Rongyi Studio posted a Weibo at 12 o'clock at noon on the 25th.

#转发就能做公益#歌手荣意新专辑 "Talking about Love" will be on the shelves of the whole network on September 29, @荣意工作室联手天海微博官方为慈善助力. From now until September 30, every time the Weibo is forwarded, it will donate a dollar to @天意Charity Fund @天海Weibo for charity and public welfare. The use of the money is open and transparent, and netizens are welcome to supervise. At the same time, [follow and forward] the original Weibo, ten lucky fans will be selected at the deadline, and each will donate 100,000 yuan in their names to help public welfare. ”

As soon as this Weibo was posted, it was simply a blast.

In this Weibo comment, the first person who likes it at present is the representative of the sand sculpture netizen, Master Su: "Forward and forward, I want to invite friends to repost hundreds of millions of times, let Tianhai and Rongyi bleed, and let the world know that I am serious about doing public welfare." ”

The number of his likes reached 70,000 in a short period of time, and it also exceeded the number of Weibo likes controlled by the Rongyi fan group. This can show that there are many netizens like him who are full of love [sand sculpture].

This year's college entrance examination has to work hard: "I am a student and I can't make money, so I can only forward this Weibo, which can be regarded as a meager contribution to charity." ”

Grievances from single dogs: "If every star did this like Rongyi, then our country would have eliminated the gap between the rich and the poor a long time ago." At the same time, I hope that in the future, if I can forward Weibo, I can get a girlfriend's welfare project. ”

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There are also a large number of providence with fan filters, haunting this Weibo in groups.

The little cutie of the Providence family: "My brother is gentle, kind and loving, awesome." ”

Providence is hard to disobey: "Forward a Weibo, donate a love, and praise for glory." ”

“......”

Miss Providence: "If you don't turn around, I won't turn around, this love will not grow." ”

There is also the belated Providence Commander: "My husband is awesome, I have the album." ”

Many fans and netizens have strange ideas, but few people doubt whether there is a false behavior of left-handed to right-handed in this matter.

The reason is very simple, whether it is Tianhai Weibo or Rongyi Studio, no one wants to bear a bad reputation. Either don't say it at all, or you have to admit it.

What's more, fraudulent donations are illegal and criminal.

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There is also a group of good deeds who went to some Weibo dealers to buy retweets, purely to have fun. But no matter what, Rongyi Studio doesn't care much about this aspect of things, unless it's all fake forwards.

But the question is, can they hide it from the Weibo officials? They have the authority to weed out those zombie retweets. If it is serious, it will be solved directly by means of banning the account.

In addition to a large number of netizens forwarding, it has also aroused heated discussions among many Weibo Vs.

The big V thinker with more than 20 million Weibo followers also posted a Weibo for this.

"Is Rongyi Studio's behavior reliable? Why do you have the confidence to use charity to promote the album? I guess that in just a few days, the number of retweets will definitely exceed 10 million or more, so are you really willing to spend so much money to help charity?"

In this Weibo, many netizens discussed.

Pick up the lights at night: "It's not clear whether it's reliable or not, but I think Rongyi Studio is losing money and making money." In the past, Rongyi's physical album sales were capped at 500,000, and some of them may have been consumed internally. And the sales of digital albums can reach two or three million, all because fans buy them.

So what is the approximate comparison between income and expenditure?

If a physical album is about 80 yuan, the total sales will be 40 million. How much money can be made in addition to the profits and other labor costs of underwriting channels and manufacturers?

The profit in hand should be about 10 million, or before tax. What about digital albums? A copy of 15 yuan, can reach two or three million sales, the profit should be a little higher, but it is also limited. Once the number of forwards exceeds 100 million, it will definitely lose money, or the kind that will be lost to grandma's family. ”

In the comment area of this amateur blogger, many people also expressed their opinions, and most of them agreed with this statement.

One of them has 1.5 million Weibo followers, and the comments that he is certified as a singer have ignited the battlefield.

"Rong Yi is definitely losing money by doing this. In my personal experience, it took more than two years for an album to be produced from the beginning of preparation. Because in the music world, except for a very small number of original singers who can be self-sufficient, the rest of the singers have to invite songs, but songwriters need time to create, after all, they can't write good songs at will.

Then it takes time to record a song, and it takes time to shoot a MV before it can be put on the shelves. But how much can be sold? It can be said that at this stage, many singers' albums basically can't be sold, whether they are physical records or digital albums, they really use love to generate electricity.

Lose money and make money, or you can't make money by shouting.

Unless Rongyi is ready to use charity to promote the album, after the sales soar, he will make money by endorsements and commercial performances. ”

In the comment of this singer, a nickname 'a husky from the north' said: "The landlord is right, in addition to some traffic singers, only a small number of veteran singers in the music industry have a little appeal. And this time, the minimum number of retweets is tens of millions, and 100% of them make money from endorsement commercial performances, and they can also gain a good reputation. ”

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In addition to netizens and fans, some stars in the entertainment industry also joined in the fun.

After all, Rongyi has a ten-year career in the entertainment industry, not to mention that there are close friends everywhere in the circle, but the number of nodding friends is expensive, which can be regarded as his network.

Whether it's gaining popularity or having other ideas, it can be regarded as using his influence to promote the new album.

There are many idol singers and idol actors in it, and the traffic is a popular flower. There are also many low-profile directors, actors, singers.

Those marketing accounts from the media are even more uninvited.

Xiao Sheng reposted this Weibo from Rongyi Studio: "Brother Yi's song is absolutely good, I'll forward it first, and my fans can also help forward it." How about setting a small goal and bankrupting my brother?"

He Yunze HYZ is the same: "Let's talk about it first, if it can break 100 million forwards, I will give you a dance as a benefit." ”

Young actor Pan Yuan: "Forward and forward, the song "Sunny Day" is very good, but in "Leisurely Life", Brother Yi has another song that is particularly good, hehe." ”

And there are many comments on his Weibo.

"It's still my little Brother Pan who is amazing, not only made Rongyi lose money, but also promoted him and the show, killing two birds with one stone. ”

In recent years, several guests who Rongyi has met in "Leisurely Life", as well as He Yuan and Wang Lei, have all forwarded them, and they can be regarded as friendly forwards.

And their network of contacts is also forwarded because of this.

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However, Rongyi's influence is limited, and there will always be some insiders who don't care about him. But because of the departure of a film director, the influence of this forwarding action began to spread to the film and television industry.