Clenbuterol strikes again!

In 2010, another food safety bomb was thrown out - Shuanghui's use of "lean meat" pork in food production was exposed by the media. For a time, the market was in an uproar.

"Clenbuterol" is a substance that is prohibited from being added to feed and animal drinking water in China, but in order to make the pigs that are raised and slaughtered look good and easier to sell, in recent years, there are still farmers who take risks and secretly add "Clenbuterol" to the feed.

After the news broke, Shuanghui suffered serious financial and reputational losses, with many of its pork products being removed from shelves and other pork producers being affected to a greater or lesser extent.

Jiagu pork is no exception – sales have increased dramatically for a while.

This phenomenon of "going against the market" in the Jiagu system is no longer an isolated case.

After the emergence of various "XX doors" in the dairy industry, the sales of Jiagu Dairy's products have skyrocketed; after the controversy over "genetically modified edible oil", the market share of Jiagu edible oil has risen sharply; and now it is the turn of Jiagu pork.

Whether it is milk powder or grain, the safety problems frequently exposed in the food field have always been the biggest concern of consumers. At this time, Jiagu system products seem to have become a "safe haven" for consumers.

There is a joke on the Internet that expresses everyone's thoughts: "If you don't know what food safety is, it's good to choose Jiagu products, except for being expensive, there are no other disadvantages......"

Of course, this "reverse market" phenomenon can only be regarded as icing on the cake compared to Jiagu pork, which is as good as being approved by the island country's imports. After all, Jiagu pork is not worried about selling!

Although the price is 10%~20% higher than that of ordinary pork, consumers are also willing to pay for taste and health. Even in the past two years, when the pork market was sluggish, Jiagu pork has always been highly sought after by consumers.

Excellent enterprises always have some unique or unique core competitiveness, and other enterprises cannot imitate or learn and do it, otherwise they will not be able to increase their market share for a long time.

Other elements that constitute the core competitiveness of other excellent enterprises, or cost, or technology, or quality, or brand ...... But few have "security" as their core competency.

Of course, it is not that Jiagu products are not strong in terms of cost, quality and other factors, it can only be said that in this era of frequent food safety problems, the outstanding "safety" attribute of Jiagu products has given the best comfort to the Chinese people.

In this regard, the management of Jiagu agriculture and animal husbandry can only sigh, only hating that the scale of Jiagu's pig breeding is not large enough, otherwise, there will be no wave of flat pushing?

......

The peers don't know the emotion of the senior management of Jiagu, otherwise they will not vomit blood - you girl, no one sells pork as well as yours, what more bicycle?

In the final analysis, Jiagu agriculture and animal husbandry, which slaughters millions of pigs every year, does not have much deterrent effect in the domestic pig market, which produces 500 or 600 million pigs a year. What's more, other peers will not make Jiagu agriculture and animal husbandry special.

Therefore, after Qi Zheng returned to China, he was faced with the situation of domestic pig raising peers "rising up".

"For the industry as a whole, the 'Clenbuterol incident' is nothing more than a disease of ringworm. After all, we have now entered the upward phase of the pig cycle!" Li Dongliang of Jiagu Agriculture and Animal Husbandry analyzed.

This year has not been a quiet year for the pig industry.

Since the beginning of the year, there has been a large-scale outbreak of foot-and-mouth disease, and in summer, swine fever and porcine blue ear disease have also begun to occur frequently. The serious epidemic, the difficulty of prevention and control, the partial death of pigs, and the bad market have made a large number of small and medium-sized farmers choose to withdraw from the breeding industry and reduce the scale of production of large-scale farms, resulting in a decline in the number of pigs and a decrease in pig sources.

Coupled with the high increase in oil prices this year, the high increase in feed, and the high increase in labor costs, the "three highs" have supported pig prices even more.

In the second half of the year, the price of live pigs bottomed out and rebounded - the pig giants at the forefront of the industry all know that the spring of pig farmers is coming!

Therefore, even if there is a moth of the "Clenbuterol Incident", it will not affect the giants to enjoy the happiness of the "pig cycle" dividend.

Qi Zheng thought for a while and asked, "I heard that there is a 'China's first pig stock' in A-shares?"

Li Dongliang confirmed: "It is Eagle Agriculture and Animal Husbandry, which was successfully listed on the Shenzhen Stock Exchange last month, and now the market value has reached 9 billion yuan......

What he didn't say was that it was the listing of Eagle Agriculture and Animal Husbandry that made people see that pig farming can also make so much money - Eagle Agriculture and Animal Husbandry announced a revenue of 280 million yuan in the third quarter and a net profit of 170 million yuan, which directly helped its stock price soar.

"China's No. 1 Pig Farming" has helped Eagle Agriculture and Animal Husbandry win the impetus and reputation for development, and also make it more ambitious.

