Before you know it, April is quietly coming.

The climate is gradually getting warmer, and the most direct thing is that young people on the street already wear T-shirts and skirts, and then wear a coat over them.

At noon, you may not wear a coat.

Of course, this part of the people belongs to the pioneers, and it is undeniable that most of them follow the trend and even lead the trend.

Entertainment and fashion seem to have been integrated into the bones of Koreans.

Needless to say, the former, if there is business, even at work, it will be considered impolite and lazy to enter without makeup.

It is precisely for this reason that Park Ji-hoon temporarily came up with the idea of creating that fashion and popular website.

Half of it is for popularity, to catch the attention of young people, and half is to provide an opportunity for many young people who aspire to this area. In South Korea, many young people have their own fashion concepts and like to design and modify clothes by themselves.

He didn't expect the site to become the behemoth it is today.

From the initial temporary idea, to the gradual popularity of the start to increase investment, and then it feels like it is being pushed to develop, Japan, Malaysia, Vietnam, Thailand, Singapore, the United States, Russia, France, Brazil, ...... Today, it can be said that it is all over the world, and the number of online registrations for the fashion contest held last year exceeded 700,000, and the number of fans driven by this is at least multiplied by 10.

Ordinary people can also become fashionistas, with the help of the platform to realize their dreams of fashion designers, every year the platform will hold a fashion competition, and finally select ten people, like a brokerage company to package and promote these people, after professional training, with . W brand cooperation to create a personal brand for it.

For young people who love fashion and fashion, this is simply an irresistible temptation!

Moreover, the website, is no longer a simple website, but a fashion giant, in the promotion, packaging skills are very skilled, don't forget. Moreover, the selected talents are all real materials, and the design and packaging have also been professionally trained, and the price advantage is also a big factor, which has been a great success every year, and has attracted more people's attention and participation.

The scope of business is not limited to clothing, but also includes all kinds of accessories, dolls, etc., and last year's profit suddenly jumped to the first place under his umbrella!

The reason why he "looks down on the talent shows" of many TV stations is because of the fact that such a global scale of the draft is held every year.

Although no data in this area has been released to the public, and even Forbes has not counted it, the impact on the traditional market is real, which has aroused the hatred and slander of many traditional fashion brands.

If it weren't for its own toughness, the Boston Globe would have grown up, and I don't know how many black hands would stretch out!

In addition, the popularity of fashion companies has directly promoted the popularity of overseas e-commerce platforms.

Last year, Sequoia Capital, JP Morgan, etc. were willing to invest in .W overseas e-commerce platforms at such a high valuation, and this factor accounted for at least one-third!

Even if this year because of the sudden cooling of Sino-South Korean relations,. The impact of W's overseas e-commerce platform is not very large, in addition to the arrangement he made in advance, there is also this factor.

This has also greatly increased his voice in the country.

I have to say that from a small website to a giant all over the world, in addition to adapting to the times, there is also a big factor that stands on the shoulders of "giants". South Korea has been vigorously promoting "Hallyu" and "K-pop" around the world, and the country's major entertainment companies and TV stations have also spared no effort, from the government to the private sector, to open up the current market.

There are a lot of fashion brands in Korea, but just like that. The e-commerce platform before the rise of W was too scattered, and its overseas influence was too scattered, so there was the rise of the .W brand.

The market has been developed well, and then a lot of money is invested to follow the trend, choose the right time, method, no wonder.

. W's success began to feed back again.

At the same time, as one of the most influential entertainment and fashion brands in South Korea in the world, he doesn't even need to fight for it, and many privileges are actively delivered to his hands.

At the end of March and the beginning of April, Seoul Fashion Week was held. W Fashion & Fashion is also one of the organizers.

On this day, Park Ji-hoon happened to be at home.

A person closes his eyes on the sofa and recuperates, occasionally watching live broadcasts and variety shows.

I can't sleep, because of the filming of the TV series, the schedule is a little chaotic, I go home at 4 o'clock in the morning, and I get up before 10 o'clock in the morning.

Without his filming today, it is not possible for a person to progress too fast, and the TV series is not a one-man show for him alone.

Lie down, lie down, sit for a while...... Adjusting his posture over and over again.

A manifestation of inner impetuousness.

I don't know how long later, the sound of pushing the door suddenly sounded.

Park Ji-hoon's heart moved, and he suddenly lay on his back on the sofa, the live broadcast was paused, motionless, ready to surprise the visitor.

I don't know who it is.

At this time, Park Min-ah and others should be working.

However, the person who came did not follow his routine, and walked directly to the stairs with footsteps!

Park Ji-hoon sat up helplessly, lying on the back of the sofa and watching the visitors.

Xu Xian.

The gray close-fitting shirt tucked into jeans framed the slim figure, and somehow the time returned.

Before noticing his presence, he walked straight up the stairs.

Seeing this, Park Ji-hoon picked up his mobile phone, turned up the volume, and turned on the live broadcast.

"Ahh

"I'm hiding on the sofa, just waiting for you to come over, who knows if you don't follow the routine!" Park Ji-hoon defended aggrievedly.

"I'm going back to my room to change my clothes. Xu Xian explained, walked over, and asked, "OPPA didn't shoot today?" Dressed in home casual clothes, a red long-sleeved sweatshirt, black sweatpants, and untidy hair, he looked listless.

"Nope. Why didn't you come back at this time and not go to rehearsal?" asked Park Ji-hoon.

In February this year, she held her first solo concert, and on the 8th and 9th of this month, she will hold an encore venue at the Smtowntheater, and at the same time promote the SM Holographic Experience Hall.

"I'm not going today, I'm too lazy to go home!" Xu Xian put his bag aside and replied solemnly.

Although the personality is more old-fashioned, it is actually not the kind of "stupid" character, on the contrary, it is more naughty in private. Of course, you need to get acquainted with it, otherwise she can not speak to you for half a year!

Park Ji-hoon chuckled, saw that she was about to sit down, suddenly turned around and sat down on the sofa, and then beckoned to her and motioned for her to sit down.