll think about this matter seriously, Nancy, some important data reports from the analysis company can be sent to my office in the future, now, take me to see the film data database you prepared." ”

Nancy didn't chase Simon to do this this time, and she also knew the current financial situation of Daenerys Entertainment.

Although the company's cash flow is very abundant, it is not enough to buy Orion, and she made this recommendation because she is convinced that Simon is making large profits in the Japanese financial market, and that the money should be enough by then.

After talking about it, the three of them went to the third floor together.

This is where the team at the Film Database is located.

Of course, the film database planned by Nancy is not a traditional paper database, but a computer electronic archive.

"I assigned some efficient students in Los Angeles to complete the detailed statistics of film materials part-time, which can save a lot of costs," Nancy led the two of them through the office area, and also visited the SUN workstation in the computer room on the third floor. That Larry Ellison is a big liar, not only is the software always buggy, every time the technician calls to ask for a solution, he repeatedly quibbles that the problem has been found and is being improved, I think if it wasn't for our opinion, he wouldn't know how bad his software is. The guy also wants to get some orders for Blockbuster database software and has been calling me to harass me lately. ”

Simon didn't expect his female executive to see through Larry Ellison's 'essence' so easily, and nodded with satisfaction, "However, sometimes scammers are always more successful than ordinary people." ”

Nancy and Simon walked side by side, and when they heard this, they tilted their faces slightly and glanced at him with disdain, as if they were classifying their bosses.

Angela Ahrendz walked on the other side and noticed this subtle little interaction between the two, which felt very interesting.

Although she only had one lunch with Simon, Angela Arentz could still feel the indifference and alienation of her young boss to others, but he showed a clear indulgence towards Nancy.

It's like what happened with Blockbuster just now.

Angela felt that she would not dare to arbitrarily interfere with the management of a subsidiary without acquiescence or authorization, and she believed that Simon was definitely not the kind of person who liked the assertion of her executives. But when Nancy quietly appointed herself as Blockbuster's senior operations consultant, Simon just laughed it off.

The three of them enter a separate office, and Nancy calls in an employee who is on duty on weekends to give a demonstration.

Simon had previously provided Nancy with a memo based on the IMDB website model, but the database of film materials in front of him was very different from the IMDB in his memory.

The database was clearly created with one purpose in mind – to be practical.

As a result, Simon's memo does not include any features such as tidbits, comments, and message boards, and only lists the synopsis, genre, core creators, box office data, media reviews, and other relevant data that can help Daenerys Analytics.

In addition, although the database interaction window is similar to the graphical interface of a web browser in memory, the movie material is in full-text mode, and there is not a single picture.

In addition to the basic film data, the technical team responsible for the creation of the database also plans to develop a comprehensive analysis software based on the feedback regularly submitted by the Blockbuster terminal data management system.

All in all, Nancy Brill did not have the slightest idea of replicating an IMDB that could serve the public, and her purpose was very clear, which was to combine this series of resources to achieve the ultimate goal of improving the operational efficiency, reducing operating costs, and strengthening the competitiveness of the company in her original report.

Compared with the convenience of analyzing user behavior through direct access to websites in the era of big data, Daenerys Analytics' approach is still very primitive in Simon's opinion, but this concept is much more than its contemporaries.

Simon listened to Nancy's explanation of the sales increase of Stephen King's horror films driven by the release of "Pet Graveyard" last month and the small case of Blockbuster's timely response layout based on terminal feedback data, and couldn't help but think of the "Golden Jade League" again.

One of the biggest roles of Daenerys Analytics is to facilitate more refined film and television allocation, and to do so at a speed that is much faster than its peers.

It is conceivable that if "Sleepless in Seattle" is released as scheduled in the next few years, and drive the sales of "Golden Jade League" videotapes. When competitors in the same industry have not yet reacted, through the feedback of user needs given by Daenerys Analysis, BesTV can quickly complete the procurement and distribution of the "Golden Jade League" videotape.

At that time, of the 2 million boxes of potential sales stimulated by "Sleepless in Seattle", Blockbuster will definitely be able to capture the largest part of the cake with its first-mover advantage.

Not only that, but when consumers gradually find that Blockbuster can always provide the content resources they want in the first place, this company will gradually become the first choice for users who want to buy rental videotapes. Blockbuster's competitiveness will also be improved in this subtle way.

At the end of the day, the saying that the devil is in the devil is the devil in the details, and the same applies to business operations.

Simon spent an afternoon at Daenerys Analysis' headquarters, and in addition to analyzing the company's work to make sure he was getting the money he invested, he was inspired by the database of film materials and realized that it was time to make a plan for the Internet in advance.

Speaking of which, Simon's layout in this regard should have already begun.

Most of the tech companies in which Westeros has a stake are connected to the coming internet age.

Moreover, in addition to listed companies such as Microsoft, James Raybould has also completed his investment in Cisco, with a 15% stake, and has recently successfully promoted the official renaming of Quantum-Link, the predecessor of AOL, which holds 25% of the shares, to American-Online.