Li Dongliang pouted and said: "Eagle agriculture and animal husbandry are now benchmarking against our Jiagu agriculture and animal husbandry, and we are proud to open up the upstream and downstream of the industry......

Under the introduction of Li Dongliang, Qi Zheng learned that the founder of Eagle Agriculture and Animal Husbandry said in an interview that Eagle Agriculture and Animal Husbandry "From the procurement of raw materials for pigs, to the transportation of raw materials, to feed processing, to breeding and breeding, to slaughtering and processing, to cold chain transportation, and finally to the consumer's table, the whole link must be done by our company itself, which is the whole industry chain we have built, and we are using practical actions to verify how to achieve food safety, so that the Chinese people can eat assured meat is our responsibility." ”

Wow, what a breath!

"They have repeatedly said that they want to learn from our Jiagu agriculture and animal husbandry, and even want to create the so-called 'young eagle model'. Being "touched" like this, Li Dongliang said he was quite depressed.

But even if Qi Zheng didn't have the memory of later generations, after listening to the plan of Eagle Farming and Animal Husbandry, he couldn't help but smile: "This is not done by smart people!"

Look, after the financing of Eagle Agriculture and Animal Husbandry, it is said that it wants to expand the scale of the pig business, but the scene of expanding the scale is actually ...... Build a "luxury pigsty"!

What kind of "benchmarking Jiagu agriculture and animal husbandry" is this? It is true that Jiagu pig farms have a high appearance, but why don't they learn from Jiagu agriculture and animal husbandry and spend a lot of money on breeding?

Not to mention what "offline store building sales channels", "online platform e-commerce integration of the entire industry", "layout of catering to cover the table"......

Qi Zheng just didn't want to say that with such a big stall, even Jiagu didn't dare to think about who gave the young eagle the courage to farm and herd?

Li Dongliang also reacted, and it was right to think about it, this so-called "benchmarking Jiagu agriculture and animal husbandry" didn't even learn the skin, and quietly watched its "waves" into the abyss.

"Wen's shares are the real smart people!" in turn, Qi Zheng exclaimed.

"Well, persistence, seriousness, steady ......" For the biggest competitor of Jiagu farming and animal husbandry pigs, even Li Dongliang has to agree.

With the boom of pig farming, he can once again make a lot of money, but Wen has not relaxed the pace of expansion at all.

Affected by the epidemic, the pig source is extremely scarce, and the phenomenon of "pig rush" has appeared in various places. Considering the pressure on capacity expansion this year, and the challenge from Jiagu agriculture and animal husbandry, the second leader in the industry, in order to stabilize the status of the industry leader, Wen's internal documents rushed to buy piglets, and did not hesitate to offer a reward of 5 yuan for the purchase of pig seedlings.

Qi Zheng especially appreciated what the management of Wen's shares said: "It takes five months from the beginning of pig raising to the slaughter of pigs, and we don't know how the pig market will be after five months, so we must raise pigs according to the plan, and we can't affect the pig plan according to the judgment of industry fluctuations." ”

To put it bluntly, I don't have the ability to judge market trends, so I just stick to the capacity expansion plan.

It's easy to say, but how many companies can do it?

"Of course, Muyuan's vision is even better!" Qi Zheng continued to comment.

Li Dongliang laughed.

......

Anyuan County, Jiangyou Province.

The largest single pig breeding base in Asia and even the world, and the scale of one million pigs slaughtered annually, made Qin Yinglin, chairman of Muyuan Co., Ltd., dizzy.

What is the concept of a million-head pig farm?

The pig breeding base covers an area of about 15,000 acres, thousands of pig houses, the road between the pig houses is spacious, large transport vehicles can enter and exit freely, there are green belts on both sides; the two corners of the farm are two three-storey high giant sewage ponds, like a white dam rising from the ground, more than 200 meters in length and width respectively. It takes one and a half hours to drive an electric car around the fence of the pig farm......

Big! It's suffocating!

Qin Yinglin does not expect Muyuan to have such a pig base, but he hopes that if the trip goes well, Muyuan can get more learning opportunities in this pig base.

Qin Yinglin is here to hug his thighs.

Different from the "farmer + company" breeding model adopted by most pig enterprises such as Wen's and Zhengbang, Muyuan Co., Ltd., like Jiagu agriculture and animal husbandry, adopts a more "bulky" "self-breeding and self-raising" model.

The most critical thing about this model is that the investment is huge - Muyuan shares have to use financing to expand, the debt ratio has been maintained at about 50% for a long time, and it has to bear high financing costs.

But he didn't come for the money, and what he valued most was not the money of Jiagu farming and animal husbandry.

"Mr. Qin, let me introduce to you, this is our company's chief animal nutritionist, the leader in the field of pig nutrition research in China, Professor Chen Daiwen!" Li Dongliang personally received Qin Yinglin and took him to understand the largest pig breeding base in Jiagu.

