Thinking of the recent blows, Britto, president of AB InBev, wanted to look up to the sky and sigh - "The passing year is not good!"

Although it did not reach the price he wanted, the merger and acquisition of Qingyuan Beer, which still offered a sky-high price, ended in failure; it stopped the pace of Qingyuan Beer's entry into the South Asian subcontinent market, but could not stop its rapid expansion in Southeast Asia; just started the preparation of the pursuit of South African Miller, the world's second largest brewer, and encountered abnormal weather, and hops, one of the important raw materials, faced the dilemma of insufficient supply......

This is not over, in South Korea, one of the important markets in Asia, AB InBev has suffered a serious "Waterloo"!

The size of the South Korean beer market reached 10 billion US dollars. For a long time, the two major beer manufacturers, Dongfeng Brewery Co., Ltd. and Haite Group, have dominated the South Korean beer market.

Among them, Oriental Beer Co., Ltd., the largest beer company in South Korea, was merged into AB InBev in 2004 and became a member of Budweiser Beer.

Speaking of which, Oriental Beer is still a bit involved with Qingyuan Beer - Qingyuan Beer prepared an overseas strategy last year, and originally took South Korea as the first target, because at that time, AB InBev intended to sell Oriental Beer.

Who would have thought that when Qingyuan Beer expressed its intention to take over Oriental Beer, AB InBev, which was strongly suppressed by Qingyuan Beer in China, instantly changed its mind and rejected Qingyuan Beer's acquisition offer, claiming that Oriental Beer is an "inseparable" part of AB InBev's global platform.

Bah......

When Jiagu didn't know how jealous AB InBev was of Qingyuan Beer in order to consolidate its position in the Asia-Pacific market?

Because the South Korean beer market is almost monopolized by the two major beer manufacturers, Cheongwon Beer has turned its first overseas step to Southeast Asia, where beer wars are raging.

Now that Qingyuan Beer has gained a foothold in Southeast Asia and is in a stalemate in India, the main market in South Asia, it is time to conquer the Northeast Asian market.

"It just so happens that AB InBev's power in South Korea, Oriental Beer, poked a big basket and gave competitors an opportunity!

"Oriental Beer Encounters Production Water Quality Crisis, Suspected to Be Affected by Geological Changes!"

"The situation in the beer market has changed dramatically, and many beer companies are ready to move!"

Will the supremacy of Oriental beer be impacted?

As the South Korean media rushed to report, AB InBev is in big trouble in South Korea - a water quality crisis!

Beer requires more water than any other alcoholic product, because more than 90% of the beer is made up of water, especially the water used for malting and saccharification, which is closely related to the quality of the beer.

Oriental beer has long been based on its selling point of being made with mineral water from rock formations at a depth of 150 meters at the foot of Mt. Halla in South Korea, but now it has to suffer from it.

Not long ago, a minor earthquake occurred in South Korea, which had little impact on the people, but it caused an "earthquake" in the beer industry - Oriental Beer, the largest brewery in South Korea in South Korea, had a huge problem with water sources.

In the beer production of Oriental Beer, the saccharification of starch and the reproduction of yeast are seriously affected, and there is often an abnormal smell, and the color is no longer golden and transparent...... This is because the amount of iron in each liter of water increases to sixty or seventy milligrams, which is significantly more than the requirement of twenty or thirty milligrams.

Oriental Beer was in trouble with whether to filter the water or find a new plant, and production plummeted for a while, and AB InBev took advantage of the situation to keep hops supplied to South Korea in the United States.

As a result, foreign brands have rushed to land, and other small and medium-sized local beer companies are gearing up to take more market share from the two beer giants.

......

Such a lively activity is naturally indispensable to Qi Zheng's contributions.

"Six gold and six building arrays (second order) are triggered, the main gold and earth are two systems, and the range: a radius of one hundred kilometers. Effect: Condensation, Ore Accumulation. It can condense the earth's veins and produce gold and silver. ”

Easily, under the cover of the earthquake, the water source layer of Oriental beer was "polluted".

That's right, this is a direct revenge on AB InBev - if you want to keep me out of India, I'll kick you out of the South Korean market first!

And unlike the strategy in India, Qingyuan Beer in South Korea chooses to acquire local beer brands and breweries for expansion, just like the operation of foreign investment in China's beer industry - there is no way, there are too few acquisition targets in India, and the breweries that can be acquired are too backward, it is better to build a new brewery.

But South Korea has a lot more options.

Cheongwon Brewery acquired a medium-sized beer company in Cheongju, South Korea, as a contract producer for entering the South Korean market.

After a slight transformation, He Changchuan, the head of Qingyuan Beer, confidently started the offensive in South Korea.

- Barley malt imported from China is first sent to a crushing tower equivalent to several floors high, and lightly crushed into malt for brewing;

After gelatinization, the wort is obtained, which is boiled with hops imported from China to give the beer a special flavor;

After cooling, yeast is added to the wort and the fermentation process begins - the special yeast used is the purebred yeast cultivated by Qingyuan Beer in China, which is airlifted from China to South Korea to maintain the consistency of the taste of each bottle of beer;

Yeast is the magician, it ferments the sugars in the malt into beer, producing alcohol, carbon dioxide, and other trace fermentation products. These small but varied fermentation products, together with other flavor compounds that come directly from malt and hops, make up the attractive and unique organoleptic profile of the finished beer......

In this way, high-quality raw materials from China are turned into bottles of freshly baked "ice source" beer, which passes from the brewery through the distributor and finally to the consumer.

Qingyuan Beer became famous in the "sky-high mergers and acquisitions" some time ago, but generally South Koreans will not pay attention to this, and what can conquer them can only be the taste!

As always, with its own freshness, mellow taste, and rich wheat aroma...... "Ice Source" series of beers is the best choice to beat the heat as always, and it is very popular in South Korea!

Relying on "sufficient ammunition", He Changchuan pushed the "Bingyuan" series of beers to many South Korean TV food variety shows, and he didn't want to make a popular "combination" - mutton skewers + "Bingyuan" beer, which suddenly pushed up the sales of Qingyuan beer in South Korea.

This is incredible, yet another country has "fallen" under the charm of "ice source" beer - a familiar "picture" of short supply!

The price of "Bingyuan" beer in China is about 5 yuan, and in South Korea, the price is as high as 25 yuan, which is 5 times that of China. In the face of short supply, the price of beer on the "Bingyuan" island in some places is even as high as 13,000 won per bottle, which is 80 yuan when converted into RMB. This price is very expensive even in South Korea!

But fans of "Ice Source" beer rightfully think it's worth the price!

Even with the high excise tax on alcohol, Cheongwon Beer is quite profitable in South Korea.

He Changchuan's anger in India was soothed all of a sudden—the market share that Qingyuan Beer competed for in South Korea was basically occupied by AB InBev.

The rapid momentum of Qingyuan Beer in South Korea has made AB InBev feel cold and other competitors "desperate" - even the second largest beer merchant in South Korea, Haite Group, whose brand sales are more than double that of Qingyuan Beer, also feel the huge potential energy impact brought by Qingyuan Beer.

In particular, the Jiagu Group, the company behind Qingyuan Beer, has begun to strengthen its control over the supply of beer raw materials around the world!

......