"The movie is really amazing, the plot is compact and there is no urine point, and a one-man show is not only not boring, but it is interesting, and when it is released nationwide, I must watch it again!"

"The Martian should be regarded as hard sci-fi, the special effects are really good, I can't understand why other directors can't make sci-fi movies like Chen Hao!"

"The movie is also very connotative, it's not just a blind pursuit of visual effects, it is estimated that film critics will like it very much, and we are also very cool to watch, Chen Hao is really amazing!"

......

After watching the whole movie for two hours, the audience not only did not feel tired, but was a little excited and satisfied, obviously Chen Hao did not disappoint them.

The long-awaited Martian definitely satisfies their visual and emotional enjoyment, and even a little bit of it!

After leaving the screening room, everyone was talking, and judging from the expression on their faces, they should be very satisfied with The Martian.

"Well, it didn't disappoint me, I watched it with relish. Han Sanpin patted Chen Hao's shoulder and appreciated.

At the same time, he also felt complacent about his efforts to let Chen Hao return to China to make films and insist on big productions and big investments, and his insistence was undoubtedly right.

Needless to say, the quality of this movie, according to the film schedule and Chen Hao's box office appeal, The Martian can at least break 100 million and stimulate the box office market.

As for how much the final box office can reach, it depends on the audience's choice.

"The senior praised it falsely. Chen Hao said with a smile.

"By the way, do you want a large-scale screening?" Han Sanpin proposed.

The so-called on-demand screening is a way to screen a small area in a designated cinema or even a cinema hall at a specified time before the official screening, generally before the production is completed and ready for commercial screening.

It is necessary to apply for the record with the Film Bureau first, and open the key for each device.

When the screening is made, the audience has to spend money to buy tickets, and the box office is also counted in the total box office.

The preview screening and premiere are only available to the media, practitioners, and movie stars with invitations, and as for the lucky audience of the Martian premiere, they will get the invitation card presented by Haotian Film and Television, instead of spending money to buy tickets.

There are two main types of screenings, one is a very small number of screenings, which have a specific time, cinema, and theater, and the other is open in all cinemas for a certain period of time.

Screening is basically the earliest way for ordinary audiences to buy tickets to watch.

Screening is a common means of publicity, and the purpose is generally to create word of mouth, or cooperate with e-commerce to sell online or something.

Screening is actually a double-edged sword, generally speaking, the better the movie, the more you like to screen, because you are confident in yourself, especially some good movies that don't seem to have big stars and gimmicks, you need to be screened more.

Because if the screening effect is good and the audience evaluation is high, the film schedule will naturally be considerable, and if it can be fermented by word-of-mouth on a large scale, it will bring about a follow-up film scheduling improvement.

For example, I am not the God of Medicine, and the word-of-mouth exploded after the screening at that time, which caused large-scale praise and greatly aroused the curiosity of the audience.

And for the worse films, in fact, the screening is not very friendly, the quality of the film is not good if it is exposed too early, and the score is low, who will buy tickets to watch it?

For example, the love apartment that is famous in the history of filming, not only was it not screened, but even the plot introduction was very small, and the audience did not know that the plot was very different from what they expected until it was released, and the box office also fell off a cliff.

If the love apartment is screened, it may not even be the high pre-sale on the first day.

However, there are also movies that have a lot of screenings when they are screened, which is actually equivalent to grabbing the number of screenings of the movie.

For example, I never expected that in order to avoid the dragon hunt behind, more than 60,000 screenings were held on Sunday, and the box office was 113 million, and its total box office was only more than 200 million.

For this reason, I never expected that it would always hold the record of breaking 100 million yuan in mainland film history, which also sparked extensive discussions at that time.

The show has a history of more than half a century in Hollywood, and in China it began in 2002.

At that time, in order to make the hero eligible to be nominated for the Oscar for Best Foreign Language Film in February next year, the National Teacher held a 7-day screening in Pengcheng in advance.

After the heroes, He Ping's Heroes of Heaven and Earth, the popular Matrix series in China, and If Love all adopted the form of on-demand screenings to satisfy the audience's curiosity.

And the one who will "carry forward" this form of screening is Chen Kaige.

In order to meet the application criteria for the Oscar for Best Foreign Language Film, Wuji will be screened in Chengdu for 7 days before October 1.

"You are not allowed to bring any metal objects when entering the venue, including video equipment, mobile phones, earrings, rings, etc.", the rules for watching the film announced to the public seem to be "open", but in fact, they are still afraid of piracy after the screening.

At the same time, "no negative reports on the film Wuji are allowed; no reporters are allowed to watch the film, and if they want to see it, they have to queue up to buy tickets by themselves; they are not allowed to be interviewed, but they can pick up the plane and take pictures."

The "three noes" principle proposed by the Wuji crew made the media in Chengdu reach a consensus to "ban Wuji", and as a result, Wuji was screened in Chengdu as if it had never happened.

In Huaxia, the screening is basically the functions of brushing up on word-of-mouth, rushing to the Olympics, and grabbing the schedule, while some screenings abroad may be earlier, and they can even determine the core audience with the screening, and change the marketing strategy and direction.

It is worth mentioning that as of August 2005, the current box office record in the mainland is 2.1 million yuan for heroes, and 600,000 yuan for kung fu ranks second!

Han Sanpin wants to be screened on a large scale to ferment word-of-mouth, and at the same time earn more box office and stimulate the film market.

But Chen Hao believes that the reputation of his movies is no longer necessary, and there is a serious piracy problem at the beginning of the century.

Compared with word-of-mouth communication, the risk of piracy is a bit greater, so Chen Hao thought about it and refused.

"Okay, I'll go first and wait for the good news. Han Sanpin waved his hand, nodded with the others, and left first.

After Han Sanpin left, other talents came over to congratulate Chen Hao, and Chen Hao also sent everyone away one by one with a smile.

In the end, there were only a group of creators left, Chen Hao said, "Everyone has seen the audience's reaction, and they are still very satisfied, but if you want to get a high box office, you still can't do without publicity, and you have to work harder!"

"No problem, Director Chen!"

"I can't wait!"

"I'm really looking forward to it!"

......

The Martian has a group of main creators who have watched the whole film for the first time, although it may not be possible to say how to analyze it, but it undoubtedly feels very good, this is another science fiction masterpiece.

And Chen Hao's last sci-fi man without a surname reached 169 million at the mainland box office, and this movie should not be bad.

Thinking about the box office of the movie starring me will reach about 169 million, there is no doubt that it is a brilliant achievement and resume.

If you work hard to promote, and finally the box office breaks 200 million, it will be famous in film history, and I am naturally very excited, and I have even begun to look forward to the box office explosion after the movie is released!

After the premiere, they went back to their respective homes.

"Do you want me to send you back?" Chen Hao asked as he looked at Liu Tianxian.

Liu Tianxian shook his head when he heard this, and said, "My mother is outside, I'll go back with her." ”

Chen Hao nodded when he heard this, and then came to touch his head to kill, "Go back and have a good rest, it's very tiring to run the national stadium to publicize it right away." ”

Liu Tianxian blushed a little when he was touched by Chen Hao, and hummed softly, "You also rest more!" and then trotted away shyly.

"Tut-tut, this is a girl Huaichun!" Yu Feihong teased behind him.

Chen Hao smiled when he heard this, "Let's go, I'll teach you how to direct tonight." ”

Yu Feihong's face turned red when she heard this, and she couldn't help but glance at Chen Hao, this bad guy, I don't know why he is so good at being a teacher, and he always teaches some strange knowledge, so he is ashamed!

：。 ：m.x