Chapter 229: Holiday Files

With the end of the SARS epidemic, the film market in the mainland is no longer as bleak as it was in March-June.

In July, "The Matrix 2" and "Finding Nemo" exploded at the box office, winning 43 million and 35 million yuan at the box office respectively, and there was a hot scene in the summer file.

But in August, "Green Tea" starring Jiang Wen and Zhao Yanzi hit the streets, and the box office of domestic films still did not improve.

And "Thunderbolt 2" successfully broke 15 million, "Flying Dragon Rebirth" and "Terminator 3" won 25 million and 28 million box office respectively!

After entering September, the martial arts masterpiece "Heroes of Heaven and Earth" invested by Colombia was the first to be released, and the box office performed well, winning nearly 40 million yuan at the box office throughout September.

This box office performance is very good, temporarily ranking third in the 2003 annual box office list in the mainland, behind the two Hollywood blockbusters "Harry Potter 2" and "The Matrix 2".

But compared to "Hero", the gap is too big, Colombia is obviously going to lose money, and it is estimated that Davis will be depressed!

Then, only two days later, "Infernal Affairs 2" was released, and then hit the street, without the king Liu Dehua in charge, the box office was only 7 million!

On September 19, "X-Men 2" was released, compared with the scenery in North America, the box office was as high as 214 million US dollars, but after coming to the mainland, it was obviously unadaptable, and at the end of the month, the box office was only 8 million!

Subsequently, there is the biggest threat to "Hurricane Rescue", "Big Man with Great Wisdom" starring Liu Dehua and Zhang Baizhi will be released on September 26!

Three days on the first weekend, "Big Man Has Great Wisdom" won nearly 7 million at the box office!

Seeing this first-week result, the filmmaker was obviously a little disappointed, and the box office of this film in Xiangjiang exceeded 10 million Hong Kong dollars in the first week.

I thought that with the blessing of Liu Dehua, I should be able to hit the box office of 20 million in the mainland, but now it seems that it has backfired!

However, this achievement made Haotian Film and Television happy, and it seems that "Big Man Has Great Wisdom" should not pose much threat to "Hurricane Rescue".

And "Hurricane Rescue" exploded at the box office in North America and around the world, and Chen Hao returned to the mainland film market after 17 months.

Fans' expectations for "Hurricane Rescue" have exploded!

The time finally came on September 30th, and the premiere of "Hurricane Rescue" was held in the newly built studio in the imperial capital of Columbia!

Many celebrities, including Gong Huang, Liam Neeson and Downey, attended the premiere, and Davis, Director Tang, Zhang Zhao and Yu Dong also came to support.

The host is still Liu Yiwei, when Chen Hao took the stage with a group of main creators, the scene immediately burst into warm applause, accompanied by the shouts of "Chen Hao is awesome!".

The scene immediately burst into laughter, only Donnie and Liam Neeson were a little confused.

It can be seen that Chen Hao's achievements in North America have given him a group of hardcore fans in China!

Everyone chatted on stage about some tidbits in front of and behind the scenes, and soon the movie was released in everyone's expectations!

When the screen comes on, there is chaos in the picture, and it is impossible to see anything clearly.

Suddenly, a man descended from the sky carrying a blazing sun, bringing light to the earth.

And where he passed, everything recovered, and the spring flowers bloomed, bringing a lot of vitality.

Until the light shines all over the earth, the image of a man holding up tomorrow has gradually become a "Hao" word!

Then three big characters fell from the sky, forming "Haotian Film and Television"!

This is the opening animation made by Haotian special effects for Haotian Film and Television!

According to Chang Hongsong, the image of this man is based on Chen Hao, as for that day, well, it's just the day!

This is followed by the opening credits of the classic Statue of Liberty in Colombia, as well as the logo of another investor, Huaying.

Immediately, the movie officially began!

The plot of "Hurricane Rescue" is very simple, it is the story of the old father of the agent, who went to the meeting alone, blocked and killed the gods and Buddhas all the way, and finally succeeded in rescuing his kidnapped baby daughter.

The plot is quite old-fashioned, but old bottles can hold new wine!

"Hurricane Rescue" runs through the whole film, the high-tension suspense, the fiery life-and-death struggle, the fierce high-speed car chase, high-tech tracking and counter-espionage technology are the biggest highlights.

At the same time, the lethal moves, the pursuit of one-hit killing action style also made many people's eyes shine!

Although the heartwarming plot in the first half is slightly delayed, the second half is high-energy throughout the whole process, and it has been in a tense and exciting climax, so that fans have no time to rest and can't stop at all!

After the movie is over, the audience is still enjoying the afterglow of the movie!

After Chen Hao took the stage, everyone burst into warm applause and actively interacted with Chen Hao.

When it was time to finish, Davis found Chen Hao.

"When will 'District 9' be fully completed?" Davis asked.

Chen Hao thought for a while and said, "My post-production is completed, plus the time for special effects production, and the fastest time to complete it will be at the end of November!"

Davis nodded when he heard this, "How about letting "District 9" be released on Christmas in December?"

The box office of "Heroes of Heaven and Earth" was more than 40 million, which disappointed Davis, after all, with the 248 million example of "Heroes" in front of him, there was still some hope, but the box office gap was too big.

This also made Davis figure out a truth, the current mainland box office in China has a ceiling, and if you want to touch this ceiling, I am afraid there are only three major directors.

Of course, Chen Hao, who has great potential, is also quite hopeful to join this ranks.

However, compared to its box office results in North America, the mainland box office seems to be somewhat insignificant.

However, Chen Hao does have the potential to become a big director of commercial films in the mainland, so it is better to hold on to Chen Hao!

Chen Hao nodded when he heard this, the Christmas file is actually a holiday file in the North American film market.

This schedule, because there are Christmas, Thanksgiving and New Year's Day, is called a holiday file, and it belongs to the holiday file from the first weekend of November to the weekend that crosses New Year's Day.

Because there are many holidays in this schedule, there are naturally more blockbusters, mainly comedy-based family movies, but because they are not as coherent as the summer vacation, they are not as popular as the summer.

There are two very obvious features of this schedule.

One is the long term.

If it is common to have 20 million in the first weekend of the summer file and 50 million in the end, it is quite common for this schedule to be 20 million in the first weekend and 80 million in the end.

The long-term reason is precisely because there are many holidays, and the weekend film of each holiday can maintain a small decline, so that the weekend decline is quite eye-catching.

In the summer season, a weekend drop of less than 40% is already very remarkable, and a holiday holiday weekend drop of less than 30% is quite common.

The second is the annual masterpieces and small-cost literary and artistic masterpieces.

The Oscar rule is that films must be released by the end of December each year. So in order to maintain the momentum, the films will be piled up until the end of the year.

So here is the question of why the competition for the Oscars, in addition to the honor of the film and the distributor, the competition for the Oscars is not only an artistic pursuit, but also a commercial means.

To put it another inaccurately, an Oscar nomination can boost the box office by about $30 million, and an Oscar winner can boost at least $50 million.

For some small literary films that are difficult to sell, the Oscar is not only an honor, but also a lot of commercial profits.

The global catalytic role is not taken into account here. For example, the fate of "Slumdog Millionaire" was originally to be released directly on DVD, but after the successful Olympic bid, it was exchanged for a huge global box office success.

Therefore, major film companies will launch various public relations activities during this period, box office momentum, media strategy, jury strategy, film festival outpost battle and so on.