Cisco and AOL, one is a network equipment provider and the other is a network service provider, which happens to provide the technical foundation for the rise of the Internet.

What is missing now is the concept of a web content provider and a global Internet that unites all three.

If memory serves, Tim Berners Lee, the founder of the Internet concept, will officially introduce the ORLD-IDE-EB() concept this year, and then the computer network, which has been in the works since the 1960s, will take off.

After the weekend, on Simon's first day on the job, he asked Jennifer to help him collect all kinds of information related to computer networks.

Now that network equipment providers and network service providers have emerged, Simon's next step is to take the lead in online content.

......

Burbank.

Renee Russell drove away from Universal Studios, and she couldn't help but feel sick when she remembered the hints to herself from the almost seventy-year-old director who had just auditioned.

Obviously I don't have the right to decide, and I still want to eat white food.

It's easy to be a mother.

I don't look at myself stupidly.

Today is May 12th, another Friday.

Before she knew it, a week had passed, and many of the details of that night had become clearer in her mind.

And.

Touching the Gucci Floral silk scarf that was still tied around his neck, he inexplicably felt a strong resentment.

I thought that the experience of that night would improve my situation in Hollywood, but I didn't expect everything to be the same.

Damn little man.

Scum!

Scoundrel!

Knave!

The heroine of "The Ghost Love" pursued by Demi Moore is still undecided, and obviously, she doesn't want to expect anything.

It's really just a dream.

After pressing the speed of the car for a while, the more I thought about it, the more angry I became, so I untied the silk scarf around my neck, stopped the car when I passed a garbage can, rolled down the window and tried to throw it out. He hesitated, noticed that the owner of the newsstand on the side of the road was staring at him, and reluctantly found a reasonable reason to put the silk scarf back again.

Pointing to a copy of the Los Angeles Times, he took out the change and handed it over.

It seems that I saw the words Daenerys Entertainment in the newspaper, and I was curious.

Recently, I can't help but pay attention to the things of this company.

Grab the newspaper and drive to a nearby open-air café to stop.

I got out of the car and found a place, shouted a cup of coffee, and flipped through it.

It turned out to be the news of Daenerys Entertainment and ABC TV Network about a new contract for the second season of "Who Will Be a Millionaire", can a TV show make headlines?

But.

Looking at the subtitle, I found that Daenerys Entertainment lost a full $80 million in profits on this new contract signing.

Tut.

The mood suddenly improved.

So he beckoned to the waiter and asked for a dessert.

The figure aside.

I celebrated this time.

Sipping coffee, I read the newspaper article carefully.

Then I couldn't help but be speechless.

Oh, my God.

A simple quiz show can actually earn $250 million, can it grab money?

With 80 million in the new season's contract, that guy still seems to be earning a little more than ABC.

Well.

$170 million.

I can't help but start fantasizing.

If you have 170 million, how do you spend it?

After thinking about it, I gave up rationally, and there was probably no hope in this life.

She has always been a sane person.

Raised by her mother since she was a child, she rarely had any unrealistic fantasies, dropped out of school at the age of 16, began to work to subsidize the family, and later unexpectedly became a model, and gained a good reputation, but has been haunted by the pressure of life accumulated from childhood to adulthood, at the age of thirty, he found that his modeling career was completely unsustainable, and he hurriedly tried to transform into an actor.

started from a small community theater and signed up for an acting class, but it wasn't until two years ago that I got a small role in a TV series.

It's finally getting better.

I still understand that age is my biggest disadvantage.

Last month, her first film was finally released, about baseball, called "Major League." Playing a woman who has been abandoned by a playboy several times or returned to the other party's side, it feels stupid, when she meets such a guy in reality, she will never give him a second chance, dare to pester herself, beat her up first, and then call the police.

Well.

It seems that one has already been encountered.

This doesn't count.

"Major League" has done well at the box office, with more than $30 million in one month of its release.

I also successfully got a new audition opportunity.

But I was disgusted.

After going through the world, I know very well that all kinds of things in these circles would not have reacted like this in the first place. Probably because of that experience last Friday night.

Alas.

Damn little man.

All sorts of cranky thoughts, drinking coffee, reading a whole newspaper, that dessert in the end the ninja only ate a few bites.

As twilight fell, and she was about to leave after checkout, the pager in her bag rang.

took it out and looked at it, and the agent asked her to call back, and she was in a hurry, so she walked to a coin-operated phone booth.

Inexplicably, there was some kind of anticipation.

The phone rang and Simon Westeros told her to go to an address in Beverly Hills at 8 p.m.

The agent's tone was excited.

She herself, perhaps, was a little excited, and a little resistant.

I'm not the kind of woman who comes when called.

However, for the sake of him still remembering himself, just go over and take a look. It's just that tonight must not let him succeed again, men always don't cherish things that are too easy to get.

Hang up the phone and look at the time, it's already 6:50.

Hurriedly walked to his car.

I still have to go back to my residence to get dressed first, this, well, just to be polite, after all, I was wearing clothes specially prepared for the role of the afternoon audition, and it didn't look good.