Su Province is very much in line with the typical characteristics of the northwest, the land is vast and sparsely populated.

Take Longgu County, where Qi Zheng and the others arrived, for example, with a total area of more than 7,000 square kilometers, of which about 900,000 mu of cultivated land and 8 mu of cultivated land per capita.

Compared with the per capita cultivated land area of the southeast coast, which is less than one mu, one is in the sky and the other is underground.

However, a large amount of land per capita does not mean wealth.

After all, it is located in the arid desert climate zone of the north temperate zone, although there are abundant light energy resources, but there is little precipitation, and agricultural production can only rely on irrigation.

Limited by climatic and geological conditions, barley is the main food crop in Longyuan Town, while barley yield is low and economic benefits are quite average, resulting in a generally low income level of farmers.

Therefore, after Jiagu revealed its intention to invest and cooperate, it was warmly welcomed by Longgu County.

Secretary Tang stood at the gate of the county party committee compound in high spirits, and moved out the entire team of the county party committee and county government without reserve, and received Qi Zheng and his party with the etiquette of receiving large investors.

In the conference room of the county party committee, Secretary Tang proudly introduced that "the barley output of our county ranks first in the province, and the overall quality level of barley has also reached the national first-class standard...... Therefore, we hope that more powerful enterprises can settle in and stimulate the economy of the region. ”

Qi Zheng said with a smile: "Enterprises seek development, and localities seek prosperity, all for the pursuit of win-win." ”

Secretary Tang laughed twice and said, "Mr. Qi is right, everyone gets rich together." Investment is rich land, those who come to help us attract investment are benefactors, and the merchants who come to invest in us are relatives. ”

Secretary Tang said in a profound tone, not only to the county magistrate, but also to other officials, "and the impact on the investment environment is the sinners, we, as the government, must do our best to do a good job, pro-business, safe business and business support is our main work." See. Whether it is the investment environment or the preferential support, you don't have to worry about the wool and Chinese net. If there is any request, just ask. ”

Qi Zheng smiled slightly, and said with his head bowed, "Our Jiagu is not only engaged in agriculture, but also in food. Only the highest quality raw materials can produce the best quality beer. We hope to build a high-quality raw material base like the Moutai sorghum base......"

As the "national liquor", Moutai has a great reputation.

But many people don't know that one of the important reasons why Moutai has become a "national liquor" is that it is extremely particular about the use of materials, and it must use locally produced sorghum.

The sorghum dedicated to Moutai can be called the most expensive sorghum in history.

Speaking of Moutai's special sorghum, it is also a legendary inspirational story that has gone from a counterattack of inferior species in the mountains to a hundred times more valuable.

Sorghum, as a crop that has been cultivated for a long time, is common in the north.

Compared with the northern sorghum with red roots and seedlings, the local sorghum of Moutai is just a "bad seed in the mountains".

"Regardless of location, barrenness, fertility, and stinginess in yield", the growth habit like a weed, more like a stubborn bear child.

However, just as the ugly duckling eventually turns into a white swan, the "mountain inferior" is nirvana because of its unique advantages.

Because the amylose ratio of local sorghum in Moutai is as high as 90, which is one-third more than that of other sorghum producing areas, it is very conducive to the multi-round roasting of the traditional process of soy sauce liquor in Moutai Town, and the consumption of nutrients is also within a reasonable range, so it is an excellent choice for brewing Moutai liquor.

However, the development of local sorghum in Moutai has not been smooth sailing.

Although it is the best choice for making Moutai, it has a fatal shortcoming in history: the yield is low, and the yield per mu is only 75 kilograms.

It is precisely because the output is too low that the output of Moutai is seriously restricted, and it also makes a seemingly inconspicuous Moutai liquor leave a lot of mystery.

It was not until the local breeding center carefully selected the best varieties, and after 8 years of breeding, the new varieties that perfectly met the requirements of Moutai brewing were obtained, and the production capacity per mu reached 400 kg.

Except in the core production area of Moutai, this kind of sorghum cannot be produced in other places. This is a gift from nature to the people of Moutai Town, and it is also a channel for the people of Moutai Town to get rich.

The people of Moutai greatly cherish this gift from nature, and the local government is also vigorously supporting the cultivation of this sorghum to improve the production enthusiasm of farmers, and also stipulates that pesticides are not to be used.

On the other hand, for a long time, Moutai has insisted on purchasing local sorghum on preferential terms far above the average market price, and more than 100,000 farmers have become direct beneficiaries. In a year with a bad harvest, Moutai also subsidizes.

Moutai Sorghum Base adopts the model of "company + base + professional cooperatives + farmers", and provides free input of organic sorghum seeds, organic fertilizers, biological agents, green manure, etc. to farmers in the base, and the actual cost of farmers is labor cost.

As a result, there is no better efficient alternative to sorghum for the local community than growing it.

Although sorghum is a small miscellaneous grain, as a local characteristic industry, it is more profitable than grain crops in the same season.

From the perspective of growers, planting sorghum for Moutai is indeed a cost-effective deal.

Moutai's purchase price has always been higher than that of ordinary sorghum, not including Moutai's free or preferential treatment in seeds, fertilizers, etc., and there is no need to worry about the company's bankruptcy or declining efficiency.

All in all, Moutai implements a "one-stop" service for farmers, production, supply and marketing. This is tantamount to a reassurance for growers.

As we all know, Moutai is expensive. If you look at it from this point of view, from sorghum to Moutai, the value has increased more than thirty times, and it is the most "noble" sorghum in the world, which is well deserved!

Of course, the comparison of raw materials with final products is obviously not scientific. Just as the price of an Apple phone does not add up to the price of all parts, the value of the brand is also an important part of intangible assets, and the price of Moutai has been rising all the way to speculation.

But in any case, the Moutai sorghum base has not only driven local farmers to get rich, but also provided Moutai with unique high-quality "ammunition".

Although the raw materials and processes of beer and liquor are different, and the status of Qingyuan Beer and Moutai is incomparable, it does not prevent Qi Zheng from following the example of Moutai Sorghum Base to establish Qingyuan Beer's own "munitions" base in the northwest.

......

After listening to Qi Zheng's plan, Secretary Tang was excited, grabbed Qi Zheng's hand and shook it violently, and said, "Mr. Qi, Jiagu will always be our friend! ”

After a pause, he felt that the strength was not enough, and swore that "we must not go off topic, do not go out of tune, we must seize the historic opportunity and move forward bravely......

Qi Zheng was laughed at by his strings of enthusiastic words, and could only grab his hand and shake it violently.

......