Qin Yinglin's eyes lit up, and he held Professor Chen Daiwen's hand: "Professor Chen, look up for a long time!"

No one in the industry knows that Jiagu Agriculture and Animal Husbandry has created a world-class team of pig industry talents, from breeding researchers, feed nutritionists to veterinarians, all of whom are full of talents. Among them, Chen Daiwen is one of the most well-known experts.

He has built a more perfect evaluation index for pig production efficiency for Jiagu agriculture and animal husbandry, he has established a refined data pig breeding system for Jiagu agriculture and animal husbandry, and he has promoted the rapid improvement of pig production efficiency in Jiagu from breeding to pregnancy, from pregnancy to farrowing, and from farrowing to lactation......

If Qi Zheng wants to evaluate, that is, the spirit array has ensured the lower limit of Jiagu pig raising, but the genetic breeding team led by Chen Jianzhang and the animal nutrition research team led by Professor Chen Daiwen have raised the upper limit of Jiagu pig raising.

Chen Daiwen is a little wooden, but when it comes to his field of research, he is extremely good at talking: "We can't use empiricism to manage modern pig farms. Which feed should be used more effectively?Data analysis should be done for feed-to-meat ratio;How can sows achieve a high level of production?Package feeding should be adopted......"

Qin Yinglin nodded frequently, of course, Muyuan also has his own ideas for improving efficiency and reducing costs, but in terms of depth and breadth, there is obviously a big gap with Jiagu agriculture and animal husbandry.

Taking feed alone, although the "corn-soybean meal" diet can ensure that the nutrition is more reasonable and the growth rate is faster, the cost of meat production is also very high.

"We have researched the optimal amount of barley, forage and sweet potato to replace corn as pig feed in the diet, which can not only improve the feed conversion rate and reduce costs, but also improve the growth performance and quality of pigs......," Chen Daiwen gushes.

Qin Yinglin was itching to hear this: Isn't the core competitiveness of pig breeding in terms of cost? Whoever has a lower breeding cost will have a stronger moat.

You must know that the outside world is salivating over the pig cost control methods of Jiagu agriculture and animal husbandry.

When Chen Daiwen talked about the disease resistance technology system of Jiagu agriculture and animal husbandry, Qin Yinglin's eyes lit up: "We have built the world's first set of pig Chinese herbal medicine disease resistance technology system for the first time, which has become a breakthrough technology for safe and healthy breeding, and provides strong nutritional science and technology support for the people to realize the transformation from having meat to eating with confidence......

Swine fever outbreak?

Antibiotic residues? non-existent!

Clenbuterol doesn't exist!

In Qin Yinglin's view, this set of Chinese herbal medicine disease resistance technology system of Jiagu agriculture and animal husbandry is simply a bug-like existence.

That's a lot of good stuff!

After learning about the technology, management, quality and safety systems of Jiagu Pig Farm, Qin Yinglin also made a decision in his heart.

After returning to the office of the pig farm, Qin Yinglin said firmly: "Mr. Li, I agree with Jiagu Agriculture and Animal Husbandry to invest in Jiagu pig breeding and supporting breeding technology to obtain 15% of Muyuan's shares!"

Li Dongliang smiled: "Mr. Qin is so determined!"

Qin Yinglin waved his hand: "It's not about determination or undetermination, Jiagu Agriculture and Animal Husbandry can agree to transfer excellent pig breeds and supporting breeding technology, I don't think it's a loss!"

Li Dongliang laughed: "Mr. Qin, believe me, this will be a win-win situation!"

Muyuan shares can be earlier than the Eagle Agriculture and Animal Husbandry to "benchmark" Jiagu Agriculture and Animal Husbandry, and unlike the Eagle Agriculture and Animal Husbandry will only beep, Muyuan shares have taken out real shares and moved closer to Jiagu Agriculture and Animal Husbandry.

Previously, the two sides were only in dispute over shares - Qin Yinglin was only willing to sell 10% of Muyuan's shares. But after Jiagu Agriculture and Animal Husbandry showed a wave of true skills, Qin Yinglin was convinced!

Better quality, lower cost...... Naturally, it is easier to succeed by following those who succeed.

At this point, Muyuan shares chose to join the camp of Jiagu.

Those who learn from me live, and those who resemble me die.

As for why Jiagu Agriculture and Animal Husbandry wants to "help" a competitor?

It must be known that the pig industry, with an output value of more than one trillion yuan, cannot be monopolized by Jiagu agriculture and animal husbandry. In this way, turning enemies into friends and turning one's own camp into a big one, isn't it fragrant?

As for the spread of Jiagu breeding pigs, Li Dongliang remembered Qi Zheng's seemingly inadvertent sentence - "China, which accounts for half of the world's pork consumption, should also have its own pig species." ”

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